Upload
bruno-crawford
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
JOBTALKSJOBTALKS
Developing and Using Your
Cover Letter
Indiana UniversityKelley School of BusinessC. Randall Powell, Ph.D
Contents used in this presentation are adapted from Career Planning Strategies and used with the permission of the author.
Cover Letter StructureCover Letter Structure
1 Introduction2 Body3 Close
FormatFormatone to four paragraphsmaximum four sentences per paragraphwell organized patternperfect spelling and grammar
IntroductionIntroduction
Establishes purpose
Attractsattention
Introductory SentencesIntroductory Sentences
emphasize accomplishmentsqualifications statements
mutual acquaintancesdescribe position sought
IntroductionIntroduction
how youheard of opening
what you want
what you offer
IntroductionIntroduction
Dr. C. Randall Powell, Professor of Business Administration at Indiana University, recently suggested that I write you concerning your opening and my interest in a labor relations assistant position. With a B.S. degree in personnel management and courses in labor economics, collective bargaining, and labor law, I am confident that I could make a positive contribution in the position.
personal referral drop name
state credentials
Website AdvertisementWebsite Advertisement
Your advertisement for an Internal Auditor in the CareerJournal.com website on October 15 appears to match my interests and qualifications closely. As a June, 20xx graduating senior majoring in accounting at ______ University, I would like to apply for this position.
IntroductionIntroduction
<Advertisement source
<position
<credentials
Your advertisement in Professional Magazine prompted me to write you about consideration for a position as a lab assistant. I will receive a bachelor of science degree in biology from State University in June.
Cold ContactCold Contact
<credentials
<position
< rationale
Dear Mr. Big:
Please consider this an application for a position as an electrical engineer with ABC Electronics. On June 21 I receive a B.S. degree in electrical engineering from State Technical University. I am originally from Anywhere so I know ABC well and feel that I want to begin my career where I have roots.
IntroductionIntroduction
<source<position<advertisement
<credentials
I graduated five years ago from the University of ______ with a degree in computer systems and a minor in Business Administration. After reading your advertisement for the "Engineering Supervisor" position posted in our Career Center, I am pleased to submit to you my qualifications in the attached resume.
Body
1. Sell credentials
2. Explain why this employer
3. Relate background to position 4. Build a match
Balance these four major points in your body
BodyBody
<match exists<have done
homework
<contacts
My academic and part-time work experience background appears to match the job applications that your career website describes for your marketing position. To supplement my course background, I have also been a student leader on several projects in college which I believe adds strength to my credentials for this assignment. Two of my friends who graduated last year are now with _______ and have encouraged me to contact you.
The words you use must show:
– that you and the job match
– what sets you apart from the others
I see that you are trustworthy, loyal, helpful, friendly,
courteous, kind, and cheerful, now what can you do for me?
Word ChoicesWord Choices
BodyBody
<related part-time work
<supportingcourses
During my first three years at ______University, I worked as a part-time assistant at the University central administration office. During summers I worked as a clerk/secretary, basically filling in as vacation relief in several jobs. Beginning my senior year I worked part-time in the Bursar's Office doing odd jobs dealing with cash balances, fee collections, auditing statements, calling on bad debts, report writing, etc. I have taken courses in money and banking, financial institutions, and two courses in accounting and finance which I took at night school during summers.
BodyBody
< relates skills to activities
< outsidecourseworkreferred to
< excited
< performance
< wants more
I really enjoy the public contact and servicing the customer but I want to get more experience in marketing, supervision, and general administration. As vice president of a student organization of 100 students, I learned much about management skills. This encouraged me to take two courses in business (accounting and retail marketing) which should help my understanding of your business operations. I hope to graduate in the top twenty percent of my class.
Body must do Three ThingsBody must do Three Things
Body must:Refer to resume.Describe your assets.Point to accomplishments.
<strongacademiccredentials
< refers toresume
< practical person
My coursework consists of 18 hours of chemistry, 6 hours of physics, 12 hours of math, and 30 hours of biological sciences. My advisor, Dr. I.M. Smart, is encouraging me to go to graduate school, but I am more interested in utilizing my background in a practical setting instead of a research orientation. My resume gives a better understanding of why I feel this way.
BodyBody
BodyBody
< faculty referral
<positiveattitude
<skills
Several of my professors have recommended that I interview with _______, given the fact that my technical background coupled with a business education seems consistent with that of other graduates whom you have hired in the past. I am not a professional technician, but I am quite familiar with your technical equipment since I worked part-time at a local service center.
Use ExamplesUse Examples
activitieswork
education
Describe experiencesDescribe experiences
To show an employer your creative abilities, briefly describe an episode which used this skill
BodyBody
< grades
<values
<work
<activities
I have not been an academic superstar but I have never earned anything less than a “average" grade in by major academic area. I have worked 20 hours each week as a night auditor for the University Union for the past two years which has limited my extracurricular activities, but working allowed me to finish college. During my first two years here, I was quite involved in organizing an intramural softball league for women, but wound up umpiring because I needed the money.
Personal description Personal interestsRelate to peopleState why this job
Personalize Your LetterPersonalize Your Letter
Describe experiencesDescribe experiences
Solicit ideas from others as you write your cover letter
That’s it! Now put in one more line about my creativity and I’ll toss in an extra candy bar.
Close - Last ParagraphClose - Last Paragraph
close sale
invite action
I just read your cover letter, YOU'RE HIRED!!
Ask for ActionAsk for Action
direct
positive
convincing
Close AggressivelyClose Aggressively
take command
list expectations
suggest future action
Passive ClosesPassive Closes
invites the employer to ignore you
reveals a weak will suggests you are a marginal candidate
waste of time
CloseClose
< specific date
<pressureon employer
< thankemployer
I hope that we can get together. My personal plans call for a trip to _______ next month. Would it be possible for us to meet on February 20? I will call you or your secretary next Tuesday to set up a specific appointment time. Please feel free to call me at 812-334-5678 if that date is inconvenient. I sincerely appreciate your consideration.
CloseClose
<confident
< specific date
<appreciation
Since I am very interested in a chance to speak with you about my qualifications and interests, I hope we can get together soon. I will call you on xx/xx/xx to see if a convenient time for an interview can be arranged. I sincerely appreciate your consideration given to my application.
Weak CloseWeak Close
if you have anyinterest, pleasecontact me
Aggressive CloseAggressive Close
I will pay any expensesI will call on…I will be in town on…Is...date ok?
CloseClose
survey
returnrequested
I prefer to locate in your area and am trying to determine if a long trip in late January is worth the cost. I do have relatives with whom I can stay. If you can offer the slightest encouragement to me, I am willing to pay for a trip to the area. I shall look forward to your reply and hopefully to a personal interview.
–Employers Options:Employers Options:–Call for an appointmentCall for an appointment–Stop in when get hereStop in when get here–Call when you arrive in townCall when you arrive in town
–Recontact in Recontact in weeks weeks–No present matchNo present match–Return application blankReturn application blank
Do More Than Imply!Do More Than Imply!
make a pass-ask for the interview!
Plan StrategyPlan Strategy
avoid "circular file"
Communicate desired and expected action
Follow-Up ActionFollow-Up Action
pick up the ball - telephone for an appointment
don't delay - you can score
Be Persistent!Be Persistent!
You may "win" if you're :
aggressiveenthusiasticpersistent
Illustrated Cover LetterIllustrated Cover Letter
opens with goalcredentials match
experience influencedvalues
personal qualitiesknows the job
refers to resumepersonal qualities
appointmentwill call
I'm still looking!
If you would like to If you would like to learn more, learn more, Career Career Planning StrategiesPlanning Strategies textbook will supply textbook will supply additional additional information on this information on this topic.topic.