EDUTAINING THE CAREER EDUCATORS…WITH PIRATESCannexus 2009

John Horn | Career Manager & Piratologist | UBC*

*disclaimer

*The University of British Columbia and the Sauder School of Business do not (yet) officially recognize John’s title of Piratologist. The world-renowned post-secondary institution does, however, commends him for great work with students in the Early Career Masters program.

*This will go fast. There will be a lot of information. Even some swearing (sorry in advance). You will need to scan and, probably, multi-task. Don’t worry, though; this presentation is hyper-linked with amazing data and you can check it out when it’s posted on the Cannexus website. john.horn@sauder.ubc.ca

Introductions and Overview

“John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.”

- Howie Outerbridge, Director, UBC Career Services

-“John Horn has super powers. Here they are:#1 Super Giggle.#2 Intergalactic flight (without leaving the room).#3 Dental hygiene.

- - David Sovka, Director of Marketing, Camosun College

+ = history nerd

“where the hell is Merville?”+ + = career educator

= community+ + + passion

Some Johnisms

Let’s collect ideas from everywhere and use them to build community; because that’s a beautiful thing.

“No stone throwing regardless of housing situation.”

Let me explain.

My Modest Proposal for Today

My Classroom Policy

Learning Outcomes

The style and content of this presentation are very important for your learning and personal and professional development!

By the end of this workshop learners will be able to…

Identify at least three different pirates Talk like a pirate Define the humourous pedagogy of

“edutainment” Comprehend the power and dynamism of

social media as it relates to the career education classroom (not to mention some basic “best practices” for use of this supercool medium)

Apply “tips and tricks” on laughter and learning

Why Pirates are Important

Jeremy Phan and the University of Chicago

Jack Sparrow and the University of Victoria

Fiona Walsh, Sauder and The Weekly Gumboot

Democracy

The Articles of Piracy Over one hundred

years before the French Revolution, democracy existed on Pirate ships

Health Insurance did too

Classroom collaboration and the democratic nature of students today

Race & Culture

The community on a pirate ship

The other options Dr. Mark Pope and

20% growth of visible minorities in Canada

What will be happening by 2012?

Environmental Stewardship

Pirates never built their own ships or made their own weapons

Only one pirate in history commissioned a new ship (it sucked)

The world is changing, we need green leaders

Please, introduce yourself!

SOME PIRATE TERMS

“Arrgh” = “hello” or “I agree” and “uh-oh”

“Ahoy” = “greetings”

“Avast” = “Stop!”

“Grog” = “Rum”

“Wench” = “Woman”

“Scurvy Dog” = a biting insult, unless your Captain likes you!

You have five minutes to meet your colleagues, name your table/ship, vote for a captain and have her/him introduce their crew to the group.

Pirate Introduction Script: Ahoy! I be Cap’n ________! These

scurvy dogs ____, ____ an’ ____ be the crew o’ the _______. By the turn o’ the hourglass, we be peerin’ into the deep to learn _________. Arrrgh!

JOHN, WHAT’S THE POINT?

Consider yourselves engaged…

Defining Edutainment

Edutainment (also educational entertainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. (Wikipedia.org)

Edutainment combines education and entertainment into an engaging method of instruction that incorporates humour and media using a Web 2.0 platform. It embraces truthiness, encourages collaboration in the classroom and motivates students to have fun with it as they learn. (John)

Relevance to Student Engagement

The story of when Camosun College embraced Piratology and a unique kind of engagement

“Humour is a catalyst for classroom ‘magic’, when all educational elements converge and both teacher and student are both excited about learning.” (Kher, Molstad, Donahue: 1999)

The hypertext mind, scanning, multi-tasking, and distributed cognition (Henry Jenkins)

Participatory learning is more meaningful People + computers = collective intelligence

FUN FACT: Do you hate texting? Last year in Japan, five of the top 10 best-selling novels were written on cell phones. LOL!

Relevance to Career Education

Students rank Career Centres as second to last in terms of places to go to find resources for their work search (From Learning to Work, 2006)

Parents: 35% Career Centres: 19%

Is Career Development a “dread course”? Most common “dread courses” are statistics, methodology and

maths John’s story about discipline and cover letters

Humour means recall and retention Who should educate young people about online brand

management? Social networking sites (Facebook, LinkedIn, Twitter, MySpace) Eportfolios and reflections on learning

FINDINGS AND DATA

Laughter and Learning

Psychologically, the effects of humour and laughter have been shown to reduce anxiety, decrease stress, enhance self-esteem, increase self-motivation, bolster mental sharpness, and engage learning by creating a positive emotional and social environment (Garner, 2006)

Studies show learning is enhanced by curriculum-specific and instructionally appropriate humour (Korobbkin, 1989)

Positive environment of a humour-enriched class has even been shown to increase attendance (Devadoss and Foltz, 1996)

Humour is subjective, so keep it positive and classy (but don’t be afraid to take risks and maybe be a little edgy)

The Millennials at School

A Vision of Students Today Collaboration is key, just ask Mark Zuckerberg

Facebook founded on principles of procrastination Who knows about Chris Avenir?

The end of the expert (according to Don Tapscott) Teacher-centred = Learner-centred One-size-fits-all = One-size-fits-one Instruction: learning about = Discovery: learning to

be Individualistic learning = Collaborative learning

Experiential learning and “intellectual tinkering”

The Millennials at Work

www.yourcompanysucks.com (speed, challenges and integrity)

Video games: collaborating in groups and training good surgeons

Two out of three Net Geners think “working and having fun” should be the same thing; the boundaries between work and play should be funny (Tapscott, 2008)

Infosys and the “corporate campus” Goran Carstedt on corporate change

From hierarchy to community “A resource is something sitting waiting to be used by

its owner. Relations imply collaboration and sharing.”

Pirates (and Youth) like Web 2.0 Facebook: privacy and power

20% of Facebook users don’t use privacy settings 20% of Facebook users who have “top” privacy settings share their

telephone number with friends 47% of Facebook users concerned about political views still provide

them; 20% posted their class schedule If Facebook was a country, it would be the eighth-largest on Earth Social networking: the new basis for doing business

Blogging and Linking: opinions and ideas that matter 35% of Canadians have a personal and professional blog LinkedIn gets 7.7 million hits per month – Guy Kawasaki likes that

Twitter: “John Horn thinks you should pay attention to him”

Usage has increased 752% since December 2008 The ultimate place for a polished value proposition

“Yes, I’m a thief. And so is everyone else I know. I do believe however that the definition of music ownership (and the transfer of ownership) is outdated. It just doesn’t fit for our generation. I guess when we come to power we’ll redefine what theft is. Hopefully we’ll also come up with a new model so songwriters, artists, and others that actually create some value get properly compensated.”

- Morris, 23, Marketing ManagerSource: Grown Up Digital, 2008

Internet piracy is a trillion-dollar-a year business. And Canada is second only to China in terms of illegal downloads.

Source: The Canadian Recording Industry Association, 2008

Source: Canadian Social Media Survey, 2009

BEING FUNNY: SOME STRATEGIES[insert joke here]

Some Jokes

Jerry Seinfeld on Public Speaking Demetri Martin on intelligence and “data” Chris Rock on emotional intelligence and

networking Rick Mercer on passion, preparedness,

politics, and planned happenstance Jon Stewart on social movements and giving

hope to educated young people with good BS detectors

Stephen Colbert and the democracy of knowledge

“This is a pie chart about procrastination”This is the Sauder Success Cycle!

A Pirate’s Resume

Jack Trumpet1234 Magnolia Terrace (604) 123-4567Burnaby, BC V5M 1M1 johndoe@telus.net

Jack Trumpet1234 Magnolia Terrace (604) 123-4567Burnaby, BC V5M 1M1 johndoe@telus.net

CAREER HIGHLIGHTS

First Mate and Manager of Plundering 2003 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti

Improved crew’s productivity by more than 50% by creating a detailed pillaging-manual and implementing a new organizational structure and reward system

Helped Captain Blackbeard to increase plunder (treasure, people, ships, miscellaneous supplies) by more than 35% through development of a multi-facetted and complex, yet approachable, attack and ransom-negotiation strategies

Increased Blackbeard’s share in the Caribbean small fleet market by eight percent by implementing a market development strategy

CAREER HIGHLIGHTS

First Mate and Manager of Plundering 2003 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti

Improved crew’s productivity by more than 50% by creating a detailed pillaging-manual and implementing a new organizational structure and reward system

Helped Captain Blackbeard to increase plunder (treasure, people, ships, miscellaneous supplies) by more than 35% through development of a multi-facetted and complex, yet approachable, attack and ransom-negotiation strategies

Increased Blackbeard’s share in the Caribbean small fleet market by eight percent by implementing a market development strategy

EDUCATION

Master of Piracy Completion: May 2009Sauder School of Piracy, UBC, Vancouver, BC

Bachelor of Arts (Honours Piratology) 2003Bishop’s University, Lennoxville, Quebec

EDUCATION

Master of Piracy Completion: May 2009Sauder School of Piracy, UBC, Vancouver, BC

Bachelor of Arts (Honours Piratology) 2003Bishop’s University, Lennoxville, Quebec

COMMUNITY INVOLVEMENT / LEADERSHIP

Social Coordinator CurrentRum Drinking Society, Sauder School of Piracy, UBC, Vancouver, BC

Executive Member 2003-2007Merchant Sailors Transition Program, Tortuga Community Association, Tortuga, Haiti

COMMUNITY INVOLVEMENT / LEADERSHIP

Social Coordinator CurrentRum Drinking Society, Sauder School of Piracy, UBC, Vancouver, BC

Executive Member 2003-2007Merchant Sailors Transition Program, Tortuga Community Association, Tortuga, Haiti

EMPLOYMENT EXPERIENCE

First Mate and Manager of Plundering 2006 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti

Bartender 2003 – 2006Skull ‘n’ Bones Pub, Tortuga, Haiti

Peasant 1999 – 2002Sir Rotham’s Estate, Norwich, England

EMPLOYMENT EXPERIENCE

First Mate and Manager of Plundering 2006 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti

Bartender 2003 – 2006Skull ‘n’ Bones Pub, Tortuga, Haiti

Peasant 1999 – 2002Sir Rotham’s Estate, Norwich, England

SKILLS AND EXPERIENCE

Consulting and Strategic Management Major academic research projects included resource assessments of -

The Royal Navy, East India Trading Company and the Spanish Armada Advised hundreds of small-to-medium sized ships on business plan

development and assisted 50 private mercenaries in evaluating potential investment opportunities

Sales and Marketing Improved Blackbeard’s sales force productivity by more than 50% through a

comprehensive re-branding campaign Increased Skull ‘n’ Bones revenue share in the Caribbean small fleet market by

eight percent by implementing a market development strategy

SKILLS AND EXPERIENCE

Consulting and Strategic Management Major academic research projects included resource assessments of -

The Royal Navy, East India Trading Company and the Spanish Armada Advised hundreds of small-to-medium sized ships on business plan

development and assisted 50 private mercenaries in evaluating potential investment opportunities

Sales and Marketing Improved Blackbeard’s sales force productivity by more than 50% through a

comprehensive re-branding campaign Increased Skull ‘n’ Bones revenue share in the Caribbean small fleet market by

eight percent by implementing a market development strategy

Film, TV and Old School Media The Job Interview, as told by Spudd in

Trainspotting An R-rated interview montage from

Step Brothers Video resume tips from Trendspotting guru,

Demetri Martin, who also has opinions on Life Coaching

Networking tips from the CIA in Spy Game The best job proposal ever! From

The Dark Knight

Social Media and Web 2.0

Louis CK describes the culture of entitlement A video game about genocide in Darfur Deanna Rogowsky gives advice about Twitter Do you wiki?

For discussion: what are your thoughts about a wiki-resume builder (ie. a group of students collaboratively build/edit a resume through an online platform)?

Facebook, Twitter, Blogs, E-Portfolios, and John’s vision

A real video resume by Theodora Lamb

FUN ACTIVITY!Make your case for (or against) social media

Fun Activity: The Great Debaters Your mission, should you choose to accept it, is

to have a five-minute debate “on your ship” (that means your table) about the pros and cons of using social media as part of your career education curriculum. Here are some of the mediums to discuss: Facebook YouTube Blogs Twitter

Collect data and be prepared to present your findings to the group.

CONCLUSIONS, REFLECTIONS AND SOMALI PIRATESWhat’s your definition of a “bad economy”?

Somali Pirates

Somalia: probably the worst place on Earth

Environmental determinism

Entrepreneurship Creativity | Risk-

taking The Entrepreneurial

Work Search Is it edutaining? CACEE 2009…

QUESTIONS?Personal branding? Gender? Health promotion?

References to Data and Findings Wikipedia and The Internet: search “pirates”...wow Secondary Sources

Nigel Cawthorne, A History of Pirates David Cordingly, Under the Black Flag Peter Earle, The Pirate Wars Jon E. Lewis, Ed., The Mammoth Book of Pirates

Primary Sources Captain Johnson, The General History of the Pirates (1724) Alexander Exquemelin, Bucaniers of America (1684) Court Records, Ships Logs and Executions

Fiction Daniel Dafoe, The Life and Surprising Adventures of Robinson

Crusoe (1719) Robert Louis Stevenson, Treasure Island (1881-1883) JM Barrie, Peter Pan (1904, 1911)

References to Data and Findings

Websites• TED – www.ted.com • SocializeMobilize – www.socializemobilize.com • Social Signal – www.socialsignal.com • www.todmaffin.com

Blogs• Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com • Worpress.com • Social Media Watch• www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/

Books and Articles• Don Tapscott, Grown up Digital • Scoble and Israel, Naked Conversations• Mark Bauerlein, The Dumbest Generation • Darzy Rezac, Work the Pond • Steven Strogratz, SYNC (The emerging science of spontaneous order)• Neil Postman, Amusing Ourselves to Death • “Using Humour in the College

Classroom,” Kher, Molstad, Donohue • “Humour in Pedagogy,” Gardner

CONTACT JOHNjohn.horn@sauder.ubc.ca | 604.822.0097