Joico-Sept-Oct-2011

NEW

Vero K-PAK

Get Beautiful for the Holidays

2011 PROMOTIONSSEPTEMBEROCTOBER

Volume Retail PRomotions FoR ReGisteReD V.P. salons onlY

this comPlete PRomotion is DesiGneD FoR YouR Joico VP DisPlaY* to cReate maximum awaReness anD sell-thRouGh.

V.P. OFFERTo fully benefiT from The V.P. Program, The recommended salon Purchase is:

• 1 – JOIWHIP pink display (contains 12 products)• 1 – JOIMIST FIRM CLASSIC pink display (contains 12 products)• 1 – JOIFIX FIRM pink display (contains 12 products)

Plus When a regisTered VP salon Purchases The full recommended miX They receiVe:• 4 – Vero K-PAK Color 5XR• 4 – Vero K-PAK Color 7XR

$288.00 (Salon Special Price) Salon Value: $386.64 (excluding free merchandising, worth $51.60) ToTal saVings of 26%POTENTIAL PROFIT: $192.00* The VP disPlay is The ProPerTy of Joico canada and can be rePossessed aT

any Time should Joico VP only ProducTs noT be feaTured on The VP sTand.

TENT CARD HEADER CARD

JOiWhiP Pink Display salon VP Price: $108.00/displaysalon reg: $143.40/displaySpecial Retail: $15.00/eaSalon non-VP: $118.80/ea

JOiMiST FiRM Pink Display salon VP Price: $108.00/displaysalon reg: $143.40/displaySpecial Retail: $15.00/eaSalon non-VP: $118.80/ea

JOiFiX FiRM Pink Display salon VP Price: $72.00/displaysalon reg: $99.84/displaySpecial Retail: $10.00/eaSalon non-VP: $79.20/ea

Join Joico’s campaign and help Join Joico’s campaign and help Join Joico’s campaign and help contribute to fight breast cancer. contribute to fight breast cancer. contribute to fight breast cancer.

Join Joico’s campaign and help contribute to fight breast cancer.

With every purchase of a pink Joico product, you help contribute financially to breast cancer research.

X FiRM Pink Displayalon VP Price: $72.00/display

reg: $99.84/display

MiST FiRM Pink Displayalon VP Price: $108.00/displayalon reg: $143.40/display salon r

RM Pink Displayalon VP Price: $108.00/display

eg: $143.40/display

JOiFiX Fsalon VP Price: $72.00/displaysalon r

JOiWhiP Pink Displaysalon VP Price: $108.00/displaysalon reg: $143.40/display salon

Pink Displayalon VP Price: $108.00/display

eg: $143.40/display

JOisalon VP Price: $108.00/displaysalon

saVe uP To

28%

$51.60)

Joico artist Pick of the monTh

Save 33% on the purchase of eachJOICO Daily Care Leave-In Detangler, 300ml.

$5.99 (Salon Price) ea.Salon Value: $8.98 ea.Retail Price: $9.99 ea.Retail Value: $14.99 ea.

Daily Care Detangler

Damien CarneyJoico international artistic Director

“this is my favorite leave-in for keeping hair healthy and hydrated throughout the summer months.”

K-PaK liTer duosK-PaK duo includes:• (1)K-PAKShampoo,liter• (1)K-PAKConditioner,liter

or

K-PaK color Therapy duo includes:• (1)K-PAKColorTherapyShampoo,liter• (1)K-PAKColorTherapyConditioner,liter

$28.74 (SalonPrice)ea.SalonValue:$53.18ea.RetailPrice:$47.99ea.RetailValue:$88.80ea.

2 for $17.99 body luxeSave up to 25%onthepurchaseofBodyLuxestylingandfinishingduos.Choosefrom,

body luxe styling duos:• (2)BodyLuxeDesignFoams,250ml

or

• (2)BodyLuxeRootLift,300ml

$17.99 (SalonPrice)ea.SalonValue:$22.74to$23.94ea.RetailPrice:$30.00ea.RetailValue:$38.00to$40.00ea.

SAVE

52%

SAVE

25%

SAVE33%

Save 25%onthepurchaseofeachICESpikerColorz,50ml.

choose from:• ICESpikerColorzBlue,50ml• ICESpikerColorzWhite,50ml• ICESpikerColorzRed,50ml• ICESpikerColorzMetallixGold,50ml• ICESpikerColorzMetallixGreen,50ml


spikerSave 25%onthepurchaseofICESpikerwiththreetravelsizeICESpikerColorz.

Prepack includes:(1) ICE Spiker, 150ml(1) ICESpikerColorzBlue,9ml(1) ICESpikerColorzRed,9ml(1) ICESpikerColorzMetallixGreen,9ml

$8.99 (SalonPrice)ea.SalonValue:$11.97plusspikercolorzRetailprice:$14.95RetailValue:$19.95plusspikercolorz

MUSThAVE:blastSave 30%onthepurchaseofBlast,284g.


$19.95 plus spiker colorz

stylersSave 20%onthepurchaseofHumidityBlocker,150mlandDrySprayWax,125ml.

$9.20 (SalonPrice)ea.SalonValue:$11.50ea.RetailPrice:$23.00ea.

Pliable PasteSave 33%onthepurchaseofDesignCollectionPliablePaste,100ml.

$6.99 (SalonPrice)ea.SalonValue:$10.50ea.RetailPrice:$13.98ea.

spikercolorz

K-PaK GallonsSave 50%onthepurchaseofeachK-PAKgallon.

choose from:• K-PAKShampoo,gallon• K-PAKConditioner,gallon

$31.99 (SalonPrice)ea.SalonValue:$63.75ea.

Joico GallonsSave up to 41%onavarietyofflavorstosatisfyclientneeds.

choose from:• DailyCareBalancingShampoo• DailyCareBalancingConditioner• DailyCareConditioningShampoo• ColorEndureShampoo• ColorEndureConditioner• MoistureRecoveryShampoo• MoistureRecoveryConditioner• BodyLuxeShampoo• BodyLuxeConditioner

$27.99 (SalonPrice)ea.SalonValue:$44.00to$47.20ea.

K-PaK color Therapy GallonsSave 45%onthepurchaseofeachK-PAKgallon.

choose from:• K-PAKColorTherapyShampoo,gallon• K-PAKColorTherapyConditioner,gallon


2 for $12Save 23%onthepurchaseofeachJoiLotionduo,300ml.


• Aversatile,alcohol-freesculptingandsettinglotionthatprovideslighttomediumhold.

• Greatforblow-drying,setting,sculptingandcreatingwetlooks.

• UVprotectantsconditionandprotectagainstdailyenvironmentalstress.

• Leaveshairfullofbodyandlustrousshine.

• Controlshard-to-managehair.

JOiLOTiOn

K-PaK holiday duossave 45% on the purchase of K-PAK Holiday Duos. Choose from K-PaK or K-PaK color Therapy

offers include:(1) K-PAK Shampoo, 300ml(1) K-PAK Conditioner, 300ml(1) K-PAK New RevitaLuxe Bio-Advanced

Restorative Treatment, 50ml

$14.34 (Salon Price) eachSalon Value: $26.13 ea.Retail Price: $23.95 ea.Retail Value: $43.65 ea.

BiO-ADVAncED RESTORATiVE TREATMEnT K-PAK RevitaLuxe Bio-Advanced Restorative Treatment is a luxury hair treatment designed to repair, restore, hydrate, and protect hair. Used on a regular basis, K-PAK RevitaLuxe corrects years worth of damage as it prevents future damage by restoring hair’s structural integrity and vitality so it behaves and feels like it did before the damage occurred.

Featuring cumulative results, hair’s softness, body, elasticity, and strength are improved with each use.

Luxe holiday duos receive up to 37% on the purchase

of Joico Holiday duos. Each duo contains a 300ml Shampoo, 300ml Conditioner, and the NEW K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50ml.

choose from:• Moisture Recovery • Color Endure • Body Luxe • Daily Care • Smooth Cure • Color Endure Violet


save 52% on the purchase of each Skin Luxe product.

choose from:• SKIN LUXE Spiced Ginger Body Crème• SKIN LUXE Spiced Ginger Body Wash• SKIN LUXE Sugarplum Body Crème• SKIN LUXE Sugarplum Body Wash


freeHolidayClutch

K-PaKHoliday clutch samplerfreeGlamorousholidayclutchwiththepurchaseoftheK-PAKHolidaySampler.

offer includes:• (1)K-PAKColorTherapyShampoo,50ml• (1)K-PAKColorTherapyConditioner,50ml• (1)neWK-PAKRevitaLuxeBio-Advanced RestorativeTreatment,50ml• (1)freeHolidayClutch($15retailvalue)

$6.55 (SalonPrice)ea.RetailPrice:$10.95ea.

Holiday tRiO of cheerfreechampagnechillerbagwiththepurchaseofeachK-PAKHolidayTrio.

offer includes:• (1)K-PAKShampoo,300ml• (1)K-PAKIntenseHydrator,250ml• (1)K-PAKReconstructor,150ml• (1)freechampagnechillerbag


save

49%

champagnenotincluded

nEW SMOOtH CuRe TaKe home KiTSave38%onthepurchaseoftheneWJoicoSmoothCureStylistKit.Getstartedtodaywiththiscompletekit.

offer includes: • (1)SmoothCureShampoo,300ml• (1)SmoothCureConditioner,300ml• (1)SmoothCureLeave-inRescueTreatment,100ml• (1)SmoothCureThermalStylingProtectant,150ml


SAVE

38%

nEW SMOOtH CuRe Trial KiTSave21%onthepurchaseofeachneWJoicoSmoothCureTrialKit–theperfectbeginningforclientswhowantsmooth,silkytresses.

offer includes: • (1)SmoothCureShampoo,50ml• (1)SmoothCureConditioner,50ml• (1)SmoothCureLeave-inRescueTreatment,50ml• (1)SmoothCureThermalStylingProtectant,50ml


SAVE

21%

SAVE

38%

LEAVES HAIR SMOOTH FOR UP TO 72 HOURS REDUCES FRIZZ BY 79% PROVIDES 24-HOUR

HIGH HUMIDITY PROTECTION

24hr 72hr79 % 24hr 72hr79 % 24hr 72hr79 %

FRIZZCURE THE

FRIZZDiscover frizz-free, long-lasting smoothness! NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking.

neW

nEW SMOOtH CuRe salon oPenerSave38%onthepurchaseofeachneWJoicoSmoothCureSalonOpener.Thiscompleteopenerprovidesbackbar,styliststation,retailproductPLUSclientsamples.SeethedramaticresultsSmoothCurecandeliver!

offer includes: • (6) SmoothCureShampoo,300ml• (6) SmoothCureConditioner,300ml• (10)SmoothCureLeave-inRescueTreatment,100ml

(8forretail,2forstyliststationsamples)• (8) SmoothCureThermalStylingProtectant,150ml

(6forretail,2forstyliststationsamples)• (2) SmoothCureShampoo,Literwithpump• (2) SmoothCureConditioner,Literwithpump• (24)SmoothCureFoilPackettes• (1) MerchandisingKit(easelcardandconsumerpamphlets)• (2) SmoothCureTakeHomeKits• (2) SmoothCureTrialKits


Themostconvenientwayto“breakthebase”,VeroK-PAKBaseBreakerliftsvirginhair1 level in 10 minutes,makingretouchesbetweenblondingservicesfasterandeasierthanbefore.

FeaturingreconstructiveK-PAKTechnology,thisammonia-freeformulaleaveshairinhealthy,shinycondition.

Withthepurchaseof2NEWBaseBreakerproductsreceive1free.

$11.90/3 (SalonPrice)SalonValue$17.85/3($5.95/eaSalonregularprice)

NeW Vero K-PaKfor JOicO VERO K-PAK cOLOR

“Once you use Vero K-PAK Color Base Breaker, you won’t be able to live without it! It lightens hair one level—quickly, easily, and effectively—and it’s so easy to mix and apply. Base Breaker is the must-have product every color dispensary should have.” –Beth Minardi

SAVE

33%

FOLLOW US ON:

SCANLEARNENGAGE

SAVE

33%

Volume Purchase!Purchase 5 products, receive 1 free.

$124.75 (Salon Price) /6Salon Value: $149.70/6.

buy any 24, receive:

color like a ProsePTember only

With the purchase of any 24 tubes of Vero K-PAK color, Chrome or Age Defy, receive a

free beth minardi flawless color kit.

beth minardi flawless color kit includes:(1) Vero K-PAK Color Age Defy 6NG+ Light Natural Brown, 2.5oz(1) Vero K-PAK Color Age Defy 6CG+ Light Copper Golden Brown, 2.5oz(1) Vero K-PAK Chrome RB4 Amaretto, 2oz(1) Vero K-PAK Chrome RC8 Orange Crush, 2oz(1) Vero K-PAK Chrome RO Really Orange, 2oz(1) 20 Volume Veroxide, 8.5oz(1) Vero K-PAK Chrome Activator, 8.5oz(1) Vero K-PAK Color Quick Reference Chart(1) Vero K-PAK Color Signature Formula Card

$138.00 – $178.80 /24 shades + Free Kit (Salon Price)Salon Value $172.74 - $213.54

free caPe ocTober onlyreceive (1) free Vero K-PaK color client cape with the purchase

of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.

$103.50 – $134.10 (Salon Price)Salon Value $128.45 - $159.05

buy any 18, receive...freereceive (1) of any

$103.50 – Salon

buy any 18, receive...

K-PAK® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 10.00 16.75 liter 26.59 44.40Conditioner 50 mL 2.37 3.95 300 mL 11.97 19.95 liter 26.59 44.40Chelating Shampoo 300 mL 10.00 16.75Leave-in Protectant 250 mL 10.33 17.25 Deep-Penetrating 50 mL 2.67 4.95 Reconstructor 150 mL 12.87 21.50 250 mL 19.60 32.75 liter 42.80 71.50 Liquid Reconstructor 50 mL 2.67 4.95 300 mL 15.18 25.35 Intense Hydrator 50 mL 2.67 4.95 250 mL 12.13 20.25 liter 32.30 53.95 Smoothing Balm 200 mL 12.87 21.50 Protect & Shine Serum 50 mL 12.87 21.50Thermal Design Foam 300g 12.87 21.50 CLASSIC Protective Hairspray 300 mL 13.74 22.95Protective Hairspray 300 mL 13.74 22.95Split End Mender 100 mL 12.87 21.50

nEW! K-PAK® REViTALUXE *UNIT SUGG. PRICE RETAILnEW! Bio-Advanced 150 mL 14.95 24.95 Restorative Treatment

K-PAK® TOOLS *UNIT SUGG. PRICE RETAILQuadraion pro-dryer $119.00 $198.00Quadraion Blowdry Spray 150mL $8.32 $13.90Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00VaporFuel 300 mL 10.33 17.25

K-PAK® cOLOR ThERAPY® *UNIT SUGG. PRICE RETAILColor Therapy Shampoo 300 mL 10.00 16.75 liter 26.59 44.40 Color Therapy Conditioner 300 mL 11.97 19.95 liter 26.59 44.40 Color Therapy 30 mL 2.67 4.95 Restorative Styling Oil 100 mL 12.87 21.50

K-PAK® SUn ThERAPY® *UNIT SUGG. PRICE RETAILSun Therapy Nourishing Shampoo 200 mL 8.95 14.95Sun Therapy Treatment Masque 150 mL 11.97 19.95Sun Therapy 50 mL 2.67 4.95 Protective Sun Milk 150 mL 10.33 17.25

K-PAK PROFESSiOnAL® *UNIT PRICEProfessional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75Professional H.K.P. 350 mL 9.87K-PAK Hair Repair System 120.60

MOiSTURE REcOVERY *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 Moisture Mist leave-in 300 mL 12.13 20.25Treatment Balm 250 mL 12.13 20.25 liter 31.70 52.95Treatment Lotion 200 mL 12.13 20.25 liter 31.70 52.95Styling Creme 50 mL 2.67 4.95 150 mL 10.75 17.95

DAiLY cARE *UNIT SUGG. PRICE RETAILBalancing Shampoo 300 mL 7.57 12.65 (formerly Triáge®) liter 20.75 34.65 gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 (formerly Kerapro®) liter 20.75 34.65 gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 (formerly Biojoba®) liter 20.75 34.65

SiLK RESULT® *UNIT SUGG. PRICE RETAILSmoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95 300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95

i-c-E hAiR® *UNIT SUGG. PRICE RETAILModifier® 125 mL 8.97 14.97Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95Spiker® Water-Resistant 150 mL 11.97 19.95 Styling Glue 500 mL 23.95 39.95Erratic® 50 mL 2.67 4.95 Molding Clay 100 mL 8.97 14.95Distortion® Styling Gum 100 mL 11.97 19.95Finisher® 300g 10.17 16.95 Shaping Hair SprayBlast™ 284g 10.77 17.95Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95Spiker Colorz Red Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95

SKin LUXE® *UNIT SUGG. PRICE RETAILGolden Shimmer 250 mL 8.95 14.95 Gradual Self TannerSugarplum Body Wash 250 mL 6.70 14.95Sugarplum Body Crème 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95

DESign cOLLEcTiOn® *UNIT SUGG. PRICE RETAILMolding Putty 50 mL 10.50 21.00Forming Polish 50 mL 10.50 21.00Gloss Wax 50 mL 10.50 21.00Pliable Paste 100 mL 10.50 21.00Texture Spray 150 mL 10.50 21.00Dry Spray Wax 125 mL 11.50 23.00Humidity Blocker 150 mL 11.50 23.00Flexible Shaping Spray 300 mL 11.50 23.00

VERO K-PAK cOLOR® PERMAnEnT *UNIT cRèME cOLOR PRICEVero K-PAK Age Defy 74 mL 7.45Vero K-PAK Color® 74 mL 6.45Veroxide® 10 Vol. 950 mL 6.99 20 Vol. 950 mL 6.99 30 Vol. 950 mL 6.99 40 Vol. 950 mL 6.99nEW Base Breaker 59 ml / 2.0 fl. oz. 5.95Vero K-PAK Glaze™ No-Lift 950 mL 10.10 DeveloperVero K-PAK Light® Off-Scalp 1 lb. 24.95 Lightening Powder 2 lb. 47.95Vero K-PAK Blue On/Off Scalp 1 lb. 24.95 Lightening PowderVero K-PAK Creme Lightener 300g 14.95 VeroULTRA™ Lifting Powder Color 120g 24.95Vero K-PAK Lift® Crème Lightening Booster 60g 5.39Vero Stainless Haircolor Stain Remover 118 mL 7.50

VERO K-PAK cOLOR inTEnSiTY *UNIT PRICESemi-Permanent Crème Colors 118 mL 6.45

DAiLY cARE (cOnTinUED) *UNIT SUGG. PRICE RETAILBalancing Conditioner 300 mL 7.78 12.99 (formerly Lite) liter 18.55 30.99 gallon 44.00 73.50Conditioner 300 mL 8.98 14.99 (formerly ALTimaTM) liter 22.75 37.99Leave-In Detangler 300 mL 8.98 14.99 (formerly Integrity®) liter 22.75 37.99 Moisturizer 300 mL 12.87 21.50 liter 31.70 52.95Scalp Balancing Treatment 6 x 25mL 24.00 39.95Square Gallon Pumps 2.00

STYLE AnD FiniSh *UNIT SUGG. PRICE RETAILBrilliantine Pomade 50 mL 8.89 14.85Brilliantine Spray Gloss 150 mL 12.13 20.25 (formerly Spray Glacé)Curl Definer 200mL 11.37 18.99Curl Activator 150mL 11.37 18.99 Crème Wax 50 mL 9.85 16.45 JoiGelTM Medium 250 mL 8.32 13.90 liter 18.40 30.75 JoiGelTM Firm 50 mL 2.67 4.95 (formerly I.C.E. Gel) 250 mL 8.32 13.90 liter 18.40 30.75 JoiLotion 300 mL 7.75 12.95 (formerly I.C.E. Lotion) JoiWhipTM 50 mL 4.16 6.95 (formerly I.C.E. Whip) 300g 11.95 19.95JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL 8.32 13.90 (formerly I.C.E. Mist) liter 18.40 30.75CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM 300 mL 11.95 19.95 (formerly con_text Assertion) CLASSIC JoiMist® Medium 300 mL 11.95 19.95 JoiMist® Medium 300 mL 11.95 19.95 CLASSIC JoiMist® Firm 300 mL 11.95 19.95JoiMist® Firm 50 mL 4.16 6.95 300 mL 11.95 19.95

cOLOR EnDURE® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 gallon 47.20 78.80Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 gallon 47.20 78.80 Color Endure Masque 250 mL 11.95 19.95

cOLOR EnDURE® *UNIT SUGG. ViOLET PRICE RETAILShampoo 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 300 mL 8.98 14.99 liter 22.75 37.99

BODY LUXE *UNIT SUGG. PRICE RETAILThickening Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99 liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99

SMOOTh cURE *UNIT SUGG. (SULFATE-FREE) PRICE RETAILnEW Shampoo 300ml 7.57 12.65 liter 20.75 34.65nEW Conditioner 300ml 8.98 14.99 liter 22.75 37.99nEW Leave-in Rescue Treatment 100mL 11.95 19.95nEW Thermal Styling Protectant 150mL 10.17 16.95

VERO K-PAK chROME™ DEMi- *UNIT PERMAnEnT cRèME cOLOR PRICE Vero K-PAK Chrome 60 mL 5.75Vero K-PAK Chrome No-Lift 950 mL 6.99 Activator cOLOR *UNIT AccESSORiES PRICE Vero K-PAK Color System Premium Swatch Book 90.00Vero K-PAK Resource Guide 13.95Vero K-PAK Tube Key 2.00Vero K-PAK Modular Mixing Bowl 6.95Vero K-PAK Brush 2.00Vero K-PAK Narrow Brush 2.00Vero K-PAK Tech Apron 37.99Vero K-PAK Client Cape 24.95Vero ULTRA Swatch book 12.99Vero K-PAK Paper Swatch 6.95Vero K-PAK Color System DVD 4.95

nEW K-PAK WAVES +*UNIT UNIT EDLP PRICEReconstructing Waves Acid 4.50 7.95Reconstructing Waves Extra Body Acid 4.50 7.95Reconstructing Waves Thio-Free C/T 4.50 8.95Reconstructing Waves Thio-Free N/R 4.50 8.95Reconstructing Waves Alkaline N/R 4.50 7.95Reconstructing Waves Alkaline C/T 4.50 7.95

RE:nU AgE DEFY *UNIT SUGG. PRICE RETAIL FULLnESS & BODY

Pre-Shampoo Treatment 200 mL 14.00 28.00 750 mL 37.00 75.00

Shampoo sulfate & Paraben free 200 mL 13.00 26.00

Primer 150 mL 13.00 26.00

Fullness & Body Solution System 50 mL (trio) 14.50 29.00

SOFTnESS & MAnAgEABiLiTY

Shampoo sulfate & Paraben free 200 mL 13.00 26.00

Conditioner Paraben free 200 mL 14.00 28.00

Primer 150 mL 13.00 26.00

Softness & Manageability Solution System 50 mL (trio) 14.50 29.00

STYLing cOLLEcTiOn

Bodifying Lotion 150 mL 13.00 26.00

Volumizing Foam 200 mL 13.00 26.00

Controlling Crème 150 mL 13.00 26.00

Styling & Finishing Spray 250 mL 13.00 26.00

RE:nUAL SERUM SALE

Re:nual Serum 50 mL sale 14.99 48.00 Re:nual Serum Refill 150 mL sale 25.99 90.00

4-Month Age Defy Program FULLnESS & BODY sale 34.99 119.00

4-Month Age Defy Program SOFTnESS & MAnAgEABiLiTY sale 34.99 119.00

Joico 2 sided salon banner 29.99 Vero K-PAK Color 2-sided banner 29.99 Joico Digital Picture Screens 7” $35.00Joico Roll Comb 2.00Joico Spray Bottle 4.99Joico Clips 5.99Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon:Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes VERO K-PAK Color Cape VERO K-PAK Open/Close Sign

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire October 31st, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

Ask your sales consultant about Joico’s large and medium salon openers.

Introducing the

By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that leaves hair smoother, shinier, and healthier looking than ever before.

• BUILT-IN SMART ION GENERATOR

• ULTRA LIGHTWEIGHT DESIGN

• POWERFUL, QUICK DRY TIME

NEW QUADRAION™ BLOWDRY SPRAY

• Decreases dry time• Delivers heat-activated protection and reconstruction with every blow-dry • Long-lasting, humidity-resistant results

ThE FiRST KERATin-inFUSED DRYER

$99.00 (Salon Price) eachFREE BlowDry Spray 150mlSalon value: $127.32Suggested Retail Price: $165.00

with the power of moisturizing transforms a great hair dryer into an extraordinary conditioning tool that

Documents

Joico-Sept-Oct-2011