10 MINUTES OF TWITTER

JOE EDWARDS • HURRICANEtwitter.com/makethedent

linkedin.com/in/makethedent

www.bethehurricane.com

Show of hands

Mircoblogging - and some

What it is

#

Terms

DMRT Lists@

Some Factsand their irrelevance

20%+ brand engagement**

190m users (July 2010)*

65m tweetsA DAY*

*http://techcrunch.com/2010/06/08/twitter-190-million-users/

**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/

Why irrelevant?

YOUR audience is there.

Shouldn’t you be?

Go and find out

Go and find out

Ways to use itand their irrelevance

Personally

Education

Networking

Entertainment

In Business

Voyeurism

Promotion

Competition

Customer Service

Crowd Sourcing

Educate

Intimacy

Lead Gen

Some Great Examples

Cisco B2B

CTO 1.4 m followers

Saved $100,000+

Live QnA with CEO

Continuous engagement

90 x more people

attended SM launch

108 Cisco feeds 2m

followers

Dell B2C

$6.5+ Million (Dec 2009)

Track sales

Outlet Stores

Coupons

Customer Service

Crowd Source

ZapposB2C

489 Employees on twitter

No policy

Intimacy

CEO 1.7 m followers

Twiffic Tools (sorry had to do it at some point)

…. and all free to use

Desktop

Multiple accounts

Real time search

Scheduling

URL shortening

Multiple networks

Collaboration

Multiple accounts

Task assignment

Search

Scheduling

URL shortening

Multiple networks

Mobile

iPhone Blackberry Android

URL Shortener

API

Metrics

What I’ve not mentionedTwitter etiquette

Following and followers

#FF

Automation

Integration

Content

Time &resource

@makethedent

Referencesand their irrelevance

http://techcrunch.com/2010/06/08/twitter-190-million-users/

http://www.socialmediaexaminer.com/cisco-social-media-product-launch

http://www.nevillehobson.com/2009/12/08/twitter-drives-6-5m-global-revenue-for-dell-company-plans-to-embrace-the-social-web/

http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/