Job Profile of Tourism Minister of West Indies

8/11/2019 Job Profile of Tourism Minister of West Indies

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West Indies is a tropical paradise with many Caribbean islands and beaches,

each of which is rich in natural diversity. The various aspects of traditional

culture of this land are also important to attract the attention of tourists in this

country.

MINISTRY OF TOURISM The Ministry of Tourism, is the nodal agency for

the formulation of national policies and programmes for the development of

the tourism products.

MINISTER OF TOURISM The minister of tourism's primary function is to

increase the number of tourists visiting the country and to enhance their stay.

A thriving local tourism industry improves quality of life, increases community

pride and grows the economy.

There are two main components of this function: First, the tourism minister

must successfully market the country abroad.

Secondly, he must maintain and improve the facilities used by tourists to make

their stay more pleasurable.

Tourism ministers will often act as a liaison between the tourism industry and

the rest of the government, relaying questions and concerns.

They will also help develop advertising strategies for the country, as well as

encourage organizers of large events, such as concerts, festivals and sports

competitions, to hold their event in the country. They may also travel abroad to

coordinate promotion efforts in other countries.

AREAS OF FOCUS :

Tourism and infrastructure.

Hotels and restaurants.

Travel trade

Publicity and marketing

Overseas promotion

Market research and statistics

International cooperation .


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Job profile:

Typical work activities

As well as maintaining visitor services and attractions, tourism officers are

usually involved in strategic planning and development. Their work involves

liaising with the public and with local and public agencies, as well as behind-the-

scenes preparation and planning.

Typical activities include:

Producing tourist information, including art work, and writing press

releases and copy for tourism guides/newsletters;

o Setting up and attending exhibitions and holiday shows;

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Organising special and seasonal events and festivals; Devising and planning tours, and arranging itineraries;

Liaising with local operators, the media, designers and printers;

Developing e-tourism platforms, including websites, and constructing

business databases;

All Policy Matters including:

Development Policies.

Incentives.

External Assistance.

Manpower Development.

Promotion & Marketing.

Investment Facilitation.

PERSONAL PROFILE :

INDIVIDUAL PROFILE OF THE CANDIDATE :

Qualifications and training required

Graduates with degrees in languages, travel, tourism, leisure, business studies,

marketing, management or journalism are normally at an advantage.


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Relevant work experience is essential, and can be gained via seasonal or vacation

employment, or by working as a volunteer or paid assistant in a tourist

information centre.

Experience gained in museums or information work or any commercial area

(sales, marketing, retailing) can also be helpful.

Key skills for tourism officers

Interpersonal skills

Communication skills

Organisational skills

It skills

Enthusiasm

Adaptability

Energy

Resourcefulness

confidence.

Documents

Job Profile of Tourism Minister of West Indies