Fall 2014 Internship Team

David Barrett, Tanner Hatch, Dave Livingston, Devin Squires

JobPiperFounded

March 2014 by Ryan Kohler, Ryan Harmon, and Derik Krauss, a BYU student

How does it work?JobPiper assessment software helps companies identify what makes their top

performers tickCreates a benchmark based on top performersNew job candidates take the assessmentScores compared to benchmark, closest matches are interviewed“Clone” your top employees when hiring

Currently seeking second round of funding from local VC firmsLooking to increase cash flow, grow valueTargeting any company looking to create a legendary team

Project Objectives1. Compile list of target customers (sales teams, call

centers, HR departments)2. Connect with target customers 3. Research using the “Bullseye Framework” (from

Traction): Which marketing channels will lead us to these customers?

4. Experiment with marketing channels5. Determine 1-3 marketing channels to adopt

Step 1: Compile list of target customers (sales teams, call centers, HR departments)

1.Searching the web, forums, blogs, and LinkedIn, each team member pinpointed call centers located in Utah

2.Each member compiled a list of 25 Utah call centers and gathered their contact info, resulting in a list of 100 call centers

Step 2: Connect with ideal target customers

1. Found 1st and 2nd Linkedin connections to VP's of sales and marketing, CXO's and director of HR for those call centers

2. Used the information to look for introductions or networking opportunities

3. Cold-called those with distant or no connections

4. Narrowed down the list to an ideal list of target customers

Step 3: Research using the “Bullseye Framework” (from Traction): Which marketing channels will lead us to these customers?

1. Read CH in “Traction” on Marketing Channels2. Brainstormed 40 Marketing tactics3. Rate each tactic (Feasibility and Efficiency)

*Ability to target the decision makers

Mar

keti

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Brainstorm 40 Tactics

Rate Top Prospects

Step 4: Experiment with marketing channels

Began testing each of four (4) marketing channelsPPC Ads, Podcasts, PR and Blogs, Resellers

Website wasn’t completed until mid-November

Contacted sponsors, podcasts, blogs, and resellers

Established meeting with Sebo Marketing, PPC gurus

PPC Advertising

Podcasts

Resellers and Affiliates

PR, Articles, News● Research list of blogs,

websites, etc most accessed by target market

● Identify themes that resonate with target market

● Prepare press release/pitch

● Reach out to Site owners, editors, PR professionals

● *Bonus: Find related Networking event for JobPiper to attend

● tlnt.com● ere.net● hreonline.com● shrm.org● workforce.com● hr.com● hci.org

January 26th 2015Crossroads conference

● Over 600+ executive level participants

● Performance● HR Technology● Talent Acquisition● Leadership

Step 5: Determine 1-3 marketing channels to adopt

Gather results and determine effectiveness per dollar or hour spent.

1. Podcast and Webinar exposurea. HR/Sales related

2. Software resellersa. B2B Sales, hiring software emphasis

3. SEO, PPC Advertising, LinkedIn PPCa. Target HR/Sales Professionals to generate leads

Thank YouQuestions/Feedback

IBEX

Visit the JobPiper website to learn more

Candidates: www.jobpiper.com Employers: www.clone.jobpiper.com