Joe and Lu

What it is?THE COMPANY:Five Four Club is a monthly men’s clothing subscription service that provides you with a wide selection of matching shirts, jackets, pants and accessories.

MISSION STATEMENT: Five Four is a lifestyle brand that produces modern, contemporary apparel and promotes the diversity and culture of Los Angeles.

• Five Four was started in 2002 as a business plan by 21 year old students Andres Izquieta and Dee Murthy from USC (University of Southern California) .

• Since its birth in 2002, Five Four has opened a flagship store in the Los Angeles area and sells in over 1000 stores throughout the USA.

THE IDEA

• In May 2012, Five Four launched the Five Four Club, the first mens subscription concept in the apparel industry.

• Target customers: hate shopping, no time for shopping……

THE PROCESS• Sign up• 2-4 pieces picked by your own personal

stylist.• Receive boxhttp://www.fivefourclothing.com/club/e/how-it-works/

Strengths• Easy use

---Free shipping ---Easy size exchanges

• Celebrity endorsedhttp://www.fivefourclothing.com/club/celebrity-fans

• Made in the US• Logo and name ---Easy to recognize and remember.• Price

Five Four vs. Other Brands

Weaknesses• No returns or item exchanges

• Not too well known

• Shipping to Alaska or Hawaii is $7 extra.

• Canadian Club members will be charged a $25 (USD) surcharge per month

(does not include tariffs).

• Canceling only done over the phone.

• Someone else picks your clothes, you may not like them all.

• Paying $60 a month or $720 for the year.

Competitors• BESPOKE .P.O.S.T

You get an email on the 1st of each month letting you know what they’ve chosen for you. If you like it, do nothing and they’ll ship it to you. If you don’t like it, just follow the link in the email to skip that month’s box – you will not be charged for that month.

• BOMBFELL Chosen items are previewed to buyer before shipped to them for guaranteed

satisfaction.

• TRUNK CLUB You keep what you want and send back the items you don’t want. They then charge you for the items you keep.

Opportunities

• Recognizable logo and memorable name.

• Target Market (Guys are lazy and cool gift idea).

• Referral code.

Work cited

"Mens Subscriptions." Five-style-high. N.p., n.d. Web. 26 Apr. 2014. <http://5stylehigh.com/directory-of-stuff/subscription-box-directory/mens-subscription-boxes/

"Hand-selected clothing for men." Five Four Club. N.p., n.d. Web. 26 Apr. 2014. <http://www.fivefourclothing.com/club/e/hand-selected/>.

"Andres Izquieta." World's Largest Professional Network. N.p., n.d. Web. 26 Apr. 2014. <http://www.linkedin.com/in/andresizquieta>.