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Join The Fun

Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

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Page 1: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Join The Fun

Page 2: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Delicious Fun Flavors

NEW

CABERNET|CHARDONNAY

Coffee

Page 3: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

About Fun Wine

Fun Wine is a distinct beverage category for the masses for those individuals looking for a good tasting product that fits within their lifestyle -- active, social and alive.

It is paired with ‘fun’ in all of the ways in which fun is experienced by consumers. This includes sports, dance, music, travel, exercise, food, and exploration.

It is a fusion of European style and thinking, encouraging consumers to pair Fun Wine products with fun experiences rather than just food.

Fun Wine is produced in southern France from premium French grapes. The vision is to excite consumers with recurring launches of new flavors of these friendly wine drinks on a regular basis.

Page 4: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

A New Category Is ComingOur vision is to create a space for a Fun Wine Drink in the beverage market Spirit Airlines In-Flight Menu

Page 5: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Benefits Of Our Fun Wine

• $1 per glass of wine• 75 Calories Per Serving! • Increase traffic in the evening

and after hours• Draws in millennial customers• 250 ML (33% more than other

wine single serve bottle)• Delicious & Friendly Taste• Affordable• Portable / Convenience• Recyclable• 2 year Shelf life

We plan to price a 250 ml can at $1.99 retail, which is equal to $1.00 for a 4.2 oz. glass of wine. Compared to traditional single serve 187ml bottles

Friends Fun Wine has 33% more product!

Page 6: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

White & Rosé MoscatoMuscat grapes are used to make a variety of sweet wines. The Muscat grape has

high concentration of antioxidant flavonoids, as in red grapes, making our Moscatos as beneficial as red wine.

The Friends “Fun Wine” Collection

Page 7: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Peach & Strawberry MoscatoOur Strawberry and Peach flavored Moscatos are lightly flavored to enhance the

Moscato and not to take over the natural sweetness of the Muscat grapes.

The Friends “Fun Wine” Collection

Page 8: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Red & White SangriaMade with high quality premium wine and freshly chopped fruit.

The Friends “Fun Wine” Collection

Page 9: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Cabernet Merlot | Chardonnay Sauvignon

The Friends “Just Wine” Collection

Page 11: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Cabernet | Chardonnay

THE WORLD’S FIRST

COFFEE

A REVOLUTION IN THE WINE INDUSTRY

Page 12: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Marketing Materials

Displays

Suction cups

Floor DisplayIce Tub Display Counter Display

Page 13: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Our DistributionDistributors:

Florida – Southern Wine & SpiritsGeorgia – Empire DistributingIdaho – Idaho DistributingIllinois – Southern Wine & SpiritsIndiana – Monarch BeverageKentucky – HeidelbergMichigan – Kent Beverage and Fabiano BrothersMissouri – Major BrandsNew York – Phoenix Beverage, Try-It DistributingNorth Carolina – Empire DistributingOhio - HeidelbergOregon – Southern Wine & Spirits Tennessee – D-E-T Distributing, George Dinwiddie, Athens DistributingTexas – GlazersVermont – Baker DistributingVirginia – Service Distributing and Associated DistributorsWashington – Southern Wine & SpiritsWest Virginia – Associated Wine

Retailers: Walmart – TX and FLKrogers - OH, KY, NC, VA Whole Foods – NY & NJFresh Market – FL Save A Lot – FLWinco – IdahoWegmans – NYTops – NYSedanos – FLBravo Supermarket - FLMarsh - IndianaRite Aid – NYA&P – NYFood Lion – NCHarris Teeter – NC

C-Stores

7-Eleven – FLDaily’s - FL8 till Late - FLGate Petroleum - FLChevron - FL, Citgo – FL, OHCasey’s General Stores - MOCircle K - FLS&S Convenience - FLShell - FLThe Pantry Stores – MI, FLSpeedwayExxon – NC, FL, OHSunoco – FL, OHBP - MO, FL, Marathon – FL, OHTexaco – FLStop N Go - FL

We started distributing our “Fun Wine Collection” January 2013

In addition to the US, we are presently launching in Holland, Puerto Rico, Colombia and Panama.

And in 2014 we will be launching in Japan, China, South Korea, Sweden, U.K., Ireland, Italy, Belgium, Russia, South Africa, Nigeria, Brazil, Mexico, Ecuador.

Page 14: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Social Media25K likes…we are averaging 2K likes per week and increasing as we expand into new markets.

Page 15: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

Friends Fun Wine Is The Alternative Drink To Beer For Women

According to a poll conducted by Gallup in 2012, women consume 2.6 times as much wine than men, and Americans are shifting to prefer wine over beer

Source: http://www.gallup.com/poll/156770/majority-drink-alcohol-averaging-four-drinks-week.aspx

Page 16: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

FRIENDS IN THE NEWS“Weekend Sip: Can Canned Wine Cut It”

– November 21, 2013

“Interview: Friends Fun Wine In A Can CEO Joe Peleg” – October 17, 2013

“Attention grabbers on the go” – October 14, 2013

“Wine In A Can Wants to be in a Box” – June 6, 2013

“Spirit Airlines to sell wine by the can” – June 5, 2013

“SPIRIT AIRLINES STARTS SERVING WINE IN CANS” – June 5, 2013

“Spirit Airlines to sell wine by the can” – June 5, 2013

Additional Broadcast Coverage Includes:HLN and Fox News (November 23, 2013)

ESPN (November 23, 2013)FOX & Friends (November 17, 2013)

Late Night with Jimmy Fallon (June 10, 2013)

Page 17: Join The Fun. Delicious Fun Flavors NEW CABERNET|CHARDONNAY Coffee

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