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John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI H B S C

John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

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Page 1: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

John FitzgeraldKatelyn MeeksRene Newman

Sheena PalmerDanielle

Watson

COLLEGE OF HUMANITIES AND BEHAVIORAL

SCIENCES ALUMNI HBS

C

Page 2: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

THE SITUATION

Not contacted since graduation Recommendations of better outreach

strategies Utilization of Facebook

Survey Analysis

Department Chair InterviewsContent Analysis24,103

Page 3: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

First PriorityInconsistency of communication effortsContact information

MOVING FORWARD

Constituents1. Alumni

Graduating Seniors Recent Older

2. Faculty3. Office of Alumni Relations

Page 4: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

HBS

CM

ES

SA

GE

ALUMNI SPOTLIGHTS

Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral

Sciences.

Page 5: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

OB

JEC

TIV

ES

AwarenessTo increase awareness of CHBS

alumni gift giving opportunities by 30% by June 2014.

Involvement

To increase CHBS alumni involvement with either their departments or the college by 5% by June 2014.

Donations

To increase alumni donations by 5% by June 2014.

Page 6: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

1. Use online media to effectively communicate with alumni. SNS Qualtrics Website

2. Maintain relationship with graduating seniors through timely communication after graduation.Mass congratulatory email

AWARENESS

Page 7: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

Alumni advisory board

Mentorship program

Alumni Spotlight Week

INVOLVEMENT

Page 8: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

“Give a Gift”

Communicate value of the donations“Why Give?” video

DONATIONS

Page 9: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

FacultyTo increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013.

How?Educate CHBS faculty of the college’s alumni status updates Department chair meeting agendaRoutine emails with updates

SECONDARY AUDIENCE

Page 10: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

TIM

ELIN

E

Page 11: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

BU

DG

ET

$3,333.00$1000.00

$2,333.00

Alumni Spotlight Week: $100/guest speaker = $1,000.00

Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00

_

Page 12: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

Summary AWARENESS, INVOLVEMENT, DONATIONS

Evaluation

Special Event

Alumni Coordinator

THE NEXT YEAR

FUTURE CONSIDERATIONS

Page 13: John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C

ALUMNICommunication Plan

potlightCollege of Humanities and Behavioral Sciences

AW

AR

EN

ESS

INV

OLV

EM

EN

T

DO

NATIO

NSH

BS

C