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May 2012 - Obtained Express Hospital Library
Promotion Award from the NN/LM SEA and began project
Funding
Project goals Strengthen the position of DML’s Hospital Informationist
(HI) by demonstrating the value and skill of this librarian Promote DML’s HI role in the provision of health
information for patient care, patient safety, and patient education
Advocate for the role of the HI in institutional activities and projects such as emergency preparedness, social media introduction, management training, etc.
Increase MedStar Georgetown University Hospital (MGUH) awareness about DML resources and services
Promotion of Hospital Library Services
Hired Christine Olson of Chris Olson & Associates Marketing consultant 25 years experience providing communications,
marketing and training services to libraries and other organizations and individuals
Consultant
Consultant and HI held six conference calls Also communicated extensively by email
Consultation and Planning
Hired TriVision Studios to produce a short video
promoting the HI July 2012 - Video produced onsite in MGUH and DML HI was filmed on rounds with MGUH physicians Video was uploaded to MGUH YouTube site and
DML Website http://www.youtube.com/watch?v=vbd_JDjfNAA
Promotional Video
Proposed story to reporter from GUMC Update, the
medical center online newsletter Reporter agreed to write the story and worked with
the MGUH Director of Media Relations Reporter interviewed two clinicians who the HI has
rounded extensively with http://gumc.georgetown.edu/news/stories/343523.html
News Story
HI brochure was redesigned with consultant input Reduced text, added photos Added physician testimonials Utilized red color theme Created HI tagline Focused on the HI rather than services Branding
Brochure
Bi-fold – more space than business card More personal than business card Lists services Includes QR code for blog
Presentation Card
Absolutely! Increased awareness of HI Increased utilization of services Usage increased by 80% by the end of the promotion
Was the Promotion Successful?
Obtained a third Express Hospital Library
Promotion Award from NN/LM SEA Continuing to work with consultant Focusing on promotion of HI to MGUH Center for
Patient Safety
Future Plans