BRIEF:

Create a product for John Deere that targets a new market for the brand.

TARGET:

Males/females 18+. Urbanites, working professionals, those who notice the growing trend toward local produce.

SOLUTION:

With the growing interest in locally grown produce, what better a time for John Deere to introduce a line of hand held gardening tools. Thus promoting an economical movement and helping people in cities understand the importance and joy of growing their own food, however small the crop may be.

Art Direc tor

MATT ROGERS

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Promo Material: Bars/Resturants

Seed Matchbook

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IPad_Mobile_Guide to Urban Gardening

Transit_Live Garden Bus Top