Journal Publications

Published

Internal Brand Co-creation: The Experiential Brand Meaning Cycle in higher

education. (2016) with Ramon Arroyo-Gamez, Khanyapuss Punjaisri, and

Christopher Pich, Journal of Business Research, 69 (8) 3041-3048.

Doi:10.1016/j.jbusres.2016.01.019

Extending the self in a revolutionary epoch: Understanding transformations of the

self through the Arab Spring in Egypt and Libya. (2016) with Ahmed Al-

Abdin and John Nicholson, Journal of Business Research 69 (1) 45-56.

DOI:10.1016/j.jbusres.2015.07.019

Political Brand Identity: An examination of the complexities of Conservative brand

and internal market engagement during the 2010 UK General Election

campaign. (2016) with Chris Pich and Khanyapuss Punjaisri, Journal of

Marketing Communications. 22 (1), 100-117.

DOI:10.1080/13527266.2013.864321

Intergenerational spaces: Citizens, political marketing and conceptualising trust in a

transitional democracy (2015) with Ihwan Susila and David Harness, Journal

of Marketing Management. 31 (9-10), 970-995

DOI:10.1080/0267257X.2015.1036768

Political Branding: Sense of Identity or Identity Crisis? An investigation of the

transfer potential of the brand identity prism and the UK Conservative Party

(2015) with Chris Pich, Journal of Marketing Management, 31 (11/12) 1353-

1378. DOI: 10.1080/0267257X.2015.1018307 published online 5 March

2015

The elicitation capabilities of qualitative projective techniques in political brand

image research (2015) with Christopher Pich and Guja Armannsdottir,

International Journal of Marketing Research. 57, (3) 357-394.

Towards a conceptual framework of emotional relationship marketing: An

examination of two UK political parties, (2015) with Robin Croft and

Christopher Pich, Journal of Political Marketing.

DOI:10.1080/13527266.2013.864321

Qualitative Projective Techniques in Political Brand Image Research. (2015) with

Christopher Pich, Qualitative Market Research: An International Journal, 18

(1), 115-144. DOI: 10.1108/QMR-12-2012-0058

From Pushchairs to Wheelchairs: Understanding the Transitional Role of Adult

Children to Carers of Parents and its Impact upon Family Decision Making.

(2014) with Jean Kellie and Pat Mould, Journal of Marketing Management

DOI:10.1080/0267257X.2014.934268

They come over here... 300 years of xenophobic propaganda in England. (2014) with

Robin Croft, Journal of Political Marketing. 13 (1/2), 44-65. DOI:

10.1080/15377857.2014.866025

Political Brand Identity: An examination of the complexities of Conservative brand

and internal market engagement during the 2010 UK General Election

campaign. (2016) with Chris Pich and Khanyapuss Punjaisri, Journal of

Marketing Communications. 22 (1), 100-117.

DOI:10.1080/13527266.2013.864321

Corporate Identity Antecedents and Components: Toward a Theoretical Framework.

(2013) with Philip Kitchen, Marwa Tourky, Ahmed Shaalan, Corporate

Reputation Review, 16, (4), 263-284. DOI:10.1057/crr.2013.18

Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral

Behavior, (2009), with Robin Croft, Journal of Political Marketing, 8 (2) 130-

14. DOI:10.1080/15377850902813386

Fear, Negative Campaigning and Loathing: The Case of the UK Election Campaign,

(2005), Journal of Marketing Management, 21 (9-10), 1067-1078.

DOI:10.1362/026725705775194111

A Faustian Pact: Political Marketing and the Authoritarian Personality. (2004)

Journal of Public Affairs, 4 (3), 256-267. DOI: 10.1002/pa.189

Political Research and Practitioner Approaches: A review of the research methods

used in voting behaviour research, Journal of Public Affairs, 2004, 4 (2) 145-

154. DOI: 10.1002/pa.177

Friends & Relations: relationship-based alternatives in political communication.

(2001) with Robin Croft, European Journal of Marketing, 35 (11/12) 1197-

1217. DOI: 10.1108/EUM0000000006482

Editor of Special Editions

Co-Editor: Journal of Business Ethics: Special Edition ‘Freedom through Marketing:

Resolving Inequality, injustice and oppression’. Due for Publication 2019

Co-Editor: Journal of Marketing Management: Academy of Marketing conference

special edition ‘Freedom Through Marketing: Looking Back, Going Forward’,

due for publication 2018

Conference Papers

Revolutionizing the hyperretail: the space place and politics of a Hong Kong Sunday,

with Shona Bettany, Consumer Culture Theory Conference, 2017, Anaheim,

California, USA.

Special Session: Peace Marketing: Mapping the Terrain with Paul Rogers, Haseeb

Shabbir, Amjad Rafiq, Nazan Comekcioglu. Academy of Marketing

Conference 2017, Hull.

The role of social identity theory in agenda setting through social media networks:

BREXIT with Gabriella Kereszuri. Accepted for presentation to the Academy

of Marketing Conference 2017, Hull.

Counter-Branding ISIS: A Conventional Branding Perspective with Amjad Rafiq,

Nazan Colmekcioglu, Haseeb Shabbir. Accepted for presentation to the

Academy of Marketing Conference 2017, Hull. *BEST PAPER IN TRACK

Policy Deliberation and Branding Motivation: Revelations About Social Media

Interactions from Greek Members of the European Parliament. Accepted for

presentation to the Academy of Marketing Conference 2017, Hull.

Conceptualising trust in electoral behaviour in a transitional democracy: an

intergenerational perspective, with Ihwan Susila and David Harness. Accepted

for presentation to the Academy of Marketing Conference, Bournemouth, UK,

2014. * BEST PAPER IN TRACK

Young Saudi Consumers and Corporate Social Responsibility: An Islamic

Perspective, with Yazeed Alfakri and Haseeb Shabbir. Accepted for

presentation to the Academy of Marketing Conference, Bournemouth, UK,

2014.

The Challenges of Exploring Internal Political Brand Identity and External Political

Brand Image in the context of David Cameron’s Conservative Party, with

Chris Pich. Accepted for presentation to the Academy of Marketing

Conference, Bournemouth, UK, 2014.

Understanding the Hidden Philanthropy in Islamic CSR. An exploration of young

peoples’ perception of CSR in Saudi Arabia with Yazeed Alfakri and Haseeb

Shabbir. Accepted for presentation to the Islamic Marketing Conference,

Kuala Lumpur, Malaysia, 2014. *BEST PAPER

Developing Interaction Capabilities of Small Export Suppliers in term of Export

Involvement with C Talay. Accepted for presentation to the 28th IMP

Conference: Università Cattolica del Sacro Cuore, Rome, Italy

Exposed by SMOG; Exploring the readability of political websites in the 2010 UK

General Election with Jenny Lloyd. Accepted accepted for presentation to the

Academy of Marketing Conference, Southampton, 2012. * BEST PAPER IN

TRACK

Big Society: Mission in Politics or Mission Impossible? Working Paper with Fiona

Walkley and Robin Croft. Accepted for presentation to the Academy of

Marketing Conference, July 2011, Liverpool

More Questions than answers? A Critical examination of the use of projective

techniques in political brand image research with Chris Pich. Accepted for

presentation to the Academy of Marketing Conference, July 2011, Liverpool

Institutionalizing CSR: The role of Corporate Identity Management with Marwa

Tourky, Philip Kitchen, and Ahmed Shaalan. Accepted for presentation to the

International Conference on Corporate and Marketing Communications, The

New Knowledge Globalization Era: Future Trends Changing Corporate and

Marketing Communications, 27-29 April, 2011, Athens, Greece

Determining Corporate Identity in UK Organisations: An Empirical Analysis of

Antecedents, Influences and Evaluation, with Marwa Tourky, Philip Kitchen,

Ahmed Shaalan. Accepted for publication to the 10th International Marketing

Trends Conference, Paris, 20-22 January 2011

Emotionally Branding the Tories: Lessons from Labour, with Robin Croft. Accepted

for presentation to the Academy of Marketing Conference July 2010,

University of Coventry

Expense accounts, politicians and political marketing: An autopoietic

Perspective, (2009), with Amanda Gregory. Accepted for publication to

the Political Marketing Conference Brno, Czech Republic

Expense accounts, and the relationship between the citizens and the British

Parliament: An Autopoietic Perspective, (2009) with Amanda Gregory.

Accepted for publication to the ISSS Conference, University of Queensland,

Brisbane, Australia

Humanitarian branding: communicating distant problems – engaging a local

response, accepted for publication to the 5th Thought Leaders International

Conference on Brand Management, 6-7 April 2009 – Athens Greece

Serenely above politics? a comparative study of the political discourse of the Dalai

Lama, with Robin Croft. Accepted for publication to the Media & Politics

Group Annual Conference, University of East Anglia,Norwich, November

2008

Emotionally branding the Tories: Lessons from Labour, with Robin Croft.

Accepted for presentation to the Political Marketing Conference,

Manchester, 2008

From rabble-rousers to spin-doctors: demonizing ‘the foreigner’ in political

marketing, with Robin Croft, University of Glamorgan, accepted for

publication to the Academy of Marketing Conference, University of

Middlesex, London, 2007

Moral Panics and the battle for Middle England: vicarious learning in the electoral

decision-making process, with Robin Croft. Accepted for publication to the

University of Glamorgan presented to the Academy of Marketing Conference,

Dublin, 2005

Polymorphic Marketing: A Systems Approach to Understanding Chaos in the

Environment, with Amanda Gregory. Accepted for presentation to the

Academy of Marketing Conference, Cheltenham, July 2004

‘Quantitative Means to a Tautological End: A critique of the quantitative methods

used in political science research’, Accepted for presentation to the Political

Marketing Conference, September 2000, Loughborough

Striking a Chord or Merely Ignored? An empirical study into the design features of

English Political Websites”, with Val Cox. Accepted for presentation to the

Academy of Marketing Conference, July 2000, Derby

Pseudo marketing in Further Education - Image creation and its message with Maria

Williams, Hull College of Further Education. Accepted for presentation to the

3rd International Conference on Marketing and Corporate Communications,

Strathclyde, April 1998

Integrated or Overrated: Political Marketing on the Internet, with Robin Croft.

Accepted for presentation to the 31st Annual Conference on Marketing

without Borders, Academy of Marketing, July 1997

Communication processes in TV-based home shopping, with Robin Croft, Lorraine

Price (Hull Business School). Accepted for publication to the 2nd

International Conference on Marketing and Corporate Communications,

Antwerp, April 1997.

Political communications and the fragmented electorate: towards a conceptual

framework, with Robin Croft. Accepted for publication to the 2nd

International Conference on Marketing and Corporate Communications,

Antwerp, April 1997.

Reinforcing, Replicating: Strategic Word-of-Mouth in political communications, with

Robin Croft. Accepted for publication to the British Academy of

Management conference, University of Aston, September 16-18 1996.

Strategic Word-of-Mouth in political communications, with Robin Croft and Subrata

K Mitra. Accepted for publication to the International Association for Mass

Communications Research Conference, Sydney, August 1996.

Word-of-Mouth: breath of life or kiss of death?, with Robin Croft and Philip Kitchen

Accepted for publication to the Marketing Education Group annual

conference, University of Strathclyde, July 1996.

Inside the cocoon: the future of TV-based home shopping, with Robin Croft and

Helen Woodruffe. Accepted for publication to the Marketing Education

Group annual conference, University of Strathclyde, July 1996.

Switching to visual: the impact of copycat and lookalike Brands on Consumer

Perceptions', with Robin Croft and Hillary Dingle. Accepted for publication to

the 1st International Conference on Marketing and Corporate

Communications, University of Keele 1996 * BEST WORKING PAPER

Political Communications: towards the new millennium, with Robin Croft, Accepted

for publication to the Marketing Education Group annual conference,

University of Strathclyde, July 1996.

Liberalisation and the advertising revolution: opportunity or threat to nation building?

with Robin Croft and Jitendra Parekh. Accepted for presentation to the

Association of Indian Economic Studies Summer Conference, Bombay, May

1996.

Interactive, hyperactive: advertising on the Internet, with Robin Croft and Caroline

Gandersee. Accepted for presentation to the 1st International Conference on

Corporate Communications, University of Keele, April 1996

El Poder de la Palabra, with Robin Croft (Hull Business School), Marketing Acción

(Madrid), spring/summer 1997.