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JOB ROLE – SALES ASSOCIATE
Sector – RETAIL
(Qualification Pack Code: RAS/Q 0104)
1
PSS Central Institute of Vocational Education
Shyamla Hills, Bhopal – 462 013 , Madhya Pradesh, India
_________________________________________________________
www.psscive.ac.in
2
UNIT 1: FUNDAMENTALS OF RETAILING
Session 1: Basics of Retailing (Part-2)
Content
3© PSS Central Institute of Vocational Education, Bhopal 2019
Title Slide No.
Session Objectives 4
Types of Retail Establishment 5
A) Based on Merchandise Offered 6-16
B) Based on Ownership 17-21
C) Based on Modern Retailers 22-24
Summary 25
Session Objectives
The students will be able to:
Classify retail establishment.
Analyse various types of retail establishment.
4© PSS Central Institute of Vocational Education, Bhopal 2019
5
A. Based on
Merchandise
Offered
B. Based on
Ownership C. Other
Modern
Retailers
© PSS Central Institute of Vocational Education, Bhopal 2019
Types of Retail Establishment
6
1.Convenience Store
2. Supermarket
3. Hypermarket
4. Speciality Stores
5.Departmental
Stores
6.Catalogue Showrooms
7. Discount Store
8. Shopping Mall
9. General Store
10. Warehouse Store
11. Variety Store
© PSS Central Institute of Vocational Education, Bhopal 2019
A. Based on Merchandise Offered
7
• Small sized stores.
• Mostly located in residential
area.
• Open for long hours.
• Limited line of convenience
products.
Range of everyday items such as, coffee, groceries, snack
foods, soft drinks, tobacco products etc.
© PSS Central Institute of Vocational Education, Bhopal 2019
1. Convenience Store
8
• It is self service shop.
Wide variety of products food, household, Products organized into sections and shelves.
HyperCity. D-Mart.
Nilgiris. Apna Bazaar.
© PSS Central Institute of Vocational Education, Bhopal 2019
2. Supermarket
List of Supermarkets in India
9
• It combines a departmental store and grocery
supermarket.
• Wide variety products
• Satisfy shopping needs
of customers under in one trip
Reliance Fresh
Big bazar
Spar hypermarket
Spencer's hyper
© PSS Central Institute of Vocational Education, Bhopal 2019
3. Hypermarket
List of Hypermarkets
10
• Offer unique often individualised products, for particular
groups.
• Consumer outlet such as furniture, electronics, jewellery
etc.
Examples are,
Nokia world
KhadimRaymonds
Apollo pharmacy
Steel junction
Khadi
Khadi
© PSS Central Institute of Vocational Education, Bhopal 2019
4. Speciality Stores
11
Offers a wide range of consumer goods in different categories
called as departments. products like clothing, food, jewellery,
furniture,, toys, cosmetics, houseware, gardening, toiletries,
sporting goods etc.
Examples are,
Shoppers Stop
Pantaloon
Lifestyle
Woodland
© PSS Central Institute of Vocational Education, Bhopal 2019
5. Departmental Stores
12
It usually specialise in hard
goods (housewares, jewellery,
consumer electronics etc.).
Consumer view products from
printed or online catalogue.
Examples,
Avon cosmetics
Tanishq jewellery
© PSS Central Institute of Vocational Education, Bhopal 2019
6. Catalogue Showrooms
13
• In this store products sell at
a discounted price.
• Offer wide range price range
of the items.
Examples
Vishal Retail
Mega Mart
The Loot
© PSS Central Institute of Vocational Education, Bhopal 2019
7. Discount Stores
14
It is modern term of shopping center. It includes one or
more buildings form a complex of shops representing
merchandisers.
Examples are,
DB city mall in Bhopal
PVP square mall in Vijayawada
PVR mall in Vijayawada
DLF emporium in Delhi
VR mall in Gujarat
Lotus mall in Mangalore
Ambience Mall in Delhi
MALL
© PSS Central Institute of Vocational Education, Bhopal 2019
8. Shopping Mall
It is a retail store in a
small town or rural
communities.
15
9. General Store
10. Warehouse Store
Warehouse store is a food
and grocery retailer offering
deeper discounted prices
than a traditional
supermarket.
Example
Walmart
© PSS Central Institute of Vocational Education, Bhopal 2019
16
11. Variety Store
It includes wide range of
inexpensive household goods of
low unit value.
Product lines including food
and drink, personal hygiene
products, office supplies,
decorations, books, garden
plants, toys, pet supplies.
Example,
Variety Tiles And Sanitary
Bhopal
© PSS Central Institute of Vocational Education, Bhopal 2019
17
B. Based on Ownership
1. Independent Retailer
2. Corporate Retail Chain
3. Franchising
4. Consumer Co-
operatives
© PSS Central Institute of Vocational Education, Bhopal 2019
18
In this retailer has
direct contact with
customers.
It is found in all lines o
trade and in all
communities.
Runs own business
© PSS Central Institute of Vocational Education, Bhopal 2019
1. Independent Retailer
19
Stores engaged in the same
kind of business in different
locations and under the same
ownership and management.
For example,
• Bata,
• Reliance etc.
• Mrignayani Emporium
© PSS Central Institute of Vocational Education, Bhopal 2019
2. Corporate Retail Chain
20
Two party involved franchiser and
franchisee.
Franchiser grant the right to use
trademark or trade name to another
party called franchisee.
For example,
Mc Donald’s,
Pizza Hut,
Van Heusen, etc.
© PSS Central Institute of Vocational Education, Bhopal 2019
3. Franchising
21
It is retail outlet owned and managed by consumers to get
products at low price.
It aims at fulfilling the needs and aspirations of their
members. It has direct contact with manufacturers.
Examples are
Swastik consumer co-
operative
Sainik consumer co-operative
Priyadarshni superbazar
© PSS Central Institute of Vocational Education, Bhopal 2019
4. Consumer Co-operatives
22
1. E-RETAILERS
E-retailing is a form of electronic commerce which
allows consumers to directly buy goods or services from a
seller over the Internet using a web browser.
© PSS Central Institute of Vocational Education, Bhopal 2019
C. Other Modern Retailers
Retail Kiosk
23
2. Vending Machine
A vending machine is a
machine from which
products are sold.
The first modern vending
machine were developed inEngland in the early 1880.
© PSS Central Institute of Vocational Education, Bhopal 2019
24
3. Automated Retail Stores
Automated retail is the category of self-service,
standalone kiosks in heavily trafficked locations,
such as airports, malls and convenience stores.
Ex zoom shops.
© PSS Central Institute of Vocational Education, Bhopal 2019
25
In this session, you have learnt about the types of
retail establishment based on merchandise offered,
ownership and modern retailers.
Summary
© PSS Central Institute of Vocational Education, Bhopal 2019
Project Coordinator : Dr. P. Veeraiah
Assistance
Dr. Teena Mishra
Joint Director
PSS Central Institute of Vocational Education
Shyamla Hills, Bhopal – 462013 , Madhya Pradesh, India
__________________________________________________________________________E-mail: [email protected]
Tel. +91 755 2660691, 2704100, 2660391, 2660564
Fax +91 755 2660481
Website: www.psscive.ac.in
26© PSS Central Institute of Vocational Education, Bhopal 2019