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I n this age of information, graphicdesign is everywhere, literally. It is a

major component of our complex printand electronic information system. Everyproduct we buy has some design elementin it. The same is true for every piece ofinformation we read or watch. The relent-less advancement of technology haschanged dramatically the way graphicdesigns are created and distributed, butits fundamental role remains the same- toinform, entertain or persuade a specificaudience.Graphic design is defined as the art orprofession of visual communication thatcombines images, words, and ideas toconvey information to an audience, espe-cially to produce a specific effect. Theform of communication can be physical orvirtual. Graphic design is also known ascommunication design. Its usageincludes logos and branding, publica-tions, print advertisements, posters, bill-boards, website elements and productpackaging. The work can happen at anyscale, from a simple news-graphics to thesprawling and interlinked digital andphysical content of a media company. Itcan also be for any purpose, whethercommercial, educational, cultural, orpolitical.In graphic design the essence is to giveorder to information, form to ideas,expressions and feelings to artifacts thatdocument human experience. But a goodgraphic design does not have to be

complicated (containing multitude ofgraphic elements) to be effective.While as a discipline, graphic design hasa relatively recent history, graphic design-like activities can be dated back to thepre-historic period when the early mendrew figures of animals in caves. In thelate 19th-century Europe, the first officialpublication of a printed design wasreleased which marked the separation ofgraphic design from fine art. The name‘Graphic Design’ first appeared in print ina 1922 essay by William AddisonDwiggins, an American book designer.Until the late 20th century, the graphicdesign discipline had been based onhandicraft processes. Over the course ofthe 1980s and early 1990s, however,rapid advances in digital computer hard-ware and software radically alteredgraphic design. The digital revolution ingraphic design was followed quickly bypublic access to the Internet.

A graphic designer is a professional with-in the design and arts industry, whoassembles together images, typography,or motion graphics to create a piece ofdesign. If posters and billboards alwaysget your attention while travelling around,or if you are in the habit of judging a mag-azine or book by just its appearance, thenyou certainly have basic ingredients to betrained as a graphic designer. Graphic designers are keen observersand lovers of beautiful and useful objects,messages, and experiences. They payattention as they move through their daywith a great awareness of the visual andtextual world around them. They makeconnections and ask questions abouthow those objects and messages work,what they are, how they appear and whatthey mean. Curiosity is at the core of thedesigner. They have a desire to makeand customize things.

CAREER IN GRAPHIC DESIGNING

VOL. XL NO. 19 PAGES 48 NEW DELHI 8 - 14 AUGUST 2015 ` 8.00

DIGITAL INDIA – THE NEW BIG OPPORTUNITY FOR YOUTHG. Venugopal

T he digital India initiative waslaunched by Prime Minister Mr.

Narendra Modi last month. The indus-try leaders committed to invest Rs. 4.5lakh crores to create 1.8 million jobs onthis occassion. With so much buzzaround this, it makes us wonder “whatis digital India?” “How does it help thecommon man?” “How will it help in thedevelopment of the country?”

Well, digital India is a digital platformthat will connect the common man tothe government and host of usefulresources that will positively impactand benefit every one of us. In simpleterms, what the government plans todo is create a complex countrywidedigital network reaching out to the farcorners of the country, provide cheapaccess to all citizens to this network byway of low cost smart phones andtablets and facilitate IT literacy pro-grams so that benefits flow to all peopleand not just the digitally empowered orthe rich. An illiterate farmer can get cur-rent information on seeds or weather,sitting in the comfort of his hut. Allschools will be connected to the centralserver and e-learning materials can beaccessed. That’s good education for alland not just the rich elite. It willincrease transparency of all govern-ment programs and reduce corruption.The benefits can simply be endless.

To make this vision true, three broadthings must happen:1. Infrastructure must be created –

countrywide broadband and hugeinvestment in IT and digital hard-ware.

2. Delivery platforms – the softwareand mobileapp l i ca t ions(more popular-ly called apps)must be built

3. Digital literacy– Making India100% digitallyliterate nation

It is thus not difficult to visualise that allof this requires investment and creationof new manufacturing units. It alsomeans millions of jobs for youth.

The next logical questions will be –where will the jobs be? What shouldtoday’s youth learn or get skilled in toaccess these jobs? In the remainingpart we will try to provide someanswers that will hopefully be a sourceof guidance to all job seeking youthwho plan to build a successful career.

First let us look at infrastructure cre-ation. Optical fibres will criss-cross thecountry and reach the remotest ofareas. One of big investments of pri-vate sector will be in this area. Thismeans there is potential for jobs for

telecom engineers and skilled workersin this space. Networking and dataadministration will be another boomingactivity and it will help, if graduates takeup quality certificate programs in net-working from reputed companies.

Hardware production will grow multi-fold. Production ofmobile smart-phones, tablets andPC’s are bound tomultiply. Affordable,low cost mobilephone productionwill be a big busi-ness activity. This

means there will be lots of new jobs forengineers and skilled workforce in allthese assembly plants.

Government organizations likeBharat Broadband Network Limited, C-DOT, NIC will also require a number ofsoftware and hardware engineers andskilled technicians. Job seekers canclosely watch their websites for infor-mation in the days to come. Among pri-vate players Huawei technologies,Micromax, HCL, Wipro and severalother companies plan to set up newplants or increase capacity. Companiessuch as these must also be followedclosely by youth desirous of jobs.

Telecom companies like, Airtel,Reliance, Vodafone, BSNL etc. are

also likely to increase their hire of tech-nical and sales people. Providers ofsupport services to this sector like IBM,Accenture will also need more peopleas they expand to meet the growingmarket requirements on account of thisinitiative.

Digital India also means that a largequantity of data will be processed bythese digital networks every day. Newcustomers will get added at a rapidrate. Growing demand will also helpgrow the customer support segment inthese industries. Thus jobs such astelecallers in domestic call centers,data entry operators will increase.

For the utilization of these hardwareplatforms and networks, governmentand private players need to build thenecessary software program or mobileapplications for them. This will createhumungous opportunities for softwaredevelopment in nearly all governmentdepartments, Ministries and lakhs oflarge and small software developmentfirms spread across the country.

Again making these platformsaccessible means communication mustbe in local languages. This again opensup whole new world of opportunitieswithin the software sector. People withEnglish and local language expertisewill be in demand.

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Continued on page 48

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Union Public Service Commission invitesapplications for various posts Last Date : 27.08.2015 (pg 17-21)

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Indo-Tibetan Border Police Force requires 158Assistant Sub-Inspector (Stenographer) andConstable (Combatant Ministerial) Last Date : 10.09.2015 (pg 24-27)

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48 www.employmentnews.gov.in Employment News 8 - 14 August 2015

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A good graphic designer would beexpected to have expertise in drawing,typography, lay-outing and diagramming.Also, one must have a strong sense ofaesthetics to be able to select right visu-al elements like colours, fonts, photo-graphs and artworks. Generally design-ers possess a restless desire for order.They must have excellent communica-tion skills and a good grip over spellingand grammar.Graphic designers combine words, sym-bols, and images to create the powerfulvisual messaging we see all around us.That is why students aspiring to be goodgraphic designers must have an inclina-tion towards visual arts. Besides aesthet-ic considerations, graphic design encom-passes contemporary culture, media,research, analysis and critical judgment.Also, they should be computer literatesince modern graphic designs involveuse of various software packages duringthe creation process. Graphic designer jobs demand proficien-cy in one or more graphic design soft-ware packages. The most popular soft-ware packages used in the graphicdesign industry are Adobe Creative Suiteand CorelDraw Graphics Suite. Mostdesigners create the layout in InDesign,CorelDRAW or QuarkXPress, whilePhotoshop and Illustrator are popular forworking on images and graphics. A goodgraphic designer should have knowledgeof basic web programming scripts andhe/she should understand the processesinvolved in printing.While there are specialized graphicdesign jobs as in silkscreen printing andtypesetting or other fields, most graphicdesigners can find employment withadvertising agencies, marketing firms,design studios, publishers, voluntaryorganizations, educational institutes ande-learning companies. They may work aspart of in-house design teams of largeorganizations. At the creative depart-ments of advertising agencies they pro-duce the ads and print collateral for themarketing and advertising needs of com-mercial businesses. As an important partof the creative team, a graphic designercollaborates with copywriters, photogra-phers, marketing specialists, web devel-opers and printers. In the print media industry, graphicdesigners work on layouts and infograph-ics or data visualization, giving the finalshape to newspapers or magazines.Also, there are graphic designers whospecialize as web designers who work ondesigning web pages, web graphics andinteractive media that are specificallydesigned for the web or online marketing.In addition, some graphic designersbecome motion graphics and 3D model-ing experts and work in the film industry.They are usually responsible for the art-work, titling of motion pictures and CGI.A survey of popular job portals by thiswriter in the last week of July indicatedmore than 8,000 vacancies for graphicdesigners, most of them are in print andweb based media. Most common desig-nations given to the advertized postswere Graphic Designer, Web Designer,Image Editing Expert, Visualizer and UIDesigner. The average monthly payoffered is about 20,000 rupees at thestarting level (0-1 year experience).These are the key skills, employers arelooking for: good hands in CorelDraw,InDesign, Photoshop and Illustrator;exposure to HTML, CSS, Flash andDreamweaver; ideation/brainstormingskills; able to think out of the box; good inselecting colors, images and text stylesetc. The jobs are for designing layouts,

logos, brochures, flyers, posters, station-ary, e-mailers, PowerPoint presentations,web banners, web templates, UserInterface, Facebook ads, web pages etc.Graphic professionals frequently changetheir jobs to build up experience and addto their portfolios. At the moment, becom-ing a freelancer or self-employed is con-sidered a good option for skilled graphicdesigners. Until few years ago, most ofthe graphic design jobs were centred inbig cities, but now even a small townscan support a few graphic designers asdemand for appealing posters, bannersand display ads have been growing con-tinuously.With a rapid growth in information andcommunication sectors of economy,Indian companies have openings for agood number of skilled graphic design-ers. To fulfill this huge demand, hundredsof institutes across the country havebeen running graphic design courses ofvaried duration. The most importantamong these institutes is Ahmadabadbased National Institute of Design (NID),which runs two courses one each atgraduate and post-graduate levels.According to the NID, its Bachelor ofDesign programme gives equal empha-sis on development of conceptual think-ing as well as traditional design skills. Itoffers different areas of study such astypography, illustration, publicationdesign, identity design, branding andinformation design. The programme cov-ers a range of work, from signage sys-tems to medical leaflets, and educationaltools to logos.Some prominent institutes for Bachelorsdegree (usually 4 years) and Masterslevel courses in graphic design are:National Institute of Design, Paldi,Ahmedabad 380 007Department of Design, IIT Guwahati781039.Industrial Design Centre, IIT Bombay,Mumbai 400076.Design Programme, IIT Kanpur, Kanpur208016.Srishti School of Design, Bangalore560106.Indian School of Design & Innovation,Mumbai 400013.Symbiosis Centre of Design, Pune411014.Apeejay Institute of Design, New Delhi110062.GD Goenka School of Fashion & Design,Sohna, Haryana 122103.Department of Visual Communication,Loyola College, Chennai 600 034.For students, who have interest in graph-ic designing but for some reason couldnot pursue a formal bachelor’s course,there are various design and multimediatraining centres in almost every city,which provide basic courses in graphicdesign. These centres usually conductshort-term courses (03 months – 01year), based on various software pack-ages used in graphic designing likeCorelDraw, Photoshop, InDesign etc.These courses have the potential toequip a person with skills, which canenable him/her to start designing jobs asa freelancer.(The author is Editor-in-Chief at Jaipurbased infographics company InfolimnerMedia. He has also worked for the BBCin London and the PTI in New Delhi invarious editorial positions. )

CAREER IN GRAPHIC ...Continued from page 1

"Born on 15th October, 1931 at Rameswaramin Tamil Nadu, Dr. Avul Pakir JainulabdeenAbdul Kalam, specialized in AeronauticalEngineering from Madras Institute ofTechnology. Dr. Kalam made significant contri-bution in developingIndia's first indigenousSatellite Launch Vehicleand made India anexclusive member ofSpace Club. Popularlyknown as the "MissileMan of India', Dr. Kalamwas responsible for thedevelopment and oper-ationalisation of AGNIand PRITHVI Missiles.He gave thrust to self-reliance in defence sys-tems by introducing Light Combat Aircraft. Dr. Kalam was the Scientific Adviser to DefenceMinister and Secretary, Department of DefenceResearch & Development during 1992-99.During this period, strategic missile systemswere developed and the Pokhran-II nucleartests were conducted. Dr. Kalam served as thePrincipal Scientific Advisor to the Governmentof India, from 1999 to 2001 and was responsi-ble for evolving policies, strategies and mis-sions for many development applications andpiloted India Millennium Mission 2020. In his literary pursuit, Dr. Kalam's books -

"Wings of Fire", "India 2020 -A Vision for theNew Millennium", "My journey" and "IgnitedMinds -Unleashing the power within India"became household names in India and abroad. Dr. Kalam was passionate about transforming

society through tech-nology, in particularby inspiring the youthof India to harnessscience and technolo-gy for human welfare. Dr. Kalam was therecipient of manynational and interna-tional awards includ-ing honorary doctor-ates from 48Universities fromIndia and abroad. He

received the country's highest civilian Award"Bharat Ratna" in the year 1997. Eventually,from a very humble beginning, he rose to thehighest office of the Country and served as the11th President of India from 2002 to 2007.During his tenure, he was affectionately knownas the People's President."(Text of Union Cabinet resolution passed at aspecial Cabinet Meeting, chaired by PrimeMinister Narendra Modi on July 28, 2015expressing profound sorrow at the sad demiseof former President of India, Dr. A.P.J. AbdulKalam.)

'People's President' : A Tribute

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