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Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742

Journal of Global Merit Management June 2017 1

Journal of Global Merit Management

Journal of Global Merit Management (JoGMM) seeks to publish research

articles, case studies and book reviews which are novel, theoretical

and empirical in its nature and provide exploratory insights into the

field of business, finance, economics and management sciences.

Journal of Global Merit Management (JoGMM) is committed to the merit

management perspective on a variety of topics under the category of

business management with a global context. In addition to the global

management focus, however, the JoGMM seeks submissions for

publication with a decidedly social science application or approach;

that is, writing on global management predominately connected with

the subfields of the social science, and management fields.

JoGMM is a membership access journal that publishes research papers

at least two times in a year regarding the issues of importance to

the business community. It develops a wide perspective related to

business, finance, and economics and in management fields which

encourages innovative and original research work of researchers,

academicians, practitioners and scholars from all over the world.

The journal promotes a link of communication among academicians,

practitioners and research scholars from all over the world through

their publications.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


CONTENT

Page

Article 1: 3

NIGERIAN SMES MARKETING INNOVATION PERFORMANCE: INFLUENCE OF

BUSINESS PROCESS MANAGEMENT AND ENVIRONMENTAL DYNAMISM

GARBA MUDDAHA, YEOH KHAR KHENG

COLLEGE OF BUSINESS, UNIVERSITI UTARA MALAYSIA.

Article 2: 15

CAPACITY BUILDING PROGRAM OF PRIVATE EDUCATIONAL INSTITUTION AND

MANAGER LEVEL OF SATISFACTION

NGUYEN VAN HUONG; HO CHI MINH CITY, VIETNAM

Article 3: 39

A STUDY OF USING "CORPORATE CITIZENSHIP" AS AN EFFECTIVE MARKETING

TOOL TO PROMOTE THE COMPANY'S NAME IN THE CONSUMER GOODS SECTOR IN

JOHOR BAHRU

LIEW ENG SEONG, JOHOR BAHRU, MALAYSIA

Article 4: 53

THE IMPACTS OF FINANCIAL DEVELOPMENT ON VIETNAMESE HOUSEHOLD

ECONOMIC ACTIVITIES

NGUYEN NGOC CHIEN; HO CHI MING CITY, VIETNAM

Article 5: 89

THE FACTORS INFLUENCING THE INNOVATIVE WORK BEHAVIOR OF KNOWLEDGE

WORKERS IN HONG KONG’S KNOWLEDGE INTENSIVE BUSINESS SERVICES: A

RESEARCH PROPOSAL

CHOW P K SUMY; HONG KONG

Article 6 110

THE RELATIONSHIP BETWEEN HR PRACTICES AND EMPLOYEE RETENTION:

A CASE OF SERVICE INDUSTRY IN VIETNAM

TRAN KHAI THANH; HO CHI MINH CITY, VIETNAM

LETTER FROM THE EXECUTIVE EDITOR 130

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 1:

NIGERIAN SMES MARKETING INNOVATION PERFORMANCE: INFLUENCE OF

BUSINESS PROCESS MANAGEMENT AND ENVIRONMENTAL DYNAMISM

GARBA MUDDAHA, YEOH KHAR KHENG*

COLLEGE OF BUSINESS, UNIVERSITI UTARA MALAYSIA.

ABSTRACT

At this crucial moment when global competition is becoming more

intense, the Small and Medium Enterprises (SMEs) level of innovation

is the key to business success, growth and survival. To spur SMEs

innovativeness and overcome the negative effects of the intense

competition, managers need to have a workable process management

system of manufacturing products as well as delivering services.

This study proposes the research framework on the relationship

between business process management and marketing innovation

performance of Nigerian SMEs in manufacturing and service industries,

the adoption of environmental dynamism as moderator could further

strengthen the relationship. This will benefit the regulatory bodies

and business managers.

Keywords: Process management (PM), Environmental dynamism (ED),

Marketing innovation performance (MIP), SMEs, Nigeria.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 2:

CAPACITY BUILDING PROGRAM OF PRIVATE EDUCATIONAL INSTITUTION AND

MANAGER LEVEL OF SATISFACTION

NGUYEN VAN HUONG; HO CHI MINH CITY, VIETNAM

ABSTRACT

The higher education sector in Vietnam has been undergoing profound

transformation during the last decade. Higher education is considered

to have the responsibility to provide the students with professional

knowledge and skills and to help student satisfy the demand of the

employment market. However, university graduates are unable to find

the jobs in their area of specialization while employers still report

for their difficulties in finding their skilled workers with required

knowledge and skills. In order to meet the boom economy, many private

educational institutions has been set up and enrollment are also on

the higher side. This has led to a remarkable growth and competition

in higher education sector of Vietnam.

Due to increased pressure of the competition in the education service

industry, higher educational institutions should adopt a market

orientation strategy to differentiate their services from the

competition in order to attract new students and retain old students.

Thus, these institutions need to understand their target markets (i.e.

students or clients), assess the target market needs and modify their

offerings to meet that need. In other words, providing quality

services and satisfying students' needs as well as expectations are

vital for higher educational institutions to succeed in general.

This study aims to examine the level of student satisfaction with

student services provided by private educational institutions in

Vietnam. The primary objective was to identify service quality

factors influencing on the student satisfaction. These factors

include: (1) instructor/trainer expertise, (2) content of training

program such as material and material design, (3) coaching, (4)

advising staff, (5) course administration (management) (6) facilities,

(7) and networking. A questionnaire was utilized for data collection.

The questionnaire was distributed to 350 students at two top private

institutions specializing in corporate training program which are

Accounting and Business Management (IABM), Indochina International

Education Development (IED) Group and PTI Education Group. A 50-item

survey questionnaire was used for students to evaluate the quality of

student services. The data was analyzed using SPSS. The result of

this research will be very beneficial for private institutions for

improvement so that they can meet clients' satisfaction and gain

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


loyalty of clients in future and increase their revenues as well. The

findings show that four factors including (1) trainer, (2) content of

the training program, (3) coaching and (4) networking have

significant impact on learner satisfaction. Especially, focusing on

coaching and networking factors which are unique services to

customers is a good differentiation strategy for private higher

institutions to gain more competitive advantage and success. The

research provides theoretical and managerial implications and

directions for future career.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 3:

A STUDY OF USING "CORPORATE CITIZENSHIP" AS AN EFFECTIVE MARKETING

TOOL TO PROMOTE THE COMPANY'S NAME IN THE CONSUMER GOODS SECTOR IN

JOHOR BAHRU

LIEW ENG SEONG, JOHOR BAHRU, MALAYSIA

ABSTRACT

The objectives of the Study are:

• To find out the importance of corporate citizenship for a

company.

• To analyze the consumers perception.

• To analyze the impact of corporate citizenship role

quantitatively and qualitatively for a company.

The researcher commenced the first personal interview on August 1,

2006 with the accountant manager of a housing developer organization

in Johor Bahru. Due to the time constraint, personal survey or face

to face interview was still the best choice for the researcher not to

mention having to end up with tan complexion. The researcher also

conducted field survey at the Johor Bahru’s Hypermarkets namely at

Giant Plentong and Tebrau Jaya Jasco over the weekends only because

since the survey questionnaires were rather comprehensive in nature,

it warranted to approach the consumers at their leisure shopping

trips when they were more obliging. Almost all the respondents plead

ignorant on the subject matter or that their organization did not

practice it at all.

The total population for the study would encompass 300 participants

from myriad backgrounds but all residing in Johor Bahru in the State

of Johor and who would consider themselves knowledgeable consumers.

This sample size was also felt to be satisfactory since the

information were provided by respondents who held permanent positions

in their respective organizations which were from different

industries, for example, banking, housing developer, insurance,

architects, engineers, to name a few .

The Questionnaires design used in this research survey was from

Internet which was originally designed and used by Messrs Fleishman

Hillarab Research of Scotland for their research on corporate social

responsibility. The researcher found the questionnaires to be

extremely applicable for the Corporate Citizenship research and

alterations were kept to the minimum but where the questions were

rather political in nature and perhaps unnecessary, they were left

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


out completely. The questionnaires were selected according to the

needs in the research survey and consisted only 35% of the total

design. The researcher had no choice but to do so because of the

time constraint in order to complete the research paper on time.

The researcher was convinced that given time and the knowledge access

to the consumers, organizations would be able to use corporate

citizenship as marketing tool.

Studies have revealed that there are broadly similar demands placed

on organizations of all types when they operate in networks which

include organizational design, understanding processes as well as

outcomes and learning communicating.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 4:

THE IMPACTS OF FINANCIAL DEVELOPMENT ON VIETNAMESE HOUSEHOLD

ECONOMIC ACTIVITIES

NGUYEN NGOC CHIEN; HO CHI MING CITY, VIETNAM

ABSTRACT

The relationship between financial development and economic

activities has been analysed by many papers, but the issue is

inconclusive. Many researchers argue that financial development plays

an important role in economic activities, while others do not

accept the role of the financial system in economic activities.

They argue that problems can occur and lead to economic difficulties

if there are financial crises. Therefore, it is necessary to have

more research to clarify the link between financial development and

economic activities.

Moreover, studies regarding the link between financial development

and economic activities have a number of limitations in the existing

literature. At the macro level, the impacts of financial development

on economic growth and its sources of growth have been examined, but

some channels of transmission from financial development to growth

such as the efficiency of investment, the efficiency of using savings,

and information technology have not been analysed. At the micro

level, only a few papers have looked at the role of financial

development at the household level. There are so many aspects

mentioned above through which financial development can have an

influence on economic activities, but these papers analyse only some

aspects.

Regarding studies about Hanoi, the link between financial development

and economic activities has been studied qualitatively and

quantitatively by some researchers such as Duong and Izumida (2002),

and Quach and Mullineux (2006), but these studies have only

examined the impact of borrowing on income and expenditure.

They have neglected an analysis of the impact on savings, investments,

productivity and technology. The simultaneous impact of financial

development has not been examined. In addition, these studies have

not used alternative measures of financial development. The measure

used in these studies, borrowing, has reflected only partly the role

of the financial system. These studies have neglected the impact of

both financial development environment and network on economic

activities.

Therefore, this study examines the nexus between financial

development and economic activities in Hanoi at both the macro and

the micro level. The main goals of this paper are to analyse the two

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


central following issues:

Has financial development had any impacts on economic activities in

Hanoi? If yes, through which channels has financial development

influenced economic activities in Hanoi?

The main results of this paper suggest that government policies

improve financial development by encouraging education, financial

liberalization, property rights which increase people’s fixed assets,

and the social relationship of households. In turn, financial

development promotes the level and quality of savings and

investment, labor productivity and the progress of information

technology, and hence income of households. Furthermore, financial

development is positively related to household economic welfare.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 5:

THE FACTORS INFLUENCING THE INNOVATIVE WORK BEHAVIOR OF KNOWLEDGE

WORKERS IN HONG KONG’S KNOWLEDGE INTENSIVE BUSINESS SERVICES: A

RESEARCH PROPOSAL

CHOW P K SUMY; HONG KONG

ABSTRACT

Ideation is the foundation of innovation and it is the individual

worker in an organization who “creates, conveys, responds to, and

incubates ideas”. Innovative workplace behavior has a significant

role to play in the operational of knowledge-intensive business

services in Hong Kong. This study attempts to find out the

predictor of knowledge worker’s innovative work behavior. Thus, this

study attempts to deductively confirm the three independent

constructs; namely supervisor-subordinate reciprocity, climate

perception and relational social capital, have strong association

with the innovative workplace behavior of knowledge workers A

quantitative method was proposed to utilize data collected using mail

survey. A total of 1000 questionnaires were distributed for analysis

using SPSS version 22.0. The quantitative results are to determine

if there were significant relationship between climate perception,

relational social capital and supervisor-subordinate reciprocity with

innovative workplace behavior of knowledge workers in Hong Kong.

This study shall significantly contributes to the predictors of

knowledge workers’ innovative workplace behavior in knowledge-

intensive business services (KIBS). Moreover, firms in KIBS can

strategically manage these factors to further enhance the

innovativeness of the knowledge workers in Hong Kong.

Keywords: Innovative Workplace Behavior, Climate Perception,

Supervisor-subordinate Reciprocity, Relational Social

Capital, Knowledge-intensive Business Services, Hong Kong

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Article 6

THE RELATIONSHIP BETWEEN HR PRACTICES AND EMPLOYEE RETENTION:

A CASE OF SERVICE INDUSTRY IN VIETNAM

TRAN KHAI THANH; HO CHI MINH CITY, VIETNAM

ABSTRACT

The main objective of this study is to assess the predicting role of

human resource management (HRM) practices on employee retention. Five

dimensions of HRM practices examined in this study are Performance

Appraisal, Reward, Working Condition, Equal Employment Opportunity

and Training. A survey was conducted among employees in service

companies in the Southern Region of Vietnam. A total of 280

questionnaires were returned and used for data analysis. Based on the

statistical tests conducted, the findings showed that all the

independent variables (Performance Appraisal, Reward, Working

Condition, Equal Employment Opportunity and Training) are related to

the dependent variables (Employee Turnover Intention). However,

training is not significant related but supported. Besides, training

is the least contribution to dependent variable.

Keywords: Human resource management practices, employee retention

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


LETTER FROM THE EXECUTIVE EDITOR

First and foremost, as a member of the editorial advisory board of Journal of

Global Merit Management (JoGMM), I am deeply honored to have been selected for the

position of Executive Editor. This is the forth issue of the journal and we are

happy about the wider scope of study published. Furthermore, I would like to

express my sincere appreciation to our reviewers in terms of their cooperation,

support and significant remarks within the framework of the current issue of

Journal of Global Merit Management (JoGMM). We hope more academic scholars and

management practitioners will participate their research works in our future issues.

We also thanks the valuable contributions from the Editorial Advisory Board Members

that come from different parts of the world with their extensive experiences and

expertise in own field.

This issue concentrates on variety of themes connected with managerial and

economical matters. At first, Dr. Yeoh Khar Kheng and GARBA MUDDAHA proposed the

research framework on the relationship between business process management and

marketing innovation performance of Nigerian SMEs in manufacturing and service

industries, this will benefit the regulatory bodies and business managers in

Nigeria to spur SMEs innovativeness and overcome the negative effects of the

intense competition.

Secondly, the paper written by Dr. Nguyen Van Huong examined the level of student

satisfaction with student services provided by private educational institutions in

Vietnam. The study identified service quality factors influencing on the student

satisfaction. These factors include: (1) instructor/trainer expertise, (2) content

of training program such as material and material design, (3) coaching, (4)

advising staff, (5) course administration (management) (6) facilities, (7) and

networking. The result of this research will be very beneficial for private

institutions for improvement so that they can meet clients' satisfaction and gain

loyalty of clients in future and increase their revenues as well. The research

provides theoretical and managerial implications and directions for future career.

Moreover, Dr Liew Eng Seong studied about Corporate Citizenship. A field which is

new and not much research done. He found out the importance of corporate

citizenship for a company, analyzed the consumers perception and the impact of

corporate citizenship role quantitatively and qualitatively for a company.

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


Following, Dr. Nguyen Ngoc Chien, further analysed the central issue impacts of

financial development on economic activities in Hanoi and through which channels

has financial development influenced economic activities in Hanoi. The main results

suggest that government policies improve financial development by encouraging

education, financial liberalization, property rights which increase people’s fixed

assets, and the social relationship of households. In turn, financial

development promotes the level and quality of savings and investment, labor

productivity and the progress of information technology, and hence income of

households. Furthermore, financial development is positively related to household

economic welfare.

Next, Chow P K Sumy, gives an in-depth look into the predictor of knowledge

worker’s innovative work behavior. This study attempts to deductively confirm the

three independent constructs; namely supervisor-subordinate reciprocity, climate

perception and relational social capital, have strong association with the

innovative workplace behavior of knowledge workers in Hong Kong. This study shall

significantly contribute to the predictors of knowledge workers’ innovative

workplace behavior in knowledge-intensive business services (KIBS). Moreover, firms

in KIBS can strategically manage these factors to further enhance the

innovativeness of the knowledge workers in Hong Kong.

Finally article written by Dr. Tran Khai Thanh assessed the predicting role of

human resource management (HRM) practices on employee retention. Five dimensions of

HRM practices examined in this study are Performance Appraisal, Reward, Working

Condition, Equal Employment Opportunity and Training. Based on the statistical

tests conducted, the findings showed that all the independent variables

(Performance Appraisal, Reward, Working Condition, Equal Employment Opportunity and

Training) are related to the dependent variables (Employee Turnover Intention).

However, training is not significant related but supported. Besides, training is

the least contribution to dependent variable.

Dr. Justin See

Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742


EDITORIAL ADVISORY BOARD

Prof. Dr. Ferguson Rea

- Dublin, Ireland

Prof. Dr. Perry Haan

- Ohio, USA

Prof. Dr. Ian Murray Mackechnie

- Melbourne, Australia

Dr. Mark Doctoroff

- Manitoba, Canada

Mr. Michael McGowen

- Manchester, England

Mr. Leslie Cohen

- Washington, USA

Dr. Balbir Singh

- Singapore

Dr. Mohd. Salleh

- Singapore

Dr. Brian Kok

- Penang, Malaysia

Dr. Justin See (Secretary)

- Hong Kong

Published by:

Global Merit Management Ltd

Unit 1010, Miramar Tower

132 Nathan Road, Kowloon, Hong Kong

www.gmmgt.net

Endorsed by:

Global Merit Management Research Institute

United State of America

The Association of Certified Professional Managers

United Kingdom

http://www.gmmgt.net/

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Journal of - gmmgt.netgmmgt.net/gallery/journal of global merit management june2017 toc.pdf · Journal of Global Merit Management (JoGMM) is committed to the merit ... Article 1: