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Chapter 7: MemoryChapter 7: Memory
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Memory:Memory:Some Key TermsSome Key Terms
Memory: Active system thatMemory: Active system that
stores, organizes, alters,stores, organizes, alters,
and recovers (retrieves)and recovers (retrieves)
informationinformation
Encoding: ConvertingEncoding: Converting
information into a useableinformation into a useableformform
Storage: HoldingStorage: Holding
information in memory forinformation in memory for
later uselater use
Retrieval: Taking memoriesRetrieval: Taking memories
out of storageout of storage
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Figure 8.4
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Sensory MemorySensory Memory
Stores an exact copy ofStores an exact copy of
incoming information for aincoming information for a
few seconds; the first stagefew seconds; the first stage
of memoryof memory Icon: A fleeting mentalIcon: A fleeting mental
image or visualimage or visualrepresentationrepresentation
Echo: After a sound is heard,Echo: After a sound is heard,
a brief continuation of thea brief continuation of the
sensory activity in thesensory activity in the
auditory systemauditory system
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Short-Term Memory (STM)Short-Term Memory (STM)
Holds small amounts ofHolds small amounts of
information brieflyinformation briefly
Working Memory:Working Memory:Part of STM; like aPart of STM; like a
mentalmental
scratchpadscratchpad
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Short-Term Memory (STM)Short-Term Memory (STM)
Selective Attention:Selective Attention:
Focusing (voluntarily)Focusing (voluntarily)
on a selected portion ofon a selected portion of
sensory input (e.g.,sensory input (e.g.,selective hearing)selective hearing)
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Short-Term Memory (STM)Short-Term Memory (STM)
Phonetically: StoringPhonetically: Storing
information byinformation by sound;sound; howhow
most things are stored inmost things are stored in
STMSTM
Kids with ADD/ADHD areKids with ADD/ADHD are
percieved not to hear orpercieved not to hear ornot to listendo you thinknot to listendo you think
thats related?thats related?
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Short-Term Memory (STM)Short-Term Memory (STM)
Very sensitive toVery sensitive to
interruption orinterruption or
interferenceinterference..
Memories are easilyMemories are easily
lost prior to LTM.lost prior to LTM.
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Long-Term Memory (LTM)Long-Term Memory (LTM)
Stores informationStores information
relatively permanentlyrelatively permanently
Stored on basis ofStored on basis of
meaning andmeaning andimportanceimportance
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Short-Term Memory ConceptsShort-Term Memory Concepts
Digit Span: Test of attention and short-term memory;Digit Span: Test of attention and short-term memory;
string of numbers is recalled forward or backwardstring of numbers is recalled forward or backward Typically part of intelligence testsTypically part of intelligence tests
Magic Number 7 (Plus or Minus 2): STM is limited toMagic Number 7 (Plus or Minus 2): STM is limited to
holding seven (plus or minus two) information bits at onceholding seven (plus or minus two) information bits at once
Information Bits: Meaningful units of informationInformation Bits: Meaningful units of information
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More Short-TermMore Short-TermMemory ConceptsMemory Concepts
Recoding: ReorganizingRecoding: Reorganizing
or modifyingor modifying
information in STMinformation in STM
Information Chunks:Information Chunks:
Bits of informationBits of information
that are grouped intothat are grouped into
larger unitslarger units
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More Short-TermMore Short-TermMemory ConceptsMemory Concepts
Maintenance Rehearsal:Maintenance Rehearsal:
Repeating informationRepeating information
silently to prolong itssilently to prolong its
presence in STMpresence in STM
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More Short-TermMore Short-TermMemory ConceptsMemory Concepts
Elaborative Rehearsal:Elaborative Rehearsal:
Links new informationLinks new information
with existing memorieswith existing memories
and knowledge in LTMand knowledge in LTM Good way to transferGood way to transfer
STM information intoSTM information into
LTMLTM
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Long-Term Memory ConceptsLong-Term Memory Concepts
ConstructiveConstructive
Processing: UpdatingProcessing: Updating
long-term memories onlong-term memories onbasis of logic, guessing,basis of logic, guessing,
or new informationor new information
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Long-Term Memory ConceptsLong-Term Memory Concepts
Pseudo-Memories: FalsePseudo-Memories: False
long-term memorieslong-term memories
that a person believesthat a person believes
are true or accurateare true or accurate
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Redintegrative MemoryRedintegrative Memory
Memories that areMemories that are
reconstructed orreconstructed or
expanded by startingexpanded by starting
with one memory andwith one memory andthen following chains ofthen following chains of
association to relatedassociation to related
memoriesmemories
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Types of Long-Term MemoriesTypes of Long-Term Memories
Procedural: Long-termProcedural: Long-term
memories ofmemories of
conditioned responsesconditioned responses
and learned skills, e.g.,and learned skills, e.g.,
drivingdriving
WHYIM
NOT
EVEN
THINK
IN
G
ABOU
T
THIS!
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Types of Long-Term MemoriesTypes of Long-Term Memories Declarative: FactualDeclarative: Factual
informationinformation Subsets of declarativeSubsets of declarative
memory:memory:
Semantic Memory:Semantic Memory:
Impersonal factsImpersonal factsand everydayand everyday
knowledgeknowledge
Episodic: PersonalEpisodic: Personal
experiences linkedexperiences linked
with specific timeswith specific timesand placesand places
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Measuring MemoryMeasuring Memory
Tip-of-the Tongue (TOT):Tip-of-the Tongue (TOT):
Feeling that a memoryFeeling that a memory
is available but notis available but not
quite retrievablequite retrievable
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Measuring MemoryMeasuring Memory
Recall: To supply or reproduce memorizedRecall: To supply or reproduce memorizedinformation with a minimum of external cuesinformation with a minimum of external cues
Hardest to recall items in theHardest to recall items in the middlemiddle of a list; known asof a list; known asSerial Position EffectSerial Position Effect
Usually eUsually easiest to remember last items in a list becauseasiest to remember last items in a list becausethey are still in STMthey are still in STM
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Measuring MemoryMeasuring Memory
Recognition Memory:Recognition Memory:
Ability to correctlyAbility to correctly
identify previouslyidentify previouslylearned materiallearned material
Usually superior toUsually superior to
recallrecall
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Measuring Memory (cont.)Measuring Memory (cont.)
Distractors: False itemsDistractors: False items
included with a correctincluded with a correct
itemitem
Wrong choices onWrong choices on
multiple-choicemultiple-choiceteststests
False Positive: FalseFalse Positive: False
sense of recognitionsense of recognition
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RelearningRelearning
Learning againLearning again
something that wassomething that was
previously learnedpreviously learned
Used to measureUsed to measure
memory of priormemory of priorlearninglearning
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Measuring Memory ConcludedMeasuring Memory Concluded
Savings Score:Savings Score: Amount of time saved whenAmount of time saved when
relearning informationrelearning information
Explicit Memory:Explicit Memory: Past experiences that arePast experiences that are
consciouslyconsciouslybrought to mindbrought to mind Implicit Memory:Implicit Memory: A memory not known to exist;A memory not known to exist;
memory that is unconsciously retrievedmemory that is unconsciously retrieved
Priming:Priming: When cues are used to activate hiddenWhen cues are used to activate hidden
memoriesmemories
Internal Images:Internal Images: Mental picturesMental pictures
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Figure 8.9
F ttiF tti
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ForgettingForgetting
Nonsense Syllables:Nonsense Syllables:
Meaningless three-letterMeaningless three-letterwords (fej, quf) that testwords (fej, quf) that test
learning and forgettinglearning and forgetting
Curve of Forgetting: GraphCurve of Forgetting: Graph
that shows amount ofthat shows amount of
information rememberedinformation rememberedafter varying lengths ofafter varying lengths of
timetime
Encoding Failure: When aEncoding Failure: When a
memory was nevermemory was never
formed in the first placeformed in the first place
i
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More on ForgettingMore on Forgetting
Memory Traces: PhysicalMemory Traces: Physicalchanges in nerve cells orchanges in nerve cells orbrain activity that occurbrain activity that occurwhen memories are storedwhen memories are stored
Memory Decay: WhenMemory Decay: When
memory traces becomememory traces becomeweaker; fading orweaker; fading orweakening of memoriesweakening of memories
Disuse: Theory thatDisuse: Theory thatmemory traces weakenmemory traces weakenwhen memories are notwhen memories are not
used or retrievedused or retrieved
M C
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Memory CuesMemory Cues
Any stimulus associated with a memory; usually enhanceAny stimulus associated with a memory; usually enhance
retrieval of a memoryretrieval of a memory A person will forget if cues are missing at retrieval timeA person will forget if cues are missing at retrieval time
d iSt t D d t L i
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State-Dependent LearningState-Dependent Learning
When memory retrieval is influenced by body state; if yourWhen memory retrieval is influenced by body state; if your
body state is the same at the time of learning ANDbody state is the same at the time of learning ANDthethetime of retrieval, retrievals will be improvedtime of retrieval, retrievals will be improved If Robert is drunk and forgets where his car is parked, it will beIf Robert is drunk and forgets where his car is parked, it will be
easier to recall the location if he gets drunk again!easier to recall the location if he gets drunk again!
Even More Theories ofEven More Theories of
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Even More Theories ofEven More Theories ofForgettingForgetting
Interference: TendencyInterference: Tendency
for new memories tofor new memories to
impair retrieval ofimpair retrieval of
older memories, andolder memories, and
vice versavice versa
RetroactiveRetroactiveInterference: TendencyInterference: Tendency
for new memories tofor new memories to
interfere with retrievalinterfere with retrieval
of old memoriesof old memories
Proactive Interference:Proactive Interference:
Old memories inhibitOld memories inhibit(interfere with) recall(interfere with) recall
of new memoriesof new memories
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Figure 8.17
M F ttiM F tti
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More on ForgettingMore on Forgetting
Repression:Repression:
UnconsciouslyUnconsciouslypushingpushing
painful, embarrassing,painful, embarrassing,
or threatening memoriesor threatening memories
out ofout ofawareness/consciousnesawareness/consciousnes
ss Motivated forgetting,Motivated forgetting,
according to some theoriesaccording to some theories
M F ttiM F tti
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More on ForgettingMore on Forgetting
Suppression:Suppression: ConsciouslyConsciouslyputting something painfulputting something painful
or threatening out of mind or trying to keep it fromor threatening out of mind or trying to keep it from
entering awarenessentering awareness
Fl hb lb M iFl hb lb M i
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Flashbulb MemoriesFlashbulb Memories
Memories created duringMemories created during
times of personaltimes of personaltragedy, accident, ortragedy, accident, or
other emotionallyother emotionally
significant eventssignificant events
Where were youWhere were you
when you heard thatwhen you heard that
terrorists attackedterrorists attackedthe USA onthe USA on
September 11September 11thth,,
2001?2001?
Includes both positiveIncludes both positive
and negative eventsand negative events
Great confidence isGreat confidence is
placed in them evenplaced in them even
though they may bethough they may be
inaccurateinaccurate
M F tiM F ti
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Memory FormationMemory Formation
Retrograde Amnesia:Retrograde Amnesia:Forgetting events thatForgetting events that
occurredoccurred beforebefore anan
injury or traumainjury or trauma
Anterograde Amnesia:Anterograde Amnesia:
Forgetting events thatForgetting events thatfollowfollow an injury oran injury or
traumatrauma
Consolidation: ProcessConsolidation: Process
by which relativelyby which relatively
permanent memoriespermanent memories
are formed in the brainare formed in the brain
S
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Memory StructuresMemory Structures
Hippocampus: Brain structure associated withHippocampus: Brain structure associated with
information passing frominformation passing from short-term memory intoshort-term memory into
long-term memorylong-term memory If damaged, person can no longer create long-termIf damaged, person can no longer create long-term
memories and thus will always live in the presentmemories and thus will always live in the present
MemoriesMemoriespriorpriorto damage will remain intactto damage will remain intact
Also associated withAlso associated with emotionemotion
EEngram
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EngramEngram
Memory trace in the brainMemory trace in the brain
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Ways to Improve MemoryWays to Improve Memory
Knowledge of Results:Knowledge of Results: Feedback allowing you toFeedback allowing you to
check your progresscheck your progress
Recitation:Recitation: Summarizing aloud while you areSummarizing aloud while you are
learninglearning
Rehearsal:Rehearsal: Reviewing information mentally (silently)Reviewing information mentally (silently) Selection:Selection: Selecting most important concepts toSelecting most important concepts to
memorizememorize
Organization:Organization: Organizing difficult items intoOrganizing difficult items into
chunks;chunks; a type ofa type ofreorderingreordering
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Ways to Improve MemoryWays to Improve Memory(cont.)(cont.)
Whole Learning:Whole Learning: Studying an entire package ofStudying an entire package of
information at once, like a poeminformation at once, like a poem
Part Learning:Part Learning: Studying subparts of a larger body ofStudying subparts of a larger body of
information (like text chapters)information (like text chapters)
Progressive Part Learning:Progressive Part Learning: Breaking learning taskBreaking learning taskinto a series of short sectionsinto a series of short sections
Serial Position Effect:Serial Position Effect: Making most errors whileMaking most errors while
remembering theremembering the middlemiddle of the listof the list
Overlearning:Overlearning: Studying is continued beyond initialStudying is continued beyond initial
masterymastery
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Figure 8.14
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Ways to Improve MemoryWays to Improve MemoryConcludedConcluded
Spaced Practice:Spaced Practice: Alternating study sessions withAlternating study sessions with
brief rest periodsbrief rest periods
Massed Practice:Massed Practice: Studying for long periods withoutStudying for long periods without
rest periodsrest periods Lack of sleepLack of sleep decreasesdecreases retention;retention; sleepsleep aidsaids
consolidationconsolidation
HungerHunger decreasesdecreasesretention-eat wellretention-eat well
Cognitive Interview:Cognitive Interview: Technique used to jogTechnique used to jog
memories of eyewitnessesmemories of eyewitnesses
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Mnemonics: Memory TricksMnemonics: Memory Tricks
Any kind of memory system or aidAny kind of memory system or aid
Using mentalUsing mental picturespictures
Making thingsMaking things meaningfulmeaningful
Making informationMaking information familiarfamiliar FormingForming bizarre, unusual, or exaggeratedbizarre, unusual, or exaggerated
mental associationsmental associations
Keyword Method:Keyword Method: Familiar word or image isFamiliar word or image is
used to link two other words or itemsused to link two other words or items
Using MnemonicsUsing Mnemonics
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Using MnemonicsUsing Mnemonicsto Rememberto RememberThings in OrderThings in Order
Form a Chain:Form a Chain: Remember lists in order, forming anRemember lists in order, forming an
exaggerated association connecting item one to two,exaggerated association connecting item one to two,
and so onand so on
Take a Mental Walk:Take a Mental Walk: Mentally walk along a familiarMentally walk along a familiarpath, placing objects or ideas along the pathpath, placing objects or ideas along the path
Use a systemUse a system