Pancreatic Cancer Action MarComms Officer Job Description Feb 2013

JOB DESCRIPTION

Job Title: Marketing and Communications Officer Salary: £20,000-£22,000 pro-rata Hours of Work: 17.5 hours per week Responsible to: Chief Executive Responsible for: PR, Marketing & Media Location: Liphook, Hampshire Job Purpose:

This new post is an excellent opportunity for an intelligent, organised and creative candidate who is looking for their next step in a career in charity PR and marketing communications.

Pancreatic Cancer Action

Pancreatic Cancer Action, (registered charity No.1137689) was founded in Surrey in 2010 by a rare survivor of the disease. A small team headed by our Chief Executive runs the charity and overall a board of Trustees provides direction for the organisation. Pancreatic cancer has only a three per cent survival rate and this figure has remained the same for over 40 years. Despite it being the fifth biggest cancer killer in the UK, pancreatic cancer receives less than one per cent of overall research funding. With a strong focus on early diagnosis, it is Pancreatic Cancer Action’s aim to improve survival rates through awareness, information and increased funding. Simply, we want more people diagnosed in time for surgery, currently the only potential for a cure.

Main Duties and Responsibilities:

1. Prepare and distribute press releases, features, official statements and other communications targeted at media and other opinion formers.

2. Build and maintain a comprehensive database of media contacts.

3. Respond efficiently to reactive opportunities in the news. 4. Help with the development of a successful media relations strategy. 5. Generate local media news stories from PCA fundraisers, generating press releases and

supporting the fundraisers through the process. 6. Liaise with PCA pancreatic cancer patient case studies and maintain a database of willing media

participants 7. Develop event literature for PCA fundraising events or for corporate partner events. 8. Work with external agencies to help in the design of patient information and awareness materials.

Pancreatic Cancer Action MarComms Officer Job Description Feb 2013

9. Produce promotional materials and merchandise

10. Monitor and maintain stocks of promotional items, display materials and branded clothing 11. Assist with uploading new website content. 12. Support national awareness campaigns and fundraising initiatives.

13. Help update social media - Twitter/Facebook/Google+/Pinterest 14. Attend meetings, events and conferences as required– acknowledging that some of these may

be out of hours and involve overnight stays.

15. Perform other duties that the Chief Executive of Pancreatic Cancer Action may consider appropriate.

While every effort has been made to outline all the main duties and responsibilities of the post, a document such as this does not permit every item to be specified in detail. Also, the post holder may, from time to time, be asked to undertake other reasonable duties commensurate with the grade of this post.

PERSON SPECIFICATION

Job Title: Marketing and Communications Officer AF = Application form; I = Interview; R = References; Cert = Certificate

Personal skills/characteristics Essential Desirable Method of Assessment

1. Experience

a. Understanding of media relations with a track record of supporting marketing strategies

b. Excellent copywriting skills and experience of writing

press releases c. Experience of managing multiple tasks to deadlines

and prioritising own workload d. Experience of working in the voluntary sector

e. Experience of using media and other databases

✔ ✔ ✔ ✔

✔

AF/I/R

AF/I/R

AF/I/R

AF/I/R

AF/I/R

2. Qualifications & Training

a. Educated to degree level / or relevant qualification, or previous experience in a marketing or communications role

b. Driving Licence valid in UK

✔

✔

AF/Cert

AF/Cert

Pancreatic Cancer Action MarComms Officer Job Description Feb 2013

3. Special skills/knowledge

a. Excellent oral and written communication skills b. Experience with social networking sites

c. Ability to use a comprehensive range of IT software

(including Microsoft Outlook, Excel, Word, Powerpoint)

d. Attention to detail and a good level of numeracy

✔ ✔ ✔ ✔

AF/I/R

AF/I/R

AF/I/R/Cert

AF/I/R

4. Personal Qualities

a. Good time management skills and the ability to

organise, plan and prioritise on own initiative including when under pressure and meeting deadlines

b. Ability to work flexibly and enthusiastically as part of

a team or on own initiative

c. Ability to communicate with a variety of people in a friendly, professional and confident manner

d. Be tactful, patient and diplomatic and maintain a

sensitive approach towards colleagues and PCA users, mindful of confidentiality and discriminatory practices

e. Understand the issues surrounding pancreatic

cancer

f. Be empathetic towards Pancreatic Cancer Action’s aims, values and objectives

✔ ✔ ✔ ✔ ✔

✔

AF/I/R

AF/I/R

I/R I I I

5. Personal Circumstance

a. Willingness to work flexible hours when required to

meet work demands

b. Occasional attendance at meetings/conferences/events outside normal working hours

✔ ✔

I I

Pancreatic Cancer Action is an Equal Opportunities employer and we welcome all applications regardless of disability, ethnicity, gender or age.