Jntua Mba Syllabus

8/12/2019 Jntua Mba Syllabus

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_____________________________________________________________2009-10

Academic Regulations-M.B.A. 2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR

ACADEMIC REGULATIONS FOR THE AWARD OF FULL TIME

M.B.A. DEGREE

(WITH EFFECT FROM THE ACADEMIC YEAR 2009-10)

The Jawaharlal Nehru Technological Uniersit! Ananta"ur shall con#er M.B.A $os

%raduate degree to candidates who are admitted to the Master o# Business Administration

$rograms and #ul#ill all the re&uirements #or the award o# the degree.

1.0 ELIGIBILITY FOR ADMISSIONSAdmission to the a'oe "rogramme shall 'e made su'(ect to the eligi'ilit!) &uali#ications and

s"eciali*ation "rescri'ed '! the Uniersit! #or each "rogramme) #rom time to time.

1.1. Admissions shall 'e made either on the 'asis o# merit ran+ o'tained '! the &uali#ied

candidates at an ,ntrance Test conducted '! the Uniersit! or on the 'asis o# ,T

score) su'(ect to reserations "rescri'ed '! the Uniersit! or %oernment "olicies #rom

time to time.

2.0 COURSE WOR!

2.1 A andidate a#ter securing admission must "ursue the M.B.A course o# stud! #or /our

emesters duration.2.2 ,ach semester shall 'e o# 20 wee+s duration including all eaminations.

2. A candidate admitted to a "rogramme should com"lete it within a "eriod e&ual to twice

the "rescri'ed duration o# the "rogramme #rom the date o# admission.

".0 ATTENDANCE

2.3 A candidate shall 'e deemed to hae eligi'ilit! to write end semester eaminations i# he

has "ut in at least 456 o# attendance on cumulatie 'asis o# all su'(ects7courses in the

semester.

2.5 ondonation o# shortage o# attendance u" to 106 i.e.) #rom 856 and a'oe and less than

456 ma! 'e gien '! the college on the recommendation o# the $rinci"al.

2.8 ondonation o# shortage o# attendance shall 'e granted onl! on genuine and alid reason

on re"resentation '! the candidate with su""orting eidence.

2.4 # the candidate does not satis#! the attendance re&uirement) he is detained #or want o#

attendance and shall reregister #or that semester. e 7 she shall not 'e "romoted to the ne

semester.

#.0 EVALUATION

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The "er#ormance o# the candidate in each semester shall 'e ealuated su'(ect wise) with a

maimum o# 100 mar+s #or Theor! and 100 mar+s #or "racticals) on the 'asis o# nterna

,aluation and ,nd emester ,amination.

3.1 /or the theor! su'(ects 806 o# the mar+s will 'e #or the ,ternal ,nd ,amination

:hile 306 o# the mar+s will 'e #or nternal ,aluation) 'ased on the 'etter o# the

mar+s secured in the two Mid Term-,aminations held) one in the middle o# the

emester ;-< units= and another immediatel! a#ter the com"letion o# instruction ;S&4= &8

1. 9,00101 Management C @rgani*ational Behaiour 3 - 3

2. 9,00102 Managerial ,conomics 3 - 3

. 9,0010 /inancial Accounting #or Managers 3 - 3

3. 9,00103 Business ,nironment 3 - 3

5. 9,B105 tatistical Methods #or Management 3 - 3

8. 9,00108 Business ommunication 3 - 3

4. 9,05104 n#ormation Technolog! #or Managers - 2

. 9,0010 ase tud! - - - 8 2 contact "eriods7wee+ 23 8

total 2

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MBA S8& III

S.N6

C64(8)

061) S4& T' L/>S&4= &8

1. 9,0001 Business ,thics and or"orate %oernance 3 - 3

2. 9,0002 Business Faw and Regulation 3 - 3

. 9,000 ,ntre"reneurshi" eelo"ment 3 - 3

3.

9,0003a

9,0003'

,lectie

Management ontrol !stem

$roduct and Brand Management

3 - 3

S.

N6

C64(8)

061)S4& T' L/>S&4= &8

1. 9,00201 uman Resource Management 3 - 3

2. 9,00202 /inancial Management 3 - 3

. 9,0020 Mar+eting Management 3 - 3

3. 9,00203 $roduction and @"erations Management 3 - 35. 9,B205 Management n#ormation !stem 3 - 3

8. 9,00208 Business Research Methods 3 - 3

4. 9,00204 @"erations Research 3 - 3

. 9,0020 ase tud! - - - 8 2

contact "eriods7wee+ 2 - 8

total 3 0

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9,0003c

9,0003d

uman Resource "lanning

e Business

5.

9,0005a

9,0005'

9,0005c9,0005d

,lectie

/inancial nstitutions) Mar+ets and erices

Fogistics and u""l! hain Management

Training and eelo"mentustomer Relationshi" Management

3 - 3

8.

9,0008a

9,0008'

9,0008c

9,0008d

,lectie

nestment and $ort#olio Management

ales and istri'ution Management

$er#ormance Management

,nter"rise Resource $lanning

3 - 3

4.

9,0004a

9,0004'

9,0004c

9,0004d

,lectie New elhi) 2008.

Managerial ,conomics) uma amodaran) @#ord) 2004.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

MBA S8& I T' C

# #(9E0010") F7/7/5 A647&73 ;6 M/7/38

The @'(ectie o# the course is to "roide the 'asic +nowledge o# 'oo+ +ee"ing and accounting and

ena'le the students to understand the /inancial tatements and ma+e anal!sis #inancial accounts o

a com"an!.

$ S&/7/ 8647&73 /7 8&/&8&/5 &/58 &6 /556: 7 &' ?/7/&678.

1. I7&64&67 &6 A647&73m"ortance) @'(ecties and $rinci"les) Accounting once"t

and conentions) and The %enerall! Acce"ted Accounting $rinci"les ;%AA$=.

2.T' A647&73 P688@eriew) Boo+s o# @riginal Record Journal and u'sidiar! 'oo+s

ledger) Trial Balance) lassi#ication o# ca"ital and reenue e"enses) /inal Accounts with

ad(ustments.

. V/54/&67 6; ;? /88&8> Tangi'le s ntangi'le assets) de"reciation o# #ied assets and

methods o# de"reciation.

3. I7@7&6= V/54/&67 Methods o# inentor! aluation and aluation o# goodwill) methods o

aluation o# goodwill.

5. I884 6; S'/8 /7 D7&48,ntries #or ssue o# shares) #or#eiture and re-issue o# #or#eited

shares. ssue o# shares at iscount and "remium. ssue and Redem"tion o# e'entures> Meaningissue o# de'entures #or cash and other than cash) treatment o# discounts and losses on issue

meaning o# redem"tion) redem"tion out o# ca"ital and "ro#its.

8. F7/7/5 A7/5=88-Itatement o# hanges in :or+ing a"ital) /unds #rom @"erations) "aid

cost and un"aid costs. istinction 'etween cash "ro#its and 'oo+ "ro#its. $re"aration and anal!si

o# cash #low statement and #unds #low statement.

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4. F7/7/5 A7/5=88 -II Anal!sis and inter"retation o# #inancial statements #rom inestor and

com"an! "oint o# iew) ori*ontal Anal!sis and


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MBA S8& I T' C

# #

(9E0010#) B48788 E7@677&

The o'(ectie o# the course is to "roide the student with a 'ac+ground o# ariou

enironment #actors that hae ma(or re"ercussions on 'usiness and shar"en their mind to watch

and u"date the changes that occur constantl! in this s"here.

1. I748&/5 P658> A 'rie# reiew o# industrial "olicies since inde"endence) ndustrial "olic!

o# 1991 and recent deelo"ments) $olic! on #oreign direct inestment in ndian industr!.

2.F8/5 P65= $u'lic reenues) "u'lic e"enditure) "u'lic de't) deelo"ment actiities #inanced

'! "u'lic e"enditure) An ealuation o# recent #iscal "olic! o# %oernment o# ndia G ighlight

o# Budget.

.M67&/= P65= emand #or and su""l! o# mone!) @'(ecties o# monetar! and credit "olic!

Recent trends- Role o# /inance ommission.

3. B/5/7 6; P/=7&8> tructure) Ma(or com"onents) auses #or dis-e&uili'rium in Balance o$a!ments) correction measures) m"act o# New ,conomic $olic! on Balance o# $a!ments) Recen

trends.

5.I7/8 T/ P65=G Magnitude and direction o# ndian nternational trade) 'ilateral and

multilateral trade agreements) ,KM $olic!) Role o# ,KM Ban+.

8. WTO Nature and sco"e - @rganisation and structure G trading 'loc+s G role and #unctions o

:T@ in "romoting world trade G $rinci"les #ollowed- Agreements reached in the Urugua! round

including TR$) TRM and %AT) is"utes settlement mechanism- um"ing and Anti

dum"ing measures G ritical reiew o# :T@ #unctioning.

4. M67= /7 C/


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MBA S8& I T' C

# #

(9EBS10%) S&/&8&/5 M&'68 ;6 M/7/37&

The o'(ectie o# this course is to #amiliari*e the students with the statistical techni&ues "o"ularl!

used in managerial decision ma+ing. t also aims at deelo"ing the com"utational s+ill o# the

students releant #or statistical anal!sis.

$ S&/7/ 8647&73 /7 8&/&8&/5 &/58 &6 /556: 7 &' ?/7/&678.

1. M/773 /7 ;7&67 6; S&/&8&8 G Nature) co"e) igni#icance o# statistics and

mathematics G S648 6; /&/G T!"es o# data G Methods o# data collection G lassi#ication and

Ta'ulation o# data G T!"es o# classi#ication and ta'les G Rules o# classi#ication and ta'ulation.

2. F47= 8&4&67G m"ortance and di##erent t!"es o# gra"hs and diagrams G am"ling

techni&ues and sources.

". M/848 6; C7&/5 T77=> Arithmetic G :eighted mean G Median) Mode G %eometri

mean and armonic mean G Measures o# is"ersion) range) &uartile deiation) mean deiation

standard deiation) coe##icient o# ariation G A""lication o# measures o# central tendenc! anddis"ersion #or 'usiness decision ma+ing.

#. C65/&67> ntroduction) igni#icance and t!"es o# correlation G Methods o# correlation G

o-e##icienc! o# correlation.

%. R38867 anal!sis G Meaning and utilit! o# regression anal!sis G om"arison 'etween

correlation and regression G nter"retation o# regression coe##icients.

*. P6/5&=G Meaning and de#inition o# "ro'a'ilit! G igni#icance o# "ro'a'ilit! in 'usines

a""lication G Theories o# "ro'a'ilit! GAddition and multi"lication G onditional laws o

"ro'a'ilit! G Binominal G $oisson G Uni#orm G Normal and e"onential distri'ution.

+. D@/&@8> eriatie> Basic laws o# deriatie G eriaties o# some im"ortant #unctions G

igher order deriaties.,.D;;7&/&67> alculation o# certain limits through deriatie G Marginal "ro#it G ,lasticit!

o# demand with res"ect the "rice.

R;78>

tatistics #or Management) Richard Fein) aid .Ru'in) $earson) 200

Business tatistics) %u"ta . C ndra %u"ta) imala!a $u'lishing ouse) Mum'ai.

om"lete Business tatistics) Amir . Ae*el) Ja!ael) TM) 200

tatistics #or Management) $.N.Arora) .Arora) .hand

Mathematics #or Management) Raghaachari.M) Tata Mc%raw ill

tatistics #or Management ) Ferin) $earson om"an!) New elhi.

Business tatistics #or ontem"orar! decision ma+ing) Blac+ Hen) New age"u'lishers) New elhi.

?uantitatie Techni&ues #or ecision Ma+ing) M.$.%u"ta) $) 2009.


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MBA S8& I T' C

# #

(9E0010*) B48788 C647/&67

The o'(ectie o# this ourse is to understand the communication conce"ts and to deelo"

the studentsE com"etence in communication at an adanced leel. Assuming that the students are

#airl! "ro#icient in the 'asic communication s+ills o# listening) s"ea+ing) reading and writing in

,nglish the course aims to train them in communicating e##icientl! in the wor+"lace and

"ro#essional contets.

1. C67


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MBA S8& I L/ C

" 2

(9E0%10+) I7;6/&67 T'76563= ;6 M/7/38

The @'(ectie o# the course is to "roide 'asic understanding o# a""lications o

in#ormation technolog! and hands on e"erience to students in using com"uters #or data

organi*ation and addressing 'usiness needs. There is also stress on use o# statistical "ac+age #o

anal!sis o# 'usiness data and its "ro"er inter"retation using $.

The ,"eriments ma! 'e deised as "er the #ollowing re&uirements

1. S&4= 6; @654&67 6; 6


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MBA S8& I S&4 C

* 2

(9E0010,) C/8 S&4= I

The @'(ectie o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o

the student) to im"roe the communication and "resentation s+ills o# the student and to ena'le th

student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ec

to the conce"ts o# the su'(ect.

Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned

teaching sta## shall select the cases o# recent origin #or discussion.

nternal ,aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e

considered #or internal ealuation. uch case stud! anal!ses '! students shall 'e "roducedas a record. The ead o# the de"artment7nstitute shall consolidate the grading o# all such

case studies and #inali*e the internal ealuation mar+s.

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MBA S8& II T' C

# #

(9E00201) H4/7 R864 M/7/37&

The o'(ectie o# the course is to "roide 'asic +nowledge o# #unctional area o# uman

Resource Management. This will 'e the "rere&uisite #or ena'ling students to ta+e an! RM

stream electies o##ered in third and #ourth semesters.

1. H4/7 R864 M/7/37&%aining a om"etitie adantage G Res"onsi'ilities and

Roles R e"artments "er#orm G hanging nature o# the RM #unction G om"etitie

hallenges in#luencing RM G Meeting com"etitie challenges through RM "ractices.

2. HRM /7 C6


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MBA S8& II T' C

# #

(9E00202)F7/7/5 M/7/37&

The o'(ectie o# the course is to "roide the necessar! 'asic tools #or the students so as to

manage the #inance #unction. The students should 'e a'le to understand the management o

the #inancing o# wor+ing ca"ital needs and the long term ca"ital needs o# the 'usines

organi*ation

LS&/7/ D8647&73 T/5 /7 A774&= &/58 8'/55 /556: 7 &' ?/7/&67

1. T' F7/7 ;47&67Nature and co"e. ,olution o# #inance #unction G The new role in the

contem"orar! scenario G %oals o# #inance #unction G maimi*ing s satis#!ing ;chool= $ro#it ,conomics o# ?ualit! Assurance ns"ection and ?ualit! ontrol

Acce"tance am"ling) Theor! o# control charts) control charts #or aria'les and control charts #o

attri'utes -Total ?ualit! Management - @ 9000 series standards) i igma.R;78

@"erations Management #or om"etitie Adantage) hase) A&uilano) Jaco's> Tata

Mc%raw ill

Modern $roduction7@"erations Management) ,lwood .Bu##a and Ra+esh H.arin):ile!

ndia.

$roduction and @"eration Management) Aswatha""a H imala!a $u'lishing ouse

Mum'ai.

@"erations Mangement) James R.,ans and aid A.ollier) engage) 2009 $roduction

and @"erations Management) R. $anneerselam> $ Fearning $riate Fimited.

$roduction and @"erations Management) N har!) Tata Mc%raw ill) New elhi

200.

@"erations Management) Mahadean) $earson ,ducation) New elhi.

$roduction and @"erations Management-Tet and ases) U"endra Hachru) ,cel Boo+s

New elhi.

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MBA S8& II T' C

# #

(9E0020%)M/7/37& I7;6/&67 S=8& The o'(ectie o# the course is to "roide the 'asic conce"ts o# s!stems conce"ts and

Management o# n#ormation !stem and utilit! o# the s!stems #or the managerial decisions.

1. I7&64&67 &6 MIS G m"ortance o# in#ormation #or management decisions G !stem

A""roach and n#ormation G !stem eelo"ment G n#ormation !stem Architecture G

?uantitatie Techni&ues and Management n#ormation !stems inter#acing.

2. P'=8/5 837 6; 6 Testing securit! G coding techni&ues G detection o# error G alidation Gcost 'ene#i

anal!sis G assessing the alue and ris+ o# in#ormation s!stems.

+. S=8& A4&> o#tware engineering &ualities G design) "roduction) serice) so#twar

s"eci#ication) so#tware metrics) so#tware &ualit! assurance.

,. S=8&8 &'66563=G o'(ecties G Time and Fogic) Hnowledge and uman dimension G

so#tware li#e c!cle models G eri#ication and alidation.

R;78

Management n#ormation !stems) Faudon and Jane $.Faudon) et al) 97e) $ and

$earson ,ducation) 2005.

Management n#ormation !stems Tet C ases) : Jawade+ar) Tata Mc%raw-ill )

2009

ntroduction to n#ormation !stems) Rainer) Tur'an) $otter) :F,-ndia) 2008.

Management n#ormation !stems) James A. @'rein) Tata Mc%raw-ill ) 107e) 2008.

Management n#ormation !stems) harminder and angeetha) 17e) ,cel 'oo+s) 2008

ases in M) Maha"artra)$) 2009 ,R$ ;em!sti#ied=) Aleis Feon) 57,) Tata Mc%raw-ill) 2008.

Management n#ormation !stems) %ordon B. ais C Margrethe .@lson) Tata

Mc%raw-ill ) 2008.

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MBA S8& II T' C

# #

(9E0020*)B48788 R8/' M&'68

@'(ectie o# the course is to hae a general understanding o# statistics as a""lica'le to

'usiness and its use in areas o# management research. The ourse addresses the methods o

research with an em"hasis on arious stages that are necessar! to o'tain and "rocess in#ormation

to ena'le well in#ormed decision-ma+ing. t allows the students to gras" and com"rehend the

methods and techni&ues used in research and "roide with the +nowledge and s+ill to underta+

research.

$S&/7/ S&/&8&/5 &/58 8'/55 /556: 7 &' ?/7/&67

1. I7&64&67 B48788 R8/'> e#inition-T!"es o# Business Research. cienti#i

nestigation> The Building Bloc+s o# cience in Research-eduction and nduction. Th

Fanguage o# Research> once"ts) onstructs) e#initions) ,thical Treatment o# $artici"ants-n#ormed

onsent) Rights to $riac!) on#identialit!.

". T' R8/' P688> $ro'lem denti#ication> Broad $ro'lem Area-$reliminar! at

%athering. Fiterature ure! - @nline ata Bases Use#ul #or Business Research - $ro'lem

e#inition- Theoretical /ramewor+- -om"onents o# Theoretical /ramewor+ - !"othesi

eelo"ment - tatement o# !"othesis- $rocedure #or Testing o# !"othesis.

#. T' R8/' D837T!"es o# Research esigns> ,"lorator!) escri"tie) ,"erimenta

esigns and ase tud! -Measurement o#


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Research Methods #or BusinessGA +ill Building A""roach) Uma e+aran) John :ile! C

ons ;Asia= $te.Ftd) inga"ore) 200.

Business Research Methods) onald R oo"er and $amela chindler)97e)Tata

Mc%raw-ill $u'lishing om"an! Fimited) New elhi) 2009

Business Research Methods) :illiam %. i+mund) 47e) engage) 200.

Methodolog! and Techni&ues o# ocial cience Research) :il+inson C Bhandar+arimala!a $u'lishing ouse.

Research Methodolog! G methods C Techni&ues) .R. Hothari)


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+.K4473 T'6=> Basic ,lements o# the ?ueuing Model) o# the $oisson and

,"onential istri'utions) ?ueuing :ith om'ined Arrials and e"artures) ?ueues :ith

$riorities /or erice) Tandem @r eries ?ueues) ?ueuing ecision Models.

,. P.E.R.T. C.P.M. and Re"lacement Model> rawing networ+s G identi#!ing critical "ath

G "ro'a'ilit! o# com"leting the "ro(ect within gien time- "ro(ect crashing G o"timum cost and

o"timum duration.

R;78

@"erations Research> Theor! and A""lications) J. H. harma) Macmillan ndia) 2004.

?uantitatie Anal!sis #or Management) Barr! Render) Ral"h M. tair) Jr. Michae

,.anna) 97e $ $t. Ftd New elhi 2004.

?uantitatie Techni&ues in Management) N.. An ntroduction) amd!) A.Taha) $rentice-all o# ndia New

elhi 2004.

ntroduction To @"erations Research> A om"uter-@riented Algorithmic A""roach) Bil

, %illett) Tata Mc-%raw ill) New elhi) 2008.


MBA S8& II S&4 C

* 2

(9E0020,) C/8 S&4= II

The @'(ectie o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o

the student) to im"roe the communication and "resentation s+ills o# the student and to ena'le th

student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ec

to the conce"ts o# the su'(ect.

Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned

teaching sta## shall select the cases o# recent origin #or discussion.

nternal ,aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e considered #ointernal ealuation. uch case stud! anal!ses '! students shall 'e "roduced as a record. The ead

o# the de"artment7nstitute shall consolidate the grading o# all such case studies and #inali*e the

internal ealuation mar+s.

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MBA III S8& T' C

# #

(9E00"01) B48788 E&'8 /7 C6


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MBA III S8& T' C

# #

(9E00"02) B48788 L/: /7 R345/&67

The o'(ectie o# the course is to ena'le students understand the legal #ramewor+ o# 'usiness.

1. L/: 6; C67&/& -1,+2 (P/&-I)Nature o# contract and essential elements o# alid contract

@##er and Acce"tance.

2. L/: 6; C67&/& 1,+2 ( %eneral $rinci"les) onditions C :arranties) $er#ormance o

ontract o# ale.

3. C6 Hinds o# om"anies) /ormulation o# om"anies

incor"oration) om"an! ocuments.

5. C6


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MBA III S8& T' C

# #

(9E00"0") E7&


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2009-10_____________________________________________________________

MBA III S8& T' C

# #

E5&@ I

(9E00"0#/ ) M/7/37& C67&65 S=8&8

The o'(ectie o# the course is to "roide students with +nowledge o# management control and

/inancing decisions. The "rere&uisite #or the course is /inancial Accounting and Anal!sis and

/inancial Management.

1. M/7/37& 67&65 8=8&8 Nature) %oal ongruence) n#ormal ontrols) /unction

o# the ontroller.

2. R8 ;$rentice all= Management ontrol and Re"orting !stem) Mohindar N Haura) A%, $u'lication

$t. Ftd.)

Management ontrol !stems) Maciariello C Hir'!) $.

Management ontrol !stems) %hosh) $.


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MBA III S8& T' C

# #

E5&@ I

(9E00"0# ) P64& /7 B/7 M/7/37&

The o'(ectie o# the course is to "roide students with detailed +nowledge o# lassi#ication o#

$roducts) $roduct Mi) $roduct Fine) $roduct trategies) $roduct $ositioning trategies) $roduct

$lanning and eelo"ment #or eisting "roducts) New $roduct eelo"ment) Brands in New

econom! G Brand ierarch!) Brand $ersonalit!) Brand mage) Brand dentit!)

1. P64& 67


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E5&@ I

(9E00"0#) H4/7 R864 P5/7773

The o'(ectie o# the course is to "roide the students with the conce"tual #ramewor+ and uman

Resource $lanning.

1. I7&64&67- Macro and Micro Feel Man"ower $lanning G igni#icance G $rocess G

/actors n#luencing.

2. S=8&8 A


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_____________________________________________________________2009-10

E5&@ I

(9E00"0#) -B48788

The o'(ectie o# the course is to "roide students with a good +nowledge o# e-commerce and

e-'usiness "rinci"les and "ractices.

1. -B48788 S&/&3= /7 M658> e-Business-elements-Business re&uirements) nhi'itor

o# e-'usiness) e-Business trateg!.

2. -M/&8 F/&678 -M/&8 @8 T/&67/5 M/&) e-Mar+ets uccess #actors

e-Mar+et Technolog! olutions.

". -P647&8> The "urchasing "rocess) eelo"ments in T "urchasing)

e-"rocurement-Models) e-"rocurement- olutions.

#. S4&= /7 R5/5&= ;6 -48788> Relia'ilit! and ?ualit! considerations) ?ualit!

re&uirements) Ris+ Management) Trust) e-'usiness securit!) reali*ing a secure e-Busines

in#rastructure.

%. A :e' serices-serice-@riented architecture

Re&uired 'usiness standards and "rotocols. Reiew o# a""lica'le T Faws.

R;78

e-'usiness Roadma" #or success) Rai +ala+ota C Maina Ro'inson) $earson)200

e-ommerce) the utting ,dge o# Business) Hamalesh H Ba(a( C e'(ani Nag)

TM)200

,-ommerce)$arg iwan),cel)200

reating a winning e-'usiness) Na"ier) 27e Thomson)2009. e-Business) Michael $.$a"a*oglou C $ieter M.A. Ri''ers) 17e) :F,

e-ommerce and e-Business)ha##e!)$earson)2009

37


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2009-10_____________________________________________________________


MBA III S8& T' C

# #

E5&@ II

(9E00"0%/ ) F7/7/5 I78&&4&678 M/&8 /7 S@8

The o'(ectie o# the course is to "roide to students an understanding o# /inancial Mar+ets) the

ma(or institutions inoled and the serices o##ered within this #ramewor+.

1. T' 8&4&4 6; ;7/7/5 8=8& /inancial s!stem and economic deelo"ment

/inancial ector re#orms.

2. R345/&6= /7 P66&67/5 I78&&4&678/unction and Role o# RB) Monetar! $olic!

and techni&ues o# monetar! control o# RB) The role and #unctions o# ,B.

. T' /773 I78&&4&678 The "u'lic and the "riate sectors G structure and com"arati

"er#ormance) Ban+ ca"ital and Ban+ing nnoations) ommercial and o-o"eratie 'an+s

3. T' N67-/773 ;7/7/5 I78&&4&678 Mutual /unds) %rowth o# ndian Mutual #und

and its Regulation. The Role o# AM/) nsurance om"anies- Role o# RA.

5. F7/7/5 M/&8 tructure and #unctions o# all Mone! Mar+et) %oernmenecurities Mar+et G T-'ills mar+et) ommercial Bills mar+et) ommercial "a"er and

certi#icate o# de"osits.

8. S4&8 /&8 @rgani*ation and structure) listing trading and settlement) ,B and

Regulation o# $rimar! and econdar! Mar+ets.

4. A88&>;47 /8 ;7/7/5 8@8 lease #inance) consumer credit and hire "urchas

#inance. /actoring - e#inition) /unctions) Adantages) ,aluation) enture ca"ita

#inancing.

. F-/8 > A@86= 8@8 toc+ 'ro+ing) credit rating. nestment Ban+ing

ntroduction) /unctions and actiities) underwriting) hallenges #aced '! inestmen

'an+ers.

R;78

/inancial nstitutions and Mar+ets) F. M. Bhole) 37e Tata Mc%raw ill) 2004.

/inancial mar+ets and institutions) Mish+in) $earson ,ducation) 8 thedition) 200.

/inancial serices) %orden C Natara(an) imala!a "u'lishers. 2009.

nestment nstitutions and Mar+ets) Je## Madura) engage) 1st,dition) 2009.

/inancial serices) Thir"ati) $) 2009

/inancial nstitutions and Mar+ets) Meir Hohn) @#ord Uniersit! $ress) 2004.

/inancial Mar+ets C erices)


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_____________________________________________________________2009-10


MBA III S8& T' C

# #

E5&@ II

(9E00"0% ) L638&8 /7 S4


40/64

2009-10_____________________________________________________________

MBA III S8& T' C

# #

E5&@ II

(9E00"0%) T/773 /7 D@56


41/64

_____________________________________________________________2009-10

,##ectie uman Resource Training and deelo"ment trateg!) B.Rathan Redd!

imala!a)2009

onald F. Hir+"atrc+ and James .Hirc+"atrc+) ,aluating Training "rograms) Tata

Mc%raw ill)2009

Rol# $.F!nton and Udai $aree+) Training #or deelo"ment) age "u'lications)2009

uman Resource eelo"ment) alder)@#ord)2009

uman Resource eelo"ment) R.Hrishnaeni),cel)2009

,##ectie Training) Bcanchand) Thac+er) $earson) 2009

Training- Theor! and $ractice) A"arna Ra() Hal!ani

41


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2009-10_____________________________________________________________


MBA III S8& T' C

# #

E5&@ II

(9E00"0%) C48&6 R5/&678'< M/7/37&

The o'(ectie o# the course is to "roide students with a good +nowledge o# ustome

Relationshi" Management)Technological and @"erational ssues in im"lementing RM.

1. C67 $riac! and ,thics G /uture o# RM.

R;78

ustomer Relationshi" Management)Jagadish eth) TM)200

ustomer Relationshi" Management) chaturedi Mu+esh),cel)200

ustomer Relationshi" Management) $eelan) $earson)200

ustomer Relationshi" Management) Roger J. Baran > engage)2009

ustomer Relationshi" Management A trategic $ers"ectie) %. hainesh C Jagadish N

heth)Macmillan

ustomer Relationshi" Management ,ssentials John : %osne! and Thomas $

Boehm)$)200

ustomer Relationshi" Management)as u'hasish) ,cel)200

42


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_____________________________________________________________2009-10


MBA III S8& T' C

# #

E5&@ III

(9E00"0*/) I7@8&7& /7 P6&;656 M/7/37&

The o'(ectie o# the course is to "roide students an understanding o# wor+ing o# ca"ital mar+et

and management o# "ort#olios o# stoc+s. The "re-re&uisite #or the course is /inancial Accounting

and Anal!sis and /inancial Management.

$ S&/7/ 8647&73 /7 8&/&8&/5 &/58 &6 /556: 7 &' ?/7/&678.

1. I7@8&7&@'(ecties) $rocess o# nestment) nestment and s"eculation.

2. C/


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2009-10_____________________________________________________________


MBA III S8& T' C

# #

E5&@ III

(9E00"0*) SALES AND DISTRIBUTION MANAGEMENT

The o'(ectie o# this course is to "roide students an o""ortunit! o# learning the 'asics

and conce"ts o# ales Management and istri'ution Management.

1. I7&64&67 ,olution o# ales Management- Nature and im"ortance o# ale

Management- Roles) T!"es and +ills o# ales Managers- ales @'(ecties) trategies and

Tactics- ,merging Trends in ales Management- Fin+ing ales and istri'ution

Management.

2. M/7/37& 6; S/58 trategic $lanning- Role o# Mar+eting C ales- Mar+eting C

"ersonal selling trategies G ales trateg! G eelo"ing sales #orecast-/orecasting

a""roaches

. M/7/37& 6; S/58 once"ts o# ales @rganisation- T!"es o# ales organi*ation

structures- "eciali*ation within sales organi*ation- i*ing and ta##ing the ales #orce G

Training and Motiating ales /orce- om"ensating and Feading ales #orce- ales #orc

e"enses.

3. D8&4&67 M/7/37& e#inition- Need #or istri'ution Management- Need #o

istri'ution hannels G


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_____________________________________________________________2009-10

ales Management)John / Tanner Jr) ,arl one!cutt Jr C Ro'ert ,r##me!er> $earson

,ducation) 2009.

ales and istri'ution Management) Hrishna H aaldar C


46/64

2009-10_____________________________________________________________


MBA III S8& T' C

# #

E5&@ III

(9E00"0*) P;6/7 M/7/37&

The o'(ectie o# the course is to "roide an outline o# "er#ormance management o# indiiduals inthe organi*ation. The "rere&uisite #or the course is +nowledge o# RM.

1. P;6/7 /7/37& once"t -$er#ormance management s "er#ormance

a""raisal--$er#ormance management s uman resource management- $ur"oses

igni#icance >Bene#its to organisation) Bene#its to managers) Bene#its to em"lo!ees

haracteristics o# "er#ormance management- $rocess-ntroducing $M in an

organisation.

2. P5/7773


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_____________________________________________________________2009-10

MBA III S8& T' C

# #

E5&@ III

(9E00"0*) E7&


48/64

2009-10_____________________________________________________________

# #

E5&@ IV

(9E00"0+/) RIS! MANAGEMENT AND INSURANCE

The @'(ectie o# this course is to gie students a dee"er insight into the conce"ts and

strategies o# Ris+ Management and nsurance.

1. I7&64&67 &6 R8T!"es o# Ris+s #acing Business and ndiiduals) Ris+ Managemen

$rocess) Ris+ Management Methods) Ris+ denti#ication and Measurement) Ris+

Management Techni&ues> Non nsurance Methods.

2. I784/7 /8 / R8 M/7/37& Techni&ues $rinci"les> $rinci"le o# ndemnit!

$rinci"le o# nsura'le nterest) $rinci"le o# u'rogation) $rinci"le o# utmost good /aith

Re&uisites o# nsura'le Ris+s.

. R47&8 6; /7 I784/7 C67&/& istinguishes haracteristics o# nsurance

ontracts) Role o# Agents and Bro+ers.

3. R8 A@867 /7 R8 M/7/37&'! ndiiduals C or"orations) Foss ontrol

T!"es o# Foss ontrol) @"tional Foss ontrol when osts end Bene#its are +nown.5. I7/7 I784/7 I748&=Fi#e nsurance) %eneral nsurance G %rowth) eelo"men

Role o# nsurance in the econom!) Regulation o# ndian nsurance Business.

8. R8 M/7/37& /7 S'/'658 W/5&' Ris+ Retention 7 Reduction ecision

Alternatie ris+ Management) edging with eriatie ontracts.

4. A7/5=88 6; 784/7 6@/3legal as"ects o# insurance contracts G insurance contrac

anal!sis G "ro"ert! and lia'ilit! coerage.

. B7;& P63/8ealth care #inancing and health insurance G em"lo!ee 'ene#it "lansG

designing issues in em"lo!ee 'ene#it "lan.

R;78

$rinci"les o# ris+ Management C nsurance) %eorge ,. Re(da> 9 th ,dition) $earson

,ducation) 2009.

Ris+ Management) ;,dited=) $ro#.H. Rama+rishna Redd! and $ro#.$. Murali Hrishna

iscoer! $u'lishing house) New elhi 2004

$rinci"les o# nsurance Management) %ulati> ,cel) 2009

Ris+ Management C nsurance) cott ,. arringam %regor! R. Nichaus> TM) 2009.

nsurance and Ris+ Management $.H.%u"ta>) imala!a )2009.

Ris+ management and insurance) Trieschmann) engage) 2009.

Ris+ Management nsurance and eriaties) %. Hoteshwar> imala!a) 200 ntroduction to Ris+ Management and nsurance) or#man> 7e) $earson) 2009.


MBA III S8& T' C

# #48


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_____________________________________________________________2009-10

E5&@ IV

(9E00"0+) A@&873 /7 S/58 P66&67 M/7/37&

The o'(ectie o# the course is to "roide students with detailed +nowledge o# some o# th

mar+eting mies such as istri'ution and $romotion.

1. A@&873 hanging conce"t) role o# adertising in a deelo"ing econom!) a critica

a""raisal) t!"es o# adertisement consumer) industrial) institutional) retail) trade and

"ro#essional) adertisement in mar+eting mi.

2. O3/7873 ;6 A@&873 Adertising de"artment and adertisement manager

o'(ecties and #unctions - Role o# adertisement agencies #unctioning o# adertisemen

agencies. Adertising agenc! s+ills and serice) client agenc! relationshi".

". A@&87& 43&8T!"es) determining o"timal e"enditure) decision models) sale

res"onse and deca!) communication) state) com"etitie share.

#. A /haracteristics) media selection) o"timi*ing and non o"timi*ing a""roaches

media scheduling) media research- ources o# themes> Ada"ting "resentation to medium

cam"aign) U$) 'rand image) "ositioning) "urchase "ro"osition and creatiinter"retation) insertions) contract.

%. A@&87& $u'lic

relations cam"aign) use o# "ress) radio and T


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2009-10_____________________________________________________________

(9E00"0+) R:/ M/7/37&

The o'(ectie o# this course is to s"eciali*e the R students in the "rocess o# om"ensation and

Reward Management.

1. R:/ M/7/37& once"t) igni#icance) Basis #or om"ensation) /actor

in#luencing com"ensation $ractices) Trends.

2. C6 om"ensation Management) ,cel Boo+s)2009

$er#ormance A""raisal and om"ensation Management> A Modern A""roach)%oel)$

2009

om"ensation and reward !stem)B ingh) ,cel )200.

om"ensation Management) unil Ba+shi)$aragon nternational)2009.

,m"lo!ee Reward) Michael Armstrong)@#ord)200

om"ensation Management) r. a+shi $aragon nternational)2009


MBA III S8& T' C

# #

E5&@ IV50


51/64

_____________________________________________________________2009-10

(9E00"0+) D/&/ W/'64873 /7 D/&/ M773

The o'(ectie o# the course is to gie an understanding ata :arehousing and ata Managemen

conce"ts.

1. M/7/373 D/&/> ndiidual ata Management) @rganisational ata :arehousing and at

Management) om"onents o# @rganisational Memor!) ,aluation o# ata'ase Technolog!.

2. D/&//8 S=8&8 7 &' O3/78/&67 > ata haring and ata Bases G haring at

Between /unctional Units) haring ata Between i##erent Feels o# Users) haring ata

Between i##erent Focations.

". D/&/ W/'64873 I7&64&67:hat is a ata :arehouse) :ho uses ata warehouse

Need #or ata :arehouse) A""lications o# ata :arehouse once"ts.

#. T' D/&/ W/'648 D/&/ B/8ontet o# ata :arehouse ata Base) ata Base

tructures G @rgani*ing Relational ata warehouse G Multi-imensional ata tructures G

hoosing a tructure.

%. M&/ D/&/uman Meta ata) om"uter Based Meta ata #or "eo"le to use) om"ute

'ased Meta ata #or the om"uter to use.

*. A7/5=73 &' C67&?&8 6; &' D/&/ :/'648Actie Anal!sis) User ?ueries G @FA$.+. C678&4&73 / D/&/ :/'648 S=8&tages o# the $ro(ect G eelo"ing a $ro(ec

$lan) ata warehousing esign A""roaches G The Architecture tage.

,. G&&73 D/&/ 7&6 &' D/&/ :/'648 ,traction) Trans#ormation) leaning) Foading

and ummari*ation. ata Mining) reating a ecision Tree) orrelation and @ther tatistica

Anal!sis) Neural Networ+s) Nearest Neigh'or A""roaches) $utting the Results to Use.

R;78

ecision u""ort !stems and ata warehouse !stems) ,#ram %. Mallach>

TM)2009

Modern ata :arehousing) Mining and


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_____________________________________________________________2009-10


MBA IV S8& T' C

# #

(9E00#01) S&/&3 M/7/37&

The @'(ectie o# the course is to ena'le students hae a gras" o# arious 'usiness strategies in

general and #unctional management areas. t will "roide a strategic orientation in conduct o# the

'usiness

1 I7&64&67- C67 @##ensie strateg!) e#ensie strateg!) ertica

integration) hori*ontal strateg! Tailoring strateg! to #it s"eci#ic industr! and com"an!

situations.

5 S&/&3= I


54/64

2009-10_____________________________________________________________


MBA IV S8& T' C

# #

(9E00#02) I7&7/&67/5 B48788 M/7/37&

The challenges in nternational Business Management) The 'loc+s and strategies are the #oca

"oints o# the course. t hel"s students ac&uire conce"tual #rame wor+s +nowledge and insigh

to o"erate at nternational Feel.

1. A7/&6= 6; I7&7/&67/5 B48788 E7@677&G nternational ,conomic) $olitical

Fegal) ocial and ultural G /rame :or+.

2. I7&7/&67/5 T/ 345/&6= F/ W6G Trade Barriers G ,"ort $romotion and

m"ort u'stitution.

. R367/5 T/ O3/7/&678their m"act on nternational Business. Role o# :orld

Trade @rganisation ;:.T.@.=) ts m"act on nternational Business.

3. I7&7/&67/5 F7/7/5 F/ W6G Balance o# $a!ment G /oreign ,change Mar+e

Mechanism G ,change rates) ris+ management.5. E?


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_____________________________________________________________2009-10


MBA IV S8& T' C

# #

E5&@ V

(9E00#0"/) FINANCIAL DERIVATIVES

The o'(ectie o# this course is to ma+e students e##icient in the area o# /inancial

eriaties) giing them the +nowledge o# 'asics in /inancial eriaties) /uture Mar+ets) @"tion

trategies) etc.

$ S&/7/ 8647&73 /7 8&/&8&/5 &/58 &6 /556: 7 &' ?/7/&678.

1. I7&64&67 &6 D@/&@8 eelo"ment and %rowth o# eriatie Mar+ets) T!"es o#

eriaties) Uses o# eriaties)

2. F7/7/5 /7 D@/&@ /&8/undamental lin+ages 'etween s"ot C eriatie

Mar+ets) The Role o# eriaties Mar+et) Uses C Misuses o# deriaties.

. F4&4 /7 F6:/ M/& structure o# #orward and /uture Mar+ets) Mechanics o##uture mar+ets) edging trategies) Using #utures.

3. D&7/&67 6; ;6:/ /7 ;4&4


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2009-10_____________________________________________________________


MBA IV S8& T' C

# #

(9E00#0") S@8 M/&73

The o'(ectie o# the course is to "roide a dee"er insight into the mar+eting management o#

com"anies o##ering serices as "roduct.

1. U78&/773 8@8 /&73 ntroduction) serices in the modern econom!

lassi#ication o# serices) mar+eting serices


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_____________________________________________________________2009-10


MBA IV S8& T' C

# #

E5&@ V

(9E00#0") O3/7/&67 D@56


58/64

2009-10_____________________________________________________________


MBA IV S8& T' C

# #

E5&@ V

(9E0%#0") D/&/ C647/&67 /7 N&:6 A7/5=88

The o'(ectie o# the course is to "roide the 'asic conce"ts o# ata ommunication and Networ+

Anal!sis) networ+ securit!) "riac! and data encr!"tion.

1. I7&64&67G %eneral structure o# Networ+s G @) @ Re#erence Model. ierarchica

Networ+) connectiit! anal!sis G dela! anal!sis G local access Networ+ design.

2. P'=8/5 5/=> transmission and multi"leing G digital transmission G circuit switching

"ac+et switching G terminal handling G error correction and error correcting codes.

". D/&/ 57 5/=> sim"le "rotocols. Unrestricted sto" and wait sliding window "rotocols.

#. N&:6 5/= @&4/5 4&8 /7 /&/ 3/8) centrali*e hierarchical an

'roadcasting algorithms.

%. T/78 trans"ort serice G addressing and connection

esta'lishment G #low control and 'u##ering G s!nchroni*ation G crash recoer! gate wa!G

internet wor+ #ragmentation G session la!er.

*. P87&/&67 5/=> networ+ securit! and "riac! G data encr!"tion G +e! distri'ution

authentication and digital signatures G irtual terminal "rotocols G #ile trans#er "rotocols.

+. A


59/64

_____________________________________________________________2009-10

# #

E5&@ VI

(9E00#0#/) I7&7/&67/5 F7/7/5 M/7/37&

The o'(ectie o# the course is to "roide students with a 'road iew o# nternational Monetar!

!stems and its understanding to ena'le a glo'al manager to do 'usiness in a glo'al setting. The

"rere&uisite #or the course is /inancial Accounting and Anal!sis and /inancial Management.

1. F637 E?'/73 M/&> /unction and tructure o# the /ore mar+ets) ma(o

"artici"ants) t!"es o# transactions and settlements) /oreign echange &uotations) "roces

o# ar'itrage.

2. B/5/7 6; P/=7&8 Balance o# $a!ments ;Bo$=) /undamentals o# Bo$) Accounting

com"onents o# B@$) ndian Bo$ Trends.

. I7&7/&67/5 M67&/= S=8&> ntroduction) %old tandard) Bretton :oods s!stem

,change rate regimes) #ied and #loating echange rates) onerti'ilit! currenc!

international li&uidit! and international reseres.

3. M/7/37& 6; ;637 ?'/73 ? $earson) 2009

nternational /inancial Management) . ,un hoel and Risnic+ Bruce> TM) 2009

Multinational /inancial Management riastaa. R. M>> ,cel) 2009.

nternational /inancial Management) Machi Ra(u) $) 200.

international #inance management) Je## Madura) engage) 1st ,dition) 2009.

nternational /inancial Management) haran5th ,dition) $) 2009.

nternational /inancial Management) Madhu ,cel) 2009.

nternational /inancial Management)


60/64

2009-10_____________________________________________________________


MBA IV S8& T' C

E5&@ VI

(9E00#0#) I7&7/&67/5 /&73

# #

The o'(ectie o# the course is to "roide students with a "ers"ectie o# nternational Mar+eting

Management) its enironment and com"leities.

1. I7&7/&67/5 M/&73 co"e and igni#icance o# nternational Mar+eting) th

strategic im"ortance o# international mar+eting) i##erences 'etween international and

domestic mar+eting. Need #or international trade) trends in #oreign trade.

2. I7&7/&67/5 /& 7@677& nternational enironment) nternational ocial C

culture ,nironment) the "olitical legal enironment and regulator! enironment o

international mar+eting. Technological ,nironment) Business ustoms in nternationa

Mar+et.

". A7/5=73 /7 &/3&73 7&7/&67/5 /& 6


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_____________________________________________________________2009-10

nternational Mar+eting Anal!sis and trateg!) a+ @n+isit) John J. haw) 7e) $) 2009

%lo'al mar+eting Management ) Heegan) %reen) 37e) $earson) 200

nternational Mar+eting) $hili" R. ateora) John F. %raham) $rasanth alwan) TM) 2009

nternational Mar+eting)


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2009-10_____________________________________________________________

nternational uman Resource Management)Aswatha""a)TM)2009

nternational uman Resource Management) Ton! ,dwards C hris Rees) $earson)200

nternal uman Resource Management) Rao $.F) ,cel.200

nternational uman Resource Management) u''a Rao $) imala!a)200

nternational imensions o# @rgani*ational Behaiour) Adler N.J) Hent

nternational imension o# uman Resource Management) owling $.J)Thomson7engage)2009


MBA IV S8& T' C

# #

E5&@ VI

(9E00#0#) C6


63/64

_____________________________________________________________2009-10

F!nda M.A""legate) Ro'ert .Ausitn and /. :arren Mc/arlan) or!orate Information

strateg" and Management, TM

))%))Hrishnamcahar!ulu and Falitha R.Management of Technolog") imala!a

an(ia hn+ar u'e!) T strateg! and Management) $) 2009.

$arag Hul+arni T strateg! #or Business) @#ord) 2009.


64/64

2009-10_____________________________________________________________

MBA IV S8& S&4 C

12 10

(9E0%#0+) P6& W6

tudents are re&uired to ta+e u" a "ro(ect wor+) in which the student can choose an!

s"eci#ic "ro'lem o# ndustr! or ndustr! 'ased "ro(ect wor+. Alternatiel! it can 'e secondar!

source 'ased or /ield 'ased "ro(ect wor+. Be#ore the commencement o# the "ro(ect wor+ each

student is re&uired to su'mit a s!no"sis indicating the o'(ecties) Methodolog!) /ramewor+ #o

anal!sis) Action "lan with milestones in order to hae clarit! #or the su'se&uent wor+. The "ro(ec

should hae an internal #acult! as guide. The student can initiate the "ro(ect wor+ in the

"enultimate semester o# the course.

R;78

Business ,ssentials>#esearch $roject) :riting our Thesis) age) 2009

M.H.Ram"al C .F.%u"ta> $ro(ect Re"ort :riting) $aragon nternational)2009

Michael Ja! $olons+!> aid :aller> esigning and Managing a Research $ro(ect) age

2009

urendra Humar> An Aid to $ro(ect :or+) $aragon nternational) 2009.

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Documents

Jntua Mba Syllabus