22@BARCELONA, THE INNOVATION DISTRICT22@BARCELONA, THE INNOVATION DISTRICT22@BARCELONA, THE INNOVATION DISTRICT22@BARCELONA, THE INNOVATION DISTRICT

Jordi Sacristán Adrià

Budapest, 8 March 2010

New Urban Perspectives Seminar

1860186018601860----1960: The 1960: The 1960: The 1960: The ““““Catalan ManchesterCatalan ManchesterCatalan ManchesterCatalan Manchester””””

…BECAUSE THEY HAPPENED IN THE PAST…

…AND THEY ARE

HAPPENING NOW!!

21st Century: 21st Century: 21st Century: 21st Century: ““““THE INNOVATION DISTRICTTHE INNOVATION DISTRICTTHE INNOVATION DISTRICTTHE INNOVATION DISTRICT””””

BarcelonaBarcelonaBarcelonaBarcelona’’’’s Metropolitan Areas Metropolitan Areas Metropolitan Areas Metropolitan Area

22@ Barcelona

Fórum 2004

Sagrera TAV

The BarcelonaThe BarcelonaThe BarcelonaThe Barcelona’’’’s eastern transformations eastern transformations eastern transformations eastern transformation

1986198619861986----1992: The opening of the waterfront1992: The opening of the waterfront1992: The opening of the waterfront1992: The opening of the waterfront

1996199619961996----1999: The opening of Diagonal Avenue1999: The opening of Diagonal Avenue1999: The opening of Diagonal Avenue1999: The opening of Diagonal Avenue

February 1996February 1996February 1996February 1996 February 1999February 1999February 1999February 1999

1860186018601860----1960: The 1960: The 1960: The 1960: The ““““Catalan ManchesterCatalan ManchesterCatalan ManchesterCatalan Manchester””””

1960196019601960----1990: Obsolescence and Degradation1990: Obsolescence and Degradation1990: Obsolescence and Degradation1990: Obsolescence and Degradation

1998: The debate about the future of the industrial areas1998: The debate about the future of the industrial areas1998: The debate about the future of the industrial areas1998: The debate about the future of the industrial areas

An urban renovation strategy. A new model of making city

The answer to a necessity: the knowledge economy

The 22@ Plan, a new model of compact city The 22@ Plan, a new model of compact city The 22@ Plan, a new model of compact city The 22@ Plan, a new model of compact city

7@ Facilities7@ Facilities7@ Facilities7@ Facilities

@ @ @ @ ActivitiesActivitiesActivitiesActivities

New mobility modelNew mobility modelNew mobility modelNew mobility model

Advanced InfrastructuresAdvanced InfrastructuresAdvanced InfrastructuresAdvanced InfrastructuresGreen spaceGreen spaceGreen spaceGreen space

Social HousingSocial HousingSocial HousingSocial Housing

Industrial HeritageIndustrial HeritageIndustrial HeritageIndustrial Heritage

Revitalization public spacesRevitalization public spacesRevitalization public spacesRevitalization public spaces

The scale of 22@BarcelonaThe scale of 22@BarcelonaThe scale of 22@BarcelonaThe scale of 22@Barcelona

• Rearrangement of 69% of the territory

Update execution 1 S 2009:Update execution 1 S 2009:Update execution 1 S 2009:Update execution 1 S 2009:

Urban Plan and new economic ceiling

Infrastructures Plan and investment• 42% of reurbanization works finished or in process• Investment until 1 S 2009: 108 million euros

• Productive Activities• Housing, facilities and services

The scale of the project:The scale of the project:The scale of the project:The scale of the project:

Territory

New gross floor space

Increase in green spaces

Increase in facilities

Investment in infrastructures

3.200.000m2

800.000 m2

198,26 Ha (115 city blocks)

4.000.000 m²

114.000 m²

145.000 m²

180 million €

The urban planning process (2001The urban planning process (2001The urban planning process (2001The urban planning process (2001----2009)2009)2009)2009)

2001200120012001…………

Urban Planning

…………2003200320032003…………

Urban Management

…………2004200420042004…………

Infrastruc-tures

…………2004/062004/062004/062004/06…………

Construction

2000200020002000

Industrial Industrial Industrial Industrial land, little land, little land, little land, little used or in used or in used or in used or in complete complete complete complete disuse, disuse, disuse, disuse, 100% 100% 100% 100%

privately privately privately privately owned, and owned, and owned, and owned, and part yet to part yet to part yet to part yet to

be be be be urbanisedurbanisedurbanisedurbanised

Compact city, with publicly

owned land, fully

urbanised and offering excellent infrastruc-

ture, providing many more jobs in the field of

knowledge intensive activities

…………2008200820082008……………………2004200420042004…………

Corporate Projects, clusters

Urban Planning. DensityUrban Planning. DensityUrban Planning. DensityUrban Planning. Density

PRIVATE BENEFITS PUBLIC BENEFITS • More productive uses:

22a � 22@ • Higher density:

2� 2,2 / 2,7

• Leadind edge infrastructures

• Free cession of land: • 10% for 7@ facilities • 10% for social housing • 10% for green areas • Eventual opening of streets • Financing a part of the Special

Infrastructure Plan

INCREASE DENSITY:

BALANCE PUBLIC AND PRIVATE BENEFITS

0

3

CLAVE 22a CLAVE 22@

INDUSTRIALACTIVITIES

URBANPRODUCTIVEACTIVITIES

@ ACTIVITIES

SOCIAL HOUSING

2’7 -

2 -

2’2 -

Bui

ld a

bilit

y: m

²of

cei

ling/

m²

of l

and

CODE 22a CODE 22@

Special Infrastructures PlanSpecial Infrastructures PlanSpecial Infrastructures PlanSpecial Infrastructures Plan

NEW MOBILITY PLAN PUBLIC SPACE RENEWAL

NEW ENERGY NETWORKS

UNDERGROUND TUNNELS

SELECTIVE PNEUMATIC WASTE COLLECTION

NEW HEATING AND COOLING SYSTEM

Companies

Institutions

Universities

Technological centres

Entrepreneurs

IncubatorsResidences

Dissemination spaces

Other services

Leadership of projects: Current situation and forecast Leadership of projects: Current situation and forecast Leadership of projects: Current situation and forecast Leadership of projects: Current situation and forecast

22@Barcelona: Clusters & activities

Specific spaces

EnergyEnergyEnergyEnergy

MedTechMedTechMedTechMedTech

DesignDesignDesignDesign

MediaMediaMediaMedia

ICTICTICTICT

Media: Barcelona Media ParkMedia: Barcelona Media ParkMedia: Barcelona Media ParkMedia: Barcelona Media Park

CompaniesCompaniesCompaniesCompanies Mediapro, Lavinia…

InstitutionsInstitutionsInstitutionsInstitutions RNE, CAC, Barcelona TV…

Specific spacesSpecific spacesSpecific spacesSpecific spaces Production Centre

Barcelona Media

UniversitiesUniversitiesUniversitiesUniversities UPF, UB, UOC

Technological CentersTechnological CentersTechnological CentersTechnological Centers Innovation Centre

Barcelona Media

IncubatorsIncubatorsIncubatorsIncubators Media-TIC Building

ResidencesResidencesResidencesResidences Melon District / Ciutadella

DisseminationDisseminationDisseminationDissemination Media Factory

Media

ICT: Network of R+D centres related to ICTICT: Network of R+D centres related to ICTICT: Network of R+D centres related to ICTICT: Network of R+D centres related to ICT

CompaniesCompaniesCompaniesCompanies T-Systems, Indra, Telefónica

Institutions Institutions Institutions Institutions CMT, FBD, Localret

Specific spacesSpecific spacesSpecific spacesSpecific spaces Interface Building

MediaTIC Building

UniversitiesUniversitiesUniversitiesUniversities UB, UPC, La Salle

Technological Centers Technological Centers Technological Centers Technological Centers Technological ICT Center

IncubatorsIncubatorsIncubatorsIncubators Media-TIC Building

Residences Residences Residences Residences Melon District

DisseminationDisseminationDisseminationDissemination ICT House

ICT

Our top goal is to "generate, attract and retain creative and innovative talent”

Media & ICT Cluster: 2006 Media & ICT Cluster: 2006 Media & ICT Cluster: 2006 Media & ICT Cluster: 2006 ---- 2010201020102010

VILA CASAS MUSEUMOF CONTEMPORARY ART

AUDIOVISUAL PRODUCTION CENTRE

BARCELONA ACTIVA

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…

T-SYSTEMS HQ. &BARCELONA DIGITAL

COMMUNICATION FACULTY (UPF)

BARCELONA TV

MEDIA-TIC BUILDINGSOCIAL HOUSING

INTERFACE BUILDING:IMI, Indra & ACC

AGBAR TOWER

RNEINDRA

GREEN AREAS

RBA HQ.

10 universities: 25,000 students10 universities: 25,000 students10 universities: 25,000 students10 universities: 25,000 students

SCHOOL OF PROFESSIONAL & EXECUTIVE

DEVELOPMENT (UPC)

B_TEC, UPC UNIVERSITY

HEALTH BUILDING

SAE INSTITUTE

UPF COMUNICATION

IL·3

BAU

EMAV

UPF CIUTADELLA

UOC

ART CENTER COLLEGE OF DESIGN

4 residences: more than 800 beds4 residences: more than 800 beds4 residences: more than 800 beds4 residences: more than 800 beds

NIDO RESIDENCECIUTADELLA RESIDENCE

b_TEC RESIDENCE

MELON DISTRICTRESIDENCE

9 R+D+i & technological centres9 R+D+i & technological centres9 R+D+i & technological centres9 R+D+i & technological centres

ORANGE R+D

BIOMEDICAL RESEARCH PARK

IREC

KIM BCN

HEALTH BUILDING

ALSTOM R+DTELEFONICA R+D

LEITAT TECHNOLOGICALCENTER

BARCELONA MEDIA INNOVATION CENTER

ICT TECHNOLOGICAL CENTER

New companies & new jobs at 22@BarcelonaNew companies & new jobs at 22@BarcelonaNew companies & new jobs at 22@BarcelonaNew companies & new jobs at 22@Barcelona

44’6% newly created + 50%

Design 33%

MedTech 4%

Energy 6%

Media 19%

Others 7%

ICT 31%

Clusters

69%

No clusters

31%

New jobs New jobs New jobs New jobs in 22@Barcelona since 2000

(Accumulated data at 12.31.2008 in number of employers)

New companies New companies New companies New companies installed in the district since 2000

(December 2008)

Companies already located or in process to be installed

1.441

(December 2008)

Employees of companies already located or in process to be installed

42.000

A recognized workA recognized workA recognized workA recognized work…………

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THANK YOU VERY MUCH FOR YOUR ATTENTION!!!