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Joseph Richardson
EMEA Commercial Consultant
*DMA Marketer tracker 2019
of marketers say
data is a challenge
for them.
say budget and
resource
who say strategy
and leadership
• Is your technology up to scratch?
• Do you have the right strategy in place?
• Are you utilizing the right data to optimize both?
New master dotmailer Powerpoint deck14
41 locations to geo-target:
Geo-coded postcode data used
1000s of highly customised emails to 37,000
members in a single broadcast
Each email highlighted 3 closest venues and linked directly
to the relevant venue’s ticket-sales.
Avoided the need to look through a long drop-down menu
of cinemas.
@Gavygav dotdigital Summit 2019