Jonathan A. Carlson marketing@jonathanacarlson.com • www.jonathanacarlson.com • (954) 695-7274 • Ft. Lauderdale, FL

Education MBA, International Business • Florida Atlantic University • College of Business • Boca Raton, FL Summer 2016 (expected) B.S., Marketing • Florida State University • College of Business • Tallahassee, FL May 2013

Minor: Economics

Professional Experience ebay enterprise • Boynton Beach, FL October 2014 - Present Vendor Relationship Specialist

Created and implemented a more efficient vendor onboarding process, saving ebay enterprise time and money

Initiated and lead a project to implement an optimized CRM system (Salesforce)

Acted as first point of contact for vendors entering the ebay enterprise Dropship Management Program

Enhanced relationship between eBay Enterprise and Drop Ship Vendors which lead to an improved relationship with clientele

Communicated details of onboarding particular to each of their retailers - Including features, fees, timing, etc.

Upsold a variety of add-ons based on vendor need and retailer compatibility

Collected vendor contracts and payment information from vendors

Delegated system integrations to production support reps based on availability and priority

Developed reports using Excel and a proprietary CRM to track & audit the status of vendor on-boardings & overall strength of client's vendor base

Collaborated with Sales, Marketing, Product Development, Client Services and Operations in day-to-day tasks Jarden Consumer Solutions • Boca Raton, FL April 2014 - August 2014 E-Commerce - Assistant Manager

Managed the eBay Account achieving weekly revenue growth from approximately $5,000 to $36,000+ through new product additions, content optimization, Daily Deals and other promotional vehicles available within eBay

Developed and managed the online promotional campaigns, pricing and inventory for all products in 18+ categories on all DTC websites such as FoodSaver.com, Crock-pot.com, Sunbeam.com, Oster.com with expected revenue growth of $10M in 2014

Analyzed Google Analytics to understand sales and adapt to improve site traffic and ultimately grow revenue

Managed the relationship with 3rd party companies that assisted in the management of the eBay store and other marketplaces

Collaborated with promotional groups and channels such as SEO/SEM, Paid Search, Affiliates Network, Email Marketing, Content Marketing etc. with the goal of increasing traffic and ROI on all websites

Assisted in the launch of the 26 DTC websites

Managed an intern who helped with several projects over the course of summer 2014

Jarden Consumer Solutions • Boca Raton, FL March 2013 - April 2014 Sales Development & Operations - Assistant Manager

Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 18 product categories, utilizing a Microsoft SharePoint site, Telligent community, telephone and email communications

Fulfilled New Item Set-Ups using sales/marketing tools in order to create optimized, A+ product detail pages for 10 B2B accounts in multiple channels across 18 product categories

Developed and managed the sales/marketing tools and reports mentioned above

Maintained a Content Database with optimized, product specific content such as descriptions, features, search terms, dimensions, safety certifications, warranty, etc.

Managed DTC websites’ product content, copywriting, digital assets, keywords/search terms, promotional campaigns, and pricing using a proprietary Content Management System and the Demandware platform

Advanced Tech Support • Boca Raton, FL January 2013 - March 2013 Sales Associate

Made follow up phone calls to ensure the customer is satisfied with software upgrades or tech support services provided

Sold to the customer on basis of previous purchases and most relevant need utilizing data in a CRM system

Increased average selling numbers each week with the company, reached the top 3 in sales after the 2nd week at employer

Jarden Consumer Solutions • Boca Raton, FL May 2012 - August 2012 Sales Development Intern

Managed multiple projects concerning content optimization with the goal of reaching/exceeding the organization's Personal Comfort & Wellness categories’ Digital Commerce objectives

Acted as liaison between marketing and sales teams in order to collect and submit correct, optimized information to each respective account

Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 7 product categories, using a Sharepoint site, Telligent community, telephone and email communications

All Professional Services, LLC • Coral Springs, FL June 2011 - August 2011 Sales Associate

Generated leads and made sales using professional selling tactics

Made follow up phone calls to ensure the service had been provided adequately

Surpassed the top sales quota each week with the company

Ameriquest Transportation Services Corp. • Coral Springs, FL June 2009 - September 2009 Market Research Analyst

Screened two online databases to collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand

Built the gathered information into a prospecting database, with pertinent data, using the Microsoft CRM software

Ameriquest used the database in its efforts to generate additional sales and was successful in broadening its clientele

Skills E-Commerce & Digital Marketing: Website Management • SEO • PPC • E-Mail • Copywriting • Google Analytics ̉• Google AdWords Traditional Marketing: Market Research • Competitive Analysis • Pricing Strategies • Industry Analysis • Content Creation Sales/Sales Development: Inventory & Logistical Management • Margin Analysis • Reporting • Showroom Prep Social Media: Facebook • Instagram • Twitter • LinkedIn • Google+ • Hootsuite Web Development: HTML5 • Adobe Dreamweaver • Demandware • WordPress Misc.: Adobe Photoshop • Microsoft Office Suite