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Jo Flick, AITGwen Gerber, BioMEDIA
Wendy Collins, Films Media Group
Digital Licensing Digital Licensing Survivor: Survivor: How to Stay How to Stay
in the Gamein the Game
NAMTC 2005
Objectives
How we got on this islandHow to gain immunityWinning the challengeBuilding alliances
NAMTC 2005
How we got on this island…
What we know about RICH VISUAL MEDIA for learning
Majority of learners are VISUALLY dominant (McCormick, Susan. Syllabus, August 1999, based on research by Susan Montgomery, U of Michigan)
Media: The AFFECT (National Resources Council: How People Learn, 2000) “…practice increases learning; in the brain, there is a similar relationship between the amount of experience in a complex environment and the amount of structural change.”
NAMTC 2005
How we got on this island…
How People Learn: Brain, Mind, Experience & School
2000 Committee on Developments in the Science of Learning with additional material from the Committee on Learning Research and Educational Practice, National Research Council
NAMTC 2005
Effect of teaching method on recall
010
2030
4050
6070
8090
100
3 hours 3 days
tellingshowingshow & tellshow & tell& do
NAMTC 2005
How we got on this island…
Our glorious tradition:VHSBroadcast
NAMTC 2005
How we got on this island…
And now?: anytime/anywhere video
Streaming & downloading DVDDigital rights for hard copies
NAMTC 2005
How we got on this island…
Future: anyway/anyhow videoContent variety: buy what you wantApplication stability: license or own
school’sinterface
video
audio
edocuments
interactives
teacher / learner
NAMTC 2005
How to gain Immunity
Rights managementCopyright issuesRecord-keeping Notifications to teachers
Selecting mediaAll metadata is not the samePromote appropriate media to teacher
NAMTC 2005
The Challenge
Prioritize your needsSecure your role
Selecting appropriate mediaEffective strategies for utilizationRights Management
The form: We challenge you to make it better.
NAMTC 2005
Building alliances
CCETCUtah Education NetworkPennsylvania IU’s Internet2