Job Description Job Title Marketing Executive

Reporting to Head of Marketing

Department Marketing

Section Corporate

Purpose

Responsible for the marketing of company products and services to the right market whether B2B or B2C with the aim to ensure that customer’ needs are met whilst maximizing the profits of a company.

Key Responsibilities To develop and implement appropriate marketing campaigns in conjunction with the relevant departments in

the business and deliver these within the time frame and agreed budget. To produce direct marketing campaigns, both online and offline towards prospects and existing customers to

improve customer acquisition and retention. To manage all aspects of print production, receipt and distribution. To liaise with agencies and third parties for the delivery of digital and print material where required. To diffuse messages and content across a variety of platforms including company’s intranet, internet,

websites, customer portals, blogs and social media and monitor the effectiveness of each of these. To support, develop and execute the company’s communications plan across our different customer

segments. Using appropriate customer research, design and develop effective marketing campaigns in line with our

business strategy, monitor the effectiveness of the campaigns and make recommendations based on findings To write and project manage production of Corona Energy corporate publications, including regular

newsletters, adverts, press releases and ensure that these are developed in lined with brand guidelines To ensure that Corona’s brand is well represented at relevant trade events & exhibitions in order to promote

further business development. To organize internal and external workshops and events designed to improve communications and generate

new leads for the business. To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to

customers, collaborate with others, solve problems creatively and demonstrate high integrity. To maintain professional internal and external relationships that meet company core values. To proactively establish and maintain effective working team relationships with all support departments and

employees. Carry out any other reasonable duties as defined by the line manager

ScopeThe role within Corona: Actively embrace coaching culture to develop personally and the company. Actively involve yourself in company and P&L growth Contribute within team meetings and at staff engagements. Embrace corporate culture which includes:

Active involvement in company initiatives such as the 7 habits of highly effective people. Having photos and other media of yourself on marketing material.

Employee Name: Date:Employee Signature:

Personal SpecificationJob Title Marketing Executive

Department Marketing

Section Corporate

Attributes Essential DesirableJob knowledge General Marketing experience B2B and B2C Marketing

experienceKnowledge of the gas/utilities industry is desirable.

Skills ArticulateExcellent communication skills.Digital/online marketingCopy writing

Experience(paid or voluntary)

PlanningProduction of materialProject ManagementEditing

Education level(This refers to “level” not the holding of these qualifications)

A Level or equivalent Degree LevelMarketing qualification

Qualifications Microsoft Word and Excel experience.

Graphic packages for in-house literature production

Special trainingINFORMATIONTECHNOLOGY EXPERTISE(List packages and level)

Microsoft Word and Excel experience.

Graphic packages for in-house literature production

Other Requirements Able to work on their own initiativeAbility to engage others and collaborateHighly Motivated and drivenAttention to DetailCustomer focusedAbility to prioritize and meet deadlinesCreative and InnovativeProactive attitude, flexible, easy going approach

Equal opportunities Able to demonstrate commitment to equal opportunities through their previous work experiences

Personal AttributesAt Corona Energy we are committed to promoting equal opportunities, and expect our employees to

demonstrate commitment to our values.