2011 PROMOTIONSMAYJUNE

STYLISHMother’s day

GIFTIntroducing

NEW!K-PAK QUADRaion

PRO-DRYERThe first dryer infused with keratin Technology

DESTINATIONEDUCATION

2012

Volume Retail PRomotions FoR ReGisteReD V.P. salons onlY

this comPlete PRomotion is DesiGneD FoR YouR Joico VP DisPlaY* to cReate maximum awaReness anD sell-thRouGh.

V.P. OFFERTo fully benefiT from The V.P. Program, The recommended salon Purchase is:

•  12  – K-PAK Reconstructor 150ml & K-PAK Intense Hydrating Treatment 250ml•  6  –  K-PAK Color Therapy Shampoo 300ml & K-PAK Color Therapy Restorative 

Styling Oil 100ml•  6  – K-PAK Shampoo & Conditioner 300ml

Plus When a regisTered VP salon Purchases The full recommended miX They receiVe:•  1  – Vero Ultra Discovery kit (valued at $74.85)

$359.52 (Salon Special Price) Salon Value: $569.04 Plus a $74.85 Vero ultra discovery Kit free!POTENTIAL PROFIT: $240.24* The VP disPlay is The ProPerTy of Joico canada and can be rePossessed aT

any Time should Joico VP only ProducTs noT be feaTured on The VP sTand.

VERO ULTRAThis Professional haircolor is a one-sTeP Process ThaT can lifT naTural or PreViously colored hair uP To 7 leVels, dePosiT boTh VibranT and caramel Tones, and leaVe The hair in K-PaK condiTion.VeroULTrA LifTing powder coLors, a breaKThrough one-sTeP lifT and dePosiT Powder color serVice ThaT deliVers sPecTacular resulTs in only 30 minuTes!OnE-STEP LiFT And COLOR dEPOSiT wiTh K-PAK PROTECTiOnulTra color dePosiT = hyPer-dynamic™ dye TechnologyulTra condiTion = K-PaK KeraTin and rice flour ProTein for oPTimum ProTecTion

$2499ea.

$ 99

TENT CARD HEADER CARD

serviceatyour

ONLY$1498

/DUO

K-PAK Reconstructor 150ml & K-PAK intense hydrating Treatment 250ml salon VP Price: $14.98/easalon reg: $25.00/eaSpecial Retail: $24.99/eaSalon non-VP: $16.48/ea

K-PAK Color Therapy Shampoo 300ml & K-PAK Color Therapy Restorative Styling Oil 100ml salon VP Price: $14.98/easalon reg: $22.87/eaSpecial Retail: $24.99/eaSalon non-VP: $16.48/ea

K-PAK Shampoo & Conditioner 300ml salon VP Price: $14.98/easalon reg: $21.97/eaSpecial Retail: $24.99/eaSalon non-VP: $16.48/ea

*Toffee, Butterscotch & Caramel

Joico artist pick of the monTh

Damien CarneyJoico international artistic Director

“ a versatile, alcohol-free sculpting and setting lotion that provides light to medium hold, Joilotion is great for blow-drying, setting, sculpting and creating wet looks.”

JoIloTIon 300mlsave 23% on each JOICO Joilotion 300ml.

$5.99(Salon Price) eachSalon Value: $7.75 ea.Retail Price: $9.99 ea.Retail Value: $12.95 ea.

SAVE

35%

SAVE

44%

VaporFuel Refill Duo Packsave 35% on K-PAK ReconstRx VaporFuel Refill Duo. 

When used together with the K-PAK Reconstrx VaporIron, ReconstRx VaporFuel is proven to reconstruct and protect hair as you style.

$13.49(Salon Price) eachSalon Value: $20.66 ea.Retail Price: $22.50 ea.Retail Value: $34.50 ea.

K-PAK Liter Duos save 44% on each K-PAK Shampoo & Conditioner liter duo and K-PAK Color Therapy Shampoo & Conditioner liter duo

$29.78(Salon Price) eachSalon Value: $53.18 ea.retail Price: $49.75 ea.Retail Value: $88.80 ea.

SAVE

23%

K-PAK finishing duo2 FOR $30 STYLER save 30% on the purchase of K-PAK Hairspray 300ml  finishing duo.

$17.99(Salon Price) eachSalon Value: $25.74 ea.Retail Price: $30.00 ea.Retail Value: $43.00 ea.

Design collectionTExTURE SPRAY save 20% on the purchase of Design Collection  Texture Spray 150ml.

$8.40(Salon Price) eachSalon Value: $10.50 ea.Retail Price: $16.80 ea.Retail Value $21.00 ea.

step out in style

Color Endure® Mother’s Day Giftfree fashion bag ($25 value)—plus save 20% on each Color Endure Mother’s Day bag. 

offer includes: •  (1) Color Endure Shampoo, 300ml•  (1) Color Endure Conditioner 300ml•  (1) Color Endure Masque 250ml•  (1) FREE Fashion Bag (Merchandised in a fashion bag)

$22.80(Salon Price) eachSalon Value: $28.50 ea.Retail Price: $37.99 ea.Retail Value: $47.59 ea.

SAVE

20%

SAVE

30%SAVE

20%

Joico JoiFIXFIRM LITER save 30%  on each Joico  JoiFIX Firm Liter

$12.95(Salon Price) eachSalon Value: $18.40 ea.

IceDISTORTION& MOLDER save 50% on the purchase of each Distortion 100ml. save 37% on the purchase of each Molder 100ml.

$5.99(Salon Price) eachSalon Value: $9.57 & $11.97 ea.Retail Price: $9.99 ea.Retail Value: $15.95 & $19.95 ea.

Travel-SizeSavings on Spiker save 25% on the purchase of open stock ICE Spiker Colorz 50ml.

choose from: •  ICE Spiker Colorz Blue 50ml•  ICE Spiker Colorz  White 50ml•  ICE Spiker Colorz Red 50ml•  ICE Spiker Colorz Metallix Gold 50ml•  ICE Spiker Colorz Metallix Green 50ml

$4.85(Salon Price) eachSalon Value: $7.15 ea.Retail Price: $8.99 ea.Retail Value: $11.95 ea.

perfectHydrationJust one spray away.Save 39% on Moisture Recovery Shampoo & Moisture Mist duo.

Perfect hydration duo includes: •  (1) Moisture Recovery Shampoo, 300ml•  (1) Moisture Recovery Moisture Mist, 300ml

$11.97(Salon Price) eachSalon Value: $19.70 ea.Retail Price: $19.99 ea.Retail Value: $32.90 ea.

SAVE

30%

PLUS a FREE shelf talker with the purchase

of 24.

Savings onVERO LIGHTENERS! save 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb 

choose from:  •  VeroLight, 1lb  •  VeroBlue, 1lb

$17.50(Salon Price) eachSalon Value: $24.95 ea.

Brand your Salonwith Vero K-PAK® may only. Receive a Vero K-PAK poster set and a Vero K-PAK in-salon banner with the purchase of 18 Vero K-PAK color, Chrome or Age Defy shades of your choice.

$103.50-$134.10 (Salon Price)Subject to availability due to limited quantities. While supplies last.

get color coordinated!with Vero K-PAK® June only. Receive 2 modular color racks with the purchase of  24 Vero K-PAK color, Chrome or Age Defy shades of your choice.

$138.00-$178.80 (Salon Price)Subject to availability due to limited quantities. While supplies last.

SAVE

30%

You maY haVe VisiteD the caRibbean beFoRe – but never like this.come away with us to experience premiere education to inspire the artist in you.

trend, cut, color and business building classes with our talented guest artists onboard a caribbean cruise. Does it get better than this?

Ask your Joico Distributor Sales Representative for more information.

INTRODUCING. . .

PLUS receiVe 3 Joico

PosTers

K-PAK®    *UNIT   SUGG.     PRICE  RETAILShampoo  50 mL  2.37  3.95    300 mL  10.00  16.75   liter  26.59  44.40Conditioner  50 mL  2.37  3.95    300 mL   11.97  19.95   liter  26.59  44.40Chelating Shampoo  300 mL   10.00  16.75Leave-in Protectant  250 mL   10.33  17.25 Deep-Penetrating  50 mL  2.67  4.95  Reconstructor  150 mL   12.87  21.50   250 mL  19.60  32.75   liter  42.80  71.50 Liquid Reconstructor   50 mL  2.67  4.95    300 mL   15.18  25.35 Intense Hydrator  50 mL  2.67  4.95    250 mL   12.13  20.25   liter  32.30  53.95 Smoothing Balm  200 mL   12.87  21.50 Protect & Shine Serum  50 mL   12.87  21.50Thermal Design Foam  300g   12.87  21.50 NEW CLASSIC Protective Hairspray  300 mL   13.74  22.95Protective Hairspray  300 mL   13.74  22.95Split End Mender    100 mL   12.87   21.50

K-PAK® TOOLS    *UNIT  SUGG.     PRICE  RETAILQuadraion pro-dryer    $119.00  $198.00Quadraion Blowdry Spray  150mL  $8.32  $13.90Diffuser    $14.95  $24.95 VaporIron   1.25”  119.00  198.00VaporFuel   300 mL  10.33  17.25

 K-PAK® COLOR ThERAPY®    *UNIT  SUGG.     PRICE  RETAILColor Therapy Shampoo  300 mL  10.00  16.75   liter  26.59  44.40 Color Therapy Conditioner  300 mL  11.97  19.95   liter  26.59  44.40 Color Therapy  30 mL  2.67  4.95 Restorative Styling Oil  100 mL  12.87  21.50

K-PAK® SUn ThERAPY®    *UNIT  SUGG.     PRICE  RETAILSun Therapy  Nourishing Shampoo  200 mL  8.95  14.95Sun Therapy  Treatment Masque  150 mL  11.97  19.95Sun Therapy   50 mL  2.67  4.95 Protective Sun Milk  150 mL  10.33  17.25

 K-PAK PROFESSiOnAL®    *UNIT     PRICEProfessional Cuticle Sealer  liter  22.75 Professional Chelating Shampoo  liter  22.75Professional H.K.P.  350 mL   9.87K-PAK Hair Repair System     120.60 

 MOiSTURE RECOVERY    *UNIT   SUGG.     PRICE  RETAILShampoo   50 mL  2.37  3.95    300 mL   7.57  12.65   liter  20.75  34.65 Conditioner  50 mL  2.37  3.95    300 mL   8.98  14.99   liter  22.75  37.99 NEW! Moisture Mist leave-in  300 mL   12.13  20.25Treatment Balm  250 mL   12.13  20.25   liter  31.70  52.95Treatment Lotion  200 mL   12.13  20.25   liter  31.70  52.95Styling Creme  50 mL  2.67  4.95   150 mL   10.75  17.95

 dAiLY CARE    *UNIT   SUGG.     PRICE  RETAILBalancing Shampoo   300 mL   7.57  12.65 (formerly Triáge®)  liter  20.75  34.65   gallon  47.20  78.80 Conditioning Shampoo   300 mL  7.57  12.65 (formerly Kerapro®)  liter  20.75  34.65   gallon  47.20  78.80 Treatment Shampoo   300 mL   7.57  12.65 (formerly Biojoba®)  liter  20.75  34.65

i-C-E hAiR®    *UNIT   SUGG.     PRICE  RETAILModifier®  125 mL  8.97  14.97Flexible Styling Paste    Molder ® Matte  Texture Crème  100 mL  9.57  15.95Spiker® Water-Resistant  150 mL  11.97  19.95  Styling Glue   500 mL  23.95  39.95Erratic®   50 mL  2.67  4.95 Molding Clay  100 mL  8.97  14.95Distortion® Styling Gum  100 mL  11.97  19.95Finisher®  300g   10.17  16.95 Shaping Hair SprayBlast™   284g  10.77  17.95Spray Adhesive Spiker Colorz White Styling Glue  50 mL  7.15  11.95Spiker Colorz Red Styling Glue  50 mL  7.15  11.95Spiker Colorz METALLIC Gold  Styling Glue  50 mL  7.15  11.95Spiker Colorz METALLIC Green  Styling Glue  50 mL  7.15  11.95Spiker Colorz Blue Styling Glue  50 mL   7.15  11.95

SKin LUXE®    *UNIT   SUGG.     PRICE  RETAILGolden Shimmer  250 mL  8.95  14.95 Gradual Self TannerSugarplum Body Wash  250 mL  6.70  14.95Sugarplum Body Crème  250 mL  6.70  14.95Spiced Ginger Body Wash  250 mL  6.70  14.95Spiced Ginger Body Wash  250 mL  6.70  14.95

 dESign COLLECTiOn®    *UNIT   SUGG.     PRICE  RETAILMolding Putty  50 mL  10.50  21.00Forming Polish  50 mL  10.50  21.00Gloss Wax  50 mL  10.50  21.00Pliable Paste  100 mL  10.50  21.00Texture Spray  150 mL  10.50  21.00Dry Spray Wax  125 mL  11.50  23.00Humidity Blocker  150 mL  11.50  23.00Flexible Shaping Spray  300 mL  11.50  23.00Design Collection Cutting Cape    24.99

VERO K-PAK COLOR® PERMAnEnT  *UNIT    CRèME COLOR    PRICEVero K-PAK Age Defy  74 mL  7.45Vero K-PAK Color®   74 mL  6.45Veroxide®  10 Vol.    950 mL  6.99                  20 Vol.    950 mL  6.99                  30 Vol.    950 mL  6.99                  40 Vol.    950 mL  6.99Vero K-PAK Glaze™ No-Lift   950 mL  10.10 DeveloperVero K-PAK Light® Off-Scalp  1 lb.  24.95 Lightening Powder  2 lb.  47.95Vero K-PAK Blue On/Off Scalp  1 lb.  24.95 Lightening PowderVero K-PAK Creme Lightener  300g  14.95 VeroULTRA™ Lifting Powder Color  120g  24.95Vero K-PAK Lift® Crème Lightening Booster  60g  5.39Vero Stainless Haircolor Stain Remover  118 mL  7.50

 VERO K-PAK COLOR inTEnSiTY  *UNIT         PRICESemi-Permanent Crème Colors   118 mL  6.45

 dAiLY CARE (COnTinUEd)    *UNIT   SUGG.     PRICE  RETAILBalancing Conditioner   300 mL   7.78  12.99 (formerly Lite)  liter   18.55  30.99   gallon  44.00  73.50Conditioner   300 mL   8.98  14.99 (formerly ALTimaTM)  liter  22.75  37.99Leave-In Detangler  300 mL   8.98  14.99  (formerly Integrity®)  liter  22.75  37.99 Moisturizer  300 mL   12.87  21.50   liter  31.70  52.95Scalp Balancing Treatment  6 x 25mL   24.00  39.95Square Gallon Pumps    2.00

STYLE And FiniSh    *UNIT   SUGG.     PRICE  RETAILBrilliantine  Pomade  50 mL   8.89  14.85Brilliantine Spray Gloss  150 mL   12.13  20.25 (formerly Spray Glacé)Curl Definer  200mL   11.37   18.99Curl Activator  150mL   11.37   18.99 Crème Wax  50 mL   9.85  16.45 JoiGelTM Medium  250 mL   8.32  13.90   liter  18.40  30.75 JoiGelTM Firm   50 mL   2.67  4.95 (formerly I.C.E. Gel)  250 mL   8.32  13.90   liter  18.40  30.75 JoiLotion  300 mL   7.75  12.95 (formerly I.C.E. Lotion) JoiWhipTM  50 mL  4.16  6.95  (formerly I.C.E. Whip)  300g   11.95  19.95JoiFix Medium   300 mL   9.05  15.15 (formerly Travállo)   JoiFix Firm   300 mL  8.32  13.90 (formerly I.C.E. Mist)  liter  18.40  30.75NEW CLASSIC JoiShapeTM    300 mL   11.95  19.95 JoiShapeTM    300 mL   11.95  19.95  (formerly con_text Assertion) NEW CLASSIC JoiMist® Medium   300 mL  11.95  19.95 JoiMist® Medium   300 mL  11.95  19.95 NEW CLASSIC JoiMist® Firm   300 mL  11.95  19.95JoiMist® Firm  50 mL  4.16  6.95    300 mL   11.95  19.95 

 COLOR EndURE®    *UNIT  SUGG.     PRICE  RETAILShampoo  50 mL  2.37  3.95    300 mL   7.57  12.65   liter  20.75  34.65    gallon  47.20  78.80Conditioner  50 mL  2.37  3.95    300 mL   8.98  14.99   liter  22.75  37.99   gallon  47.20  78.80 NEW! Color Endure Masque  250 mL   11.95  19.95

 COLOR EndURE®    *UNIT   SUGG.  ViOLET    PRICE  RETAILShampoo  300 mL   7.57  12.65   liter  20.75  34.65 Conditioner  300 mL   8.98  14.99   liter  22.75  37.99

 BOdY LUXE    *UNIT   SUGG.     PRICE  RETAILThickening Shampoo  300 mL   7.57  12.65   liter  20.75  34.65 Thickening Conditioner  300 mL   8.98  14.99   liter  22.75  37.99 Thickening Elixir  300 mL   11.37  18.99 Root Lift  300g   11.95  19.95 (formerly Hi-Rise Hair)  Design Foam  250 mL   11.37  18.99

 SiLK RESULT®    *UNIT   SUGG.     PRICE  RETAILSmoothing Shampoo  300 mL   7.57  12.65 for Fine/Normal hair  liter  20.75  34.65Smoothing Conditioner  300 mL   8.98  14.99 for Fine/Normal hair  liter  22.75  37.99 Smoothing Shampoo   300 mL   7.57  12.65  for Thick/Coarse hair  liter  20.75  34.65 Smoothing Conditioner  300 mL   8.98  14.99  Thick/Coarse hair   liter  22.75  37.99 Thermal Smoother  150 mL   10.17  16.95   300 mL  15.18  25.35 Sheer Gloss  50 mL   11.95  19.95 Straight Smoother  200g  11.95   19.95

 VERO K-PAK ChROME™ dEMi-  *UNIT      PERMAnEnT CRèME COLOR  PRICE Vero K-PAK Chrome  60 mL  5.75Vero K-PAK Chrome No-Lift  950 mL  6.99  Activator   COLOR    *UNIT     ACCESSORiES    PRICE Vero K-PAK Color System Premium Swatch Book  90.00Vero K-PAK Resource Guide    13.95Vero K-PAK Tube Key    2.00Vero K-PAK Modular Mixing Bowl    6.95Vero K-PAK Brush    2.00Vero K-PAK Narrow Brush    2.00Vero K-PAK Tech Apron    37.99Vero K-PAK Client Cape    24.95Vero ULTRA Swatch book     12.99Vero K-PAK Paper Swatch    6.95Vero K-PAK Color System DVD    4.95

 nEw K-PAK wAVES    +*UNIT   UNIT      EDLP  PRICEReconstructing Waves Acid    4.50  7.95Reconstructing Waves Extra Body Acid    4.50  7.95Reconstructing Waves Thio-Free C/T    4.50  8.95Reconstructing Waves Thio-Free N/R    4.50  8.95Reconstructing Waves Alkaline N/R    4.50  7.95Reconstructing Waves Alkaline C/T    4.50  7.95

RE:nU AgE dEFY  *UNIT   SUGG.   PRICE  RETAIL FULLnESS & BOdY

Pre-Shampoo Treatment   200 mL  14.00  28.00    750 mL  37.00  75.00

Shampoo sulfate & Paraben free  200 mL  13.00  26.00

Primer   150 mL  13.00  26.00

Fullness & Body Solution System   50 mL (trio)  14.50  29.00

SOFTnESS & MAnAgEABiLiTY

Shampoo sulfate & Paraben free  200 mL  13.00  26.00

Conditioner Paraben free  200 mL  14.00  28.00

Primer  150 mL  13.00  26.00

Softness & Manageability  Solution System   50 mL (trio)  14.50  29.00

STYLing COLLECTiOn

Bodifying Lotion   150 mL  13.00  26.00

Volumizing Foam   200 mL  13.00  26.00

Controlling Crème   150 mL  13.00  26.00

Styling & Finishing Spray   250 mL  13.00  26.00

RE:nUAL SERUM SALE

Re:nual Serum   50 mL sale 14.99  48.00 Re:nual Serum Refill   150 mL sale 25.99  90.00

4-Month Age Defy Program FULLnESS & BOdY    sale 34.99  119.00

4-Month Age Defy Program SOFTnESS & MAnAgEABiLiTY    sale 34.99  119.00

 Joico 2 sided salon banner    29.99  Vero K-PAK Color 2-sided banner    29.99 Joico Roll Comb    2.00Joico Spray Bottle    4.99Joico Clips    5.99Joico Salon Branding Kit    29.99 Contains an array of  branding pieces for your Salon:Joico Spray Bottles  Roll Combs  Shelf Talkers  Salon Merchandising Materials  Posters  Various Capes  Ice Cutting Cape  VERO K-PAK Color Cape  VERO K-PAK Open/Close SignPurse Hooks and much more! Joico Digital Picture Screens  7”  $35.00

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire June 30, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with  minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC  H9R 5N3

Ask your sales consultant about Joico’s large and medium salon openers.

Introducing the

By fusing the healthy benefits of exclusive Quadramine Complex® with the power of moisturizing negative ions, K-PAK® transforms a great hair dryer into an extraordinary conditioning tool that leaves hair smoother, shinier, and healthier looking than ever before.

• BUILT-IN SMART ION GENERATOR 

• ULTRA LIGHTWEIGHT DESIGN 

• POWERFUL, QUICK DRY TIME 

NEW QUADRAION™ BLOWDRY SPRAY

•  Decreases dry time•  Delivers heat-activated protection and reconstruction with every blow-dry •  Long-lasting, humidity-resistant results

ThE FiRST KERATin-inFUSEd dRYER

MAY ONLY $99.00 (Salon Price) eachFREE BlowDry Spray 150mlSalon value: $127.32Suggested Retail Price: $165.00