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JOHNSON AND JOHNSON BABY SOAP
Factors affecting demand and supply
Rajarameez M D MBA10001032Vinyak.B MBA10001056Chetan MBA10001008Mukthr ahmed MBA10001044Kotreshappa MBA10001020
GROUP- 8
CONTENTS
Introduction
Findings of the survey
Factors affecting demand and supply
EOD
INTRODUCTION TO THE PRODUCT
Baby soap
30gms to 150gms
Rs 10 to 43.
Basic, Blossom and Milk
FINDINGS OF THE SURVEY
Satisfaction level of customers
CONT…
Less competitors
No retailers are keeping other baby soaps.
Awareness of the product
Quality
FACTORS INFLUENCING DEMAND AND SUPPLY
Population Competitor Quality Availability of the product Promotion Utility Product awareness
ELASTICITY OF DEMAND
Information from the Johnson & Johnsondistributor for Dharwad is as given below
Grams price sold Price sold
30 10 3469 10 4518
50 15 12763 16 20864
75 25 6590 27 9795
100 31 1713 35 1801
150 43 666 43 562
Blossom75 27 1950 30 2311
Milk75 27 747 27 622
01/01/09 to 30/09/2009 01/01/10 to 30/09/2010
For 30gms:
EOD=infinite
10
p
Q3469 4518
% change in price= 0% change in quantity= 30.2%
For 50gms
Q
P
12763 20864
16
15
EOD=9.5205
% change in price= 6.66%% change in quantity= 63.47%
For 75gms
P
27
25
EOD=5.453
6590 9795
Q
% change in price= 8%% change in quantity= 43.63%
For 100gms
P
35
31
EOD=0.3981
1713 1801
Q
% change in price= 12.9%% change in quantity= 5.13%
For 150gms:
EOD=infinite
43
p
Q550 650
% change in price= 0% change in quantity= 15.6%
For Blossom 75gms
EOD=1.6659
P
30
27
1950 2311
Q
% change in price= 11.11%% change in quantity= 18.51%
For milk 75gms:
EOD=infinite
27
p
Q622 747
% change in price= 0% change in quantity= 16.7%
CONCLUSION:
Hence we can conclude that the stated factors plays crucial role in demand and supply of Johnson and Johnson baby soap
THANK YOU
QUERIES….?
