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Personal Branding PlanJoseph Stromski II
Portfolio
A portfolio should include an autobiography, original work, resume and contact information
Assets: Google, Wordpress, Foursquare, Facebook and Twitter
View my portfolio on Wordpress
View my portfolio on Google Sites
Goals
Start a strategic communications/event planning firm
Freelance for arts and entertainment magazines
Increase target audience from 18 - 25 year-olds to 18 - 35 year-olds
Output Objectives
Update Twitter at least five times per day
Update Facebook twice per week
Update Wordpress and Google Site at least once per week
Submit original writing samples to art and entertainment magazines/corresponding Web sites biweekly
Outcome ObjectivesIncrease Twitter followers by 10 per month
Increase overall daily unique blog visitor average from 15 to 25
Average at least 25 unique visitors to Google Site per week
To have a minimum of four articles published yearly in nationwide arts and entertainment magazines/on corresponding Web sites
S.L.O.T. (1/2)
Strengths:
I’m not an expert, but I know more than most
Quick learner
My tomorrow phone
I have a head start
S.L.O.T. (2/2)
Lesser Strengths:
I’m not an expert
Opportunities:
Every business can benefit from social media
Threats:
Almost everybody thinks they’re an expert
Key Messages (1/2)
Whether it's getting your message out through print, managing your social networks and Web site(s) or planning and executing events, Stromski has the experience and knowledge to provide the results you want through a customized plan at a price you won't find anywhere else
Key Messages (2/2)
If you provide a service or product, regardless of whether it's exclusive to you or a competing product, it's in your best interest to inform the public about it as quickly and concisely as possible to maximize profits and increase your client base
Strategies
Participate in Facebook, Twitter and clients’ sites’ conversations daily
Link Twitter anywhere it can be linked
Retweet pertinent tweets, articles and links
Subscribe to arts and entertainment magazines to get a feel for target audiences and become familiar with writing styles
Basic Timeline
Launch date of May 10, 2010
Short term:
Update social media according to Output Objectives
Long Term:
Continuously monitor all updates, stats and media coverage
Evaluation
Track Wordpress stats
Track bit.ly stats
Monitor Twitter followers
Monitor print/Web publications, name and clients using Google Alerts
Find MeGoogle
Wordpress
YouTube
Foursquare