John McCarthy Agricultural Machinery Ltd

www.jmcparts.com

Introduction

• Located outside Clonakilty

• Trading as JMC Parts

• In business over 20 years

• Employs 20 employees

• 2015 sales of 7.5million

• JMC Beginnings

5 Key Fundamentals to JMC Parts

• Know your Product

• Know your Customer

• Marketing

• Knowledgeable Staff

• Accurate Business Plan

Know your Products

• Product Source

• Price Point

• Market Potential

• Genuine Product

• Customer Targeting

Knowing your Customer

• How JMC Parts finds a Customer

• Fleet

• GEO Mapping

• Know the correct person to contact

• Stay in touch

Fleet

Distance Selling

Knowing your Customer

• How to find a Customer

• Fleet

• GEO Mapping

• Know the correct person and staying in touch

Market Research

Staff• Knowledgeable Staff

• Motivated & Trustworthy

• Team Targets

• Staff Organisation & clearly defined Roles

Business Plan

Limiting Risk

“By dealing with several customers in several countries you cannot get

caught by all of the people all of the time”.

The Future?

Know your Products

Know your Customers

Know your Markets

Know your Suppliers

Thank you