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    Chapter 7: MemoryChapter 7: Memory

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    Memory:Memory:Some Key TermsSome Key Terms

    Memory: Active system thatMemory: Active system that

    stores, organizes, alters,stores, organizes, alters,

    and recovers (retrieves)and recovers (retrieves)

    informationinformation

    Encoding: ConvertingEncoding: Converting

    information into a useableinformation into a useableformform

    Storage: HoldingStorage: Holding

    information in memory forinformation in memory for

    later uselater use

    Retrieval: Taking memoriesRetrieval: Taking memories

    out of storageout of storage

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    Figure 8.4

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    Sensory MemorySensory Memory

    Stores an exact copy ofStores an exact copy of

    incoming information for aincoming information for a

    few seconds; the first stagefew seconds; the first stage

    of memoryof memory Icon: A fleeting mentalIcon: A fleeting mental

    image or visualimage or visualrepresentationrepresentation

    Echo: After a sound is heard,Echo: After a sound is heard,

    a brief continuation of thea brief continuation of the

    sensory activity in thesensory activity in the

    auditory systemauditory system

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    Short-Term Memory (STM)Short-Term Memory (STM)

    Holds small amounts ofHolds small amounts of

    information brieflyinformation briefly

    Working Memory:Working Memory:Part of STM; like aPart of STM; like a

    mentalmental

    scratchpadscratchpad

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    Short-Term Memory (STM)Short-Term Memory (STM)

    Selective Attention:Selective Attention:

    Focusing (voluntarily)Focusing (voluntarily)

    on a selected portion ofon a selected portion of

    sensory input (e.g.,sensory input (e.g.,selective hearing)selective hearing)

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    Short-Term Memory (STM)Short-Term Memory (STM)

    Phonetically: StoringPhonetically: Storing

    information byinformation by sound;sound; howhow

    most things are stored inmost things are stored in

    STMSTM

    Kids with ADD/ADHD areKids with ADD/ADHD are

    percieved not to hear orpercieved not to hear ornot to listendo you thinknot to listendo you think

    thats related?thats related?

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    Short-Term Memory (STM)Short-Term Memory (STM)

    Very sensitive toVery sensitive to

    interruption orinterruption or

    interferenceinterference..

    Memories are easilyMemories are easily

    lost prior to LTM.lost prior to LTM.

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    Long-Term Memory (LTM)Long-Term Memory (LTM)

    Stores informationStores information

    relatively permanentlyrelatively permanently

    Stored on basis ofStored on basis of

    meaning andmeaning andimportanceimportance

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    Short-Term Memory ConceptsShort-Term Memory Concepts

    Digit Span: Test of attention and short-term memory;Digit Span: Test of attention and short-term memory;

    string of numbers is recalled forward or backwardstring of numbers is recalled forward or backward Typically part of intelligence testsTypically part of intelligence tests

    Magic Number 7 (Plus or Minus 2): STM is limited toMagic Number 7 (Plus or Minus 2): STM is limited to

    holding seven (plus or minus two) information bits at onceholding seven (plus or minus two) information bits at once

    Information Bits: Meaningful units of informationInformation Bits: Meaningful units of information

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    More Short-TermMore Short-TermMemory ConceptsMemory Concepts

    Recoding: ReorganizingRecoding: Reorganizing

    or modifyingor modifying

    information in STMinformation in STM

    Information Chunks:Information Chunks:

    Bits of informationBits of information

    that are grouped intothat are grouped into

    larger unitslarger units

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    More Short-TermMore Short-TermMemory ConceptsMemory Concepts

    Maintenance Rehearsal:Maintenance Rehearsal:

    Repeating informationRepeating information

    silently to prolong itssilently to prolong its

    presence in STMpresence in STM

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    More Short-TermMore Short-TermMemory ConceptsMemory Concepts

    Elaborative Rehearsal:Elaborative Rehearsal:

    Links new informationLinks new information

    with existing memorieswith existing memories

    and knowledge in LTMand knowledge in LTM Good way to transferGood way to transfer

    STM information intoSTM information into

    LTMLTM

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    Long-Term Memory ConceptsLong-Term Memory Concepts

    ConstructiveConstructive

    Processing: UpdatingProcessing: Updating

    long-term memories onlong-term memories onbasis of logic, guessing,basis of logic, guessing,

    or new informationor new information

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    Long-Term Memory ConceptsLong-Term Memory Concepts

    Pseudo-Memories: FalsePseudo-Memories: False

    long-term memorieslong-term memories

    that a person believesthat a person believes

    are true or accurateare true or accurate

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    Redintegrative MemoryRedintegrative Memory

    Memories that areMemories that are

    reconstructed orreconstructed or

    expanded by startingexpanded by starting

    with one memory andwith one memory andthen following chains ofthen following chains of

    association to relatedassociation to related

    memoriesmemories

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    Types of Long-Term MemoriesTypes of Long-Term Memories

    Procedural: Long-termProcedural: Long-term

    memories ofmemories of

    conditioned responsesconditioned responses

    and learned skills, e.g.,and learned skills, e.g.,

    drivingdriving

    WHYIM

    NOT

    EVEN

    THINK

    IN

    G

    ABOU

    T

    THIS!

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    Types of Long-Term MemoriesTypes of Long-Term Memories Declarative: FactualDeclarative: Factual

    informationinformation Subsets of declarativeSubsets of declarative

    memory:memory:

    Semantic Memory:Semantic Memory:

    Impersonal factsImpersonal factsand everydayand everyday

    knowledgeknowledge

    Episodic: PersonalEpisodic: Personal

    experiences linkedexperiences linked

    with specific timeswith specific timesand placesand places

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    Measuring MemoryMeasuring Memory

    Tip-of-the Tongue (TOT):Tip-of-the Tongue (TOT):

    Feeling that a memoryFeeling that a memory

    is available but notis available but not

    quite retrievablequite retrievable

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    Measuring MemoryMeasuring Memory

    Recall: To supply or reproduce memorizedRecall: To supply or reproduce memorizedinformation with a minimum of external cuesinformation with a minimum of external cues

    Hardest to recall items in theHardest to recall items in the middlemiddle of a list; known asof a list; known asSerial Position EffectSerial Position Effect

    Usually eUsually easiest to remember last items in a list becauseasiest to remember last items in a list becausethey are still in STMthey are still in STM

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    Measuring MemoryMeasuring Memory

    Recognition Memory:Recognition Memory:

    Ability to correctlyAbility to correctly

    identify previouslyidentify previouslylearned materiallearned material

    Usually superior toUsually superior to

    recallrecall

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    Measuring Memory (cont.)Measuring Memory (cont.)

    Distractors: False itemsDistractors: False items

    included with a correctincluded with a correct

    itemitem

    Wrong choices onWrong choices on

    multiple-choicemultiple-choiceteststests

    False Positive: FalseFalse Positive: False

    sense of recognitionsense of recognition

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    RelearningRelearning

    Learning againLearning again

    something that wassomething that was

    previously learnedpreviously learned

    Used to measureUsed to measure

    memory of priormemory of priorlearninglearning

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    Measuring Memory ConcludedMeasuring Memory Concluded

    Savings Score:Savings Score: Amount of time saved whenAmount of time saved when

    relearning informationrelearning information

    Explicit Memory:Explicit Memory: Past experiences that arePast experiences that are

    consciouslyconsciouslybrought to mindbrought to mind Implicit Memory:Implicit Memory: A memory not known to exist;A memory not known to exist;

    memory that is unconsciously retrievedmemory that is unconsciously retrieved

    Priming:Priming: When cues are used to activate hiddenWhen cues are used to activate hidden

    memoriesmemories

    Internal Images:Internal Images: Mental picturesMental pictures

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    Figure 8.9

    F ttiF tti

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    ForgettingForgetting

    Nonsense Syllables:Nonsense Syllables:

    Meaningless three-letterMeaningless three-letterwords (fej, quf) that testwords (fej, quf) that test

    learning and forgettinglearning and forgetting

    Curve of Forgetting: GraphCurve of Forgetting: Graph

    that shows amount ofthat shows amount of

    information rememberedinformation rememberedafter varying lengths ofafter varying lengths of

    timetime

    Encoding Failure: When aEncoding Failure: When a

    memory was nevermemory was never

    formed in the first placeformed in the first place

    i

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    More on ForgettingMore on Forgetting

    Memory Traces: PhysicalMemory Traces: Physicalchanges in nerve cells orchanges in nerve cells orbrain activity that occurbrain activity that occurwhen memories are storedwhen memories are stored

    Memory Decay: WhenMemory Decay: When

    memory traces becomememory traces becomeweaker; fading orweaker; fading orweakening of memoriesweakening of memories

    Disuse: Theory thatDisuse: Theory thatmemory traces weakenmemory traces weakenwhen memories are notwhen memories are not

    used or retrievedused or retrieved

    M C

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    Memory CuesMemory Cues

    Any stimulus associated with a memory; usually enhanceAny stimulus associated with a memory; usually enhance

    retrieval of a memoryretrieval of a memory A person will forget if cues are missing at retrieval timeA person will forget if cues are missing at retrieval time

    d iSt t D d t L i

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    State-Dependent LearningState-Dependent Learning

    When memory retrieval is influenced by body state; if yourWhen memory retrieval is influenced by body state; if your

    body state is the same at the time of learning ANDbody state is the same at the time of learning ANDthethetime of retrieval, retrievals will be improvedtime of retrieval, retrievals will be improved If Robert is drunk and forgets where his car is parked, it will beIf Robert is drunk and forgets where his car is parked, it will be

    easier to recall the location if he gets drunk again!easier to recall the location if he gets drunk again!

    Even More Theories ofEven More Theories of

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    Even More Theories ofEven More Theories ofForgettingForgetting

    Interference: TendencyInterference: Tendency

    for new memories tofor new memories to

    impair retrieval ofimpair retrieval of

    older memories, andolder memories, and

    vice versavice versa

    RetroactiveRetroactiveInterference: TendencyInterference: Tendency

    for new memories tofor new memories to

    interfere with retrievalinterfere with retrieval

    of old memoriesof old memories

    Proactive Interference:Proactive Interference:

    Old memories inhibitOld memories inhibit(interfere with) recall(interfere with) recall

    of new memoriesof new memories

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    Figure 8.17

    M F ttiM F tti

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    More on ForgettingMore on Forgetting

    Repression:Repression:

    UnconsciouslyUnconsciouslypushingpushing

    painful, embarrassing,painful, embarrassing,

    or threatening memoriesor threatening memories

    out ofout ofawareness/consciousnesawareness/consciousnes

    ss Motivated forgetting,Motivated forgetting,

    according to some theoriesaccording to some theories

    M F ttiM F tti

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    More on ForgettingMore on Forgetting

    Suppression:Suppression: ConsciouslyConsciouslyputting something painfulputting something painful

    or threatening out of mind or trying to keep it fromor threatening out of mind or trying to keep it from

    entering awarenessentering awareness

    Fl hb lb M iFl hb lb M i

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    Flashbulb MemoriesFlashbulb Memories

    Memories created duringMemories created during

    times of personaltimes of personaltragedy, accident, ortragedy, accident, or

    other emotionallyother emotionally

    significant eventssignificant events

    Where were youWhere were you

    when you heard thatwhen you heard that

    terrorists attackedterrorists attackedthe USA onthe USA on

    September 11September 11thth,,

    2001?2001?

    Includes both positiveIncludes both positive

    and negative eventsand negative events

    Great confidence isGreat confidence is

    placed in them evenplaced in them even

    though they may bethough they may be

    inaccurateinaccurate

    M F tiM F ti

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    Memory FormationMemory Formation

    Retrograde Amnesia:Retrograde Amnesia:Forgetting events thatForgetting events that

    occurredoccurred beforebefore anan

    injury or traumainjury or trauma

    Anterograde Amnesia:Anterograde Amnesia:

    Forgetting events thatForgetting events thatfollowfollow an injury oran injury or

    traumatrauma

    Consolidation: ProcessConsolidation: Process

    by which relativelyby which relatively

    permanent memoriespermanent memories

    are formed in the brainare formed in the brain

    S

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    Memory StructuresMemory Structures

    Hippocampus: Brain structure associated withHippocampus: Brain structure associated with

    information passing frominformation passing from short-term memory intoshort-term memory into

    long-term memorylong-term memory If damaged, person can no longer create long-termIf damaged, person can no longer create long-term

    memories and thus will always live in the presentmemories and thus will always live in the present

    MemoriesMemoriespriorpriorto damage will remain intactto damage will remain intact

    Also associated withAlso associated with emotionemotion

    EEngram

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    EngramEngram

    Memory trace in the brainMemory trace in the brain

    http://farisyakob.typepad.com/.shared/image.html?/photos/uncategorized/neurons_firing.jpg
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    Ways to Improve MemoryWays to Improve Memory

    Knowledge of Results:Knowledge of Results: Feedback allowing you toFeedback allowing you to

    check your progresscheck your progress

    Recitation:Recitation: Summarizing aloud while you areSummarizing aloud while you are

    learninglearning

    Rehearsal:Rehearsal: Reviewing information mentally (silently)Reviewing information mentally (silently) Selection:Selection: Selecting most important concepts toSelecting most important concepts to

    memorizememorize

    Organization:Organization: Organizing difficult items intoOrganizing difficult items into

    chunks;chunks; a type ofa type ofreorderingreordering

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    Ways to Improve MemoryWays to Improve Memory(cont.)(cont.)

    Whole Learning:Whole Learning: Studying an entire package ofStudying an entire package of

    information at once, like a poeminformation at once, like a poem

    Part Learning:Part Learning: Studying subparts of a larger body ofStudying subparts of a larger body of

    information (like text chapters)information (like text chapters)

    Progressive Part Learning:Progressive Part Learning: Breaking learning taskBreaking learning taskinto a series of short sectionsinto a series of short sections

    Serial Position Effect:Serial Position Effect: Making most errors whileMaking most errors while

    remembering theremembering the middlemiddle of the listof the list

    Overlearning:Overlearning: Studying is continued beyond initialStudying is continued beyond initial

    masterymastery

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    Figure 8.14

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    Ways to Improve MemoryWays to Improve MemoryConcludedConcluded

    Spaced Practice:Spaced Practice: Alternating study sessions withAlternating study sessions with

    brief rest periodsbrief rest periods

    Massed Practice:Massed Practice: Studying for long periods withoutStudying for long periods without

    rest periodsrest periods Lack of sleepLack of sleep decreasesdecreases retention;retention; sleepsleep aidsaids

    consolidationconsolidation

    HungerHunger decreasesdecreasesretention-eat wellretention-eat well

    Cognitive Interview:Cognitive Interview: Technique used to jogTechnique used to jog

    memories of eyewitnessesmemories of eyewitnesses

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    Mnemonics: Memory TricksMnemonics: Memory Tricks

    Any kind of memory system or aidAny kind of memory system or aid

    Using mentalUsing mental picturespictures

    Making thingsMaking things meaningfulmeaningful

    Making informationMaking information familiarfamiliar FormingForming bizarre, unusual, or exaggeratedbizarre, unusual, or exaggerated

    mental associationsmental associations

    Keyword Method:Keyword Method: Familiar word or image isFamiliar word or image is

    used to link two other words or itemsused to link two other words or items

    Using MnemonicsUsing Mnemonics

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    Using MnemonicsUsing Mnemonicsto Rememberto RememberThings in OrderThings in Order

    Form a Chain:Form a Chain: Remember lists in order, forming anRemember lists in order, forming an

    exaggerated association connecting item one to two,exaggerated association connecting item one to two,

    and so onand so on

    Take a Mental Walk:Take a Mental Walk: Mentally walk along a familiarMentally walk along a familiarpath, placing objects or ideas along the pathpath, placing objects or ideas along the path

    Use a systemUse a system