JoicoBuyersGuide-Jan-Feb2012

It’s your tIme to…

JANUARY / FEBRUARY 2012 PROMOTIONS

Shop the Joico & K-PAK Winter Liter SALe



It’s your tIme to…re-discoverVERO K-PAK IN

re-discoverVERO K-PAK IN2012 2012

TRY NEWTRY NEW

Indulge InIndulge In

Big SIZEBIG SAVINGSBONUS SIZE K-PAK RECONSTRUCTOR RECEIVE 100% MOREproduct free with the purchase of each K-PAK Deep-Penetrating reconstructor, 302ml

Salon Price Salon ValUe

$12.87ea. $25.74ea.

reTail Price reTail ValUe

$21.50ea. $43.00ea.

BONUS SIZE K-PAK RECONSTRUCTOR RECEIVE 25% MOREproduct free with the purchase of each K-PAK Intense Hydrator, 313ml


$12.13ea. $14.79ea.


$20.25ea. $25.20ea.

Volume retAIl PromotIons for reGIstereD V.P. sAlons onlY

tHIs comPlete PromotIon Is DesIGneD for Your JoIco VP DIsPlAY* to creAte mAxImum AwAreness AnD sell-tHrouGH.

STYLING GEL, 250ml

Salon VP Price: $5.99/eaSalon Reg: $8.32Special Retail: $9.99/eaSalon non-VP: $6.58

PLIABLE PASTE, 100ml


newyearnewstyle $999each

FINISHING SPRAY, 300ml


V.P. OFFERTo fully benefiT from The V.P. Program, The recommended salon Purchase is:

• 12 – JOIGEL FIRM 250ml• 12 – JOIFIX FIRM 300ml• 12 – Design Collection Pliable Paste 100ml

Plus When a regisTered VP salon Purchases The full recommended miX They receiVe:• 1 – FREE JOIGEL FIRM liter for stylist’s use• 1 – FREE JOIFIX FIRM liter for stylist’s use• 1 – NEW SMOOTH CURE SHAMPOO 50ml• 1 – NEW SMOOTH CURE CONDITIONER 50ml• 1 – NEW SMOOTH CURE TREATMENT 50ml• 1 – NEW SMOOTH CURE THERMAL SPRAY 50ml

$215.64 (Salon Special Price) Salon Value: $325.68

POTENTIAL PROFIT: $144.00* ThE VP dISPlAy IS ThE PRoPERTy of JoIco cANAdA ANd cAN BE REPoSSESSEd AT

ANy TImE Should JoIco VP oNly PRoducTS NoT BE fEATuREd oN ThE VP STANd.

TENT CARD HEADER CARD

©2012 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3

newyearnewstyle$999

each

newyearnewstyle$999

each

©2012 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3

DUO LITERS 46% OFFsave 46% on the purchase of K-PAK and K-PAK color therapy shampoo & conditioner Duo liters!

TRY IT FOR $5.99BloWdRy SPRAysave 28% on the purchase of each K-PAK Quadraion BlowDry spray, 150ml


$5.99ea. $8.32ea.


$10.00ea. $13.90ea.

Big SIZEBIG SAVINGSBONUS SIZE K-PAK RECONSTRUCTOR RECEIVE 100% MOREproduct free with the purchase of each K-PAK Deep-Penetrating reconstructor, 302ml


$12.87ea. $25.74ea.


$21.50ea. $43.00ea.

BONUS SIZE K-PAK RECONSTRUCTOR RECEIVE 25% MOREproduct free with the purchase of each K-PAK Intense Hydrator, 313ml


$12.13ea. $14.79ea.


$20.25ea. $25.20ea.

IndulgeIN NEWKPAK REVITALUXESalon Price

$12.60ea.Salon ValUe

$14.95ea.

reTail Price

$21.00ea.reTail ValUe

$24.00ea.

Salon Price

$28.74ea.Salon ValUe

$53.18ea.

reTail Price

$47.99ea.reTail ValUe

$88.80ea.

29%savings

46%savings

JOICO.COM

16%savings

K-PAK PRoTEcT & ShINE SERumtry K-PAK Protect & shine serum for only $5.99—a savings of 54%!

• Protects, polishes & seals the cuticle. • Helps prevent split ends & smoothes frizz. • Nourishes & moisturizes without weighing hair down.

Salon Price Salon ValUe reTail Price reTail ValUe

$5.99ea. $12.87ea. $10.00ea.

$21.50ea.

54%save

Pick of themoNTh

artistJoIco Nothing glosses hair as

beautifully or weightlessly as this –a must have for every hair type!

Damien CarneyJoIco INTERNATIoNAl ARTISTIc dIREcToR

NEW

Buy 5 of ThE SAmE SMOOTH CURE PRoducTS ANd REcEIVE 1 fREE

SmooTh cUre ShamPoo, 300ml SmooTh cUre conDiTioner, 300ml Salon Price reTail Price Salon Price reTail Price

$37.85/6 $12.65ea. $44.90/6 $14.99ea.SmooTh cUre leaVe-in SmooTh cUre Thermal reScUe TreaTmenT, 100ml STyling ProTecTanT, 150ml Salon Price reTail Price Salon Price reTail Price

$59.75/6 $19.95ea. $50.85/6 $16.95ea.

17%save

FIRST TIME EVERreceive 66% more product free with the purchase of each JoImIst fIrm clAssIc, 500ml.


$11.95ea. $19.85ea.


$19.95ea. $33.00ea.

BigSIZE BIGSAVINGSBONUS SIZE JOIMIST FIRM CLASSIC

BAcK-To-School SAVINGSsave up to 54% on JoIco shampoo or conditioner liter duos.

choose from:moisture recovery color endurecolor endure VioletBody luxe Daily care BalancingDaily care conditioningneW smooth cure

Salon Price reTail Price Salon ValUe

$20.00ea. $33.40ea.

$39.30-$43.50ea.54%

save up to

Salon Salon reTail reTailchoose from: Price ValUe Price ValUe

Various Spiker Colorz styling Glue*, 50ml $5.72ea. $7.15ea. $9.56ea. $11.95ea.

molder matte texture cream, 100ml $7.66ea. $9.57ea. $12.76ea. $15.95ea.

Distortion styling Gum, 100ml $9.58ea. $11.97ea. $15.96ea. $19.95ea.

modifier, 125ml $7.18ea. $8.97ea. $11.98ea. $14.97ea.

20%save

* Colorz include: blue, white, red, metallix gold, metallix green and metallix blue

save 20% on the purchase of select open stock I-c-e Hair styling products.

25%save

save 25% on the purchase of each spiker, 500ml, with the purchase of 12 tubs receive 12 ICE re-usable bags. *while quantities last


$17.95ea. $23.95ea.


$29.95ea. $39.95ea.

savingscool

JOICO.COM

For graying clients, it’s about covering gray and so much more. A top quality, professional haircolor service also offers the client shiny, soft, natural-looking hair. Joico Vero K-PAK’s wonderful Age Defy Series restores the bouncy, youthful-looking hair that women demand and deserve!

Joico Vero K-PAK Color Spokesperson says

Youthful, healthY hair begins with the decision to defY the effects of time!

When graying hair needs TLC, Age Defy delivers:- Unparalleled TexTure & Softness- Long-lasting LusTer & Shine- Incredible Coverage

Are your clients Aging grAylessly?

Mixing raTio:

Mix 1-part Vero K-PAK Color Age Defy Series to 1-part Vero K-PAK Color Veroxide.

SÉRI EAGE DEFY

VERO

XIDE

AG E DEFYSERI ES

VERO

XIDE

JOICO.COM

TiMing:

VEROXIDE (%) 20 Volume (6%)

TIMING (WITHOUT HEAT)

45 minutes at room temperature

Defy…grAy CoLor Defy…CoArSe textUre Defy…DULLneSS Defy…DAMAge

14 neW ShADeS!

age Defying sCienCe:

3-Defense TeChnoLogy™time-released lipids + essential amino acids + Bio-mimetic ceramides = superior ConDiTion anD ManageabiLiTy

awarD-winning QuaDraMine CoMpLex®

Molecularly diverse keratin protein = reconstruction, strength, and long-lasting protection from the inside out

NEW!NEW! NEW! NEW!

For complEtE mixiNg, timiNg, aNd applicatioN iNstructioNs, plEasE rEFEr to thE

VEro K-paK color systEm rEsourcE guidE.

Joico tEchNical support hotliNE us / caNada:

(800) 44-Joico / (800) 445-6426

post-Color serviceVero K-PAK Color Age Defy Series shades do not need to be shampooed out after processing. Simply rinse well, towel dry, and apply K-PAK Professional Cuticle Sealer for 5 minutes. Rinse, towel dry, and complete with K-PAK Intense Hydrator for 5 minutes. Rinse again, towel dry, and style with your favorite Joico products.

Age Defy SerieS ShADeS Are DeSigneD for clientS with 50% or more grAy hAir. if uSeD on clientS with leSS thAn 50% grAy hAir, color enD reSultS mAy AppeAr one or more levelS DArker.(+) Sign inDicAteS preSence of mAximum Dye loAD to enSure complete coverAge on reSiStAnt grAy hAir.

veroxide usage & Timing

VEROXIDE (%) USAGETIMING

(WITHOUT HEAT)

20 Volume (6%) Gray Coverage45 minutes at

room temperature

SÉRI EAGE DEFY

VERO

XIDE

AG E DEFYSERI ES

VERO

XIDE

vero K-paK Color age defy is mixed 1:1 [Equal parts Vero K-PAK Color and 20 Volume (6%) Veroxide]

2VEry darK

BroWN

3EBoNy BroWN

4darK

BroWN

5mEdium BroWN

6light

BroWN

7darK

BloNdE

8mEdium BloNdE

9light

BloNdE

10VEry light

BloNdE

Na+

Natural ash sEriEs

4Na+ DARK NATURAL ASH BROwN

2Na+ vERY DARK NATURAL ASH BROwN

Ngc+

Natural gold coppEr sEriEs

4Ngc+ DARK NATURAL GOLDEN COPPER BROwN

6Ngc+ LIGHT NATURAL GOLDEN COPPER BROwN

8Ngc+ MEDIUM NATURAL GOLDEN COPPER BLONDE

gc+

gold coppEr sEriEs

6cg+ LIGHT COPPER GOLDEN BROwN

7cg+ DARK COPPER GOLDEN BLONDE

8gc+ MEDIUM GOLDEN COPPER BLONDE

9gc+ LIGHT GOLDEN COPPER BLONDE

Nr+ Natural rEd sEriEs

3NVr+ NATURAL vIOLET RED EBONY BROwN

4NrV+ DARK NATURAL RED vIOLET BROwN

6Nr+ LIGHT NATURAL RED BROwN

5Nr+ MEDIUM NATURAL RED BROwN

Ng+

Natural gold sEriEs

4Ng+ DARK NATURAL BROwN

6Ng+ LIGHT NATURAL BROwN

7Ng+ DARK NATURAL BLONDE

8Ng+ MEDIUM NATURAL BLONDE

9Ng+ LIGHT NATURAL BLONDE

5Ng+ MEDIUM NATURAL BROwN

5Nrm+ MEDIUM NATURAL RED-MAHOGANY BROwN

NN+ Natural Natural sEriEs

4NN+ DARK NATURAL NATURAL BROwN

6NN+ LIGHT NATURAL NATURAL BROwN

7NN+ DARK NATURAL NATURAL BLONDE

8NN+ MEDIUM NATURAL NATURAL BLONDE

9NN+ LIGHT NATURAL NATURAL BLONDE

10NN+ vERY LIGHT NATURAL NATURAL BLONDE

5NN+ MEDIUM NATURAL NATURAL BROwN

Bcr+ BroWN coppEr rEd sEriEs

4Brc+ DARK BROwN RED COPPER

5Bcr+ MEDIUM BROwN COPPER RED

INSTRUCTIONS FOR USEpre-Color serviceFor optimum color results, complete steps 1, 2, and 3 of the K-PAK Professional® Hair Repair System prior to color application.

mixing & applicationVero K-PAK Color Age Defy Series can be mixed using a bowl and brush and/or applicator bottle.

25% 75%50% 90%

gray

hai

r Fi

NdEr

hair

sW

atch

KEy 5Nrm+

MEDIUM NATURAL RED-MAHOGANY BROwN

SHOwN ON LEvEL, 50% wHITE

SHOwN ON wHITE HAIR

SHADE NAME

agE dEFy BalaNciNg additiVEs

CLEAR CONTROLLER GRAY CONTROLLER RED CONTROLLER

SwATCH COLORS IN THIS CHART ARE ONLY REPRESENTATIONS. CONSULT THE vERO K-PAK® COLOR AGE DEFY SwATCHBOOK FOR A MORE ACCURATE GUIDE.

FOLLOW US ON:

Now featuring 32 intermixable and naturally hyper-reflective shades

(+) Sign indicates presence of maximum dye load to ensure complete coverage on resistant gray hair.

Salon Price: $7.45/ea

SALON OPENER

Save 31% on each VERO K-PAK Color Age Defy Series Salon Opener.

includes: (26) NEW Pre-selected Vero K-PAK color Age defy Series shades*(2) Vero K-PAK color 20 Volume Veroxide, 950 ml(1) modular Tint Bowl (1) Wide Tint Brush (1) Narrow Tint Brush(1) measuring Beaker(1) NEW Bottle Applicator(1) NEW VERo K-PAK color Age defy Series Swatch Book(1) VERo K-PAK color Age defy System Paper Swatch chart (1) VERo K-PAK color System Resource Guide

Salon Price: $193.70

Salon Value: $279.50

*Shade listing (subject to change):(2) 10NN+;(2) 9NN+; (2) 8NN+; (2) 7NN+; (2) 6NN+; (2) 5NN+; (2) 4NN+; (2) 4NA+; (1) 2NA+; (1) 8NGc+; (2) 6NGc+; (2) 4NGc+; (2) 5BcR+; (2) 4BRc+

SAVE 31%

JOICO.COM

FEBRUARy ONLy

JANUARy ONLy

Receive FREE a NEW Vero K-PAK Age Defy shade swatch piece with the purchase of (12) tubes of any NEW Vero K-PAK Age Defy Series.

Salon Price: $89.40




VERO K-PAK COLORVERO K-PAK AGE DEFYVERO K-PAK CHROME

Receive (1) FREE VERO K-PAK COLOR 2012 SALON AGENDA with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.

The most convenient way to break the haircolor base, Vero K-PAK® Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before. featuring reconstructive K-PAK® technology, this ammonia-free formula leaves hair in healthy, shiny condition.

BREAKERBASE

Ammonia-Free

Sans ammoniaqueÉclaircit 1 niveau en 10 minutes

LIFT

S

LEVE

L

MIN

UTES

IN

59 ml / 2 fl oz

BREAKERBASE

Ammonia-Free


LIFT

S

LEVE

L

MIN

UTES

IN

59 ml / 2 fl oz

BREAKERBASE

Ammonia-Free


LIFT

S

LEVE

L

MIN

UTES

IN

59 ml / 2 fl oz

lighTening liquid color TreaTmenT

BREAKERBASE

Ammonia-Free


LIFT

S

LEVE

L

MIN

UTES

IN

59 ml / 2 fl oz

Features & BeneFits• Ideal for “breaking the base”– to soften contrasting

regrowth between blonding services• 10-minute processing time• Ammonia-free formula conditions and adds shine• Ideal for most hair types on virgin hair• Gentle enough on hair to bleach or apply other hair-

color on the same visit

K-PaK technologyreconstruct as you color with K-PAK’s

exclusive Quadramine complex® to leave hair in superb, shiny condition.

three ways to use Base BreaKer1) for highlighting services on virgin hair, apply Base

Breaker all over, rinse and remove, and then apply highlights.

2) for highlight retouches, apply Base Breaker to the regrowth area ONLY before or after the highlights.

3) To soften the base re-growth between highlighting service appointments.

With the purchase of 4 Veroxide 950 ml 20 volume, receive 2 Base Breaker 59 ml products FREE

Salon Price: $27.96

Salon Value: $39.86

SAVE 30%

Please describe your collection. Elegance is key to my collection…whether we are young or have more experience, we can create a great style with a flashy color that provokes without offend-ing and draws the eye in a gentle manner.

How did you develoP tHe concePt? I have the oppor-tunity to travel to the United States and Europe several times a year and see what is happening in hairdressing, fashion and design. I put it all in images and develop it afterwards.

wHere do you draw your insPiration? European trends really interest me a lot, particularly the new trends from London.

wHo are your mentors? I admire stylists with precision and avant-garde ideas such as Damien Carney, Vidal Sassoon and Trevor Sorbie, and two of my closest friends in hairdressing in Québec, Jacques and Daniel. Thank you boys……

How do you stay moti-vated and creative? I am a passionate person by nature and very open minded. I love everything that has to do with fashion and I am an avid consumer of fashion magazines such as Vogue and Harpers Bazaar…I surf the net a lot as well and al-ways keep my eyes open…at any time I can be inspired by nature, or architecture.... the youth inspire me a lot too.

wHat guarantees tHe success of a PHoto sHoot? It is important to be well prepared, to have a pos-itive energy and also a great complicity with the models and the photographer. But most of all it’s about having fun, going beyond our limits and always seeing the bigger picture.

How was your exPerience at sHoot week in l.a? It was one of the greatest and most enriching experiences I’ve had. I had the chance to work with an incredible team and of course Damien Carney, Joico’s Artistic Direc-tor....everything I learned contributed to the quality of my work and made me want to do it again in order to con-tinuously better myself.

wHat did you learn? That team work is very important, to always keep an open mind and to always set the bar higher, to outdo our-selves.

wHat advice would you give a stylist tHat is tHinking about doing a PHoto- sHoot? It is one of the greatest experiences and allows your creative side to flourish. I would tell them to surround themselves with people with whom they have a great synergy, a good team to have even more ideas, and also to take pleasure and pride in their work.

QUESTIONS & ANSWERS WITh

WINNER Of ThE North AmericAN Vero K-PAK color comPetitioN

Josée renaud

JR

“ team work is very important, always keep an open mind and always set the bar higher to out-do yourself”

– Josée Renaud

Josée renaud

JOICO.COM

K-PAK® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 10.00 16.75 liter 26.59 44.40Conditioner 50 mL 2.37 3.95 300 mL 11.97 19.95 liter 26.59 44.40Chelating Shampoo 300 mL 10.00 16.75Leave-in Protectant 250 mL 10.33 17.25 Deep-Penetrating 50 mL 2.67 4.95 Reconstructor 150 mL 12.87 21.50 250 mL 19.60 32.75 liter 42.80 71.50 Liquid Reconstructor 50 mL 2.67 4.95 300 mL 15.18 25.35 Intense Hydrator 50 mL 2.67 4.95 250 mL 12.13 20.25 liter 32.30 53.95 Smoothing Balm 200 mL 12.87 21.50 Protect & Shine Serum 50 mL 12.87 21.50Thermal Design Foam 300g 12.87 21.50 CLASSIC Protective Hairspray 300 mL 13.74 22.95Protective Hairspray 300 mL 13.74 22.95Split End Mender 100 mL 12.87 21.50

NEW! K-PAK® REVITALUXE *UNIT SUGG. PRICE RETAILNEW! Bio-Advanced 150 mL 14.95 24.95 Restorative Treatment 50 mL 4.16 6.95

K-PAK® TOOLS *UNIT SUGG. PRICE RETAILQuadraion pro-dryer $119.00 $198.00Quadraion Blowdry Spray 150mL $8.32 $13.90Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00VaporFuel 300 mL 10.33 17.25

K-PAK® COLOR THERAPY® *UNIT SUGG. PRICE RETAILColor Therapy Shampoo 300 mL 10.00 16.75 liter 26.59 44.40 Color Therapy Conditioner 300 mL 11.97 19.95 liter 26.59 44.40 Color Therapy 21 mL 2.67 4.95 Restorative Styling Oil 100 mL 12.87 21.50

K-PAK® SUN THERAPY® *UNIT SUGG. PRICE RETAILSun Therapy Nourishing Shampoo 200 mL 8.95 14.95Sun Therapy Treatment Masque 150 mL 11.97 19.95

K-PAK PROFESSIONAL® *UNiT PRICEProfessional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75Professional H.K.P. 350 mL 9.87K-PAK Hair Repair System 120.60

MOISTURE RECOVERY *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 Leave-in Moisturizer 300 mL 12.13 20.25Treatment Balm 250 mL 12.13 20.25 liter 31.70 52.95Treatment Lotion 200 mL 12.13 20.25 liter 31.70 52.95

DAILY CARE *UNIT SUGG. PRICE RETAILBalancing Shampoo 300 mL 7.57 12.65 (formerly Triáge®) liter 20.75 34.65 gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 (formerly Kerapro®) liter 20.75 34.65 gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 (formerly Biojoba®) liter 20.75 34.65

SILK RESULT® *UNIT SUGG. PRICE RETAILSmoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95 300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95

I-C-E HAIR® *UNIT SUGG. PRICE RETAILModifier® 125 mL 8.97 14.97Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95Spiker® Water-Resistant 150 mL 11.97 19.95 Styling Glue 500 mL 23.95 39.95Erratic® 50 mL 2.67 4.95 Molding Clay 100 mL 8.97 14.95Distortion® Styling Gum 100 mL 11.97 19.95Finisher® 300g 10.17 16.95 Shaping Hair SprayBlast™ 284g 10.77 17.95Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95Spiker Colorz Red Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95

SKIN LUXE® *UNIT SUGG. PRICE RETAILGolden Shimmer 250 mL 8.95 14.95 Gradual Self TannerSugarplum Body Wash 250 mL 6.70 14.95Sugarplum Body Crème 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95

DESIGN COLLECTION® *UNIT SUGG. PRICE RETAILForming Polish 50 mL 10.50 21.00Gloss Wax 50 mL 10.50 21.00Pliable Paste 100 mL 10.50 21.00Texture Spray 150 mL 10.50 21.00Dry Spray Wax 125 mL 11.50 23.00Humidity Blocker 150 mL 11.50 23.00Flexible Shaping Spray 300 mL 11.50 23.00

VERO K-PAK COLOR® PERMANENT *UNiT CRèME COLOR PRICEVero K-PAK Age Defy 74 mL 7.45Vero K-PAK Color® 74 mL 6.45Veroxide® 10 Vol. 950 mL 6.99 20 Vol. 950 mL 6.99 30 Vol. 950 mL 6.99 40 Vol. 950 mL 6.99NEW Base Breaker 59 ml / 2.0 fl. oz. 5.95Vero K-PAK Glaze™ No-Lift 950 mL 10.10 DeveloperVero K-PAK Light® Off-Scalp 1 lb. 24.95 Lightening Powder 2 lb. 47.95Vero K-PAK Blue On/Off Scalp 1 lb. 24.95 Lightening PowderVero K-PAK Creme Lightener 300g 14.95 VeroULTRA™ Lifting Powder Color 120g 24.95Vero K-PAK Lift® Crème Lightening Booster 60g 5.39Vero Stainless Haircolor Stain Remover 118 mL 7.50

VERO K-PAK COLOR INTENSITY *UNiT PRICESemi-Permanent Crème Colors 118 mL 6.45

DAILY CARE (CONTINUED) *UNIT SUGG. PRICE RETAILBalancing Conditioner 300 mL 7.78 12.99 (formerly Lite) liter 18.55 30.99 gallon 44.00 73.50Conditioner 300 mL 8.98 14.99 (formerly ALTimaTM) liter 22.75 37.99Leave-In Detangler 300 mL 8.98 14.99 (formerly Integrity®) liter 22.75 37.99 Moisturizer 300 mL 12.87 21.50 liter 31.70 52.95Scalp Balancing Treatment SALE 6 x 25mL 12.00 39.95Square Gallon Pumps 2.00

STYLE AND FINISH *UNIT SUGG. PRICE RETAILBrilliantine Pomade 50 mL 8.89 14.85Curl Definer 200mL 11.37 18.99Curl Activator 150mL 11.37 18.99 Crème Wax 50 mL 9.85 16.45 JoiGelTM Medium 250 mL 8.32 13.90 liter 18.40 30.75 JoiGelTM Firm 50 mL 2.67 4.95 (formerly I.C.E. Gel) 250 mL 8.32 13.90 liter 18.40 30.75 JoiLotion 300 mL 7.75 12.95 (formerly I.C.E. Lotion) JoiWhipTM 50 mL 4.16 6.95 (formerly I.C.E. Whip) 300g 11.95 19.95JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL 8.32 13.90 (formerly I.C.E. Mist) liter 18.40 30.75CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM 300 mL 11.95 19.95 (formerly con_text Assertion) CLASSIC JoiMist® Medium 300 mL 11.95 19.95 JoiMist® Medium 300 mL 11.95 19.95 CLASSIC JoiMist® Firm 300 mL 11.95 19.95JoiMist® Firm 50 mL 4.16 6.95 300 mL 11.95 19.95

COLOR ENDURE® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 gallon 47.20 78.80Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 gallon 47.20 78.80 Color Endure Masque 250 mL 11.95 19.95

COLOR ENDURE® *UNIT SUGG. VIOLET PRICE RETAILShampoo 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 300 mL 8.98 14.99 liter 22.75 37.99

BODY LUXE *UNIT SUGG. PRICE RETAILThickening Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99 liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99

SMOOTH CURE *UNIT SUGG. (SULFATE-FREE) PRICE RETAILNEW Shampoo 300ml 7.57 12.65 liter 20.75 34.65NEW Conditioner 300ml 8.98 14.99 liter 22.75 37.99NEW Leave-in Rescue Treatment 100mL 11.95 19.95NEW Thermal Styling Protectant 150mL 10.17 16.95

VERO K-PAK CHROME™ DEMI- *UNiT PERMANENT CRèME COLOR PRICE Vero K-PAK Chrome 60 mL 5.75Vero K-PAK Chrome No-Lift 950 mL 6.99 Activator COLOR *UNiT ACCESSORIES PRICE Vero K-PAK Color System Premium Swatch Book 90.00Vero K-PAK Resource Guide 13.95Vero K-PAK Tube Key 2.00Vero K-PAK Modular Mixing Bowl 6.95Vero K-PAK Brush 2.00Vero K-PAK Narrow Brush 2.00Vero K-PAK Tech Apron 37.99Vero K-PAK Client Cape 24.95Vero ULTRA Swatch book 12.99Vero K-PAK Paper Swatch 6.95Vero K-PAK Color System DVD 4.95

NEW K-PAK WAVES +*UNiT UNiT EDLP PRICEReconstructing Waves Acid 4.50 7.95Reconstructing Waves Extra Body Acid 4.50 7.95Reconstructing Waves Thio-Free C/T 4.50 8.95Reconstructing Waves Thio-Free N/R 4.50 8.95Reconstructing Waves Alkaline N/R 4.50 7.95Reconstructing Waves Alkaline C/T 4.50 7.95

RE:NU AGE DEFY *UNIT SUGG. PRICE RETAIL FULLNESS & BODY

Pre-Shampoo Treatment 200 mL 14.00 28.00 750 mL 37.00 75.00

Shampoo sulfate & Paraben free 200 mL 13.00 26.00

Primer 150 mL 13.00 26.00

Fullness & Body Solution System 50 mL (trio) 14.50 29.00

SOFTNESS & MANAGEABILITY

Shampoo sulfate & Paraben free 200 mL 13.00 26.00

Conditioner Paraben free 200 mL 14.00 28.00

Primer 150 mL 13.00 26.00

Softness & Manageability Solution System 50 mL (trio) 14.50 29.00

STYLING COLLECTION

Bodifying Lotion 150 mL 13.00 26.00

Volumizing Foam 200 mL 13.00 26.00

Controlling Crème 150 mL 13.00 26.00

Styling & Finishing Spray 250 mL 13.00 26.00

RE:NUAL SERUM SALE

Re:nual Serum 50 mL SAlE 14.99 48.00 Re:nual Serum Refill 150 mL SAlE 25.99 90.00

4-Month Age Defy Program FULLNESS & BODY SAlE 34.99 119.00

4-Month Age Defy Program SOFTNESS & MANAGEABILITY SAlE 34.99 119.00

Joico 2 sided salon banner 29.99 Joico Digital Picture Screens 7” $35.00Joico Roll Comb 2.00Joico Spray Bottle 4.99Joico Clips 5.99Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon:Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes VERO K-PAK Color Cape VERO K-PAK Open/Close Sign

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire February 29th, 2012. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

Ask your sales consultant about Joico’s 2012 large and medium salon openers.

Documents

JoicoBuyersGuide-Jan-Feb2012