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Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility. Alessandra Mazzai Giovanna De La Puente Alessia Barone Giancarlo Boccacci Pietro Bertazzi Mária Csutor á. John Morelli Stephan Schaltegger - PowerPoint PPT Presentation
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Workshop 3: The role of the environmental manager in elevating the reality platforms for
sustainability and social responsibility.
• John Morelli• Stephan Schaltegger• Szilvia Luda• Sofia Marinou• Ricardo Scachetti• Mara Ciorean• Paola Rusconi• Elena Battelini
• Alessandra Mazzai• Giovanna De La Puente• Alessia Barone• Giancarlo Boccacci• Pietro Bertazzi• Mária Csutorá
Social responsibility
ISO26000
Social responsibility core subjects
• Environment– Prevention of pollution– Sustainable resource use– Climate change mitigation and adaptation– Protection and restoration of the natural environment.
• Labour practices– Health and safety at work
• Consumer issues– Fair marketing, information and contractual practices– Protecting consumers’ health and safety – Sustainable consumption– Education and awareness
• Social and economic development of the community– Community involvement– Responsible technology development– Responsible Investment
Social responsibility goals/outcomesSocial Responsibility Goals of the Organization
Social Responsibility Core Subjects as SR Outcomes of Organizational Goals and Professional Goals of the Environmental Manager
Ensure availability of future resources Sustainable resource use
Meet stakeholder expectationsClimate change mitigation and adaptation
Protection and restoration of the natural environment
Reduce environment-related costs
Prevention of pollution Reduce environment-related liabilities
Increase regulatory compliance
Reduced insurance costs Health and safety at work
Build/maintain reputation Fair marketing
Maintain customer base Protecting consumers’ health and safety
Maintain market share Education and awareness
Meet shareholder expectationsResponsible Investment
Responsible technology development
Increasing workforce reliability, retention and ability to recruit. Increase institutional cooperation. Decrease NIMBY Community involvement
Take advantage of market preferences/create new mrkt. Sustainable consumption
Engagements among companies to increase efficiency and effectivness of SR activities Enhanced SR
Strategies for Expanding the Social Responsibility Goals of the Organization
• Cause-and-effect strategy as a means of conveying rationale– Primary and secondary outcomes of decisions– Example:
• Worker health and safety– Reduced insurance cost
» Improved morale• Increased productivity
• Fair marketing– Build reputation (underpromise, overdeliver)
» Magnified by overpromises of competitorsBusiness case SR Action Additional effectsWORKER HEALTH & SAFETY
Decrease insurance costs Improve workers H&S Improve morale --> productivity Increase loyalty->retention-ability to recruit->decrease of training needs->more efficiency
FAIR MARKETINGEnhance reputation Fair Marketing Build long term reputation - Enhanced by failure of competitors
Strategies for Expanding the Social Responsibility Goals of the Organization
Education and Awareness Raising Strategy• Employees top to bottom• Consumers
• Horizontal-then-vertical strategy– Directed efforts to help others– Lifting the “platform” within the organization
Strategies for Expanding the Social Responsibility Goals of the OrganizationChange Agency Strategy• Fear• Following• Favors• inFormation
Thank you.