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MAN ON THE STREET EXTENSIONS
7.27.16
MAN ON THE STREET END CARDENCOURAGE VIEWERS TO TAKE THE SUIT CHALLENGE ONLINE, MESSAGING
WITH THE SUIT CHALLENGE URL AND AN ENTICING SPECIAL OFFER TO PLAY
WILL BE ADDED TO THE TELEVISION SPOT.
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MAN ON THE STREET END CARD
• A TICKER CAN BE ADDED UNDERNEATH THE FOUR MODELS AFTER THE REVEAL TO INVITE VIEWERS TO PLAY.
• AN END CARD CAN DISPLAY THE URL AND A LARGER CALL TO ACTION.
END CARDTICKER
FASHION WEEKJOS. A. BANK MODELS BLEND IN WITH OTHER MODELS EXITING SHOWS ON FASHION WEEK.
THEIR ANSWER TO “WHAT ARE YOU WEARING?” IS “JOSEPH A. BANK.”
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FASHION WEEK
• MODELS WILL ORGANICALLY APPEAR LEAVING TOP DESIGNER SHOWS AT FASHION WEEK.
• JOS. A. BANK CAN PHOTOGRAPH AND CAPTURE THE MODELS IN THESE PUBLIC AREAS AND POST THE PHOTOS WITH A UNIQUE HASH TAG.
• SECONDARY INTENTION WILL BE PAPARAZZI AND PUBLICATION PHOTOGRAPHERS TO SNAP PHOTOS OF OUR MODELS AS WELL.
• JOS. A. BANK SOCIAL ACCOUNTS CAN RE-TWEET & RE-SHARE PHOTOS OF THEIR CLOTHES FROM THE WORLD’S MOST FAMOUS FASHION WEEKS.
• THIS PROCESS COULD BE LEAKED TO PUBLICATIONS AND FASHION BLOGGERS BY JOS. A. BANK PR TO ENCOURAGE ARTICLES AND POSTS ABOUT THEM.
UPCOMING FASHION WEEKS
NEW YORK FASHION WEEK - NEW YORK, NY
SEPT 10-17, 2016
STYLE FASHION WEEK NY - NEW YORK, NY
SEPT 9-12, 2016
COUTURE FASION WEEK - NEW YORK, NY
SEPT 11-13, 2016
LOS ANGELES FASHION WEEK - DOWNTOWN LA
OCT 15-19, 2016
STYLE FASHION WEEK LA - HOLLYWOOD, CA
OCT 10-15, 2016
SANTA FE FASHION WEEK
SEPT 26-OCT 1, 2016
INTERACTIVE SUIT CHALLENGE JOS. A. BANK EXTENDS THE SUIT CHALLENGE INTO IN-HOME, IN-STORE AND DIGITAL
VERSIONS OF THE INTERACTIVE QUIZ
PLAY ANYWHERE.
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PLAY ANYWHERE - INTERACTIVE SUIT CHALLENGE
• CONDENSES THE SUIT CHALLENGE INTO A GAMIFIED POSTCARD AND INTERACTIVE IN-STORE VINYL.
• MAILERS FEATURE SCRATCH-OFF DEVICE AND CONTAIN A DISCOUNT CODE TO BE USED IN-STORE.
• VINYLS REVEAL THE SUIT MAKER LABELS WITH A CAMERA FLASH
CAMERA FLASH ACTIVATES LIGHT SENSITIVE INK
STORE WINDOW DISPLAYDIRECT MAIL/IN-STORE SCRATCH AND WIN
PLAY ANYWHERE INTERACTIVE SUIT CHALLENGE
• CONDENSES THE SUIT CHALLENGE INTO GAMIFIED DIGITAL, MOBILE AND IN-STORE VERSIONS.
• USERS ARE PROMPTED TO DRAG AND DROP LABELS TO THE SUIT THEY THINK IT MATCHES.
• ADDITIONALLY, A DISCOUNT IS ADDED AS INCENTIVE TO PLAY.
• EMAIL CREATES UNIQUE CALLS-TO-ACTION AND KEEPS A RUNNING COUNT OF VOTES.
EMAILRICH MEDIA BANNER
MAN ON THE STREET – STREET TEAM JOS. A. BANK ADMINISTERS THE SUIT CHALLENGE ALL OVER THE COUNTRY,
CAPTURING NEW AND SHAREABLE CONTENT ON SMART PHONES.
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MAN ON THE STREET - STREET TEAM
• TO GET NEW CONTENT ALL THE TIME, THE SUIT CHALLENGE IS RECREATED AT PARKS/SHOPPING MALLS/ETC.
WITH A JOS. A. BANK STREET TEAM, MODELS, AND A MOBILE PHOTOGRAPHER.
• CHALLENGES WILL TAKE PLACE NEAR STORES TO ENCOURAGE CONTESTANTS TO SHOP.
• A STREET TEAM WILL BE ONSITE TO PASS OUT PROMOTIONS AND ANSWER QUESTIONS.
• THIS CONTENT CAN POPULATE JOSBANK.COM AS WELL AS YOUTUBE, TWITTER, INSTAGRAM AND FACEBOOK.
• AS DIFFERENT CITIES ARE VISITED, A RUNNING COUNT CAN BE TALLIED FOR HOW OFTEN JOS. A. BANK SUITS
ARE MISTAKEN FOR DESIGNER BRANDS COSTING HUNDREDS MORE.
THE SUIT CHALLENGE - INSTAGRAM EDITION SPONSORED POSTS CHALLENGE INSTAGRAM USERS TO GUESS WHICH IS THE
JOS. A. BANK SUIT IN A HEAD-TO-HEAD MATCH WITH A DESIGNER SUIT.
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THE SUIT CHALLENGE INSTAGRAM EDITION
• THE USER TAPS ON THE SUIT THEY THINK COSTS MORE, REVEALING THE ANSWER WITH A PHOTO-TAG.
• ACTS AS AN INTERACTIVE & GAMIFIED VERSION OF THE SUIT CHALLENGE.
• THIS ITERATION ALLOWS JOS. A. BANK TO FOCUS ON ONE COMPETITOR AT A TIME AND CREATES A DIRECT LINK TO PURCHASE AT JOSBANK.COM.
THE SUIT CHALLENGE - BIG SCREEN EDITIONTHIS ALLOWS US TO GAMIFY THE CHALLENGE IN A HIGHLY
PUBLIC FORUM WITH CROWD PARTICIPATION.
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THE SUIT CHALLENGE - BIG SCREEN EDITION
• AN APPLAUSE METER CAN GAUGE THE AUDIENCE’S COLLECTIVE GUESS.
• DISCOUNT COUPONS CAN BE HANDED OUT UPON EXIT WHEN THE AUDIENCE MISTAKES JOS. A. BANK FOR A DESIGNER SUIT COSTING HUNDREDS MORE.
EXAMPLE OF A BIG SCREEN GAME
THANK YOU
