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JULY/AUGUST 2011
PassPort to summer savings
2 for $20 Liter Duos
sPiKe uP Your savings
LigHten uP for summer
Destination eDuCation
Volume Retail PRomotions FoR ReGisteReD V.P. salons onlY
this comPlete PRomotion is DesiGneD FoR YouR Joico VP DisPlaY* to cReate maximum awaReness anD sell-thRouGh.
V.P. OFFERTo fully benefiT from The V.P. Program, The recommended salon Purchase is:
• 12 – K-PAK Thermal Design Foam Duo• 12 – ICE Spiker Bonus size 300ml• 6 – ICE Finisher Duo
Plus When a regisTered VP salon Purchases The full recommended miX They receiVe:• 12 – free K-PAK VeroBlue 50ml packettes (valued at $48.00)
$289.68 (Salon Special Price) Salon Value: $463.08 (excluding free merchandising) ToTal saVings of 38%POTENTIAL PROFIT: $195.72* tHe vP DisPLaY is tHe ProPertY of JoiCo CanaDa anD Can be rePossesseD at
anY time sHouLD JoiCo vP onLY ProDuCts not be featureD on tHe vP stanD.
TENT CARD HEADER CARD
K-PAK Thermal Design Foam Duo salon vP Price: $17.99/easalon reg: $25.74/eaSpecial Retail: $30.00/eaSalon non-VP: $19.80/ea
Spiker Bonus size 30% more salon vP Price: $7.15/eaPLus aDDitionaL savings! salon reg: $15.55/eaSpecial Retail: $11.95/eaSalon non-VP $7.90/ea
ICE Finisher duo salon vP Price: $15.99/easalon reg: $20.34/eaSpecial Retail: $27.00/eaSalon non-VP: $17.60/ea
passporttosummer
savings!save uP to
54%
©2011 Joico® Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC h9r 5n3
passporttosummer
savings!
ICE Finisher DuoSpiker Bonus size
30% moreK-PAK Thermal Design
Foam Duo
save up to
54%
passporttosummersavings!
save up to
ICE Finisher Duo
Spiker Bonus size 30% more
K-PAK Thermal Design Foam Duo
Veroblue On/Off Scalp Powder Lightener• VeroBlue is a de-dusted, powder lightener for on and off
the scalp use.• VeroBlue is for stylist looking for a versatile, predictable,
conditioning and dependable lightener for all their needs. Whether you are in need of on or off the scalp, VeroBlue delivers exceptionally predictable and dependable results every time.
end result• Along with VeroBlue’s exceptional and predictable lifting
ability, VeroBlue’s moisturizers and essential oils leave the hair feeling silky smooth, shiny and above all else; beautiful and healthy every time.
JoiCo artist Pick of the montH Save 40% on the purchase of K-PAK
Chelating Shampoo, 300ml and receive a shelf-talker with every 6.
$5.99 (Salon Price) ea.Salon Value: $10.00 ea.Retail Price: $9.99 ea.Retail Value: $16.75 ea.
CHELATING SHAMPOO
Damien CarneyJoico international artistic Director
“the absolute best at removing chlorine, styling buildup, and hard water mineral deposits without over-stripping. leaves hair feeling softand beautifully conditioned.”
SAVE40%
FLIGHT APPROVEDK-PAK MINI TRIOsave 15% on each K-PAK mini trio.
K-PaK mini Trio includes:(1) K-PAK Shampoo 50ml(1) K-PAK Intense Hydrator 50ml(1) K-PAK Reconstructor 50ml
Prepacked in a zip lock bag
$6.55 (Salon Price) ea.Salon Value: $7.71 ea.Retail Price: $10.95 ea.Retail Value: $13.85 ea.
STYLERS+ SAVINGSBuy a Design Collection Shaping Spray 300ml at 20% OFF and RECEIVE a free Joiwhip 50ml. Plus with the purchase of 6 receive a beautiful toiletry bag*.
$9.20 (Salon Price) ea.Salon Value: $15.66 ea.Retail Price: $18.40 ea.Retail Value: $25.35 ea. *While quantities last.
SAVE
41%
SAVE
15%
set saiL witH us to exPerienCe Premiere eDuCation toINSPIRE THE ARTIST IN YOU
CaLLing aLL stYListsYou maY haVe VisiteD the caRibbean beFoRe
but never LiKe tHis
CaLLing aLL stYListsYou maY haVe VisiteD the caRibbean beFoRe
but never LiKe tHisset saiL witH us to exPerienCe Premiere eDuCation toINSPIRE THE ARTIST IN YOU
Damien CarneyJoico international artistic Director
Sue Pembertonvero K-PaK artistic Director & naHa winner
Ben Mollin iso style guru & shear genius finalist
George PapanikolasJoico Celebrity Hair Colorist
©2011 Piidea Canada Ltd., Pointe-Claire QC H9r 5n3
ask your distributor for more information about our Destination education 2012 cruise event or call us directly at 1.800.267.4676 ext. 227
or email [email protected] in canada only.
Liter DuosFIRST TIME EVER PRICING!save up to 54% on each Joico back-to-school liter duo.
choose from:• Daily Care Balancing• Daily Care Conditioning• Moisture Recovery• Silk Result Fine/Normal• Silk Result Thick/Coarse• Body Luxe• Color Endure Violet• Color Endure
$20.00 (Salon Price) ea.Salon Value: $39.30-$43.50 ea.Retail Price: $33.40 ea.
SavingsA+ BACK-TO-SCHOOL
SAVEUP TO
54%
JOICO GEL DUOS2 FOR $12.00choose from:• JoiGel Firm Duo, 250ml• JoiGel Medium Duo, 250ml
$12.00 (Salon Price) ea.Salon Value: $16.64 ea.Retail Price: $20.00 ea.Retail Value: $27.80 ea.
ICE STYLERERRATIC DUOBuy Erratic 100ml and receive a mini erratic 50ml for free!
$8.97 (Salon Price) ea.Salon Value: $13.92 ea.Retail Price: $14.95 ea.
ICE TUBSPIKER 500mlWith the purchase of 12 tubs receive:(12) ICE re-usable bags*(1) Shelf Dangler
$17.95 (Salon Price) ea.Salon Value: $23.95 ea.Retail Price: $29.95 ea.Retail Value: $39.95 ea.*While quantities last
SAVE
28%
RE:NU AGE DEFYFREE DIGITAL SCREENWith the purchase of $99.00 of re:nu products at 50% OFF receive a Free digital screen and a product knowledge guide to help sell through.
SAVE
25%
neW!
LIGHTEN UP YOUR SUMMERPurchase (5) Vero K-PAK Crème Lightener’s and receive (1) FREE!
$74.75 (Salon Price) /6Salon Value: $89.70/6
VERO K-PAK JULY ONLYReceive 3 pairs of black satin gloves free with an 18 tube color pur-chase of Vero K-PAK Color, Chrome, or Age defy (salon’s choice).
features:• Made of powder-free black latex• Strong and long-lasting• Stains will not show• Washable and re-usable• Rolled cuffs, easy to put on and
remove, protects shirt cuffs• Will not stick to hair• Ambidextrous fit• Size: Medium only
$103.50-$134.10 (Salon Price)Subject to availability due to limited quantities. While supplies last.
NEW Color Intensity Launch Kitsave 20% on the purchase of each Vero K-PAK Color Intensity launch kit featuring two new shades: Pink and Indigo.
Vero K–PAK Color Intensity Pre-pack includes: 1 – Color Intensity 118 ml Red 1 – Color Intensity 118 ml NEW! Pink1 – Color Intensity 118 ml Yellow 1 – Color Intensity 118 ml NEW! Indigo1 – Color Intensity 118 ml Orange 1 – Color Intensity collection product1 – Color Intensity 118 ml Clear knowledge sheet1 – neW! Color Intensity
Swatchbook free
$32.95 (Salon Price)Salon Value: $38.70 + swatchbook value
VERO K-PAKAUGUST ONLYReceive a Vero K-PAK color apron free with an 18 tube color purchase of Vero K-PAK Color, Chrome, or Age defy (salon’s choice).
$103.50-$134.10 (Salon Price)Subject to availability due to limited quantities. While supplies last.Value of apron: $37.99
FREE
glOVES
FREE
APRON
SAVE
17%
K-PAK® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 10.00 16.75 liter 26.59 44.40Conditioner 50 mL 2.37 3.95 300 mL 11.97 19.95 liter 26.59 44.40Chelating Shampoo 300 mL 10.00 16.75Leave-in Protectant 250 mL 10.33 17.25 Deep-Penetrating 50 mL 2.67 4.95 Reconstructor 150 mL 12.87 21.50 250 mL 19.60 32.75 liter 42.80 71.50 Liquid Reconstructor 50 mL 2.67 4.95 300 mL 15.18 25.35 Intense Hydrator 50 mL 2.67 4.95 250 mL 12.13 20.25 liter 32.30 53.95 Smoothing Balm 200 mL 12.87 21.50 Protect & Shine Serum 50 mL 12.87 21.50Thermal Design Foam 300g 12.87 21.50 CLASSIC Protective Hairspray 300 mL 13.74 22.95Protective Hairspray 300 mL 13.74 22.95Split End Mender 100 mL 12.87 21.50
K-PAK® TOOlS *UNIT SUGG. PRICE RETAILQuadraion pro-dryer $119.00 $198.00Quadraion Blowdry Spray 150mL $8.32 $13.90Diffuser $14.95 $24.95 VaporIron 1.25” 119.00 198.00VaporFuel 300 mL 10.33 17.25
K-PAK® COlOR THERAPY® *UNIT SUGG. PRICE RETAILColor Therapy Shampoo 300 mL 10.00 16.75 liter 26.59 44.40 Color Therapy Conditioner 300 mL 11.97 19.95 liter 26.59 44.40 Color Therapy 30 mL 2.67 4.95 Restorative Styling Oil 100 mL 12.87 21.50
K-PAK® SUN THERAPY® *UNIT SUGG. PRICE RETAILSun Therapy Nourishing Shampoo 200 mL 8.95 14.95Sun Therapy Treatment Masque 150 mL 11.97 19.95Sun Therapy 50 mL 2.67 4.95 Protective Sun Milk 150 mL 10.33 17.25
K-PAK PROFESSIONAl® *UNIT PRICEProfessional Cuticle Sealer liter 22.75 Professional Chelating Shampoo liter 22.75Professional H.K.P. 350 mL 9.87K-PAK Hair Repair System 120.60
MOISTURE RECOVERY *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 Moisture Mist leave-in 300 mL 12.13 20.25Treatment Balm 250 mL 12.13 20.25 liter 31.70 52.95Treatment Lotion 200 mL 12.13 20.25 liter 31.70 52.95Styling Creme 50 mL 2.67 4.95 150 mL 10.75 17.95
DAIlY CARE *UNIT SUGG. PRICE RETAILBalancing Shampoo 300 mL 7.57 12.65 (formerly Triáge®) liter 20.75 34.65 gallon 47.20 78.80 Conditioning Shampoo 300 mL 7.57 12.65 (formerly Kerapro®) liter 20.75 34.65 gallon 47.20 78.80 Treatment Shampoo 300 mL 7.57 12.65 (formerly Biojoba®) liter 20.75 34.65
I-C-E HAIR® *UNIT SUGG. PRICE RETAILModifier® 125 mL 8.97 14.97Flexible Styling Paste Molder ® Matte Texture Crème 100 mL 9.57 15.95Spiker® Water-Resistant 150 mL 11.97 19.95 Styling Glue 500 mL 23.95 39.95Erratic® 50 mL 2.67 4.95 Molding Clay 100 mL 8.97 14.95Distortion® Styling Gum 100 mL 11.97 19.95Finisher® 300g 10.17 16.95 Shaping Hair SprayBlast™ 284g 10.77 17.95Spray Adhesive Spiker Colorz White Styling Glue 50 mL 7.15 11.95Spiker Colorz Red Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95
SKIN lUXE® *UNIT SUGG. PRICE RETAILGolden Shimmer 250 mL 8.95 14.95 Gradual Self TannerSugarplum Body Wash 250 mL 6.70 14.95Sugarplum Body Crème 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95Spiced Ginger Body Wash 250 mL 6.70 14.95
DESIgN COllECTION® *UNIT SUGG. PRICE RETAILMolding Putty 50 mL 10.50 21.00Forming Polish 50 mL 10.50 21.00Gloss Wax 50 mL 10.50 21.00Pliable Paste 100 mL 10.50 21.00Texture Spray 150 mL 10.50 21.00Dry Spray Wax 125 mL 11.50 23.00Humidity Blocker 150 mL 11.50 23.00Flexible Shaping Spray 300 mL 11.50 23.00Design Collection Cutting Cape 24.99
VERO K-PAK COlOR® PERMANENT *UNIT CRèME COlOR PRICEVero K-PAK Age Defy 74 mL 7.45Vero K-PAK Color® 74 mL 6.45Veroxide® 10 Vol. 950 mL 6.99 20 Vol. 950 mL 6.99 30 Vol. 950 mL 6.99 40 Vol. 950 mL 6.99Vero K-PAK Glaze™ No-Lift 950 mL 10.10 DeveloperVero K-PAK Light® Off-Scalp 1 lb. 24.95 Lightening Powder 2 lb. 47.95Vero K-PAK Blue On/Off Scalp 1 lb. 24.95 Lightening PowderVero K-PAK Creme Lightener 300g 14.95 VeroULTRA™ Lifting Powder Color 120g 24.95Vero K-PAK Lift® Crème Lightening Booster 60g 5.39Vero Stainless Haircolor Stain Remover 118 mL 7.50
VERO K-PAK COlOR INTENSITY *UNIT PRICESemi-Permanent Crème Colors 118 mL 6.45
DAIlY CARE (CONTINUED) *UNIT SUGG. PRICE RETAILBalancing Conditioner 300 mL 7.78 12.99 (formerly Lite) liter 18.55 30.99 gallon 44.00 73.50Conditioner 300 mL 8.98 14.99 (formerly ALTimaTM) liter 22.75 37.99Leave-In Detangler 300 mL 8.98 14.99 (formerly Integrity®) liter 22.75 37.99 Moisturizer 300 mL 12.87 21.50 liter 31.70 52.95Scalp Balancing Treatment 6 x 25mL 24.00 39.95Square Gallon Pumps 2.00
STYlE AND FINISH *UNIT SUGG. PRICE RETAILBrilliantine Pomade 50 mL 8.89 14.85Brilliantine Spray Gloss 150 mL 12.13 20.25 (formerly Spray Glacé)Curl Definer 200mL 11.37 18.99Curl Activator 150mL 11.37 18.99 Crème Wax 50 mL 9.85 16.45 JoiGelTM Medium 250 mL 8.32 13.90 liter 18.40 30.75 JoiGelTM Firm 50 mL 2.67 4.95 (formerly I.C.E. Gel) 250 mL 8.32 13.90 liter 18.40 30.75 JoiLotion 300 mL 7.75 12.95 (formerly I.C.E. Lotion) JoiWhipTM 50 mL 4.16 6.95 (formerly I.C.E. Whip) 300g 11.95 19.95JoiFix Medium 300 mL 9.05 15.15 (formerly Travállo) JoiFix Firm 300 mL 8.32 13.90 (formerly I.C.E. Mist) liter 18.40 30.75CLASSIC JoiShapeTM 300 mL 11.95 19.95 JoiShapeTM 300 mL 11.95 19.95 (formerly con_text Assertion) CLASSIC JoiMist® Medium 300 mL 11.95 19.95 JoiMist® Medium 300 mL 11.95 19.95 CLASSIC JoiMist® Firm 300 mL 11.95 19.95JoiMist® Firm 50 mL 4.16 6.95 300 mL 11.95 19.95
COlOR ENDURE® *UNIT SUGG. PRICE RETAILShampoo 50 mL 2.37 3.95 300 mL 7.57 12.65 liter 20.75 34.65 gallon 47.20 78.80Conditioner 50 mL 2.37 3.95 300 mL 8.98 14.99 liter 22.75 37.99 gallon 47.20 78.80 Color Endure Masque 250 mL 11.95 19.95
COlOR ENDURE® *UNIT SUGG. VIOlET PRICE RETAILShampoo 300 mL 7.57 12.65 liter 20.75 34.65 Conditioner 300 mL 8.98 14.99 liter 22.75 37.99
BODY lUXE *UNIT SUGG. PRICE RETAILThickening Shampoo 300 mL 7.57 12.65 liter 20.75 34.65 Thickening Conditioner 300 mL 8.98 14.99 liter 22.75 37.99 Thickening Elixir 300 mL 11.37 18.99 Root Lift 300g 11.95 19.95 (formerly Hi-Rise Hair) Design Foam 250 mL 11.37 18.99
SIlK RESUlT® *UNIT SUGG. PRICE RETAILSmoothing Shampoo 300 mL 7.57 12.65 for Fine/Normal hair liter 20.75 34.65Smoothing Conditioner 300 mL 8.98 14.99 for Fine/Normal hair liter 22.75 37.99 Smoothing Shampoo 300 mL 7.57 12.65 for Thick/Coarse hair liter 20.75 34.65 Smoothing Conditioner 300 mL 8.98 14.99 Thick/Coarse hair liter 22.75 37.99 Thermal Smoother 150 mL 10.17 16.95 300 mL 15.18 25.35 Sheer Gloss 50 mL 11.95 19.95 Straight Smoother 200g 11.95 19.95
VERO K-PAK CHROME™ DEMI- *UNIT PERMANENT CRèME COlOR PRICE Vero K-PAK Chrome 60 mL 5.75Vero K-PAK Chrome No-Lift 950 mL 6.99 Activator COlOR *UNIT ACCESSORIES PRICE Vero K-PAK Color System Premium Swatch Book 90.00Vero K-PAK Resource Guide 13.95Vero K-PAK Tube Key 2.00Vero K-PAK Modular Mixing Bowl 6.95Vero K-PAK Brush 2.00Vero K-PAK Narrow Brush 2.00Vero K-PAK Tech Apron 37.99Vero K-PAK Client Cape 24.95Vero ULTRA Swatch book 12.99Vero K-PAK Paper Swatch 6.95Vero K-PAK Color System DVD 4.95
NEW K-PAK WAVES +*UNIT UNIT EDLP PRICEReconstructing Waves Acid 4.50 7.95Reconstructing Waves Extra Body Acid 4.50 7.95Reconstructing Waves Thio-Free C/T 4.50 8.95Reconstructing Waves Thio-Free N/R 4.50 8.95Reconstructing Waves Alkaline N/R 4.50 7.95Reconstructing Waves Alkaline C/T 4.50 7.95
RE:NU AgE DEFY *UNIT SUGG. PRICE RETAIL FUllNESS & BODY
Pre-Shampoo Treatment 200 mL 14.00 28.00 750 mL 37.00 75.00
Shampoo sulfate & Paraben free 200 mL 13.00 26.00
Primer 150 mL 13.00 26.00
Fullness & Body Solution System 50 mL (trio) 14.50 29.00
SOFTNESS & MANAgEABIlITY
Shampoo sulfate & Paraben free 200 mL 13.00 26.00
Conditioner Paraben free 200 mL 14.00 28.00
Primer 150 mL 13.00 26.00
Softness & Manageability Solution System 50 mL (trio) 14.50 29.00
STYlINg COllECTION
Bodifying Lotion 150 mL 13.00 26.00
Volumizing Foam 200 mL 13.00 26.00
Controlling Crème 150 mL 13.00 26.00
Styling & Finishing Spray 250 mL 13.00 26.00
RE:NUAl SERUM SAlE
Re:nual Serum 50 mL saLe 14.99 48.00 Re:nual Serum Refill 150 mL saLe 25.99 90.00
4-Month Age Defy Program FUllNESS & BODY saLe 34.99 119.00
4-Month Age Defy Program SOFTNESS & MANAgEABIlITY saLe 34.99 119.00
Joico 2 sided salon banner 29.99 Vero K-PAK Color 2-sided banner 29.99 Joico Digital Picture Screens 7” $35.00Joico Roll Comb 2.00Joico Spray Bottle 4.99Joico Clips 5.99Joico Salon Branding Kit 29.99 Contains an array of branding pieces for your Salon:Joico Spray Bottles Roll Combs Shelf Talkers Salon Merchandising Materials Posters Various Capes VERO K-PAK Color Cape VERO K-PAK Open/Close Sign
* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire August 31st, 2011. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2011 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3
Ask your sales consultant about Joico’s large and medium salon openers.
