Johann wolf creative director book 2011

Johann WolfCreative Director+1 310 500 [email protected]

!"#$%"&

!"!#$%&!"!#$%&#'()$)%#*#"!

'(&)*!"#$%&$'"()*

&+$%),-#&+.'!"!#$%&$/!'!"!#$%&#'()$)%#*#"!

+(,$-,.#/.&.,

!"!#$%&!"!#$%&#'()$)%#*#"!

0(!""'1'2&0&)+

!"#$*

C o n c e p t : launch the ultimate personal airline serviceP r i n t : magazine

JOHANNWOLFc r e a t i v e

A 42 inch monitor equipped with net-woring capabilities brings a perfect link to the outside world when your healing takes you a world away.

LG/PRINTDesigned for life

DESIGNEDfor well being

Can an LG 42 inch LCD facilitate inner transformative healing?With integrated networking it can bring the healing vibrations sounds and colors when and where they are needed

The LG 32LX5DCSHealthcare Specific42" LCD Widescreen 16:9 HDTV with HD-PPV CapabilityAs it appears in The Maldeves Ayurveda ClinicDesigned by Giovanni Lobos

www.LGusa.com

An intimate portrait of an off duty Bell Boy gives us a glimpse into his life and how it affects the design of LG HDTV’s, in turn affecting our experience. Everything is connected.

LG/PRINT/PORTRAITS OF COLLABORATION

IAN WICKLIFFSavoy Bell BoyLG HDTV DesignerFootball Fan

www.LGcommercial.com

Inroducing the new line ofLG Hospitality HDTV’s

! "#$%&'(#)$*+$+,#$-*"&.$/&'$0$.#*'12$3.$4*+#1$5*6 +$7#89#"#$+,#$:#&:8#$!$

,*"#$5*''9#)$8;<<*<#$/&'=$>'#19?)#6+1@$4&"9#$1+*'1@$/&&+7*88#'1$*6)$1,#9(12$A,#6$BC$*1(#)$4#$,&%$!$+,&;<,+$+,#.$5&;8)$4*(#$*$7#++#'$

+#8#$/&'$&;'$D&+#8@$!$<*"#$+,#4$*$891+$*$498#$8&6<2$3*(#$9+$+,966#'$!$+&8)$

+,#4@$+,*+$%988$4*(#$+,#$'&&41$/##8$79<<#'2$E))$*$$F*5($/&'$9:&)1$?$

#"#'.7&).$+'*"#81$%9+,$+,#4@$#"#6$+,*+$C#6#'*8$/'&4$EG#'7*9F*62$E6)$7#$1;'#$+,*+$.&;$<#+$+,#$5&8&'1$F;1+$'9<,+2$H1:#59*88.$+,*+$1,*)#$&/$'#)$&/$

4.$/*"&'9+#$+#*4$F#'1#.12

An intimate portrait of an off duty nurse gives us a glimpse into her life and how it affects the design of LG HDTV’s, in turn af-fecting our experience. Everything is connected.The quirkyness and specificity of the up close and personal testi-monial approache is disarming, oddly believable and attracts read-ership.


SHARI JAMESICU nurseLG HDTV DesignerKung Fu Movie Lover


Inroducing the new line of LG Wellness HDTV’s

!"#$%&'(%&()*+(%&)+,%-+(./#+(0&%)(%,(.*/11+&'%&'2(3(4"(56(7+,)()"(5/$+(+-+#67"46(/,(."58"#)/71+(/,()*+6(./&(7+2(!*+&(9:(/;;#".*+4(5+()"(

*+1;()*+5(4+,%'&(&+<()+1+-,%"&,(8"#("0#(*",;%)/1(#""5,=(3('/-+()*+5(/(;+%.+("8(56(5%&42(>*+6(*/-+()"(

*/-+(*+/4;*"&+,(,"()*/)()*+(81""#(,)/6,(?0%+)2(@"(<+(;0)()*+5(#%'*)(%&)"()*+(;%11"<,2(A&4()*",+(,;+/$B+#,(,"0&4(,"('""4()*/)(3(./&(,*/#+(56(8/-"#%)+(C/.$%+(D*/&(5"-%+,(<%)*(56(;/)%+&),(/&4($&"<()*/)()*+6(/#+('+))%&'()*+(8011(+E;+#%+&.+222/&4(/(

1%))1+(4+)"0#(8#"5()*+%#(;/%&2((

An intimate portrait of a grade school teacher gives us a glimpse into his life and how it affects the design of LG HDTV’s, in turn affecting our experience. Everything is connected.


DIRK BROWN7th Grade TeacherLG HDTV DesignerSka Drummer


Inroducing the new line of LG Educational HDTV’s

!"#$%&'()*&+,+(-).+)/.%)(0#1"02)$#')*")(&((,-)*32&'"224)*3.)5")%#6")73')#'1)32&'()8&$.30"2)(".2).%")8+&'.)#$0+22)93$:,-;)<%"')=>)#2:"1)?").+)%",8)1"2&(')#)1&28,#-)7+0)32")&')+30)2$%++,)2-2."?)@).+,1).%"?)5%#.)@).%+3(%.)5+3,1)*")&?8+0.#'.;)A)

*0&(%.)128,#-).%#.),++:2)(++1)"6"')&')*0&(%.)#7."0'++'),&(%.)#'1)28"#:"02)5&.%)"B$",,"'.)*#22)

0"28+'2";)!%#.)5#-).%"):&12)&').%")*#$:)0+5)2.&,,)(".)0+$:"1)5%"')@).0"#.).%"?)5&.%).%")+$$#22&+'#,)

?32&$)6&1"+;

Co n c e p t : launch family plan for gsm mobile providerP r in t / We b : magazine, P.O.S. & flyersOu t d o o r : billboards, citylights,metro stations & bus shelters


Co n c e p t : comedy how-to yoga exercise dvdP r in t / We b : design identity vibe


In the right place, delivering the right information, an LG hospitality model HDTV can promote healing in numerous ways. It can bring far away people to-gether, it can pro-vide a meaningful window to a world of information, it can deliver good news and it can deliver distraction from suf-fering.

LG/PRINTHealing tools

Can a 60 inch LG HDTV be an instrument of healing?

www.LGusa.com

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

LG/PRINTHope tools

Can a 60 inch LG HDTV be an instrument of hope?

www.LGusa.com



A classroom in a box, a window to a world of wonder. Re-placing the chalck-board and the over-head projector. Not nearly as noisy as a 16mm projector and you will never have to splice an-other broken film or rewind another reel.

Delivering so much more to our children than cartoons.

LG/PRINTLearning tools

Can an LG LCD monitor be an instrument of learning?

www.LGusa.com



Weather trading shares or dealing kilos interactivity and up to date infor-mation is a must in todays tech fueled fast paced business.

From Hong Kong to Wall street we are delivering the goods the modern busi-nessman deserves

LG/PRINTMoney tools

Can an LG HDTV become a monetary instrument?

www.LGusa.com



C o n c e p t : relaunch traditional beer brand with time travelingO u t d o o r : citylights, bushelters & metro stationTVC : one sixty second image spot & three thirty second spots


Signage speaks audio video language.

LG/PRINT/LIFETOOLS

The

Ulti

mat

e W

indo

w D

ispl

ay


Intr

oduc

ing

the

new

line

of L

G H

DTV

’s fo

r vi

deo

sign

age

!"#$%&'()*%&+","#&)'-&.%$-/&0"1)$0-$-*#&.+'(')'0'12&$,'-/&)$+&+"&$'*)%"+&-$%("#&'10'+'+*1-&*-&,.3"#$&$-&

+","#$&%.21.&.,'4*.5&6-&$1'%&.+&%'1'%&7$1'.%/&4*')&1")-#*+&$8$#0'-.-'"1&*,,.%

0"&,.3"#')&1')'&*-&.,'4*'(&

$8&$.&0"%%"+"&0"1)$4*.-5&9*')&.*-$&'#*#$&+","#&'1&#$(#$:$1+$#'-&'1&7",*(-.-$&7$,'-&$))$&0',,*%&+","#$&$*&

;*2'.-&1*,,.&(.#'.-*#5

Vertical execution of tools campaign. The extreme privilege of a large panel tv becomes a luxury hotel’s second greatest asset, or possibly it’s first.

LG/PRINT/LIFETOOLS

Better Ocean Views


The LG 72" Hospitality HDTV make the executive suites sweeter.

!"#$%&'()*%&+","#&)'-&.%$-/&0"1)$0-$-*#&.+'(')'0'12&$,'-/&)$+&+"&$'*)%"+&-$%("#&'10'+'+*1-&*-&,.3"#$&$-&+","#$&%.21.&.,'4*.5&6-&$1'%&.+&%'1'%&7$1'.%/&4*')&1")-#*+&$8$#0'-.-'"1&*,,.%0"&,.3"#')&1')'&*-&.,'4*'(&$8&$.&0"%%"+"&0"1)$4*.-5&9*')&.*-$&'#*#$&+","#&'1&#$(#$:$1+$#'-&'1&7",*(-.-$&7$,'-&$))$&0',,*%&+","#$&$*&;*2'.-&1*,,.&(.#'.-*#5

Vertical execution of tools campaign. The classrooms of today resemble the future of yesterday. A monitor becomes the new chalkboard, overhead transparancy and 16mm projector without that annoying rattle.

LG/PRINT/LIFETOOLS

Teachers Pet


The LG 60" HDTV. The chalkboard of the future.

!"#$%&'()*%&+","#&)'-&.%$-/&0"1)$0-$-*#&.+'(')'0'12&$,'-/&)$+&+"&$'*)%"+&-$%("#&'10'+'+*1-&*-&,.3"#$&$-&+","#$&%.21.&.,'4*.5&6-&$1'%&.+&%'1'%&7$1'.%/&4*')&1")-#*+&$8$#0'-.-'"1&*,,.%0"&,.3"#')&1')'&*-&.,'4*'(&$8&$.&0"%%"+"&0"1)$4*.-5&9*')&.*-$&'#*#$&+","#&'1&#$(#$:$1+$#'-&'1&7",*(-.-$&7$,'-&$))$&0',,*%&+","#$&$*&;*2'.-&1*,,.&(.#'.-*#5

Main stream print campaign explains the finer points of the movement. Why believe in a world that is conspiring to shower us with blessings? Because we all have more than enough to give. This is the new para-digm, and it is more fun than the old.

DUTCH BROS/PRINTSpont. Blessings

Major annual spon-sorship event. The wackiest race imag-inable. Contestants using various modes of locomotion, fueled by coffee along the way must also fulfill random spontaneous bless-ings en-route. Winner is not based on who finishes first but who creates the most interesting journey. Dutch Bros. Art Car Ralley and Kinetic Sculp-ture race are also in this catagorie.

DUTCH BROS/ACTIONSpont. Blessings

introducing the

!"#$%&'&()*+&,%-+&.-!(*/$()0%#12+&%(&32&*/&(0245677

8888889%#080,8(-

$(-38:!%12;

rules and entry forms available at all participating outlets

DUTCH-A-THON!DUTCH-A-THON!

Drawing from our viral videos, TVCs and print campaign every-body everywhere is encouraged to brainstorm, execute, and document their own spontaneous blessings: Collecting food for the hungry as fuzzy little bunnies, give everyone in the shoe store a foot massage. A website grows with galleries and community, everyone is becoming a BRO...nobody loses... ever, the world be-comes utopia, and all live happily ever after.

DUTCH BROS./PARTICIPATION/SPONTANEOUS BLESSINGS

www.LGusa.com

Outdoor philosophy fueled by heart opening, chakra bal-ancing stimulation. We associate the new consciousness with forward think-ing visualization that is much more than just fashion.

DUTCH BROS/OUTDOORSpont. Blessings

NEXT EXIT, LEFT ON GRANT St.

!"#$%&#'"(#()#*()+,%#-%.("/0

1,(2#3)/"#45($2#6/).7

IN THE QUEUE. Franchise owners organise continuous activities drawn from local talent for entertaining and blessing up the pa-tient customers waiting in the drive up queue. Going to a Dutch Bros. holds added value when wenever knows if we will get a 2 minute version of Shakespeare, puppet show or spontaneous car wash. Additionally Dutch Bros. virgins will be encouraged to per-form a ritual and ring a bell signifying a rite of passage and keep-ing the queue constantly amused.

DUTCH BROS./ACTION/SPONTANEOUS BLESSINGS

www.LGusa.com

Outdoor call to action motivates morning commuters or late night road trippers to identify with a high energy lifestyle and stop in for some joe.

DUTCH BROS/OUTDOORSpont. Blessings

!"#$!%&'((!)*'!+,)-*!./0%1

NEXT EXIT, RIGHT ON FLOWER AVE.

2"3'!,45

We mourn the death of television.For it is only in death that there can be rebirth.

From the ashes rises Viera. Some-thing new, beyone television.

VIERA/PRINTThe Death of Television

!"#$%&''()(*+,-%.*/-%0(++-1%234%"-+-/($(25$6

,-%7(++%82345%*++%".-%7*9%"2%".-%7*0-%7.-4-%7-%7(++%"2*$"*51%(5%$28:-4%"25-$%.*3+%23"%$28-%2'%234%'251-$"%8-824(-$6;*9%.28*<-=%4-/-+%(5%52$"*+<(*%*51%4*)-%.28-%"2%)*").%".-%<*8-25%*%>*5*$25()%?(-4*6

@.-%A-*".%2'%@-+-/($(256

!

The heart of experi-enc is experience.

We don’t diminish our efforts, we simply acknowledge the technophile while having an ap-preciation of statis-tical specs knows there is no substi-tute for direct hands on experi-ence.

We encourage this by calling it like it is.

VIERA/PRINTExperience

!"#$%&#'"((#)*+#%((#%,*+'#-'.

!"#$%&#/0-'"#$("1"0#'"$2&-$%(#$*3)#4"5$0-,-&6#'2"#7+'5'%&4-&6#89#:-$'+0"#;+%(-')#/-'2#<&$0"4-,("#=>???>???#'*#=#4)&%@-$#$*&'0%5'#0%'-*#A*0#'2"#4""3"5'#,(%$B5.CD3(%&-&6#E-"0%F%5'#G#'2"#"%5)#/%)#'*#"&H*)#60"%'#/",#"&'"0'%-&@"&'#*&#)*+0#89IEJ$"55-&6#+&(-@-'"4#1-4"*5#%&4#3-$'+0"5#A0*@#K*+I+,"#%&4#:-$%5%#!",#J(,+@53(+5#A-&%&$-%(#+34%'"5#%&4#(*$%(#/"%'2"0.

!"#$%&#(-5'#A"%'+0"5#(-B"LM*#:F#*0#"D'"0&%(#,*D"5#0"N+-0"4O#M*#5+,5$0-3'-*&#A""5P+-('G-&#/",#@"&+#'2%'#5"(AG+34%'"5#%5#&"/#$*&'"&'#,"$*@"5#%1%-(%,("9-6-'%(#F-&"@%#F*(*0#I"$2&*(*6)#A*0#'2"#@*5'#%$$+0%'"#@*1-"#$*(*05#Q:RGST?#U"0-"5#7&()V

J&4#/"#$%&#52*/#)*+#%#(-''("#3-$'+0"#*A#%#IE#5"'#-&#5*@"#6*06"*+5#(*$%'-*&#/-'2#%#3-$'+0"#$*@3"4#-&#*&#'2"#5$0""&#%((#0"30*4+$"4#-&#*AA5"'#30-&'"4#-&B.

!"#$%&#"1"&#4-0"$'#)*+0#%''"&'&-*&#'*#%#/",#5-62'#/2"0"#/"#@-62'#5-@+(%'"#%#@*1-"#*&#%#E-"0%#5$0""&.P+'#*A#$*+05"#)*+#/*+(4#,"#/%'$2-&6#-'#*&#)*+0#5$0""&.

I2-5#%((#@-62'#6-1"#)*+#%#30"'')#6**4#-4"%#*A#/2%'#'*#"D3"$'#0-62'W

!X7MYZ

I2"#*&()#/%)#)*+#/-((#"1"0#B&*/#H+5'#2*/#B-(("0#:%&%5*&-$5#E-"0%#89IE5#%0"-5#'*#/%'$2#*&".

<'[5#'2"#*&()#/%)#)*+#%0"#6*-&6#'*#5"">#2"%0>#A""(>#B&*/.

I*#A-&4#*+'#/2"0"#%&4#2*/#$%((#=#S??#TTT#=\]^*0#6*#'*#///.<@+5'"D3"0-"&$"1-"0%&*/.$*@

M7ICL#U*@"#40-1-&6#@%)#,"#0"N+-0"4.

I2"#*&()#/%)#'*#"D3"0-"&$"#E-"0%#####-5#'*#C_:CX<CMFC#E<CXJ.

!

Johann WolfCreative Director

+1 310 500 [email protected]

Documents

Johann wolf creative director book 2011