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Journey and lessons from launching a new SaaS based marketing platform Kevin Freedman

Journey and lessons from launching a new SaaS based marketing platform

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The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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Page 1: Journey and lessons from launching a new SaaS based marketing platform

Journey and lessons from launching a new SaaS based marketing platform

Kevin Freedman

Page 2: Journey and lessons from launching a new SaaS based marketing platform

My global advertising background

Page 3: Journey and lessons from launching a new SaaS based marketing platform

Marketing and Process!

Page 4: Journey and lessons from launching a new SaaS based marketing platform

Creative, Dynamic, Chaotic

Page 5: Journey and lessons from launching a new SaaS based marketing platform

Project Management and Collaboration

Document Storage and Collaboration

Enterprise Marketing Management

Alternatives

Page 6: Journey and lessons from launching a new SaaS based marketing platform

Introducing Kaboodle

Page 7: Journey and lessons from launching a new SaaS based marketing platform

Three Product Editions

Page 8: Journey and lessons from launching a new SaaS based marketing platform

The Dashboard

Page 9: Journey and lessons from launching a new SaaS based marketing platform

5 mistakes we made

Page 10: Journey and lessons from launching a new SaaS based marketing platform

5 things we got right

Page 11: Journey and lessons from launching a new SaaS based marketing platform

Enhancements coming soon

Page 12: Journey and lessons from launching a new SaaS based marketing platform

Thank you

Kevin Freedman