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    It would be fair to say that John Hofmeister is not the kind of opaque

    bossyoufindtuckedaway inan ivorytower,seeminglyimperviousto

    the critical energy issues affecting the lives of ordinary Americans

    today, and tomorrow. To reinforce that view, this head of Shell Oil the lucrative US arm of Anglo-Dutch super-major Royal Dutch Shell

    has been out on the road for the past 15 months beating the drum

    about energy security, gasoline prices, biofuels, climate change, and much

    more. And the audience? Well, its included just about everyone from the

    companysstakeholdersandgovernmentofficialstoenvironmentalorgani-

    zations and the public. Its a 50-city tour that has whisked Hofmeister and

    some250 ShellOilleadersfromSeattletoMiamiandeverywhereinbetween.

    Yougetthe impressionthat itsbeenan adventurethat thisamiableoilmanhas

    revelledin.

    WhenO&Gcaught up with himat ShellOil HQ inHouston, Texas, his city

    count was looking like this: 46 down, just four to go. So with the tour on the

    homestretchthislookedlikean opportunemomenttotiehim downtoa one-

    on-oneinterviewandget aprogressreport.Withan unexpected20-minutevoid

    inhis diary,heobliged.Introductionsoutof theway,and Istart byquizzinghim

    astowhy hesbeentrekkingalloverthecountrytalkingenergy?He pausesfor

    amomentbeforerevealinghismotives:Obviouslywe havebeenfacinga major

    dilemmaover thepriceof petrolandthe concernexpressedby Americansabout

    it,aswellasabouttheprofitsthatcompaniesaremaking.Whenwelookat the

    pricelevelsandtheprofitsin theclearlightof ourownbusinessrationaleit all

    makessenseto usas amajoroilcompany.However,it doesntmakesenseto

    ourstakeholders,so ratherthan havingan ongoingsustainedconflictover the

    issue,we decidedto govisitthemto discussprices,profits,suppliesand de-

    mand.Butthese meetingswerenot justabouteducation;Hofmeisterand his

    teamwere inlisteningmodetoo.

    20 w ww .ngoilgas.com

    An oil chief passionate about alternative

    forms of energy cynics would argue that

    this proclamation is an oxymoron. John

    Hofmeister, President of Shell Oil Company

    would beg to differ, however. In an exclusiveinterview with O&G, he talks about Shells

    investments in green fuels, future energy

    security, and how Americas strict drilling

    restrictions are creating an unnecessary

    over-reliance on foreign imports.

    By Julian Rogers

    COVER STORY

    FUTURE

    VISION

  • 8/6/2019 John Shell)

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    stance,therearemore thanone trillionbarrelsof knownunconv

    servesinthe Coloradooil shaleregion equivalenttothe world

    reserves. As the head of an American oil company I would likchangeourUSpolicysothatwe coulddevelopmoreof theOuter

    Shelf,to developmoreresourcesonfederallandswhicharecurr

    its,and developtheArcticregionaround theBeaufortSea and

    Sea.I thinkthereisa lotmoreoiland gastobe responsiblydeve

    countryso weshouldgeton anddo it.

    But does Hofmeister forecast there being a U-turn in po

    pipelineanytime soon?I dontsee evidenceof itin thecurren

    thatisin Congress,he respondswitha shrugof resignationi

    Ifanything, Isee morerestrictions being placedon futureacc

    tunities rather than a relaxation. He adds: While we are gre

    ciative of the trading partnerships that we have around the

    comingat averyhighprice.

    Sowiththisstance it appears thatthe costlyoiland gasi

    keepflowingintheUS forthetimebeing.However,beingrelia

    eignoilandgasfromcountriessomerunbydespoticregime

    governments couldleave theUS vulnerable.

    For instance, we have witnessed how Venezuelas leftis

    HugoChvez,forced ExxonMobiland ConocoPhillips,tocede c

    crativeoperationsas partof anationalizationsweep ofthe oila

    tor.AsimilarscenarioaffectedShelland BPin Russia.I thinkit

    Iam notthefirstpersontosaythis,thatwe areina periodof

    sourcenationalism,Hofmeisterwarns.This isto beexpected

    ditions between the exporting andimporting nations are wha

    Heexpands:In otherwords,the exportingnationsare appropr

    in their sovereign national borders, trying to optimize their

    www

    Whenitcomesto supplieshe hasfoundithardto

    avoidthe deepsense offear amongstthe publicthat oil

    andgasreservesaregoingto dryupsoon.Herecountsan

    exampletoillustratethepoint:Inone cityawomencame

    uptomeand saidthatshewasa grandmother.Shesaid

    thatsheknewoilandgaswouldbethereforaslongas

    sheneededitbutshe wasworriedthatit wouldnotbe

    thereforher grandchildren,resultingin alowerqualityof

    lifeforthem. Ithinkthis iswrong.WhatHofmeistertold

    theanxiousgrandmotherwas whathe reiteratesduring

    ourconversation:Oiland gasisnotgoingtorunout inthe

    nearfuture.However,he concedesthatwe havepassed

    thetippingpointof cheapand available energy. Andhe

    fullyappreciatespeoplesconcerns whenstories(some

    would call it scaremongering) keep cropping up in the

    mediaabouthowtheworldsfuelgaugeis lurchingheav-

    ilytowardsthedreadedE.

    One trusted authority the International Energy

    Agency(IEA) haspredictedthatoilproductioncould

    peakassoonas 2012andthatwe couldneed 125mil-

    lionbarrelsperday(bpd)by2025levelsarecurrently

    hovering around the 85 million (bpd), just one million

    above worldwide consumption levels. Adding to the

    strain are the new economic tigers like China, India,

    Braziland Russia. Infact, China and India are forecast

    toaccountfor45 percentoftheincreaseinglobalener-

    gy demand by 2030. You could look at the situation

    fromanegativepointofviewbutItendto lookatitpos-itively, Hofmeister remarks. He says the National

    PetroleumCouncils442-page reportinto thefuture of

    global energy, published in the summer, is a seminal

    piece of work foranyone looking fora balanced view

    ofthe situation.The studywas commissioned in2005

    byUS EnergySecretarySamuelBodman.

    Opponentshave slammedthe decisionto allowthe

    NPC,chaired by formerExxonMobilCEOLee Raymond,

    to overseethis importantstudy, citing that it was akin

    toaskingthe tobaccoindustrytoforecastlungcancer.The NPCrebuffsthis

    criticism,pointingto thefact thatthe 18-monthinvestigationinvolved350

    experts manyofthemfromoutside theoilandgas industry.Whetheror

    not the NPC was the right organisation to author the report, Hofmeister

    urgeseveryoneshouldtaketimeouttoreadit.I thinkitgivesa verycom-

    fortingviewof theworldssupplyofenergy.Itdoes bringupthe demandis-

    suesbutit alsoshowsthetechnologyopportunities.Mostofall, itsaysthat

    thebigissuesoftheoiland gasindustry,andtheenergyindustryofthefu-

    ture,willprobablybe abovegroundwithgeopoliticalissuesratherthan the

    availabilityof resources.

    Hands offAtthispointtheconversationedgestowardsthevastoiland gasreserves

    yetto beexploitedin theUS. Ofcourse,muchofthe offshoresuppliesareoff

    limits,causingto usrelymoreand moreonexpensiveforeignimportsto feed

    ourthirstforthe blackstuff.Indeed,morethat60 percentofAmericasdailyoil

    22 w ww .ngoilgas.com

    In at the deep endThe Shell Exploration & Production Company (SEPCo) is

    the largest of the Shell E&P operating units, accounting

    for 15 percent of Shells worldwide oil and gas production.

    The Gulf of Mexico is one of its key regions, as John

    Hofmeister explains.

    I think the best way to describe our deepwater drilling in

    the Gulf of Mexico is to look at our Perdido project (a multi-

    billion dollar investment 200 miles south of Freeport that willbreak several water depth records). This project is testimony

    to the risks that we are willing to take in terms of the financial

    bet on what could be a hugely prolific set of oil reservoirs

    that we should be able to tap for many years into the future.

    The technical challenge is first of all operating in more than

    8000 feet of water and controlling wells drilled to more than

    18,000 feet below the ocean's surface. We believe we have

    the technology, and we have the where-with-all, financial and

    human capital to be able to capitalize on this. But it is an

    example of how far we must go these days, given that we

    have limited access to easier to obtain oil, to develop these

    kinds of assets.

    In addition to the technology that allows us to discover

    this oil and to produce it, the technology that allows us to

    safeguard the environment has changed too. We have the

    ability to develop these sub-sea capabilities in

    environmentally responsible ways. Its the shut off valves and

    the kind of piping and assembly processes that have moved

    very far in terms of protecting the environment which a lot

    of people dont know about. This is why some people still

    worry about offshore drilling as an environmentally hazardous

    thing to do. Well the fact of the matter is that the Gulf of

    Mexico is proof that we can drill, produce and safeguard the

    environment all at the same time.

    consumption comes from abroad. This means that just

    eightandahalfofthe 21millionbarrelsofoilconsumedin

    theUS everyday isextracted fromdomestic resources.

    Hofmeisterwasteslittletimeinlayingthefingerofblame

    squarelyatthe doorofthe policymakers:Weareproba-

    blytheonly oil-importingnationthatbylaw andby regu-

    lationprohibitstheproductionof ourown domesticenergy

    resources.Ifwe wereproducingmoredomesticenergyit

    wouldalleviatesomeof thepressurethat iscurrentlyon

    thepriceof oil,andwe would beinvestingin jobsandan

    infrastructurein theUnited Statesinsteadof exportingour

    oildollarstootherpartsof theworld.Hofmeisteralsoar-

    guesthatif theUS doesnotstart liftingrestrictionsthen

    thepriceof oilisonlygoingto risefurther.Ifthe UScon-

    tinuestorelyon importedproducts,andatthe sametime

    otherimportingnationsrelyonthosesamesources,then

    weareseeinganeverendingescalationinthepriceofoil.

    One potential goldmine for oil and natural gas is

    theOuterContinentalShelf,butfrustratinglyfor theen-

    ergy companies just 15 percent can be drilled due to

    publicpolicy.Theyare alsodenied accessto exploring

    hundredsofmillionsof acresoffederalland. Combined,

    theOuterContinentalShelfandthefederallandcould

    behousingasmuchas110billionbarrelsofoiland nat-

    uralgas, includingcolossalamountsof unconventionaloil

    and gas supplies that have yet to be exploited. For in-

    22,000EMPLOYEES

    50

    OPERATIONS IN

    STATES

    14,000GAS STATIONS

    1953

    DRILLED ITS FIRST

    SOUTH TEXAS WELL IN

    SHELL OILIN NUMBERS

    1.3 billionPROVED RESERVES OF

    BARRELS OF OILEQUIVALENT

  • 8/6/2019 John Shell)

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    sources while the oil importing nations are trying to sustain economic

    growth sotheyneedmoreenergyand thereis anaturaltensionthere.

    Where now?Allthisworry withsupplies,coupledwithsoaringpricesat thepumps,

    begsthequestionasto whenwillweallbe poweringour carsandhomes

    with renewable sources. The oil giants will tell you that they have been

    ploughingfundsintothe R&Dof alternativefuelsforyears.Indeed,Shell

    hasbeeninvestigatingandmanufacturingbiofuelsforthe past30years,

    saysHofmeister.Altogetherthecompany hasspent around$1 billiondur-

    ingthelastfiveyearson researchanddevelopmentofrenewableand al-

    ternativeenergy.

    Thecompanystressesthatthisfigureis stillasmallfractionof thetotal

    spend because the technologiesare nascent and therefore risky. And an

    awfullotof R&Dneeds togo intoan alternativeenergysource beforemass

    productioncanbegin.Itisimportanttonotethatwehavebeenatthis(al-

    ternativeenergy)formostofa decade,in additiontoourcorebusinessof

    oil,gasand petro-chemicals,saysHofmeister.As wellasworkingon bio-

    fuels,in whichweare afairlysizeableinvestor,wehave anumberof ethanol

    opportunitiestoo.Corn andsugar-basedethanolcompeteswiththe food

    industryand inflatespricesso Shellis producing so-calledsecond-gener-

    ation(cellulosic)ethanol.Governmenttargetshavebeen setso that7.5 bil-

    lion gallons of ethanol a year needs to be produced by 2012, rising to a

    whopping35billionby 2017.Thereinlies ahuge challenge.

    Butwhat elseis Shellpioneering?Well,theenergygiant isworkingon

    second-generationsolartechnologiesas wellas itsburgeoningwindbusi-

    ness.We aremovingvery closeto ourfirst gigawattofwind, Hofmeister

    enthuses.Weare workingin fivestateswithsevenwindfarms.We arealsobuildinga newwindfarmas wespeakinWestVirginia.Whenitcomesto

    other technologies we are active in partnerships with a number of auto-

    motivecompanieson hydrogenfuelcelltechnology.Ourroleis tofigureout

    thesupplyside andlogisticsof distributinghydrogenacross abig country

    like the United States, says Hofmeister, who is part of the Hydrogen

    TechnologyAdvisoryTaskForcethat supportsthe DOEsworkon hydrogen

    fuelcellvehicles.So whileShelland itsrivalshavestarted theballrolling

    onthesealternativefuels,thereis stilla long waytogo before we are all

    filling up our cars on hydrogen or ethanol, especially when you consider

    thatmotoristsinthe USburnaround160 billiongallonsofgasolinea year.

    Asidefromoiland gas,thereis onefossilfuelthatmanypeopleover-

    lookprimarilybecauseit hasa badreputationfor beingdirtyanda high

    pollutant.Thatfueliscoal somethingthatthe UShas moreofthanany-

    whereelseinthe worldcombinedand somethingthatShellseesgreatpo-

    tentialinfor thefuture. Andnewtechnology iscleaning upitsimagetoo.

    Coal gasification enables the efficient capture of CO2 for sequestration,

    making possible the production of low-CO2 electricity or liquids. In fact,

    Shellisinvolvedina turnkeyprojectin Queensland,Australia,to createlow-

    emission electricity that combines coal gasification with carbon capture

    and storage.Shellis thepreferred providerof thegasificationtechnology

    andis currentlyprovidingdrillingand CO2storageexpertise.Up to420,000

    tonnes of CO2 annually (around 70 percent of the demonstrationplant's

    CO2emissions)couldbe capturedandstored.

    Hofmeisterelaborates:We essentiallysold allour coalassetsbut we

    heldonto coalgasificationtechnology. Sonowwe areveryactiveincoal

    24 w ww .ngoilgas.com

    Alongside conventional

    energy sources, Shell

    is investing heavily in

    renewables and

    alternative fuels too

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    fectivelyandthe systemestablishedfairly,then itisthe mosteffectiveway of

    drivingemissionslower,Hofmeisterexplains.Webelieveit isa systemwhere

    marketscan operatewithina regulatoryframeworktocreateeconomicvalue

    andat thesame timereduce emissions.

    Black goldWhileinvestinginalternativefuelsand cappingemissionsis highonthe

    listofpriorities,thesimplefactisthatforthemajorityofthepopulationthecost

    ofgasolineis theirnumberone concern. Forsometimenowmotoristshave

    beenfeelingthepinchat thepumps,asthe priceofa barrelofoil hitsrecord

    highs.Whatthe consumerfindshardtofathomishow theoilmajorskeepan-

    nouncingrecordprofitsbut theprice ofgasolinekeeps rising.RoyalDutchShell

    recentlyannouncedthirdquarterprofitsofUK6.4billionthesortof dizzying

    figuresthatleadsthe publicto perceivethatthe industryis beinggreedyand

    thattheyarebeingrippedoff.Hofmeisterhas beenatpainstopointoutto his

    audiencesthatcontrary topopularbelief,the oilmajorsdont likehighoil prices

    asit causesinflationinthe supplychain.Healso saysthatalmostall ofitsprofits

    areploughedbackintothebusiness.

    Weare tryingtochangethe conversationaboutpricesand profitsand

    whetherthatisa goodorbadthing.Intheconversationsthatwehavehad

    acrossthe countrythe focushas changedsignificantly, particularly when

    wetalkaboutthe investmentsthatneed tobe madeinbringingmoreenergy

    intotheworldin thefuture.Heslowshisspeech

    toemphasisethemoney involved:When they

    findoutthatthePerdidoproject[seeinat the

    deependonpage23]intheGulfofMexicoisa

    billon-dollarinvestment,or thattheoil sandsin

    Alberta,Canada, representsa multi-billiondollarinvestment,theexpansionofourrefineryinPort

    Arthurinvolvessome$7 billiondollars,theyre-

    alizethatthisisbigmoney.Andifyoudontmake

    alotof profityoudonthavethemoneytoinvest

    infutureenergy supplies.Soby talkingaboutthe

    investmentsidetomeetthedemandsideitreal-

    lydoeschange thenatureof theconversation

    fromoneof hostilitytoone ofunderstanding.

    And thats the point: a look at the bigger

    pictureisneededtogeta graspofwhatthisin-

    dustryisallabout intermsof investments.And

    whenit comesto costlyinvestmentsin keyup-

    stream projects, Hofmeister sees a bright fu-

    ture ahead for Shell Oil. We will continue to invest in the Gulf of Mexico

    whereShellhas justhad avery successfulbidroundtoacquirenewleas-

    estoexploreoverthenextdecade.In thelongertermwearestillresearch-

    ing the opportunity for oil shale in Colorado while there is many, many

    decades of opportunity to develop oil and gas offshore of Alaska.Thenthereisof coursethedownstreamrefineryexpansionbeingplannedaswell

    asShellseffortsinrenewableenergyand biofuels somethingthat Ifound

    Hofemiester isextremelypassionateabout duringour discussion.For the

    immediate futureoilis stillking,althoughthere arenew pretendersvying

    forthiscrown. Byusingtechnologyto developthesenew energyresources

    HofmeistersaysthatAmericawilleventuallyconqueritsaddictionto the

    blackstuff.

    gasificationandwe havesomemajorprojectsunder-

    way in China. Also, we have just signed our first US

    contractto provideourtechnologyto amajorgas-to-

    liquids project in the state of Ohio. All of these ini-

    tiatives go some way to the curbing of greenhouse

    gasemissionsan issuethatis onthe mindsof busi-

    ness leaders today especially those running the

    multinationalcorporations.

    WhiletheUS waspreviouslythelargestproducerof

    CO2,thechiefgreenhousegas,Chinahasnowovertaken

    thisunenviable record.Hofmeister arguesthat emissions

    andclimatechange isimportantto Americans, despite

    thedoubtsthatothernationsmayharbor.Havingbeen

    in46 UScitiesand spokentothousandsandthousandsof people,I cantell

    youthattheAmericanpeopleareanxiousaboutclimatechangeandtheyare

    ready for national leadership to take us in a direction as a nation towards

    greenhousegasmanagement.I thinkthisisinperfectalignmentwithShell.

    Hesaysdialogueiskeyifwe aretomoveforwardonthis:Wehavebeentalkingabout theneed fornationalleadershipon greenhousemanagement

    forquitesometime.Ultimately,thisleadershipwillbeglobalbutithastobegin

    somewhere.Itcanbegininthenationsthathavethebestopportunitytoman-

    agegreenhousegasesand IwouldputtheUSinthatcategorybecauseof

    oureconomicand technologicalsuccess butweneednationalleadershipto

    cometogetheronwhat thepolicyframeworkwilllook like.Shellisa strong

    proponenttoa capandtradesystemtoaidinthebattle.Ifthecapissetef-

    26 w ww .ngoilgas.com

    We are probably

    the only oil-importing nation

    that by law and

    by regulation

    prohibits the

    production of our

    own domestic

    energy resources

    John Hofmeister