JKL CONSULTANTS A Reputable Real Estate Consultancy Firm

JKL CONSULTANTSA Reputable Real Estate Consultancy Firm

ALTON BOOALTON BOOYOURYOUR Answer to ALL Your Real Answer to ALL Your Real

Estate NeedsEstate Needs

Objectives of This VisitObjectives of This Visit

MaximizeMaximize Your Sales Your Sales ReturnReturn

Develop a Develop a Hassle FreeHassle Free Relocation PlanRelocation Plan

YOU CAN START PACKING

ONCE YOU LISTED YOUR PROPERTY WITH US

Our VisionOur Vision

To be the Ultimate Choice for all Real To be the Ultimate Choice for all Real Estate Customers & Realtors by Estate Customers & Realtors by DeliveringDelivering Beyond ExpectationBeyond Expectation Quality ServicesQuality Services Outstanding Results to all involvedOutstanding Results to all involved

Our MissionOur Mission

To Provide To Provide One-Stop Real Estate One-Stop Real Estate ServiceService to our clients through to our clients through ProfessionalProfessional, , CommittedCommitted and and ExcellentExcellent services. services.

Integrity, sincerity & responsibilityIntegrity, sincerity & responsibility are our Core Values. Clients engage JKL are our Core Values. Clients engage JKL agents because of these Core Values. agents because of these Core Values. Every JKL agent is specially selected Every JKL agent is specially selected based on these virtues. based on these virtues.

Why JKL?Why JKL?JKL was established since 1995.

JKL is specially selected by HDB to be under the HDB Listed Housing Agency Scheme.

JKL’s is nominated by IRAS to chair the Disciplinary Board of 4th Institute of Estate Agents.

Unlike other companies, JKL has invested heavily on technology by subscribing to various agents net-working system giving our client’s property the maximum exposure.

This is why when clients appoint Alton Boo, it is as good as appointing all agents in Singapore to work on the property.

JKL clients save on GST

JKL keeps good rapport with other agencies.

JKL Panel of LawyersThis panel of lawyers is specially selected according to their track records, excellent services & high level of integrity. Free consultation is available for our clients and agents.

Law Firm Address Tel. No.

Fax No.

K K Yap & Partners

490 Lor 6 Toa Payoh #03-10 HDB Hub Singapore 310490

63373383 63342270

Sim Mong Teck & Partners

Beach Road Office7500A Beach Road #09-301/302, The Plaza, Singapore 199591 Toa Payoh Office490 Lor 6 Toa Payoh #03-18 HDB Hub, Singapore 310490

62932533

64787878

62937757

63566962

Tan Lim & Wong

5 Shenton Way #02-12 UIC Building, Singapore 068808

62204633 62263326

Benefits from JKLBenefits from JKL

Excellent NetworkExcellent Network Aggressive & Productive Marketing Aggressive & Productive Marketing

StrategiesStrategies Comprehensive ServicesComprehensive Services Special PrivilegesSpecial Privileges

JKL Training AcademyJKL Training Academy JKL together with Institute of Estate JKL together with Institute of Estate

Agents provide intensive training Agents provide intensive training courses for our agents to ensure that courses for our agents to ensure that they give you the they give you the Best Quality Best Quality ServicesServices in the in the Most Efficient wayMost Efficient way..

JKL Agents go through a comprehensive Training Programme and constantly upgrade to achieve a high standard of services for our clients.

New agents are guided very closely by the Team Managers to ensure progress. The tough training that they went through put them ahead of other agents in terms of knowledge and skill.

We are very selective with our agents. All our agents are hand-picked based on professionalism and personality. Agents under us must be righteous, honest, dedicated, loyal, responsible, mature, and have the fire in the belly for success. These important elements blend in with our corporate culture, thus providing the best to all our clients.

HDB Orientation

The Complexities Involved The Complexities Involved in Sellingin Selling

Valid binding agreement/contractValid binding agreement/contract Buyer’s eligibilityBuyer’s eligibility Buyer’s financial evaluationBuyer’s financial evaluation Comparative market analysisComparative market analysis Price negotiationPrice negotiation Follow-up on offer and considerationFollow-up on offer and consideration Advertisement strategyAdvertisement strategy Handling repetitive enquiryHandling repetitive enquiry Relocation planRelocation plan

Commitment to ServiceCommitment to Service TelemarketingTelemarketing Agency Management SystemAgency Management System SMS SMS Tag Team Show HouseTag Team Show House Graphic Designer FlyersGraphic Designer Flyers Business AlliancesBusiness Alliances Marketing And Progress PlanMarketing And Progress Plan Classified AdvertisementsClassified Advertisements Global Property Network WebsitesGlobal Property Network Websites

Professional ServicesProfessional Services Current Market AnalysisCurrent Market Analysis Detailed FeedbackDetailed Feedback Weekly ReportsWeekly Reports Close Follow-up with ProspectsClose Follow-up with Prospects Pre-qualify Prospects’ financial ability, etcPre-qualify Prospects’ financial ability, etc Professional Support Staff working for youProfessional Support Staff working for you Specialist in Residential PropertiesSpecialist in Residential Properties All Rounder NegotiationAll Rounder Negotiation Knowledgeable & InformativeKnowledgeable & Informative

Aggressive MarketingAggressive Marketing

Innovative Marketing ToolsInnovative Marketing Tools Well Designed Flyers to Stand-Out Well Designed Flyers to Stand-Out

and Reach-Outand Reach-Out Prominent Press AdsProminent Press Ads Other Sales Promotion MaterialsOther Sales Promotion Materials

Handouts to ProspectsHandouts to Prospects

There are two main There are two main elements affecting the sale elements affecting the sale

of your propertyof your property

PricePrice ExposureExposure

A Successful Sale needs a A Successful Sale needs a Comprehensive Marketing Comprehensive Marketing

Plan and ExposurePlan and Exposure

Classified Ads are placed 2 to 3 Classified Ads are placed 2 to 3

times a weektimes a week In-house designer flyers to In-house designer flyers to

provide fabulous visual impactprovide fabulous visual impact

A Successful Sale needs a A Successful Sale needs a Comprehensive Marketing Comprehensive Marketing

Plan and ExposurePlan and Exposure TelemarketingTelemarketing

Professional Telemarketing Sales ForceProfessional Telemarketing Sales Force Monday to Sunday 7pm to 9pmMonday to Sunday 7pm to 9pm

Professional Tag Team Show HouseProfessional Tag Team Show House

NetworkingNetworking

Wide NetworkingWide Networking Co-broke with over 4,000 agencies Co-broke with over 4,000 agencies

island wide (SMS)island wide (SMS) Listing on Internet & Other Listing on Internet & Other

DatabasesDatabases

A Successful Sale Needs a A Successful Sale Needs a Comprehensive Marketing Comprehensive Marketing

Plan and ExposurePlan and Exposure

Database to Match Buyers’ NeedsDatabase to Match Buyers’ Needs

Alton Boo’s Alton Boo’s Value Added MethodValue Added Method

Posting on the internetPosting on the internet Properly trained to identify Buyers’ needs & overcome Properly trained to identify Buyers’ needs & overcome

objectionsobjections

Full-time AgentFull-time Agent

Selectively Selectively ChosenChosen

4 Liner Ads/ Semi 4 Liner Ads/ Semi display/ Logo Adsdisplay/ Logo Ads

2 to 4 times a 2 to 4 times a Week in all papersWeek in all papers

Presentation – sell Presentation – sell a life stylea life style

Good in Good in NegotiationNegotiation

Full colour flyers Full colour flyers & mailers/ Dr to & mailers/ Dr to Dr invitationDr invitation

Quality & focus on Quality & focus on SellingSelling

Smooth Smooth Telephone SkillsTelephone Skills

Price fully under Price fully under controlcontrol

XX Method – No Value AddXX Method – No Value Add

Not enough exposureNot enough exposure Poor Salesman-shipPoor Salesman-ship

Part time Part time AgentAgent

3 Liner 3 Liner AdvertisementAdvertisement

Once a WeekOnce a Week

ZB or STZB or ST

Poor Poor PresentationPresentation

Insufficient Insufficient Experience & Experience & KnowledgeKnowledge

Lousy Promotion Lousy Promotion materialmaterial

No Focus,No Focus,

Counter Rack Counter Rack SellingSelling

Poor Telephone Poor Telephone TechniqueTechnique

No Price ControlNo Price Control

Alton Boo’sAlton Boo’sValue Added MethodValue Added Method

Property Valuation = $320,000Property Valuation = $320,000 Asking Price = $380,000Asking Price = $380,000 Outcome :Outcome :

Offer = $355,000 to $368,000Offer = $355,000 to $368,000 Marketing Period = Less than 1 Marketing Period = Less than 1

monthmonth

XX Method – No Value AddXX Method – No Value Add

Property Valuation = $320,000Property Valuation = $320,000 Asking Price = $380,000Asking Price = $380,000

Outcome:Outcome: Unsatisfactory Offer = $300,000Unsatisfactory Offer = $300,000 Take Longer Time = 3 to 6 MonthsTake Longer Time = 3 to 6 Months

Price Your Home For Price Your Home For SuccessSuccess

Factors Affecting Market Factors Affecting Market PricePrice

Condition of PropertyCondition of Property AmenitiesAmenities Supply vs. DemandSupply vs. Demand Economic ClimateEconomic Climate Interest RatesInterest Rates Government PoliciesGovernment Policies

Pricing AnalysisPricing Analysis Risk of over pricingRisk of over pricing

Take Longer Time to SellTake Longer Time to Sell The higher the price is above realistic market value, The higher the price is above realistic market value,

the longer the time it will take to sellthe longer the time it will take to sell

Lis

tin

g P

rice

Days on Market

Above Realistic Market Value

At Realistic Market Value

Pricing AnalysisPricing Analysis Price your home for successPrice your home for success

It is very important to PRICE RIGHT at the very It is very important to PRICE RIGHT at the very beginning of marketing your property to attract the beginning of marketing your property to attract the right group of buyers!right group of buyers!

Bu

ye

r S

ho

win

gs

Time on Market (Weeks)

Price?

Pricing AnalysisPricing Analysis Pool of Prospective Buyers for your PropertyPool of Prospective Buyers for your Property

The higher the price above realistic market The higher the price above realistic market value, the fewer the buyers are willing to value, the fewer the buyers are willing to consider your propertyconsider your property

Lis

tin

g P

rice

Above Realistic Market Value

At Realistic Market Value

Pricing AnalysisPricing Analysis

Effects of a delay in Effects of a delay in pricing it rightpricing it right

Pin Ball PhenomenonPin Ball Phenomenon Progression and Regression PrincipleProgression and Regression Principle

PRICE

TIME

Why Pay 2% CommissionWhy Pay 2% Commission It’s always possible to hire any Real Estate Agent who will take It’s always possible to hire any Real Estate Agent who will take

on the job to market your property at a lower commission. It is on the job to market your property at a lower commission. It is also possible to hire an agent who turns out to be incompetent also possible to hire an agent who turns out to be incompetent or unable to sell your property at the best possible price.or unable to sell your property at the best possible price.

The law of business is well understood, “What you pay is what The law of business is well understood, “What you pay is what you get”. It may seem unwise to pay too much, but it is worse you get”. It may seem unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes money – that is all. When you pay too little, you sometimes lose everything, because the person you hire may be lose everything, because the person you hire may be incapable of achieving the result you so much desire.incapable of achieving the result you so much desire.

Never compromise on getting quality service. Quality service Never compromise on getting quality service. Quality service comes with a price. But never forget, it’s a good big step comes with a price. But never forget, it’s a good big step closer to achieving the sale of your house at the desire price.closer to achieving the sale of your house at the desire price.

Exclusive AdvantageExclusive Advantage

Better Control over PriceBetter Control over Price 100% Commitment100% Commitment ProfessionalismProfessionalism SecuritySecurity

Open ListingOpen Listing

Owner Expecting = $280,000Owner Expecting = $280,000

Finally Sold @ $262,222Finally Sold @ $262,222

Agent 1Agent 1

$300,000$300,000Agent 2Agent 2

$285,000$285,000Agent 3Agent 3

$280,000$280,000

Agent 4Agent 4

$270,000$270,000Agent 5Agent 5

$265,000$265,000Agent 6Agent 6

$260,000$260,000

Open ListingOpen Listing

Viewing TimeViewing Time

Duplicate appointment highly possibleDuplicate appointment highly possible

Agent 1 - 11 Agent 1 - 11 amam

Buyer - Mr OngBuyer - Mr Ong

Agent 2 – 12pmAgent 2 – 12pm

Buyer - Mr TanBuyer - Mr TanAgent 3 – 1pmAgent 3 – 1pm

Buyer - Mrs LimBuyer - Mrs Lim

Agent 4 – 3pmAgent 4 – 3pm

Buyer – Mr PehBuyer – Mr PehAgent 5 – 7pmAgent 5 – 7pm

Buyer – Ms TanBuyer – Ms TanAgent 6 – 8pmAgent 6 – 8pm

Buyer – Ms WooBuyer – Ms Woo

Story of A Can of CokeStory of A Can of Coke

In Different MarketsIn Different Markets In Mini Mart = $0.55In Mini Mart = $0.55 In Provision shop = $0.80In Provision shop = $0.80 In Coffee shop = $1.20In Coffee shop = $1.20 In Zoo or Sentosa = $3.00In Zoo or Sentosa = $3.00 In Pub or Night Spots = $8.00++In Pub or Night Spots = $8.00++

1) We provide CMA on your property to help you to determine the market selling price.

2) Negotiate the best price and best closing terms at your interest.

3) You save the trouble and time dealing with different agents, answering phone calls and attending to many different people.

Our Commitment to you (Seller)

4) We help you to qualify the potential buyers before bringing them to see the house so as to give our client maximum comfort and privacy while selling the house.

5) We help you to deal with difficult buyers.

6) We protect you from unscrupulous agents.

7) We prevent other agents from taking your house as show flat in order to convince their buyers that other flats are better buy.

8) We shall advertise your property in media such as Straits Times, Today, Chinese & Malay News Paper, SMS broadcast, Internet, Agent’s networking system, prepare leaflets etc. and keep you updated on the response & results.


9) We provide tips on how to dress up your house for sale so as to achieve the best result.

10) With us, you will have more time with your family.

11) With us you will have a peace of mind. You do not need to open your doors to strangers.

12) Just leave the job to us and we shall give you our commitment.


Our Commitment to you (Buyer)

1) We shall do a financial plan and guide you on your affordability with your present CPF and Cash status.

2) With the accurate financial plan, we shall guide you on the type of house that suits your budget.

3) You shall arrange for you to see houses that fit your criteria.

4) You save the trouble and time calling many different agents and dealing with too many different people.

5) We help you to make the whole process easy and smooth.

6) We shall negotiate the best price and best closing terms at your interest.

7) We help you to deal with difficult sellers.

8) We protect you from unscrupulous agents.

9) We prevent other agents from trying to force you into a buy that is not suitable for you.

10) With us you will have a peace of mind.




12) With us you will have a peace of mind.


Call me for a real life Call me for a real life presentation. presentation.

I can answer all your questions.I can answer all your questions.

Email: [email protected]

Web: www.jkl.com.sg/Alton

Documents

JKL CONSULTANTS A Reputable Real Estate Consultancy Firm