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Journal of Brand Management, March-May 2009 The luxury brand strategy challenge (page 1) By Uché Okonkwo

Journal of Brand Management, March-May 2009 The … · Journal of Brand Management, March-May 2009 The luxury brand strategy challenge ... digital communicatlons,

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Page 1: Journal of Brand Management, March-May 2009 The … · Journal of Brand Management, March-May 2009 The luxury brand strategy challenge ... digital communicatlons,

Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 1)

By Uché Okonkwo

Page 2: Journal of Brand Management, March-May 2009 The … · Journal of Brand Management, March-May 2009 The luxury brand strategy challenge ... digital communicatlons,

Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 2)

By Uché Okonkwo

Page 3: Journal of Brand Management, March-May 2009 The … · Journal of Brand Management, March-May 2009 The luxury brand strategy challenge ... digital communicatlons,

Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 3)

By Uché Okonkwo


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