Joel Alpert

LinkedIn/in/Joel Alpert123 // (435) 565-1889 (Atlanta) // JoelAlpert2015@gmail .com

Hands-on Branding and Marketing Communications Pro merges rare combination of Strategy, Branding and Creative in Digital, Direct & Print — energizing your company’s actions…image and engagement…leads, sales and results.

o Innovative strategy and consulting…with no “disconnect” on implementation o Powerful brand-building that increases sales opportunities and revenues o Award-winning marketing communications, creative direction and copywriting that engages prospects and customers o Outbound and Inbound Lead Generation via Certified Direct Marketing and Social Media Marketing o Holistic thinker…specialist and generalist…multiple certifications

MarketPower Atlanta, Director of Marketing, Marketing Communications Manager 1990 - present

Producing on-target strategy, award-winning creativity and topline business results for a wide range of Fortune 100 to SMB companies. B2B, B2C and NPO. Fast and incisive Strategic Action Plans (strategic planning) branding and consulting skills combining innovative methodologies. Effective online and offline marketing to prospects, customers, employees & investors. Companies, Products, and Services Experience Includes… IBM Strategic Financial Alliance Best Western/American Airlines UUNet Technologies Equifax Southern Barter Club Fujiyama Wealth Management Champion Mortgage CSX Transportation Attorneys Title Insurance Fund American Cyanamid Great Wraps GTE Wireless Investors Business Daily HomeVestors Kimberly-Clark + many more

Founder of this boutique agency/consultancy, with multiple roles and responsibilities for client companies, including Director of Marketing, Marketing Manager, Branding Consultant, Part-Time CMO, Strategic Consultant, Creative Director, Communications Manager, Senior Copywriter.

Mentor Global San Jose, CA - Part-Time Marketing Communications Manager 2014 to present Developed strategic rebrand of E-Learning company to expand markets. Branding, marketing, strategic planning, process improvement of recruiting, website concept and production (managing offshore production), new business presentations, more

Gypsi Mobile Atlanta, GA - Director Of Marketing 2013 to 2014 Helped create and brand interactive mobile app connecting buyers to real-time location of providers. Built strategy, brand, product development, online sales process and pricing, sales collateral, investor strategy; investor presentations, more

Sandra K. Meltzer & Associates Atlanta, GA - Part-Time Director Of Marketing Communications 2000 to 2011 Strategic turnaround of insurance compliance company, including rebranding, marketing tactics and offer development, direct mail, email, collateral, website, technology integration, trade show promotions, industry conference branding & marketing, more

Verizon/AirTouch Atlanta, GA - Marketing Consulting 1999-2000 Multiple Retention & Loyalty programs, produced “jaw-dropping” 34% response with 71% customer retention. Branding, offers, direct marketing, advertising premiums, inbound and outbound telemarketing.

Canada Life Atlanta, GA/Toronto - Marketing Consulting 1994 to 1996 Branding & Marketing overhaul of international company and multiple products; created first-time sales and marketing summits; tactics and creative execution of collateral, direct marketing, sales incentive programs. Increased broker participation by 31%.

Extensive experience and results on multiple programs for a wide variety of MarketPower clients, including…

• IBM/CD Group: AS400 E-Commerce Middleware. Product Re-Branding, Launch and Lead Generation; 3-D direct mail lead generation, webinar, email drip and telemarketing. Increased raw leads by 77%, and qualified prospects from 17% to 38%.

• Kimberly-Clark: KleenGuard, Kimwipes, Kimtowels. Multiple campaigns including Kleenguard cross-channel blitz, with trade magazine advertising, PR, direct mail, email, statement stuffers. 4X boost to projected 5% gain...with 19+% gain in 6 months.

• HomeVestors: Real Estate. Created breakthrough 55% increase in response in high-value leads, with Lead Generation direct mail testing program; “Golden Goose” campaign produced annual net gain of $6.72MM+, plus CRM campaign gain of $2.3MM.

• Attorney’s Title Insurance Fund: Trade Association. Rebrand & Membership Programs for attorney trade association. Produced “phenomenal” 37% response rate within first two weeks on a renewal program, with high-impact 2-D and 3-D promotions.

• Physician Sourcing & Search: Recruiting. Tactical targeted marketing program with strong new offers and creative concepts. Boosted response for high-value leads by almost 50%, from .65% to .94%, increased topline revenues by 18% within 5 months.

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Earlier career advertising agency experience (staff and freelance)…

Tucker Wayne/Luckie ATL BellSouth Advertising & Publishing, CSX Transportation, American Cyanamid,

BKV (was KKB) ATL Six Flags, Christian Children’s Fund, Arthritis Foundation , Tru Green

Ogilvy & Mather Direct ATL Georgia Trend, Kimberly-Clark, Texas Federation of Teachers

Maris West Baker MISS Mississippi Power and Light, multiple real estate properties, staff training

Stone & Adler (DDB) NYC AT&T Communications

Rapp Collins (Y&R) NYC Weight Watchers Magazine, Consumer Reports, CitiBank, Doubleday, Conde Nast

Wide Range Of Practical Business & Marketing Skills

Business & marketing strategy and consulting, using proprietary process (Robert Fritz, Inc.); corporate identity, brand positioning, logo & tagline; product development; website concept, branding, content, production; creative services management, creative direction, freelance copywriting, content marketing, editing; new business and investor presentations; blogging, webinars, social media, editorial writing; sales collateral, print production with cost efficiencies; outbound and inbound email and direct mail (database marketing, relationship marketing (CRM); retention, loyalty, incentive programs; guerilla marketing; conference & trade show exhibit, event planning and logistics; telemarketing; advertising specialties; DRTV, video direction and editing, photography; start-ups; learning and teaching; human potential workshops & coaching; executive presentations.

Education & Professional Development

Bachelor of the Arts (BA), Brooklyn, College, City University of New York.

Certified Business Communicator (CBC), Business Marketing Association.

Professional Direct Marketer (PDM) certification, Center for Direct Marketing, Henry Bloch School of Business, UMKC; intensive one-year program of cross-functional DM training and testing. Inbound Marketing Certified Professional, Inbound Marketing University; recognizing fluency in social media, email, blogging, SEO, lead nurturing, inbound PR, viral marketing, analytics, video, landing pages, and more. [pending]

Organizational Structural Consultant (OSC), producing clear and efficient Strategic Action Plans (Business Strategy), with no “disconnect” on implementation, brand positioning, and marketing; Digital Decision-MakingTM, innovative consulting skills; OSC program and Structural Consulting consulting methodologies developed by Robert Fritz, Inc.

Technologies For Creating Instructor/Coach: Trained corporate and individual participants to clarify goals/vision and produce results in business and personal life; executive decision-making and coaching.

Additional certificates and training: New York University Center for Direct Marketing; Advertising Club of New York - Certificate in Advertising and Marketing; Atlanta Advertising Institute - Small Agency Management, courses at New York School of Visual Arts, Folio direct marketing seminars.

Professional Associations & Awards

Boards of Directors positions American Marketing Association, Business Marketing Association, Direct Marketing Association (founding member, DMA Atlanta), Mosaic Outdoor Club of Georgia, American Israel Chamber of Commerce, Southeast Direct Marketing Association, Atlanta Marketers Forum.

Trade Association Presentations: American Marketing Association… DMA Atlanta (Direct Marketing Association)… Atlanta Marketers Forum… Direct Marketing Educational Foundation (DMEF)… Business Marketing Association, and others. Trained BMA members for CBC exam. Trained management and executives in targeted marketing; content and training of corporate employees with customized seminars and coaching. Developed and presented public & private LinkedIn workshops.

27 Gold & Silver SouthStar Awards Presented by the Direct Marketing Association, for the combination of strategy, creativity, and results. Recognition across integrated campaigns, channels; business, consumer, and non-profit.

Additional Industry Awards Technology Association of Georgia (TAG) Marketing Challenge (First Place), Atlanta Addy, Birmingham Addy, John Caples International Creative Awards in Direct Marketing, DMA Echo, BMA Peach, International Association of Business Communicators Golden Flame.

LinkedIn/in/Joel Alpert123 // 404 433 5555 // JoelAlpert123@gmail.com // Page 2 of 2