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    11-1 2006 by Nelson, a division of Thomson Canada Limited.

    Corporate Governance

    Chapter Eleven

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    11-2 2006 by Nelson, a division of Thomson Canada Limited.

    The Strategic .Management .

    Process

    The Strategic ManagementProcess

    Chapter 5Bus. - Level

    Strategy

    Chapter 6Competitive

    Dynamics

    Chapter 9International

    Strategy

    Chapter 10CooperativeStrategies

    Chapt er 8Acquisitions &Restructuring

    S t r

    a t e

    g i c

    I n p u

    t s

    S t r

    a t e

    g i c A

    c t i

    o n s

    S t r

    a t e

    g i c

    O u

    t c o m e

    s

    Chapt er 4Internal

    Environment

    Chapter 3External

    Environment Strat. Intent

    Strat. Mission

    Strategy Formulation

    StrategicCompetitiveness

    Chapter 1

    Above AverageReturns

    Chapter 2

    StrategicCompetitiveness

    Chapt er 1

    Chapter 7Corp. - Level

    Strategy

    Chapt er 5Bus. - Level

    Strategy

    Chap ter 11Corporate

    Governance

    Chapt er 12Structure& Control

    Chapter 13Strategic

    Leadership

    Chapt er 14Entrepreneurship & Innovation

    Strategy Implementation

    Feedback

    Chap ter 11Corporate

    Governance

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    11-3 2006 by Nelson, a division of Thomson Canada Limited.

    Corporate Governance

    Knowledge objectives:1. Define corporate governance & explain why it is used

    to monitor & control managers strategic decisions.

    2. Explain how ownership came to be separated frommanagerial control in the modern corporation.

    3. Define an agency relationship & managerialopportunism & describe their strategic implications.

    4. Explain how three internal governance mechanisms ownership concentration, the board of directors andexecutive compensation are used to monitor &control managerial decisions.

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    Corporate Governance

    Knowledge objectives contd

    5. Discuss trends among the three types of compensationexecutives receive and their effects on strategicdecisions.

    6. Describe how the external corporate governancemechanism the market for corporate control - acts asa restraint on top level managers strategic decisions.

    7. Discuss the use of corporate governance ininternational settings, in particular in Germany &Japan.

    8. Describe how corporate governance fosters ethicalstrategic decisions & the importance of suchbehaviours on the part of top-level executives.

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    Corporate Governance is a relationship among stakeholdersthat is used to determine and control the strategic direction &performance of organizations.

    Concerned with identifying ways to ensure that strategicdecisions are made effectively.

    Used in corporations to establish order between the firms

    owners and its top-level managers.

    Corporate Governance

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    Ten most admired & respected corporations in Canada

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    Internal Governance Mechanisms

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    Separation of Ownership & Managerial ControlBasis of the modern corporation

    Shareholders purchase stock, becoming Residual Claimants

    Professional managers contract to providedecision-making.

    Modern public corporation form leads to efficient

    specialization of tasks.

    Shareholders reduce risk efficientlyby holding diversified portfolios.

    Risk bearing by shareholders.Strategy development and decision-makingby managers.

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    AgencyRelationship

    Risk Bearing Specialist(Principal)

    Managers(Agents)

    DecisionMakers

    which creates

    Managerial Decision-Making Specialist

    (Agent)

    Hire

    An agency relationship exists when:

    Shareholder s

    (Principals)

    Firm Owners

    Agency Theory

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    The Agency problem occurs when:

    The desires or goals of the principal & agent conflictand it is difficult or expensive for the principal to verifythat the agent has behaved appropriately.

    Example: Over - diversification: Greater productdiversification leads to lower managementemployment risk & greater compensation.

    Solution: Principals engage in incentive-based

    performance contracts, monitoring mechanismslike the board of directors & enforcementmechanisms like managerial labour market tomitigate agency problems.

    Agency Theory

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    Product Diversification as an example of an Agency Problem

    Diversification usually increases the size of thefirm therefore complexity and an opportunityfor top executives to increase theircompensation.

    Diversification usually reduces top executivesemployment risk.

    Top executives have control over free cash flowand may invest in in products not associatedwith the firms current lines of business.

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    R i s k

    Level of Diversification

    DominantBusiness

    UnrelatedBusinesses

    RelatedConstrained

    RelatedLinked

    Managerial(Employment)Risk Profile

    M

    B

    S hareholder(Business)Risk Profile

    S

    A

    Manager & Shareholder Risk & Diversification

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    Agency Costs & Governance Mechanisms

    Managerial interests may prevail when governancemechanisms are weak.

    If the board of directors control managerialautonomy, the firms strategies should better reflectthe interests of the shareholders.

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    11-14 2006 by Nelson, a division of Thomson Canada Limited.

    Governance Mechanisms

    Ownership Concentration

    - Large block shareholders have a strong incentive tomonitor management closely.

    In Canada such shareholders account for 65% to 70% of

    publicly traded stocks (59% in the U.S.)

    - Their large stakes make it worth their while to spend time,effort & expense to monitor closely.

    - Institutional owners are financial institutions such asstock mutual funds and pension funds that control large-block shareholder positions.

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    11-15 2006 by Nelson, a division of Thomson Canada Limited.

    Insiders

    Outsiders

    Boards of Directors

    - Set compensation of CEO & decide when toreplace the CEO.

    - Formally monitor & control the firms top -level executives.

    - May lack contact with day to day operations. A firms CEO & other top -level managers

    RelatedOutsiders

    Individuals not involved with a firms day -to-

    day operations, but who have a relationshipwith the company

    Individuals independent of a firms day -to-day operations and other relationships

    Governance Mechanisms

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    Accountability of Board Members

    Increased diversity amongst board members.

    The strengthening of internal management &accounting control systems.

    The establishment & consistent use of formalprocesses to evaluate boards performance.

    Directors are being required to own significant

    equity stakes as a prerequisite to holding aboard seat.

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    Executive Compensation

    Executive compensation: A governancemechanism aligning the interests of managers& owners through salaries, bonuses and longterm incentives such as stock options.

    Stock options: A mechanism which links theexecutives performance to the performance ofthe company.

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    Table 11.4

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    Table 11.5

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    Market for Corporate Control

    An external governance mechanism that becomes

    active when a firms internal controls fail which is

    triggered by a firms poor performance, relative

    to industry competition.

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    A Basic List of Management Defence Tactics Increase the costs of mounting a takeover and can

    entrench current management.

    GreenmailWhere company money is used to repurchase stock froma corporate raider to avoid takeover.

    Golden Parachute Raises the cost of making changes at a take-over target dueto the need to pay fired executives large severance packages.

    Poison Pill When the takeover target does something to make itselfunpalatable to the suitor (e.g. assume a large amount ofdebt and then issue dividends with the money).

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    Governance Mechanism & Ethical Behaviour

    Shareholders are recognized as a companys mostsignificant stakeholders.

    The minimum interests or needs of all stakeholders mustbe recognized through the firms actions.

    A firms strategic competitiveness is enhanced when itsgovernance mechanisms take into consideration theinterests of all stakeholders.

    Only when the proper corporate governance is exercisedcan strategies be formulated & implemented that willhelp the firm achieve strategic competitiveness & earnabove average returns.