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GET BEAUTIFUL for the Holidays 2011 PROMOTIONS SEPTEMBER OCTOBER

Joico-Sept-Oct-2011

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Page 1: Joico-Sept-Oct-2011

NEW

Vero K-PAK

Get Beautiful for the Holidays

2011 PROMOTIONSSEPTEMBEROCTOBER

Page 2: Joico-Sept-Oct-2011

Volume Retail PRomotions FoR ReGisteReD V.P. salons onlY

this comPlete PRomotion is DesiGneD FoR YouR Joico VP DisPlaY* to cReate maximum awaReness anD sell-thRouGh.

V.P. OFFERTo fully benefiT from The V.P. Program, The recommended salon Purchase is:

•  1  – JOIWHIP pink display (contains 12 products)•  1  – JOIMIST FIRM CLASSIC pink display (contains 12 products)•  1  – JOIFIX FIRM pink display (contains 12 products)

Plus When a regisTered VP salon Purchases The full recommended miX They receiVe:•  4   – Vero K-PAK Color 5XR•  4   – Vero K-PAK Color 7XR

$288.00 (Salon Special Price) Salon Value: $386.64 (excluding free merchandising, worth $51.60) ToTal saVings of 26%POTENTIAL PROFIT: $192.00* The VP disPlay is The ProPerTy of Joico canada and can be rePossessed aT

any Time should Joico VP only ProducTs noT be feaTured on The VP sTand.

TENT CARD HEADER CARD

JOiWhiP Pink Display salon VP Price: $108.00/displaysalon reg: $143.40/displaySpecial Retail: $15.00/eaSalon non-VP: $118.80/ea

JOiMiST FiRM Pink Display salon VP Price: $108.00/displaysalon reg: $143.40/displaySpecial Retail: $15.00/eaSalon non-VP: $118.80/ea

JOiFiX FiRM Pink Display salon VP Price: $72.00/displaysalon reg: $99.84/displaySpecial Retail: $10.00/eaSalon non-VP: $79.20/ea

Join Joico’s campaign and help Join Joico’s campaign and help Join Joico’s campaign and help contribute to fight breast cancer. contribute to fight breast cancer. contribute to fight breast cancer.

Join Joico’s campaign and help contribute to fight breast cancer.

With every purchase of a pink Joico product, you help contribute financially to breast cancer research.

X FiRM Pink Displayalon VP Price: $72.00/display

reg: $99.84/display

MiST FiRM Pink Displayalon VP Price: $108.00/displayalon reg: $143.40/display salon r

RM Pink Displayalon VP Price: $108.00/display

eg: $143.40/display

JOiFiX Fsalon VP Price: $72.00/displaysalon r

JOiWhiP Pink Displaysalon VP Price: $108.00/displaysalon reg: $143.40/display salon

Pink Displayalon VP Price: $108.00/display

eg: $143.40/display

JOisalon VP Price: $108.00/displaysalon

saVe uP To

28%

$51.60)

Page 3: Joico-Sept-Oct-2011

Joico artist Pick of the monTh

Save 33% on the purchase of eachJOICO Daily Care Leave-In Detangler, 300ml.

$5.99 (Salon Price) ea.Salon Value: $8.98 ea.Retail Price: $9.99 ea.Retail Value: $14.99 ea.

Daily Care Detangler

Damien CarneyJoico international artistic Director

“this is my favorite leave-in for keeping hair healthy and hydrated throughout the summer months.”

K-PaK liTer duosK-PaK duo includes:• (1)K-PAKShampoo,liter• (1)K-PAKConditioner,liter

or

K-PaK color Therapy duo includes:• (1)K-PAKColorTherapyShampoo,liter• (1)K-PAKColorTherapyConditioner,liter

$28.74 (SalonPrice)ea.SalonValue:$53.18ea.RetailPrice:$47.99ea.RetailValue:$88.80ea.

2 for $17.99 body luxeSave up to 25%onthepurchaseofBodyLuxestylingandfinishingduos.Choosefrom,

body luxe styling duos:• (2)BodyLuxeDesignFoams,250ml

or

• (2)BodyLuxeRootLift,300ml

$17.99 (SalonPrice)ea.SalonValue:$22.74to$23.94ea.RetailPrice:$30.00ea.RetailValue:$38.00to$40.00ea.

SAVE

52%

SAVE

25%

SAVE33%

Page 4: Joico-Sept-Oct-2011

Save 25%onthepurchaseofeachICESpikerColorz,50ml.

choose from:• ICESpikerColorzBlue,50ml• ICESpikerColorzWhite,50ml• ICESpikerColorzRed,50ml• ICESpikerColorzMetallixGold,50ml• ICESpikerColorzMetallixGreen,50ml

$4.85 (SalonPrice)ea.SalonValue:$7.15ea.RetailPrice:$8.99ea.RetailValue:$11.95ea.

spikerSave 25%onthepurchaseofICESpikerwiththreetravelsizeICESpikerColorz.

Prepack includes:(1)  ICE Spiker, 150ml(1)  ICESpikerColorzBlue,9ml(1)  ICESpikerColorzRed,9ml(1)  ICESpikerColorzMetallixGreen,9ml

$8.99 (SalonPrice)ea.SalonValue:$11.97plusspikercolorzRetailprice:$14.95RetailValue:$19.95plusspikercolorz

MUSThAVE:blastSave 30%onthepurchaseofBlast,284g.

$7.49 (SalonPrice)ea.SalonValue:$10.77ea.RetailPrice:$12.49ea.RetailValue:$17.95ea.

$19.95 plus spiker colorz

stylersSave 20%onthepurchaseofHumidityBlocker,150mlandDrySprayWax,125ml.

$9.20 (SalonPrice)ea.SalonValue:$11.50ea.RetailPrice:$23.00ea.

Pliable PasteSave 33%onthepurchaseofDesignCollectionPliablePaste,100ml.

$6.99 (SalonPrice)ea.SalonValue:$10.50ea.RetailPrice:$13.98ea.

spikercolorz

Page 5: Joico-Sept-Oct-2011

K-PaK GallonsSave 50%onthepurchaseofeachK-PAKgallon.

choose from:• K-PAKShampoo,gallon• K-PAKConditioner,gallon

$31.99 (SalonPrice)ea.SalonValue:$63.75ea.

Joico GallonsSave up to 41%onavarietyofflavorstosatisfyclientneeds.

choose from:• DailyCareBalancingShampoo• DailyCareBalancingConditioner• DailyCareConditioningShampoo• ColorEndureShampoo• ColorEndureConditioner• MoistureRecoveryShampoo• MoistureRecoveryConditioner• BodyLuxeShampoo• BodyLuxeConditioner

$27.99 (SalonPrice)ea.SalonValue:$44.00to$47.20ea.

K-PaK color Therapy GallonsSave 45%onthepurchaseofeachK-PAKgallon.

choose from:• K-PAKColorTherapyShampoo,gallon• K-PAKColorTherapyConditioner,gallon

$34.99 (SalonPrice)ea.SalonValue:$63.75ea.

2 for $12Save 23%onthepurchaseofeachJoiLotionduo,300ml.

$12.00 (SalonPrice)ea.SalonValue:$15.50ea.RetailPrice:$20.00ea.RetailValue:$25.90ea.

• Aversatile,alcohol-freesculptingandsettinglotionthatprovideslighttomediumhold.

• Greatforblow-drying,setting,sculptingandcreatingwetlooks.

• UVprotectantsconditionandprotectagainstdailyenvironmentalstress.

• Leaveshairfullofbodyandlustrousshine.

• Controlshard-to-managehair.

JOiLOTiOn

Page 6: Joico-Sept-Oct-2011

K-PaK holiday duossave 45% on the purchase of K-PAK Holiday Duos. Choose from K-PaK or K-PaK color Therapy

offers include:(1)  K-PAK Shampoo, 300ml(1)  K-PAK Conditioner, 300ml(1)   K-PAK New RevitaLuxe Bio-Advanced 

Restorative Treatment, 50ml

$14.34 (Salon Price) eachSalon Value: $26.13 ea.Retail Price: $23.95 ea.Retail Value: $43.65 ea.

BiO-ADVAncED RESTORATiVE TREATMEnT K-PAK RevitaLuxe Bio-Advanced Restorative Treatment is a luxury hair treatment designed to repair, restore, hydrate, and protect hair. Used on a regular basis, K-PAK RevitaLuxe corrects years worth of damage as it prevents future damage by restoring hair’s structural integrity and vitality so it behaves and feels like it did before the damage occurred.

Featuring cumulative results, hair’s softness, body, elasticity, and strength are improved with each use.

Luxe holiday duos receive up to 37% on the purchase 

of Joico Holiday duos. Each duo contains a 300ml Shampoo, 300ml Conditioner, and the NEW K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50ml.

choose from:•  Moisture Recovery •  Color Endure •  Body Luxe •  Daily Care •  Smooth Cure •  Color Endure Violet

$13.14 (Salon Price) eachSalon Value: $20.71 ea.Retail Price: $21.95 ea.Retail Value: $34.59 ea.

Page 7: Joico-Sept-Oct-2011

save 52% on the purchase of each Skin Luxe product.

choose from:•  SKIN LUXE Spiced Ginger Body Crème•  SKIN LUXE Spiced Ginger Body Wash•  SKIN LUXE Sugarplum Body Crème•  SKIN LUXE Sugarplum Body Wash

$4.35 (Salon Price) eachSalon Value: $6.70 ea.Retail Price: $7.25 ea.Retail Value: $14.95 ea.

freeHolidayClutch

K-PaKHoliday clutch samplerfreeGlamorousholidayclutchwiththepurchaseoftheK-PAKHolidaySampler.

offer includes:• (1)K-PAKColorTherapyShampoo,50ml• (1)K-PAKColorTherapyConditioner,50ml• (1)neWK-PAKRevitaLuxeBio-Advanced RestorativeTreatment,50ml• (1)freeHolidayClutch($15retailvalue)

$6.55 (SalonPrice)ea.RetailPrice:$10.95ea.

Holiday tRiO of cheerfreechampagnechillerbagwiththepurchaseofeachK-PAKHolidayTrio.

offer includes:• (1)K-PAKShampoo,300ml• (1)K-PAKIntenseHydrator,250ml• (1)K-PAKReconstructor,150ml• (1)freechampagnechillerbag

$17.93 (SalonPrice)ea.SalonValue:$35.00ea.RetailPrice:$29.95ea.RetailValue:$58.50ea.

save

49%

champagnenotincluded

Page 8: Joico-Sept-Oct-2011

nEW SMOOtH CuRe TaKe home KiTSave38%onthepurchaseoftheneWJoicoSmoothCureStylistKit.Getstartedtodaywiththiscompletekit.

offer includes: • (1)SmoothCureShampoo,300ml• (1)SmoothCureConditioner,300ml• (1)SmoothCureLeave-inRescueTreatment,100ml• (1)SmoothCureThermalStylingProtectant,150ml

$23.95 (SalonPrice)ea.SalonValue:$38.67ea.RetailPrice:$39.99ea.RetailValue:$64.54ea.

SAVE

38%

nEW SMOOtH CuRe Trial KiTSave21%onthepurchaseofeachneWJoicoSmoothCureTrialKit–theperfectbeginningforclientswhowantsmooth,silkytresses.

offer includes: • (1)SmoothCureShampoo,50ml• (1)SmoothCureConditioner,50ml• (1)SmoothCureLeave-inRescueTreatment,50ml• (1)SmoothCureThermalStylingProtectant,50ml

$7.99 (SalonPrice)ea.SalonValue:$10.08ea.RetailPrice:$13.49ea.RetailValue:$17.80ea.

SAVE

21%

SAVE

38%

LEAVES HAIR SMOOTH FOR UP TO 72 HOURS REDUCES FRIZZ BY 79% PROVIDES 24-HOUR

HIGH HUMIDITY PROTECTION

24hr 72hr79 % 24hr 72hr79 % 24hr 72hr79 %

FRIZZCURE THE

FRIZZDiscover frizz-free, long-lasting smoothness! NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking.

neW

nEW SMOOtH CuRe salon oPenerSave38%onthepurchaseofeachneWJoicoSmoothCureSalonOpener.Thiscompleteopenerprovidesbackbar,styliststation,retailproductPLUSclientsamples.SeethedramaticresultsSmoothCurecandeliver!

offer includes: • (6) SmoothCureShampoo,300ml• (6) SmoothCureConditioner,300ml• (10)SmoothCureLeave-inRescueTreatment,100ml

(8forretail,2forstyliststationsamples)• (8) SmoothCureThermalStylingProtectant,150ml

(6forretail,2forstyliststationsamples)• (2) SmoothCureShampoo,Literwithpump• (2) SmoothCureConditioner,Literwithpump• (24)SmoothCureFoilPackettes• (1) MerchandisingKit(easelcardandconsumerpamphlets)• (2) SmoothCureTakeHomeKits• (2) SmoothCureTrialKits

$299.00 (SalonPrice)ea.SalonValue:$481.10ea.

Page 9: Joico-Sept-Oct-2011

Themostconvenientwayto“breakthebase”,VeroK-PAKBaseBreakerliftsvirginhair1 level in 10 minutes,makingretouchesbetweenblondingservicesfasterandeasierthanbefore.

FeaturingreconstructiveK-PAKTechnology,thisammonia-freeformulaleaveshairinhealthy,shinycondition.

Withthepurchaseof2NEWBaseBreakerproductsreceive1free.

$11.90/3 (SalonPrice)SalonValue$17.85/3($5.95/eaSalonregularprice)

NeW Vero K-PaKfor JOicO VERO K-PAK cOLOR

“Once you use Vero K-PAK Color Base Breaker, you won’t be able to live without it! It lightens hair one level—quickly, easily, and effectively—and it’s so easy to mix and apply. Base Breaker is the must-have product every color dispensary should have.” –Beth Minardi

SAVE

33%

FOLLOW US ON:

SCANLEARNENGAGE

SAVE

33%

Volume Purchase!Purchase 5 products, receive 1 free.

$124.75 (Salon Price) /6Salon Value: $149.70/6.

Page 10: Joico-Sept-Oct-2011

buy any 24, receive:

color like a ProsePTember only

With the purchase of any 24 tubes of Vero K-PAK color, Chrome or Age Defy, receive a 

free beth minardi flawless color kit.

beth minardi flawless color kit includes:(1) Vero K-PAK Color Age Defy 6NG+ Light Natural Brown, 2.5oz(1) Vero K-PAK Color Age Defy 6CG+ Light Copper Golden Brown, 2.5oz(1) Vero K-PAK Chrome RB4 Amaretto, 2oz(1) Vero K-PAK Chrome RC8 Orange Crush, 2oz(1) Vero K-PAK Chrome RO Really Orange, 2oz(1) 20 Volume Veroxide, 8.5oz(1) Vero K-PAK Chrome Activator, 8.5oz(1) Vero K-PAK Color Quick Reference Chart(1) Vero K-PAK Color Signature Formula Card

$138.00 – $178.80 /24 shades + Free Kit (Salon Price)Salon Value $172.74 - $213.54

free caPe ocTober onlyreceive (1) free Vero K-PaK color client cape with the purchase 

of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.

$103.50 – $134.10 (Salon Price)Salon Value $128.45 - $159.05

buy any 18, receive...freereceive (1) of any

$103.50 – Salon

buy any 18, receive...

Page 11: Joico-Sept-Oct-2011

K-PAK®    *UNIT   SUGG.     PRICE  RETAILShampoo  50 mL  2.37  3.95    300 mL  10.00  16.75   liter  26.59  44.40Conditioner  50 mL  2.37  3.95    300 mL   11.97  19.95   liter  26.59  44.40Chelating Shampoo  300 mL   10.00  16.75Leave-in Protectant  250 mL   10.33  17.25 Deep-Penetrating  50 mL  2.67  4.95  Reconstructor  150 mL   12.87  21.50   250 mL  19.60  32.75   liter  42.80  71.50 Liquid Reconstructor   50 mL  2.67  4.95    300 mL   15.18  25.35 Intense Hydrator  50 mL  2.67  4.95    250 mL   12.13  20.25   liter  32.30  53.95 Smoothing Balm  200 mL   12.87  21.50 Protect & Shine Serum  50 mL   12.87  21.50Thermal Design Foam  300g   12.87  21.50 CLASSIC Protective Hairspray  300 mL   13.74  22.95Protective Hairspray  300 mL   13.74  22.95Split End Mender    100 mL   12.87   21.50

nEW! K-PAK® REViTALUXE   *UNIT  SUGG.     PRICE  RETAILnEW! Bio-Advanced  150 mL   14.95  24.95 Restorative Treatment

K-PAK® TOOLS    *UNIT  SUGG.     PRICE  RETAILQuadraion pro-dryer    $119.00  $198.00Quadraion Blowdry Spray  150mL  $8.32  $13.90Diffuser    $14.95  $24.95 VaporIron   1.25”  119.00  198.00VaporFuel   300 mL  10.33  17.25

 K-PAK® cOLOR ThERAPY®    *UNIT  SUGG.     PRICE  RETAILColor Therapy Shampoo  300 mL  10.00  16.75   liter  26.59  44.40 Color Therapy Conditioner  300 mL  11.97  19.95   liter  26.59  44.40 Color Therapy  30 mL  2.67  4.95 Restorative Styling Oil  100 mL  12.87  21.50

K-PAK® SUn ThERAPY®    *UNIT  SUGG.     PRICE  RETAILSun Therapy  Nourishing Shampoo  200 mL  8.95  14.95Sun Therapy  Treatment Masque  150 mL  11.97  19.95Sun Therapy   50 mL  2.67  4.95 Protective Sun Milk  150 mL  10.33  17.25

 K-PAK PROFESSiOnAL®    *UNIT     PRICEProfessional Cuticle Sealer  liter  22.75 Professional Chelating Shampoo  liter  22.75Professional H.K.P.  350 mL   9.87K-PAK Hair Repair System     120.60 

 MOiSTURE REcOVERY    *UNIT   SUGG.     PRICE  RETAILShampoo   50 mL  2.37  3.95    300 mL   7.57  12.65   liter  20.75  34.65 Conditioner  50 mL  2.37  3.95    300 mL   8.98  14.99   liter  22.75  37.99 Moisture Mist leave-in  300 mL   12.13  20.25Treatment Balm  250 mL   12.13  20.25   liter  31.70  52.95Treatment Lotion  200 mL   12.13  20.25   liter  31.70  52.95Styling Creme  50 mL  2.67  4.95   150 mL   10.75  17.95

 DAiLY cARE    *UNIT   SUGG.     PRICE  RETAILBalancing Shampoo   300 mL   7.57  12.65 (formerly Triáge®)  liter  20.75  34.65   gallon  47.20  78.80 Conditioning Shampoo   300 mL  7.57  12.65 (formerly Kerapro®)  liter  20.75  34.65   gallon  47.20  78.80 Treatment Shampoo   300 mL   7.57  12.65 (formerly Biojoba®)  liter  20.75  34.65

 SiLK RESULT®    *UNIT   SUGG.     PRICE  RETAILSmoothing Shampoo  300 mL   7.57  12.65 for Fine/Normal hair  liter  20.75  34.65Smoothing Conditioner  300 mL   8.98  14.99 for Fine/Normal hair  liter  22.75  37.99 Smoothing Shampoo   300 mL   7.57  12.65  for Thick/Coarse hair  liter  20.75  34.65 Smoothing Conditioner  300 mL   8.98  14.99  Thick/Coarse hair   liter  22.75  37.99 Thermal Smoother  150 mL   10.17  16.95   300 mL  15.18  25.35 Sheer Gloss  50 mL   11.95  19.95 Straight Smoother  200g  11.95   19.95

i-c-E hAiR®    *UNIT   SUGG.     PRICE  RETAILModifier®  125 mL  8.97  14.97Flexible Styling Paste    Molder ® Matte  Texture Crème  100 mL  9.57  15.95Spiker® Water-Resistant  150 mL  11.97  19.95  Styling Glue   500 mL  23.95  39.95Erratic®   50 mL  2.67  4.95 Molding Clay  100 mL  8.97  14.95Distortion® Styling Gum  100 mL  11.97  19.95Finisher®  300g   10.17  16.95 Shaping Hair SprayBlast™   284g  10.77  17.95Spray Adhesive Spiker Colorz White Styling Glue  50 mL  7.15  11.95Spiker Colorz Red Styling Glue  50 mL  7.15  11.95Spiker Colorz METALLIC Gold  Styling Glue  50 mL  7.15  11.95Spiker Colorz METALLIC Green  Styling Glue  50 mL  7.15  11.95Spiker Colorz Blue Styling Glue  50 mL   7.15  11.95

SKin LUXE®    *UNIT   SUGG.     PRICE  RETAILGolden Shimmer  250 mL  8.95  14.95 Gradual Self TannerSugarplum Body Wash  250 mL  6.70  14.95Sugarplum Body Crème  250 mL  6.70  14.95Spiced Ginger Body Wash  250 mL  6.70  14.95Spiced Ginger Body Wash  250 mL  6.70  14.95

 DESign cOLLEcTiOn®    *UNIT   SUGG.     PRICE  RETAILMolding Putty  50 mL  10.50  21.00Forming Polish  50 mL  10.50  21.00Gloss Wax  50 mL  10.50  21.00Pliable Paste  100 mL  10.50  21.00Texture Spray  150 mL  10.50  21.00Dry Spray Wax  125 mL  11.50  23.00Humidity Blocker  150 mL  11.50  23.00Flexible Shaping Spray  300 mL  11.50  23.00

VERO K-PAK cOLOR® PERMAnEnT  *UNIT    cRèME cOLOR    PRICEVero K-PAK Age Defy  74 mL  7.45Vero K-PAK Color®   74 mL  6.45Veroxide®  10 Vol.    950 mL  6.99                  20 Vol.    950 mL  6.99                  30 Vol.    950 mL  6.99                  40 Vol.    950 mL  6.99nEW Base Breaker  59 ml / 2.0 fl. oz.  5.95Vero K-PAK Glaze™ No-Lift   950 mL  10.10 DeveloperVero K-PAK Light® Off-Scalp  1 lb.  24.95 Lightening Powder  2 lb.  47.95Vero K-PAK Blue On/Off Scalp  1 lb.  24.95 Lightening PowderVero K-PAK Creme Lightener  300g  14.95 VeroULTRA™ Lifting Powder Color  120g  24.95Vero K-PAK Lift® Crème Lightening Booster  60g  5.39Vero Stainless Haircolor Stain Remover  118 mL  7.50

 VERO K-PAK cOLOR inTEnSiTY  *UNIT         PRICESemi-Permanent Crème Colors   118 mL  6.45

 DAiLY cARE (cOnTinUED)    *UNIT   SUGG.     PRICE  RETAILBalancing Conditioner   300 mL   7.78  12.99 (formerly Lite)  liter   18.55  30.99   gallon  44.00  73.50Conditioner   300 mL   8.98  14.99 (formerly ALTimaTM)  liter  22.75  37.99Leave-In Detangler  300 mL   8.98  14.99  (formerly Integrity®)  liter  22.75  37.99 Moisturizer  300 mL   12.87  21.50   liter  31.70  52.95Scalp Balancing Treatment  6 x 25mL   24.00  39.95Square Gallon Pumps    2.00

STYLE AnD FiniSh    *UNIT   SUGG.     PRICE  RETAILBrilliantine  Pomade  50 mL   8.89  14.85Brilliantine Spray Gloss  150 mL   12.13  20.25 (formerly Spray Glacé)Curl Definer  200mL   11.37   18.99Curl Activator  150mL   11.37   18.99 Crème Wax  50 mL   9.85  16.45 JoiGelTM Medium  250 mL   8.32  13.90   liter  18.40  30.75 JoiGelTM Firm   50 mL   2.67  4.95 (formerly I.C.E. Gel)  250 mL   8.32  13.90   liter  18.40  30.75 JoiLotion  300 mL   7.75  12.95 (formerly I.C.E. Lotion) JoiWhipTM  50 mL  4.16  6.95  (formerly I.C.E. Whip)  300g   11.95  19.95JoiFix Medium   300 mL   9.05  15.15 (formerly Travállo)   JoiFix Firm   300 mL  8.32  13.90 (formerly I.C.E. Mist)  liter  18.40  30.75CLASSIC JoiShapeTM    300 mL   11.95  19.95 JoiShapeTM    300 mL   11.95  19.95  (formerly con_text Assertion) CLASSIC JoiMist® Medium   300 mL  11.95  19.95 JoiMist® Medium   300 mL  11.95  19.95 CLASSIC JoiMist® Firm   300 mL  11.95  19.95JoiMist® Firm  50 mL  4.16  6.95    300 mL   11.95  19.95 

 cOLOR EnDURE®    *UNIT  SUGG.     PRICE  RETAILShampoo  50 mL  2.37  3.95    300 mL   7.57  12.65   liter  20.75  34.65    gallon  47.20  78.80Conditioner  50 mL  2.37  3.95    300 mL   8.98  14.99   liter  22.75  37.99   gallon  47.20  78.80 Color Endure Masque  250 mL   11.95  19.95

 cOLOR EnDURE®    *UNIT   SUGG.  ViOLET    PRICE  RETAILShampoo  300 mL   7.57  12.65   liter  20.75  34.65 Conditioner  300 mL   8.98  14.99   liter  22.75  37.99

 BODY LUXE    *UNIT   SUGG.     PRICE  RETAILThickening Shampoo  300 mL   7.57  12.65   liter  20.75  34.65 Thickening Conditioner  300 mL   8.98  14.99   liter  22.75  37.99 Thickening Elixir  300 mL   11.37  18.99 Root Lift  300g   11.95  19.95 (formerly Hi-Rise Hair)  Design Foam  250 mL   11.37  18.99

 SMOOTh cURE    *UNIT   SUGG.  (SULFATE-FREE)    PRICE  RETAILnEW Shampoo  300ml  7.57  12.65   liter  20.75  34.65nEW Conditioner  300ml  8.98  14.99   liter  22.75  37.99nEW Leave-in Rescue Treatment  100mL  11.95  19.95nEW Thermal Styling Protectant  150mL  10.17  16.95

 VERO K-PAK chROME™ DEMi-  *UNIT      PERMAnEnT cRèME cOLOR  PRICE Vero K-PAK Chrome  60 mL  5.75Vero K-PAK Chrome No-Lift  950 mL  6.99  Activator   cOLOR    *UNIT     AccESSORiES    PRICE Vero K-PAK Color System Premium Swatch Book  90.00Vero K-PAK Resource Guide    13.95Vero K-PAK Tube Key    2.00Vero K-PAK Modular Mixing Bowl    6.95Vero K-PAK Brush    2.00Vero K-PAK Narrow Brush    2.00Vero K-PAK Tech Apron    37.99Vero K-PAK Client Cape    24.95Vero ULTRA Swatch book     12.99Vero K-PAK Paper Swatch    6.95Vero K-PAK Color System DVD    4.95

 nEW K-PAK WAVES    +*UNIT   UNIT      EDLP  PRICEReconstructing Waves Acid    4.50  7.95Reconstructing Waves Extra Body Acid    4.50  7.95Reconstructing Waves Thio-Free C/T    4.50  8.95Reconstructing Waves Thio-Free N/R    4.50  8.95Reconstructing Waves Alkaline N/R    4.50  7.95Reconstructing Waves Alkaline C/T    4.50  7.95

RE:nU AgE DEFY  *UNIT   SUGG.   PRICE  RETAIL FULLnESS & BODY

Pre-Shampoo Treatment   200 mL  14.00  28.00    750 mL  37.00  75.00

Shampoo sulfate & Paraben free  200 mL  13.00  26.00

Primer   150 mL  13.00  26.00

Fullness & Body Solution System   50 mL (trio)  14.50  29.00

SOFTnESS & MAnAgEABiLiTY

Shampoo sulfate & Paraben free  200 mL  13.00  26.00

Conditioner Paraben free  200 mL  14.00  28.00

Primer  150 mL  13.00  26.00

Softness & Manageability  Solution System   50 mL (trio)  14.50  29.00

STYLing cOLLEcTiOn

Bodifying Lotion   150 mL  13.00  26.00

Volumizing Foam   200 mL  13.00  26.00

Controlling Crème   150 mL  13.00  26.00

Styling & Finishing Spray   250 mL  13.00  26.00

RE:nUAL SERUM SALE

Re:nual Serum   50 mL sale 14.99  48.00 Re:nual Serum Refill   150 mL sale 25.99  90.00

4-Month Age Defy Program FULLnESS & BODY    sale 34.99  119.00

4-Month Age Defy Program SOFTnESS & MAnAgEABiLiTY    sale 34.99  119.00

 Joico 2 sided salon banner    29.99  Vero K-PAK Color 2-sided banner    29.99 Joico Digital Picture Screens  7”  $35.00Joico Roll Comb    2.00Joico Spray Bottle    4.99Joico Clips    5.99Joico Salon Branding Kit    29.99 Contains an array of  branding pieces for your Salon:Joico Spray Bottles  Roll Combs  Shelf Talkers  Salon Merchandising Materials  Posters  Various Capes  VERO K-PAK Color Cape  VERO K-PAK Open/Close Sign

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire October 31st, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with  minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC  H9R 5N3

Ask your sales consultant about Joico’s large and medium salon openers.

Page 12: Joico-Sept-Oct-2011

Introducing the

By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that leaves hair smoother, shinier, and healthier looking than ever before.

• BUILT-IN SMART ION GENERATOR 

• ULTRA LIGHTWEIGHT DESIGN 

• POWERFUL, QUICK DRY TIME 

NEW QUADRAION™ BLOWDRY SPRAY

•  Decreases dry time•  Delivers heat-activated protection and reconstruction with every blow-dry •  Long-lasting, humidity-resistant results

ThE FiRST KERATin-inFUSED DRYER

$99.00 (Salon Price) eachFREE BlowDry Spray 150mlSalon value: $127.32Suggested Retail Price: $165.00

with the power of moisturizing transforms a great hair dryer into an extraordinary conditioning tool that