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Journalism, Fake News and MisinformationUNESCO MODEL COURSEFOR JOURNALISM TEACHERS
SLIDE DECK ONE FOR THE MODULEVERIFICATION OF DIGITAL SOURCES AND CONTENT- Verification of sources- Getting permission for User Generated ContentBy Fergus Bell and Tom Trewinnard
User-Generated Content is…
“The term commonly used in the
news industry for content with news
or editorial value that has been
produced by non-journalists.”- AP Stylebook
2
Tweet (Text)
Tweet (Photo)
Tweet (Periscope)
Tweet (Video)
Facebook (Photo)
Facebook (Live)
Facebook (Video)
Facebook (Post)Facebook (Comment)
Facebook (Share)
Instagram (Comment)
Instagram (Video)
Instagram (Photo)
Instagram (Story)
Instagram (Live)
Snapchat (Snap)
WhatsApp (Video)
WhatsApp (Photo)WhatsApp (Message)
VK (Video)
Bambuser (Live Video)
3
Social Signals
“Crikey
”
“Gosh
”
“Holy
C#@p”
“I just
saw…”
“Shots
fired…”
“Big
bang”
“Explosio
n”
“Smok
e”
“Crash
”
“Just
heard”“I’m
safe”
“On my
street”
“Close-
by”
“Ground
shook”
“Scared
me”
“Sh#t
” “OM
G”
“Oh my
god!”
“Looks
bad”
“Looks
hurt”
“Wow
”
4
Search Terms
5
If you establish that you are not
chasing the right source or that
the content is fake, or not from the
event you are chasing then…
STOP!
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VERIFY THE SOURCE
UNVERIFIEDEstablish earliest instance
REVIEW SOCIAL HISTORY
MAKE CONTACT
ASK QUESTIONS
SECURE PERMISSION TO USE
ENSURE SOURCE AND CONTENT CONSISTENT
VERIFIED
8
9
Time and date
10
Establishing Originality
11
Photo Metadata
Review social
history
VERIFY THE SOURCE
Could they have been in that place at that time?
Could you see the lead up to the event?
Do they post a lot of content like that?
Can you find their other social accounts and cross
reference?
12
13
Cross referencing web & social
Make
Contact
VERIFY THE SOURCE
The platform you find them on isn’t the only
place you can contact them.
Are they easy to get hold of?
15
Ask
Questions
VERIFY THE SOURCE
Does their account match their content?
Are there any holes in the story?
Does it feel feasible?16
Ask
Questions
VERIFY THE SOURCE
Read their other comments
Has somebody else already got the answer?
Can you get the same information in another
way?
17
Secure permission
to use
VERIFY THE
SOURCE
Get the permission you need for all uses of the
content
Be transparent about how it will be used
Inform them of what the consent will mean 18
