JONGWOOK KIM 1915 Maple Avenue, Engelhart Hall Apartments 608A, Evanston, IL, 60201

jongwookkim2015@u.northwestern.edu | +1 858 275 4489

EDUCATION NORTHWESTERN UNIVERSITY Evanston, IL

Master of Science in Integrated Marketing Communications Candidate 2015

Concentration: Marketing Analytics

Relevant Courses: Data Management, Analytics Techniques, Segmentation, Allocation and Optimization

HONG IK UNIVERSITY Seoul, South Korea

Bachelor of Science in Business Management, March,2014

Concentration GPA: 3.86/4.5

Scholarship: 1st semester, 2006; 1st& 2nd semester, 2012

Relevant Courses: Marketing, Marketing Research, Statistics, Advertising and Sales Promotion, Economics

PROJECTS

THE POPCORN FACTORY PROJECT

Projected market segmentation and cluster analysis

Analyzed customer behaviors and target markets

Developed behavioral, and communication strategies

A IRMILES CANADA PROJECT

Managed data and projected data mining with SAS

Executed Social Media Analysis

NORTHWESTERN SETTLEMENT ANALYSIS

Offered consulting service to the NGO client

Developed social marketing and strategies

BIG DATA DEVELOPER PROGRAM

Participated in programming courses

sponsored by Korean Government

Learned C, Java, JSP, SQL

Designed and created database and web site

EXPERIENCE MILLWARDBROWN Seoul, South Korea

Research Assistant

Homeplus (Tesco Korea) Project, Winter 2013

Supported to build competitive marketing strategies to assist new marketing strategy development for a firm

which recently renovated and opened new stores

Developed final research reports for a client company, developed argument logic and supporting data and

formulated succinct conclusion

Managed quantitative and qualitative database and analyzed the data for analysis

Organized and analyzed data from a focus group discussion and survey

Meritz Insurance Project, Winter 2013

Contributed to understanding and measuring effects of marketing activities through survey

Encoded quantitative data in the database and categorized the data for analysis

LG Electronics Project forNew Product development, Summer 2013

Developed a key finding report to figure out habits of TV use through Diary Research

Organized and summarized data from diaries of 10 different age groups to develop TV UX (User Experience)

Visualized charts and graphs about TV usages based on the customer’s diaries

Researched scripts and data from home visit interviews to develop new products

Moderated in-depth interviews for a new wearable device

Research Intern

LG Electronics Project, Summer 2012

Contributed on developing Request for Proposal(RFP), winning Mexican air-conditioner research project

Developed RFPs for Russian vacuum cleaner market; Mexican & Brazilian air conditioner markets; Thai,

Vietnamese, and Pilipino refrigerator markets

Provided in-depth research and analysis on the customer base, competitors, and market size of electronic

product markets in different countries

Doosan Infracore Machine Tool Project, Summer 2012

Translated focus group interviews about machine tools from European, American, and Chinese market

Created reports on machine tools from other branches of Millward Brown

ADDITONAL VOLUNTEER ACTIVITIESinCambodia, Mongolia and India

Supported medical service for Cambodian people; Built a computer lab for Mongolian children

Supported Non Governmental Organization, SHIS, as a team leader in India

MILITARY SERVICE –Republic of Korea Air Force

Sergeant – air defense missile operator & representative of 150 soldier

Technical Skills: Expertise in Microsoft PowerPoint, Excel, SPSS, R, SAS and SQL

Certificate: SAS Certified Base Programmer for SAS 9, SAS Certified Advanced Programmer for SAS 9

Interests: History, Philosophy, Social Affair, Statistics, Analytics, IT, singing, playing the guitar