Journalism & Media - Scott Grannemanfiles.granneman.com/.../3_Journalism_Media...notes.pdf · Journalism & Media: What happened to buggy whips? Ladue Chapel Presbyterian Church R

Journalism & Media:What happened to buggy whips?

Ladue Chapel Presbyterian Church

R. Scott Granneman

© 2006-2010 R. Scott GrannemanLast updated 20101121

You are free to use this work, with certain restrictions.For full licensing information, please see the last slide/page.

1

Whenever a wave of changesweeps through an industry,

the old ways of making moneytend to dissipate faster

than the new ways coalesce.

Scott Rosenberg

2

There has grown up in the mindsof certain groups… the notion that because a man or corporation has

made a profit out of the public for a number of years, the government & the courts are charged with the duty

of guaranteeing such profit in the future, even in the face of

changing circumstances & contrary to public interest.

Robert A. Heinlein

From “Life-Line” (1939)3

Journalism

4

Problems

5

Source: “A Graphic History of Newspaper Circulation Over the Last Two Decades”. The Awl (26 October 2009). http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades. Accessed 08 November 2009.

6

Source: “A Graphic History of Newspaper Circulation Over the Last Two Decades”. The Awl (26 October 2009). http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades. Accessed 08 November 2009.

6

Dai

ly c

ircu

latio

n (0

00)

Num

ber of daily newspapers

http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx

7

0

12.5

25

37.5

50

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Print Online

http://mashable.com/2010/03/26/the-dire-state-of-the-newspaper-industry-stats/

Newspaper Advertising Revenues

Billi

ons

of $

8

$0

$5,000,000,000

$10,000,000,000

$15,000,000,000

$20,000,000,000

2000 2001 2002 2003 2004 2005 2006 2007 2008

Classified Ad Expendituresin Newspapers

Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx

9

10

11

20,000,000,000page views/month

Source: http://www.craigslist.org/about/factsheet12

#7among English language websites


50,000,000new classified ads/month


30employees


0

20,000,000

40,000,000

60,000,000

80,000,000

August 2008 August 2009

80,200,00076,872,000

# of viewers/month

Source: http://blog.comscore.com/2009/10/newspapers__online_audiences.html

16

0

12,500,000

25,000,000

37,500,000

50,000,000

August 2008 August 2009

47,130,000

35,516,000

# of viewers/month


17

0

22,500,000

45,000,000

67,500,000

90,000,000

August 2009

47,130,000

80,200,000

# of viewers/month Craigslist’s audience is 59% of newspapers’


18

Source: The Press - theogeo, Flickr - http://www.flickr.com/photos/theogeo/3200215289/Source: Paper - Newspaper Printing Press - iStockphoto - DoxaDigitalSource: Newsboy - public domainSource: Ink - Ink Body Silhouette - iStockphoto - emferr

19


19


19


19

10/26/09 11/2/09 11/9/09

Total Pages

Ads

Intro Filler

EntertainmentNews

Commentary

Other Stu!

News

64 80 6417 44 25

12 11 11

5 10 5

5 5 8

8 6

17 10 9

Source: http://www.inquisitr.com/45630/mainstream-medias-death-pending/

20

“Make ‘em Pay!”

21

22

23

Links ! Tra"c

Tra"c ! Clicks on advertising

Pay walls links & ! ad $$$’s

24

25

4500

25

26

26

26

26

26

26

26

26

26

26

2008Newspaper online revenue

$3,109,000,000Unique monthly visitors

67,300,000Cost of virtually all content

$0

Source: Martin Langeveld. “Paying for online news: Sorry, but the math just doesn’t work.” Nieman Journalism Lab (3 April 2009). http://www.niemanlab.org/2009/04/paying-for-online-news-sorry-but-the-math-just-doesnt-work/. Accessed 10 November 2009.

27

Assumptions

Monthly Fee Tra"c Reduction

Ad Revenue Reduction

$1

$2

$5

$10

! 30% ! 30%

! 50% ! 50%

! 70% ! 70%

! 90% ! 90%


28

$0

$500,000,000

$1,000,000,000

$1,500,000,000

$2,000,000,000

$2,500,000,000

$3,000,000,000

$0 $1 $2 $5 $10

Ads Subscriptions


29

2005-2007The New York Times

experiments with Times Select$10,000,000/year revenue227,000 paying customers$3.70/month per customer


30

October 2009Long Island Newsday

goes behind a pay wall$5/week

After 3 months,how many subscribed?

31

October 2009Long Island Newsday

goes behind a pay wall$5/week

After 3 months,how many subscribed?35

31

Rupert Murdochis moving all newspapers

behind a paywallLondon Times

now charges £2/week

32

Tra"c fallen by over 90%21,000,000

unique visitors/month"

2,000,000

33

Publicists & PR peoplekeeping sources & interviews away

Why? Fewer eyeballs

34

Journalists aren’t happyCan’t get interviews

Fewer eyeballs

35

Advertisers are cutting buysFewer eyeballs

News Corp. won’t provide numbers

36

Times broke storyabout British politics

No one noticed for 9 daysLabour Uncut blogre-broke the story& got all the credit

37

Alternatives

38

New Media

39

0

1200

2400

3600

4800

6000

2008 2009 2010

750

2000

6000

AOL employees writing content

500 are employed, 1500 are freelancers

Source: http://www.techcrunch.com/2009/07/29/aol-newsroom-now-has-wow-1500-writers/

40

May 200976 million unique monthly visitors


41

73%

27%

Top 100 Blogs

AOL


42

TPM

43

44

June 20091,600,000 unique visitors

Source: http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1

45

7 positions announced200 applications received,“some from news veterans

with 25 years of experience”

http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1

46

0

15

30

45

60

2000 2009 2010 2012

TPM Employees

Source: http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1

47

Nearly everyone at TPMcreates editorial content

48

BusinessWeekThe New York

TimesUSA Today

ESPNThe Washington

PostForbes

The Wall Street Journal

Consumer Reports

Condé NastOther regional &

national newspapers &

magazines

Who are these writers?Former journalists at:


49

Journalismin the

Internet Age

50

51

“Allvoices is a global,open-media news site

where anyone can reportfrom anywhere.

Our members report the newsthat matters to them,from local to global,

personal to universal,and via computer or cell phone.”

http://www.allvoices.com/help

52

53

53

53

53

53

54

We’re alljournalists

55

56

56

56

56

57

58

10 hours of video uploadedevery minuteEquivalent to

57,000 full-length movies/week

Source: Croal, N’Gai. “The Internet in the New Sweatshop.” Newsweek (7-14 July 2008). http://www.newsweek.com/id/143740. Accessed 5 July 2008.

59

iPad

60

27 January 2010Apple announces the iPad

61

62

16GB 32GB 64GB

WiFi

WiFi + 3G

$499 $599 $699

$629 $729 $829

63

64

$5/issueMust download each month

527 MB downloadNo sharing, no bookmarking,

no copy/paste, no pinch to zoom

http://www.engadget.com/2010/04/05/ipad-apps-news-and-magazines/

65

66

$4.99/issueMust download each weekApp named June 18, 2010

instead of TIMENo search, no photo zooming


67

68

$4.99/issueMust download every month

Table of Contents isn’t clickableNo search, no pinch to zoom


69

The Guardian, 21 November 2010Steve Jobs & Rupert Murdoch

will unveil iPad-onlydigital newspaper The Daily

later this month100 reporters have been hired

Source: http://www.guardian.co.uk/technology/2010/nov/21/ipad-newspaper-steve-jobs-rupert-murdoch

70

No paper, no WebUpdates dispatched automatically

to iPad & similar devices

71

$0.99/week

72

73

Books

74

E-Readers

75

76

76

76

76

76

76

76

76

77

77

77

77

77

Most quickly adoptednon-phone electronic product

DVD player350,000 sold in 1st year

78

3,000,000 iPads soldin its 1st 80 days

79

80

80

80

80

81

81

81

$140 for Wi-Fi versionMore than 650,000 books

Books range…# from $0 to $6431.20# from Public Domain

to New York Times bestsellersAlso magazines, newspapers,

& blogs

Selected Nuclear Materials and Engineering Systems by Materials Science International Team $ 6,431.20

82

Kindle software available forWindowsMac OS X

iPadiPhone

iPod TouchAndroid

BlackBerryWindows Phone 7 (soon)

83

Hardcover $16.44Kindle $14.80

84

Growth

85

Ebooks outsold paper bookson Amazon

December 25, 2009

86

2010$966 million in e-books sold

2015$3 billion projected

87

2011New York Times

will publish e-book bestseller list

88

Piracy

89

90

90

90

90

90

90

90

Quality often dismalThat will change

91

2 most common wayspeople acquire books

From a friendLibrary

92

Every pirated book

#a lost sale

93

94

Thank you!

Email: [email protected]: www.granneman.com

Publications: www.granneman.com/pubsBlog: blog.granneman.comTwitter: scottgranneman

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Journalism & Media:What happened to buggy whips?

Ladue Chapel Presbyterian Church

R. Scott Granneman

© 2006-2010 R. Scott GrannemanLast updated 20101121

You are free to use this work, with certain restrictions.For full licensing information, please see the last slide/page.

96

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Journalism & Media - Scott Grannemanfiles.granneman.com/.../3_Journalism_Media...notes.pdf · Journalism & Media: What happened to buggy whips? Ladue Chapel Presbyterian Church R