John Reyes

Executive Vice President &

Chief Sales Officer

San Francisco Travel Association

Moscone Expansion andConvention Market Update

Moscone Expansion Project Update

Completion in 2018

Opportunity Cost of Not Expanding­ Smaller then the 12 most competitive convention

centers – Moscone has less than half the exhibit space of their average square footage

­ Space constraints have resulted in a direct spend loss of nearly $2.1 billion for the fiscal years 2010 through 2019

Economic Benefits­ Increase in hotel tax revenue projected to be $20

million­ Net economic impact of $734,402,886 through fiscal

year 2026

Moscone Center Improvements­ Adds contiguous exhibit space to Moscone Center

that it currently lacks and needs to remain competitive

­ Increases largest contiguous exhibit space from 260,000 sq ft to 515,000 sq ft.

Moscone Expansion Project Update

PROPOSED SOUTH VIEW FROM THIRD & HOWARD

Meeting Space

Ballroom

Exhibit Space

Flexible design, creating 515,000 feet of contiguous exhibition space

New 50,000 square foot column-free ballroom

Multiple outdoor terraces with city views - great for receptions

SF Visitor Information Center integrated in the building

Pursuing a LEED Platinum Certification

Improved public realm­ Wider sidewalks­ Larger crosswalk between buildings­ Surrounded by multiple open air plazas

Expansion project completed in phases to keep Moscone Center fully operational

Moscone Expansion Project Update

Convention Business Outlook

Convention PaceCitywideRoom Nights

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20250

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark

Source: TAP Report – September 2014

Convention Pace Self-Contained Room Nights

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20250

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark

Source: TAP Report – September 2014

Questions?