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Joe BarrowExecutive Director, The First TeeExecutive Director, The First Tee
A Program Update for GOLF 20/20
MissionMission
To impact the lives of young people by To impact the lives of young people by providing learning facilities and educational providing learning facilities and educational programs that promote character programs that promote character development and life-enhancing values development and life-enhancing values through the game of golf.through the game of golf.
The First TeeThe First Tee
Honorary Chairman Honorary Chairman Former President George BushFormer President George Bush
Founding PartnersFounding Partners
R
Phase II – (January 2001 – December 2005)
GOALSPhase II – (January 2001 – December 2005)
GOALS
• Introduce the game of golf and its values to Introduce the game of golf and its values to 500,000 young people500,000 young people
• Expand the number of dedicated facilities to Expand the number of dedicated facilities to 250 (open or in development)250 (open or in development)
• Establish 500 Affiliate relationships with golf Establish 500 Affiliate relationships with golf facilities for further access to the game and facilities for further access to the game and to The First Tee Life Skills Experienceto The First Tee Life Skills Experience
ParticipantsAs of 9/30/05ParticipantsAs of 9/30/05
20022002 20032003 20042004 2005200520012001In thousandsIn thousands
Total Participants Cumulative GoalGoal
Cumulative Total Total Certifying Participants
40 40 40 45 45 4040 43 30 3353
18
216250
40 40 40 45 45 4040 43 30 3353
18
216250
Facilities OpenedAs of 9/30/05Facilities OpenedAs of 9/30/05
20022002 20032003 20042004 2005200520012001
GoalGoal
Cumulative GoalCumulative Goal
Total Facilities OpenedTotal Facilities Opened
Cumulative TotalCumulative Total
1998-20001998-2000
0
50
100
150
200
250
2001 2002 2003 2004 2005
Affiliate RelationshipsAs of 9/30/05Affiliate RelationshipsAs of 9/30/05
GoalGoal
Cumulative GoalCumulative Goal
Total Affiliate RelationshipsTotal Affiliate Relationships
Cumulative TotalCumulative Total
20012001 20052005
ParticipantsParticipants 60,00060,000 627,000627,000
FacilitiesFacilities 8383 216216
AffiliatesAffiliates 102102 606606
Phase II – AchievementsAs of 9/30/05Phase II – AchievementsAs of 9/30/05
Snapshot of InformationParticipant ProfileSnapshot of InformationParticipant Profile
All All ofof
2001-20052001-2005 Golf*Golf*
MaleMale 66%66% 75%75%
FemaleFemale 34%34% 25%25%
*National Golf Foundation*National Golf Foundation
All ofAll of2001-20052001-2005 Golf*Golf*
Snapshot of InformationEthnicity StatisticsSnapshot of InformationEthnicity Statistics
CaucasianCaucasian 51%51% 84%84%
African AmericanAfrican American 26%26% 6%6%
Hispanic AmericanHispanic American 10% 10% 5% 5%
Asian AmericanAsian American 5% 5% 4% 4%
OtherOther 8% 8% 1% 1%
*National Golf Foundation*National Golf Foundation
Snapshot of InformationAge StatisticsSnapshot of InformationAge Statistics
2001-20052001-2005
Ages 5 – 8Ages 5 – 8 20%20%
Ages 9 – 13Ages 9 – 13 57%57%
Ages 14 – 18 Ages 14 – 18 23%23%
Insert School Video (To Come)Insert School Video (To Come)
2003/20042003/2004 2004/20052004/2005 2005/20062005/2006
StudentsStudents 50,000 50,000 150,000 150,000 300,000 300,000
SchoolsSchools 130 130 320 320 800 800
CommunitiesCommunities 8 8 25 25 50 50
National School Program National School Program
Economic Impact of The First Tee Economic Impact of The First Tee
The First Tee Enterprise - 2005The First Tee Enterprise - 2005 20042004
Estimated capital investmentEstimated capital investment $200M$200Min facilitiesin facilities
Estimated value of land madeEstimated value of land made $165M$165Mavailable to The First Teeavailable to The First Tee
Estimated consolidated annualEstimated consolidated annual $ 55M$ 55Moperating budgetsoperating budgets
Full-time and part-time staffFull-time and part-time staff 1,100 1,100
VolunteersVolunteers 4,400 4,400
20052005
$250M$250M
$200M$200M
$ 70M$ 70M
1,5751,575
6,3006,300
The First Tee Network Report*The First Tee Network Report*
20032003
Aggregate revenueAggregate revenue $16.2M$16.2M
Median revenueMedian revenue $120K$120K
Aggregate expensesAggregate expenses $15M$15M
Median expensesMedian expenses $95K$95K
*Based on IRS form 990Based on IRS form 990
20042004GrowthGrowth
$21M$21M 30% 30%
$145K$145K 15% 15%
$19M$19M 27% 27%
$100K$100K 5% 5%
Enrolled inEnrolled inThe First TeeThe First Tee 228,000228,000 $1,041$1,041 $237.3M$237.3Mthrough 9/30/05through 9/30/05
New Golfer Spending – Phase IINew Golfer Spending – Phase II
* National Golf Foundation/GOLF 20/20* National Golf Foundation/GOLF 20/20
50%50% 114,000114,000 $1,041$1,041 $118.7M$118.7M
Non-structuredNon-structured 114,000114,000 $608$608 $69.3M$69.3Mintroductionintroduction
ProjectedProjected AverageAverage Economic Economic
Number of Number of Annual Annual Impact Impact ParticipantsParticipants Spending* Spending* (in millions) (in millions)
Parent PSA VideoParent PSA Video
Phase III – (January 2006 – December 2010)
GOALSPhase III – (January 2006 – December 2010)
GOALS
4 Million4 MillionYoung PeopleYoung People
or Bust!or Bust!