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Joe Mucheru Google SSA Ambassador and East Africa Lead
Past revolutions (double click to view video)
Evolution of digital advertising
1994 2010
$0
$62B
What’s next? Everything’s going digital
Major trends
They’re looking for you
Mobile first
Next generation creative
Buy audiences, not sites
They’re looking for you
Source: iStockphoto.com, RichVintage
Converse Domaination
Mobile first
High-tech creative (double click to view video)
High-tech creative
High-tech creative
Buy audiences, not sites
What is audience buying?
Inventory Aggregation Exchanges & Networks
Bid/Optimization Technology Real-time Bidders
Data Providers Audience Information
The ecosystem is changing
The ecosystem is changing
What is Real-time Bidding?
Google Integrated Solution: Simplify, Perform, Open
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Google AdWords Display Ad Planner
What’s next from Google?
Google Integrated Solution: Simplify, Perform, Open
Google Integrated Solution: Simplify, Perform, Open
Google Integrated Solution: Simplify, Perform, Open
Thank you.
http://www.thinkwithgoogle.com/