Josh Enyart

Network

2010 Commitme

nts

2011 Commitme

nts Change

ABC $2.2 billion $2.4 billion 9%

CBS   $2.5 billion $2.7 billion 8%

Fox $1.9 billion $2.0 billion 5%

NBC $1.6 billion $1.7 billion 6%

Total $8.2 billion $8.8 billion 7%

Anders Bylund, . (2011, June 11). Signs of life in traditional media. Retrieved from http://www.fool.com/investing/general/2011/06/14/signs-of-life-in-traditional-media.aspx

Granted the commitments are considerably lower than historical amounts and have been declining for several years. This is the first year in many, that money generated from commitment contracts has risen.

What is even more interesting according to the article was that NBC does not include advertising from the Super Bowl.

Anders Bylund, . (2011, June 11). Signs of life in traditional media. Retrieved from http://www.fool.com/investing/general/2011/06/14/signs-of-life-in-traditional-media.aspx

•Television Statistics According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube. 

FAMILY LIFE•Percentage of households that possess at least one television: 99•Number of TV sets in the average U.S. household: 2.24•Percentage of U.S. homes with three or more TV sets: 66•Number of hours per day that TV is on in an average U.S. home: 6 hours, 47 minutes•Percentage of Americans that regularly watch television while eating dinner: 66•Number of hours of TV watched annually by Americans: 250 billion•Value of that time assuming an average wage of S5/hour: S1.25 trillion•Percentage of Americans who pay for cable TV: 56•Number of videos rented daily in the U.S.: 6 million•Number of public library items checked out daily: 3 million•Percentage of Americans who say they watch too much TV: 49 

David Stewart, J. (2011, May 24). Television statistics. Retrieved from http://www.csun.edu/~vceed002/health/docs/tv&health.html

CHILDREN•Approximate number of studies examining TV's effects on children: 4,000•Number of minutes per week that parents spend in meaningful conversation with their children: 3.5•Number of minutes per week that the average child watches television: 1,680•Percentage of day care centers that use TV during a typical day: 70•Percentage of parents who would like to limit their children's TV watching: 73•Percentage of 4-6 year-olds who, when asked to choose between watching TV and spending time with their fathers, preferred television: 54•Hours per year the average American youth spends in school: 900 hours•Hours per year the average American youth watches television: 1500David Stewart, J. (2011, May 24). Television statistics.

Retrieved from http://www.csun.edu/~vceed002/health/docs/tv&health.html

•Skipping commercials with DRV type device•Targeting wrong audience•Increase in cost•Short run-time

The mass majority of people would say YES

1. Online Advertising is less risky financially

2. Online Advertising better targets your audience

3. Online Advertising makes global advertising instantly possible

4. Online Advertising is easier to monitor and manage

5. Online Advertising better targets our technology dependent society

6. Online Advertising can be outsourced to Advertising Experts

David Chapman, . (2011, April 13). Offline or online advertising. Retrieved from http://www.webrageous.com/blog/offline-vs-online-advertising/