JOINT BUY

PRE-ALPHA

Business Canvas Update – Last Week

Customer Segments

CostStructure

ValuePropositions

RevenueStreams

Channels Customer Relationships

KeyActivities

KeyResources

KeyPartners

Channels

CostStructure

• Web page / Mobile app

• Viral Marketing through SNS

• Online Advertising is an effective way to get traffic

• Variable costs : server and traffic maintenance

• Fixed Cost : rent, salaries

• Online marketing Cost

We realized that online advertising can be good source of attracting buyers but it costs a considerable amount of money.

Business Canvas Update – This Week

Sellers might need more value such as exposure of their brand or customer information.

Customer Segments

CostStructure

Seller ValuePropositions

RevenueStreams

Channels Customer Relationships

KeyActivities

KeyResources

KeyPartners

Seller’sProblems

• Complaint from their existing users*

• Delivery/customer supports costs*

• Discount on already popular products?*

Solution?More Incentive

InterviewRequest

• Display ads for seller’s website

• Cross-selling their product

• Automatic subscription to sales mailing list

• Fail to reach sellers through mentors and alumni

• Sent interview requests to over 100 sellers in electronics and software

* Feedback from Oren Jacob

Pre-alpha Website“Creating Deal”, “Sharing Deal” features are working now.

Creating a deal From Amazon Products

Searching another user’s deal

Login with Facebook

Following favorite deals

Sharing deals through Facebook

User Feedback

From user’s feedback, 3 main features “ Deal Creation / Login / Sharing Deals“ have been changed.

1st Version

2nd Version

Feedback

Deal Creation

Login System

SharingDeals

• Blog Style• Uploading images,

descriptions

• Too complex• Time consuming• Hard to design

layout

• Retrieving meta data from Amazon.

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• Automatic posting on user’s FB Wall after following deals

• Spam Upset!

• Get user’s comment with some incentive

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• Subscription required for creating/sharing/following

• Don’t want to provide personal information

• Facebook Connect• Get information

only for payment

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ScreenshotsMain & Item detail page

ScreenshotsFacebook Connect