Janelle WongNewspaper,Magazine, and Banner Ads

Message in Nike Thunder Thigh Ad

I have Thunder Thighs.And that’s a complimentbecause they are strongand tonedand muscularand though they are unwelcomein the petite sectionthey are cheered on in marathons.Fifty years from nowI’ll bounce a grandchild on my thunder thighsand then i’ll go out for a run.Just do it.

Nikewomen.com

Company Information

Nike’s “Thunder Thighs” campaign is targeted to women and telling them that thunder thighs are

favored and that women should embrace theirs. Nike wants to get away from the obsession to be thin

and trying to cut down sizes. Nike wants women to embrace what they have knowing that they can be

powerful in their own right. They say that we no longer need to stay trim but instead work on build-

ing our bodies to show how strong women really are. There are a few advertisements to this campaign

along with one that addresses women’s butts. This advertisement campaign has brought a lot of atten-

tion to Nike and has made a lot of readers happy about they way everything is positive about women’s

bodies then being degrading saying you have to look a certain way and if you don’t then you don’t be-

long. Nike is promoting their women’s line of clothing that will fit all women, no matter what the size.

These ad’s bring smiles to women and teenagers all over the world.

Innovative,sleek,work

http://discoveringfeminismspring09.blogspot.com/2009/04/nike-ad-campaign.html

http://www.usatoday.com/sports/columnist/brennan/2005-08-18-brennan_x.htm

Typefaces

1.Palatino Linotype

palatino Linotype

2.Lao UI

Lao UI

3.Eras Bold ITC

Eras Bold ITC

4. Lithos Pro

Lithos Pro

5. Segoe UI

Segoe UI

6. KalingaKalinga

7. Microsoft New Tai Lue

Microsoft New Tai Lue

8. Rockwell

Rockwell

9. Trajan Pro

Trajan Pro

10. Berlin Sans FB

Berlin Sans FB

I decided to use the font Trajan Pro. This font is clean cut and goes

well with my advertisement and Nike as a company. I also decided to use

segoe UI for my body font because it fit well with trajan pro and the

overall advertisement.

I Have Thunder Thighs

Just do it.

I have Thunder Thighs.

And that’s a complimentbecause they

are STRONGand TONEDand MUSCULARand though they are

unwelcome in the

petite section they are

cheered on in marathons.

Fifty years

from now i’ll bounce a

grandchild on my

thunder thighs and then

i’ll go out for a run.

Nikewomen.com

I HAVE THUNDER THIGHS

I have Thunder Thighs.

And that’s a complimentbecause they

are strongand tonedand muscular and though they are unwelcome

in the petite section they are cheered

on in marathons. Fifty years from now

I’ll bounce a grandchild on my thunder

thighs and then i’ll go out for a run.

NIKEWOMEN.COMJUST DO IT.

I have Thunder Thighs. And that’s a compliment because they are strong and toned and muscular and though they are unwelcome in the petite section they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighsand then i’ll go out for a run.

I HAVE THUNDER THIGHS

Nikewomen.com

JUST DO IT