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JK TYRE INDUSTRIES FROM: - June 11, 2012 TO August 16, 2012

JK Tyre1127

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SUMMER TRAINING REPORT ON TYRE

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Page 1: JK Tyre1127

JK TYRE INDUSTRIES

FROM: - June 11, 2012 TO August 16, 2012

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JK TYRE INDUSTRIES

Acknowledgement

A project report like this can be completed without help and advice

from different services. The report has been made possible through

the direct and indirect co-operation of various person for whom I wish

to express my appreciation and gratitude.

As the part of M.B.A. program helped me and given me a chance to

work and gain experience in my specialization subject.

First and foremost I am thankful to the academic and the

administrative member of the Hindu Institute of Management &

technology family, for giving me a chance to work on this project .I

am thankful to Mr.Vivek Varshney not only for his idea regarding

the project work. But also for his effective guidance whole hearted co-

operation and support while developing this project.

Last but not least, I am thankful to that person who helps me morally

while conducting survey to collect the primary data regarding the

project.

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PREFACE

The world today has come closer and in the wake of globalization

and liberalization of the economic policy there is stiff demand of a

through understanding of the various facts of management. Learning

is continuous process and upgrading existing level of learning is a

very important thing for the learner. Both theoretical and practical

aspect of learning should receive utmost attention without acquiring

practical knowledge we can hardly succeed.

Studying MBA course from HIMT, under Maharishi Dayanand

University provided me the opportunity to have the theoretical

knowledge and develop managerial skill.

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CONTENTS

Acknowledgement

Preface

CHAPTER-1

Introduction

Profile of JK tyre

Vision & Mission

Management Persons

JK Tyre profit for the Quarter ended on June.30,2012

Tyre Terminology

Type of Truck Tyre with respect to Load

Quality Assurance

Human Resource Development

CHAPTER-2

Objective of Study

Scope of Study

Importance

Area of Survey

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CHAPTER-3

Research Methodology

Observation

Graphical representation

Recommendation and Suggestion

Conclusion

CHAPTER-4

Questionnaire

Contributors

Bibliography

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JK TYRE INDUSTRIES

CHAPTER-1

Introduction

Profile of JK tyre

Vision & Mission

Management Persons

JK Tyre profit for the Quarter ended on June.30,2012

Tyre Terminology

Type of Truck Tyre with respect to Load

Quality Assurance

Human Resource Development

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JK TYRE INDUSTRIES

INTRODUCTION

The object of “Buying Behavior of Truck tyre with respect to load and

route” conducted by me is a part of the market research programme of

JK Tyre Indus. and is on attempt to get an idea about the consumer’s

behavior and their views. This survey is essentially like a mirror

which will reflect both the pre as well as post purchase behavior of the

customer.

With the growing need of not only retaining the market share but also

increasing the share in the market it is of utmost importance that the

companies must posses maximum information about their customers

as well as those which are likely to be their customers in future, their

expectations, their demand for quality and service, so that the

company can make regular improvements in the quality of the product

and services it is offering to the customers.

In order to enhance the Sales and Promotion, the company will really

have to keep in mind that “the customer is the king” and should be

given what he demands, what he asks for.

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I surveyed about hundreds of truck customers in Delhi & Rohtak . I

also visited some of the dealers, fitters and in the shops corner and

tried to know many things about the tyre and the cost factor.

During my survey I had found that many of the truck customers are

using the JK tyre in their truck and are favourite among the other

companies. The information I collected will be helpful to the company

to gain confidence and faith of consumers and also enhance the sales

figure.

Therefore, I think this survey will necessarily will provide essential

guidelines to the company for deciding and implementing policies, so

as to increase market share and give JK Tyre competitive edge over its

competitors.

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Profile of JK Industries

It comes from an urge to strive and deliver the best.

A mindset that says, when it is good enough,

improve it. It is a way of thinking that comes only

from a power within." - H.S.Singhania

JK tyre, a Division of JK Industries is the flagship company under the

umbrella of JK Organization.

The advent of JK Organization on the industrial landscape of India

almost synchronizes with the beginning of an era of industrial

awareness - an endeavor for self reliance and the setting up of a

dynamic Indian industry. This was way back in the middle of the 19th

century. And the rest that followed is history.

JK Organization has been a forerunner in the economic and social

advancement of India. It always aimed at creating job opportunities

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for a multitude of countrymen and to provide high quality products. It

has striven to make India self reliant by pioneering

The production of a number of industrial and consumer products, by

adopting the latest technology as well as developing its own know-

how. It has also undertaken industrial ventures in several other

countries.

JK Organization is an association of industrial and commercial

companies and charitable trusts. Its member companies, employing

nearly 50,000 persons are engaged in the manufacture of a variety of

products and in diverse field of commerce and other fields.

Trusts are devoted to promoting industrial, technical and medical

research, education, religious values and providing better living and

recreational facilities. With the spirit of social consciousness

uppermost in mind, J.K. Organization is committed to the cause of

human advancement.

JK Tyre is a leading exporter of tyres from India and roughly

accounts for about 5% of the total tyre exports from India (along

with its associate Vikrant Tyres Limited)

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It is the first and only tyre manufacture in the world to receive the QS

9000 for multilocation operations: World's first tyre manufacture to

receive the ISO 9000 for all its operations in one go. Also J.K Tyres is

the first tyre company in India to receive ISO 14001 in recognisition

of its environmental management systems.

Today, JK Tyre's products compete with the best international players

in the premium international bias market in more than 55 countries in

6 continents. The exports operate through a strong and dedicated

distribution network, and our distributors are fully supported by the

company's technical team in terms of continued product development

to meet specific market needs. JK Tyre had obtained international

accreditation for its products in the US, Europe, South America and

the Middle East.

J.K Tyre has been the recipient of various awards for exports for the

last many years for its commitment to offer superior performance

standards & path -breaking innovations. It was honored with ' The

Special Export Award 2000-2001' from Capexil, making it its fourth

consecutive award from India's premier industrial association. JK

Tyre has also been recently recognized by Indian Trade Promotion

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Organization (ITPO) for being the largest tyre exporter to Latin

America markets and is the proud recepient of first-ever FOCUS LAC

Award for the year 1999-2000. J.K Tyres constant endeavor to deliver

superior value to its customers and a sound marketing strategy forms

the foundation of this spectacularly consistent performance on

internationalfront.

While JK Tyre has maintained its consistency in its marketing and

distribution strategies for the export markets, it has also actively

pursued development of new superior products to adapt to specific

requirements of the different markets. The credit goes to the India's

biggest in-house R&D centre, HASETRI (Hari Shankar Singhania

Elastomer and Tyre Research Institute).

This Centre for Rubber and Allied Technology was established at

Jaykaygram, ISO/IEC Guide 25 & EN 45001. Equipped with

advanced testing facilities, it pursues excellence by evolving

technologies for superior product performance to reduce waste and

pre-empt consumer needs.

JK Tyre has achieved lot of milestones. However, with plans to bring

in several pioneering technologies and benchmarking customer

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service standards there's lot which will roll out in future in JK Tyre's

unstinted path to winning.

JK Tyre is the leader in the Truck/Bus segment. With its customer

oriented state-of-the-art product offerings, it has outpaced the industry

growth rate and surged ahead of its competitors.

Our tyres are specifically designed in accordance to the different

loading and application requirements of our valued customers. The

"Unique SEV System" in its Truck/Bus and LCV range of tyres

ensures a highly efficient and uniform tyre curve - the best option for

a wide variation of road and load conditions under which trucks

operate in our country. The SEV System offers the outstanding

advantages of Super Mileage, Greater Strength and Higher Ret

readability - They Run More to Earn More..

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Vision & Mission

VISIONTo be amongst the most admired companies in India, committed to excellence

MISSION Be a Customer Obsessed Company - Customer First 24x7 No.1 Tyre Brand in India Most profitable Tyre Company in India Motivated and Committed team for excellence in performance Be a Green Company Deliver Enhanced Value to all stakeholders Enhance global presence through Acquisition / JV / Strategic

Partnerships

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MANAGEMENT

CHAIRMAN

Hari Shankar Singhania

Board of Directors

The Board of Directors consists of twelve Directors out of which seven directors

are independents i.e., more than 50%. The Chairman is non- executive.

Audit Committee

Four Directors (three non-executive independent directors and one

executive director)

Arun Kumar Bajoria (President & Director)

Dr.Ragupati Singhania (VP & director)

Shri Arvind Singh Mewar

Shri Ashok U Katra (May 22, 2012)

Managing Directors and Dy. Managing Director

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Shareholders / Investors Grievance Committee

A non-executive director is the Chairman of the Committee.

Regional Sales Manager (Delhi region)

- Mr. Jatin Kandhari

Area Manager

Mr.Sanjay Malhotra

General Employee

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JK Tyre profit for the Quarter ended on

June.30,2012

JK Tyre & Industries net profit

rises 2473.96% in the June

2012 quarter

Capital Market / 19:32 , Jul 30, 2012

Sales rise 2.28% to Rs. 1434.08 crore

JK Tyre & Industries net profit rose 2473.96% to Rs. 24.71 crore in the quarter ended June 2012 as against Rs. 0.96 crore during the previous quarter ended June 2011. Sales rose 2.28% to Rs. 1434.08 crore in the quarter ended June 2012 as against Rs.1402.12 crore during the previous quarter ended June 2011.

Particulars Quarter Ended

  Jun. 2012 Jun. 2011 % Var.

Sales 1434.08 1402.12 2

OPM % 8.78 4.40 100

PBDT 82.44 27.26 202

PBT 56.11 2.78 1918

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NP 24.71 0.96 2474

QUALITY EXCELLENCE

To maintain its competitiveness and zeal to perform

better, JK Tyre has all along been on the path of

quality journey. JK Tyre has yet again become the

first tyre company in the world to receive the

ISO/TS 16949:2000 Certificate for its entire range of

Products (Bias & Radials) and for all plants (Four)

as well as Corporate Office.

All the plants of the Company continue to be ISO

9001 and ISO 14001 (for Environment

Management System) accredited, which reflects

its commitment towards maintaining highest standards of quality and

environment. Water and Energy are the critical resources in India and

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JK Tyre has been maintaining unrelented drive towards conserving

these at its plants. At our Kankroli Plant, we not only do water

harvesting but also ensure complete recycling of water to avoid waste.

CONSERVATION OF ENERGY ETC.

The details as required under the Companies (Disclosure of

Particulars in the Report of Board of Directors) Rules 1988 are

annexed.

SUBSIDIARY COMPANIES

The particulars required under the provisions of the Companies Act

1956 in respect of the subsidiary companies are appended.

AUDITORS

M/s. Lodha & Co., Chartered Accountants, Auditors of the Company,

retire and are eligible for re-appointment. The appointment of the

Auditors is required to be made by a special Resolution pursuant to

Section 224-A of the Companies Act 1956. The observations of the

Auditors in their report on Accounts read with the relevant notes are

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self-explanatory.

COST AUDIT

The Audit of the Cost Accounts of the Company for the year ended

March 31,2012 will be conducted by the Cost Auditor and the Cost

Audit Report will be submitted to the Department of Company

Affairs, Government of India.

PARTICULARS OF EMPLOYEES

Information in accordance with the provisions of Section 217 (2A) of

the Companies Act 1956 read with the Companies (Particulars of

Employees) Rules 1975 as amended regarding employees is annexed

to this Report. However, as per the provisions of Section 219(1) (b)

(iv) of the Companies Act 1956. The Report and Accounts are being

sent to all shareholders of the Company excluding the aforesaid

information. Any shareholder interested in obtaining such particulars

may write to the Secretary at the Company's New Delhi address.

CORPORATE GOVERNANCE

Your Company reaffirms its commitment to the good corporate

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governance practices. Pursuant to Clause 49 of the Listing Agreement

with the Stock Exchanges, Management Discussion and Analysis,

Corporate Governance Report and Auditor's Certificate regarding

Compliance of conditions of Corporate Governance are made a part of

this Annual Report.

DIRECTORS' RESPONSIBILITY STATEMENT

As required under Section 217 (2 AA) of the

Companies Act 1956, your Directors state that: in the

preparation of annual accounts, the applicable

accounting standards have been followed along with

proper explanation relating to material departures; the

accounting policies have been selected and applied

consistently and judgments and estimates made are

reasonable and prudent so as to give a true and fair

view of the state of affairs of the Company at the end of the financial

year and of the profit or loss of the Company for that period.

Proper and sufficient care has been taken for maintenance of adequate

accounting records in accordance with the provisions of the said Act

for safeguarding the assets of the Company and for preventing and

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detecting fraud and other irregularities; and

The annual accounts have been prepared on a going concern basis.

ACKNOWLEDGEMENTS

Your Directors wish to acknowledge, the continued support and co-

operation received from our valued Customers, Dealers, Suppliers,

Shareholders, Banks, Financial Institutions, and various Central and

State Government Agencies.

They place on record their appreciation of the continued support of its

Technical Collaborators M/s Continental AG, Germany.

Your Directors also acknowledge and appreciate the commitment and

dedication of the employees at all levels.

On behalf of the board.

On Dec.15,2011 H.S. Singhania

New Delhi Chairman

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ANNEXURE TO DIRECTORS REPORT

A. ENERGY CONSERVATION

Monitoring of energy usage across all plants is carried out on a

continuous basis by dedicated team of experts. Various projects for

bringing down the energy consumption and reduction in the cost of

power, steam, air and water cost are identified and implemented after

proper analysis. These measures include change in machine, specs.,

introduction of variable frequency drives, improvised insulation of

presses and pipe lines, improvements in condensate recovery, use of

natural light, use of energy efficient lights at all administrative offices

etc. With these measures consumption of energy at all plants has been

optimized. As a major step towards energy conservation, the

Company has saved water consumption substantially by re-

circulation, rain water harvesting and modification of process

parameters.

Specific area of additional investments and proposals The company

has planned investments in a number of projects for conservation of

energy, which include conversion of high cost fuel based DG sets to

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low cost fuels at its tyre plants, replacement of oil fired boiler by Coal

Fired Boiler, revamping of hot water generator, providing auto control

for heavy duty equipment, addition of more variable frequency drive

for mills and re-use of surplus condensate in D.M. water inlet.

PARTICULARS OF CONSERVATION OF ENERGY

2009-10 2010-

11

I. Power & Fuel Consumption

1 Electricity

a) Purchased:

Unit (Kwh in lacs) 777.66 806.81

Total Amount (Rs. in crores) 35.82 36.17

Rate / Unit (Rs) 4.61 4.48

b) Own Generation:

Fuel Oils

Unit (kwh in lacs) 488.89 473.43

Unit/Ltr. Of Fuel Oil (kwh) 2.85 3.43

Cost / Unit (Rs.) 3.26 3.63

Turbo Generator

(i) Thru Coal:

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Unit (kwh in lacs) 377.62 494.83

Unit/MT of Coal 834.21 784.27

Cost/Unit (Rs) 3.37 2.98

(ii) Thru Bagasse:

Unit (kwh in lacs) Not applicable 231.44

Unit/MT of Bagasse ,, ,, 221.09

Cost/Unit (Rs) ,, ,, 0.87

2 Coal

Quantity (MT) 94631 134953

Total Amount (Rs. in crores) 21.37 29.02

Average Rate (Rs./MT) 2258 2150

3 Furnance Oil

Quantity (KL) 17065 7444

Total Amount (Rs in crores) 19.5 8.14

Average Rate (Rs./Ltr.) 11.43 10.94

II. Consumption per unit of

production:

Electricity (kwh/MT)

Tyre Division 966 965

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Sugar - 370

Coal/Furnance Oil

Tyre Division 0.48 0.44

B. RESEACH AND DEVELOPMENT

Research and Development Activities: The

'Technology Leadership' is at the core of all the R

&D activities of the Company. The Company's

commitment towards highest customer satisfaction

and delivery of high value added products with fast

changing needs of the automobile sector and

customer preferences determines the road map of

research and development at JK Tyre in close co-

ordination with our Technical Collaborator (Continental AG.,

Germany). To Augment and fulfill this mission, the Company had

promoted the state-of-the-art facility. 'Hari Shankar Singhania

Elastomer and Tyre Research Institute (HASETRI), which is a unique

combination of tyre material and mechanic research centre.

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Functioning since 1992, this DSIR recognized R &D Institute has

been successful in developing new technologies for new high

performance products, new compounds and components for traction,

improved ride, low noise and better wear properties, energy efficient

processes, recycling technology, improvement in pollution control and

introduction of Radial Tractor Tyre. New initiatives and efforts have

been well acclaimed by our OEM Customers.

Research & Development Expenses The recurring expenditure on R

&D during the year was Rs.6.86 crores, which was 0.33% of the net

turnover.

C. TECHNOLOGY ABSORPTION, ADAPTATION &

INNOVATION

The Company has a team of well qualified and experienced

Engineers, Scientists and Technologists who are up-to-date and

committed to absorbing and adapting the latest technology.

Absorption of design and manufacturing technology of all types of

tyres are done with the help of the Collaborator as well as through

indigenously developed programmes. These are further augmented by

investing in-house R &D infrastructure and several modernization and

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expansion plans made at the plant by installing latest process

equipments.

TYRE TERMINOLOGY

Provided here, for your benefit, are simple definitions of technical tyre

terms that will enable you to understand the technology that goes into

a tyre. Learn what each part of a tyre does, and

get tyre-savvy!

Tyre Placard

Decoding all that information on the sidewall

Tyre Sizing Systems

Other Markings

Aspect Ratio (or sidewall height)

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Speed Ratings

Load Indices

Tyre Placard

1. A vehicle's original tyre and wheel

specifications are detailed on a

placard affixed to all vehicles

manufactured on or after the 1st of January 1973.

2. The tyres conform to specific load carrying specifications as

recommended on the vehicle manufacturer's tyre placard, as required

by Australian Design Rule 23 (ADR23).

3. Tyres should be appropriate to the type and size of rim fitted to the

vehicle.

Decoding all that information on the sidewall

All numbers, letters, symbols, mysterious codes. Here’s the important

stuff:

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A: Manufacturer or brand name, and commercial name or identity.

B & J: Tyre size, construction and speed rating designations. See tyre

sizes and speed ratings below.

C: Denotes type of tyre construction.

D: M&S denotes a tyre designed for mud and snow. Reinforced

marking only where applicable.

E: Load and pressure marking requirement.

Tyre seizing System:

Over the years there has been many different methods used to size

tyres. Many of these are still in use today, with the ISO Metric Sizing

System the most widely used.

1. Numeric Sizing System

This first system developed for tyre sizing

was used until the late 1960s, but provided

only the cross section width of the tyre and the rim diameter

in inches. If the section width ended in zero (e.g., 7.00-16 or

7.50-16), the tyre had a common aspect ratio of about 92. For

section widths not ending in zero (e.g., 8.25-15), the tyre was

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considered "low profile" with an aspect ratio of about 82.

2. Alphanumeric Sizing System

In 1968, a new concept was introduced

worldwide. The Alphanumeric sizing

system is a load-based system where

tyres are designated by their load-carrying capacity and a

spect ratio. The first letter is the load and size relationship,

with letters ranging from A to N.The lower the letter, the

smaller the size and, of course, the lower the load-carrying

capacity of thetyre.

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3. P-Metric Sizing System

To accommodate the smaller tyres used

on compact cars, the P-Metric

(Passenger Metric) system was created in 1976. The

maximum inflation pressures of P-Metric tyres were raised for

lower rolling resistance.

4. Metric Sizing System

Because Europe primarily uses the

metric system of measurement; the

Metric sizing system was developed. It is essentially a conversion

of the Numeric system. Section widths are notated in millimetres

instead of inches. Originally, tyres not identified with an aspect

ratio were assumed to be 82-series. When 60- and 70 series tyres

appeared, the aspect ratio was added to the nomenclature, similar

to the PMS.

5.ISO Metric Sizing System

The International Standards Organization (ISO)

Metric system combines the Metric system with

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a service description. The service description provides the load

index along with the speed rating symbol.

6.Millimetric Sizing System

The Millimetric sizing system is similar to the

Metric system except that the rim diameter is

also represented in millimeters.

7. Light Truck Numeric System

Similar to the Numeric system for cars, it lists

the section width in inches, construction type,

rim diameter in inches, plus the light truck designation.

8.Light Truck Metric System

Similar to the P-Metric system, except the P is

replaced with the LT light truck designation.

Also, LT-Metric and P-Metric tyres differ in construction.

9.Light Truck High Flotation System

Similar to the Numeric system for cars, it lists

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the section width in inches, construction type, rim diameter in

inches, plus the light truck designation.

OTHERS.

DOT Codes - Coding satisfying the requirements of the US

Department of Transportation contain a

mixture of letters and numbers such as

DOT DVDE MTA129.

E-Marks - Tyres for sale in the European

Community must carry an E -Mark in accordance with ECE Reg

30 - eg E4 027550.

Aspect Ratio (or sidewall height)

Aspect ratio is the ratio of a tyre's width to it's height. A 70 series tyre,

therefore, is a tyre whose height is equal to 70% of its width. Lower

Profile Tyres hence have lower series numbers.

Speed rating of the tyre.

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All tyres carry a speed symbol in the form of a letter indicating the

maximum speed for which the tyre is intended. This indicates the

maximum speed that the tyre can sustain for ten minute endurance

without coming to pieces and destroying itself and the car it is on.

The table below shows which speed goes with each letter:

Speed CategorySymbol

Speed (km/h)

Speed CategorySymbol

Speed (km/h)

D 65 Q 160E 70 R 170F 80 S 180G 90 T 190J 100 U 200K 110 H 210L 120 V 240M 130 W 270N 140 Y 300

P 150 ZR* OVER

240

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THE TYPE OF TRUCK TYRE ACCORDING TO

LOAD

JET TRAK (NORMAL LOAD)

FEATURES & BENEFITS

16 PR Nylon Tyre for Rear

Fitment on Normal and

Moderate loading vehicles.

Wide Deep Pyramid Lugs with

high stability, are most suitable

for On & Off road Conditions.

Strong Shoulder designed to carry Loads under any Road

Conditions.

Computer Aided Design for Uniform Wear.

Wider Center Rib for higher Initial Mileage and Tread life.

      

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INNOVATIVE CONSTRUCTION

Super Strong Casing which gives maximum service and better

Retreadibility.

Deep Tread for Extra Mileage.

      SUPERIOR PERFORMANCE

Dual Compound Tread to ensure Structural Stability and high

Mileage Potential.

Runs cooler for high performance.

Renders Excellent Service and Clean Casing fetches far better

Casing Value

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JET KING 10

      FEATURES & BENEFITS

16 PR Nylon Tyre for Rear Fitment

On Normal Load Vehicles.

Optimum design and premium Lug

depth for Extra High Mileage for

Normal Load Applications.

Computer Designed Tread for Uniform wear.

Wide Deep Pyramid Lugs for all types of road conditions.

Wider Center Rib for Higher Initial Mileage and Tread life.

Sipes provided for Better Road Grip in Wet Road Conditions

and cooler running.

 INNOVATIVE CONSTRUCTION

Super Strong Casing which gives Maximum Service and Better

Retreadibility.

DeepTread to give best possible mileage in normal to moderate

loads.

      

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SUPERIOR PERFORMANCE

Dual Compound Tread to ensure Structural Stability and High

Mileage Potential.

Cut Resistant.

Runs Cooler For High Performance.

Gives Extra High Mileage.

Renders Excellent Service and Clean Casing.

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JET TRAK DX

      

FEATURES & BENEFITS

18 PR Nylon Economy Tyre for

Rear Fitment on Heavy and

Moderate loading vehicles.

Wide Deep Pyramid Lugs with special compounding to reduce

damage from side wall impact and avoid Lug Chipping.

Strong Shoulder designed to carry Loads under any Road

Conditions.

Dual Tread Compound For cooler running.

INNOVATIVE CONSTRUCTION

Super Strong Casing which gives maximum service and better

Retreadibility.

Specially constructed Super Strong Bead for Better load

carrying capability and added safety factor.

FEA analysed cavity for smoother, quiet running and superior

mileage.

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SUPERIOR PERFORMANCE

Extra Premium Depth Tyre for Higher Initial Mileage.

Dual Tread Compound For cooler running.

Renders Excellent Service and Clean Casing fetches far better

Casing Value

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JET TRAK 39 (HEAVY LOAD)

       FEATURES & BENEFITS

18 PR Nylon Tyre for Rear

Fitment on Heavy Loads.

A tyre designed exclusively for

'Heavy Load Conditions'.

Wide Deep Pyramid lugs most suitable for 'On & Off ' road

Conditions.

Extra Strong casing designed to carry Heavy Loads under

grueling conditions.

Computer aided design Tread for uniform wear.

INNOVATIVE CONSTRUCTION

Super Strong casing to provide stability under Heavy Loads.

Superior Tread Compound for greater Mileage.

SUPERIOR PERFORMANCE

Dual Compound Tread to ensure Structural Stability, more

Mileage Potential and high load carrying ability.

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Runs Cooler for High Performance.

Tried and Time proven Lug Tyre for heavy loads.

Renders Excellent Service and Clean Casing fetches far better

Casing Value.

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JET TRAK 39 DX (SUPER HEAVY)

       FEATURES & BENEFITS

18 PR Nylon Tyre for Rear

Fitment on Heavy and Super

Heavy Loads.

Wide Deep Pyramid lugs most

suitable for 'On & Off ' road Conditions.

Extra Strong casing designed to carry Heavy Loads under

grueling conditions.

Computer aided design tread for uniform wear.

INNOVATIVE CONSTRUCTION

Additional rubber in tread for better Mileage.

Extra strong shoulder for carrying heavy loads.

Special re-inforced bead construction to carry extra heavy

loads.

Special rubber compounding to have super cool running at

heavy loads.

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SUPERIOR PERFORMANCE

Dual Compound Tread to ensure Structural Stability, more

Mileage Potential and high load carrying ability.

Runs Cooler for High Performance.

Renders Excellent Service and Clean Casing fetches far better

Casing Value.

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Quality Assurance

While cost efficiency and a comprehensive product line will ensure

that the company’s growth in the market, it will be quality which

determine the rate and potential of its growth. Keeping this in Mind

quality standards and processes are being revamped in corporating

most modern day methods to ensure international level of quality.

Human Resource Development

The company is strengthening its human resource development

department with a special emphasis on the area of in house training

and participation in organized workshop, for all level and cadres.

Employees are sponsored for on the job training.

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CHAPTER-II

Objective of Study

Scope of Study

Importance

Area of Survey

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OBJECTIVE OF STUDY

The objective of “Buying Behavior of Truck tyre with respect to

load and route” conducted by me is a part of market research

program of JK Industries and is on attempt to get an idea about the

consumer behavior and their views, this survey is essentially like a

mirror which will reflect both the pre as well as post purchase

behavior of the consumer.

The main objectives of the study are:

To find out the key and unique feature of JK tyre among the

certain consumer.

To find out the different marketing strategies.

To find out the cost factor.

To find out the problem regarding the load which affects the

tyre.

To find out the market share

To find out what the customer wants.

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SCOPE OF THE STUDY

The scope of the study is very wide as it provides information about

the brand preference of consumer in the market.

Sometimes consumer wants every features in one product (we can see

in the case of the tyre where customer wants every thing such as cost,

long lasting, reliability, durability etc in one brand). Therefore

consumer is the king.

This study reveals the current market situation related to the buying

behavior of truck tyre keeping in view all the aspects.

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IMPORTANCE OF THE STUDY

Importance for the increasing market share.

To know the problem regarding the load which affects the tyre?

To know the different marketing strategies to increase the sales.

Helpful in providing the relevant information about the

customer.

To know the cost factor in comparison to other tyre companies.

To know the consumer preferences.

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AREA OF SURVEY (HARYANA)

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CHAPTER-III

Research Methodology

Observation

Graphical Representation

Recommendation and Suggestion

Conclusion

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RESEARCH ETHODOLOGY

Research design: - The main objective was to know the “Buying

Behavior of Truck tyre with respect to load and route”, in this study

report descriptive research design was adopted.

Data source

How the data is collected?

Primary Data: - The primary data was collected through

questionnaire & face to face interaction with the customer.

Secondary Data: -

Marketing Management

Data from Marketing Associates

Magazines

Journals

Internet

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Universe of Study: - Area of survey was Delhi / Rohtak

Unit of Investigation: - All Consumers of age group 20 years and

above.

Sampling Design: - Random Sampling was conducted.

Technique of data collection

Response was generated through questionnaire.

Sample Size: - About hundreds of customer in Delhi / Rohtak

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Research Methodology

Research is a common parlance refers to a search of knowledge.

Research can also be defined as a scientific and systematic search for

Particular information on a specific topic. In fact research is an art of

scientific investigation. According to Clifford Woody research

comprises defining and redefining problems, formulating hypothesis

or suggested solutions, collecting, organizing and evaluating data,

making deductions and reaching conclusions, and at last carefully

testing the conclusions to determine whether they fit the formulating

hypothesis.

Objective of Research

The main aim of research is to find out the truth which is hidden and

which has not been discovered as yet. The following objectives of

research are given:

1. To gain familiarity with a phenomenon or to achieve new

insights into it (study with this object in view are termed as

exploratory or formulate research studies).

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2. To portray accurately the characteristics of a particular

individual, situation or a group

(Study with this object in view are termed as descriptive research

studies).

3. To determine the frequency with which something occurs or

with which it is associated with something else (study with this

object in view are termed as diagnostics research studies).

4. To test a hypothesis of a casual relationship between variables

(study with this object in view are termed as hypothesis-testing

research studies).

Types of Research

The types of research are as follows:

1. Descriptive Vs Analytical:

Descriptive research includes surveys and fact-finding

enquiries of different kinds. In this of method the researcher

has no control over the variables; he can only report what has

happened or what is happing.

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In analytical research, the researcher has to use facts or

information already available, and analyze these to make a

critical evaluation of the material.

2. Applied Vs. Fundamental:

Applied research aims at findings a solution for immediate

problems facings a society or an industrial/business

organization, whereas fundamental research is mainly

concerned with generalizations and with the formulation of a

theory. ‘Gathering knowledge for knowledge’s shake is

termed ‘pure’ or ‘basic’ research’.

3. Quantitative Vs. Qualitative:

Quantitative research is based on the measurement of quantity

or amount. It is applicable to phenomenon that can be

expressed in terms of quantity. Where as qualitative research

is concerned with qualitative phenomenon. It is especially

important in the behavioral science where the aim is to

discover the underlying motives of human behavior. Through

such research we can analyze the various factors which

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motivate people to behave in a particular manner or which

make people like or dislike a particular thing.

4. Conceptual Vs. Empirical:

Conceptual research is that related to some abstract idea(s) or

theory. It is generally used by philosophers and thinker to

develop new concepts or to reinterpret existing ones.

Where as Empirical research relies on experience or

observation alone, often without due regard for system and

theory. It is based research, coming up with conclusions which

are capable of being verified by observation or experiment.

5. Some other types of research:

All other types of research are variations of one or more of the

above stated approaches, based on either the purpose of

research, or the time required to accomplish research, or the

environment in which research is done, or on the basis of some

other similar factor.

The research can be One-time research or longitudinal

research, Field-setting research or laboratory research or

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simulation research, Clinical or diagnostic research,

Exploratory or formalized, Historical Research, Conclusion-

oriented and decision-oriented research.

Research Design

The formidable problem that follows the task of defining the research

problem is the preparation of the design of the research project,

popularly known as the ‘research design’. Decision regarding what,

where, when, how much, by what means concerning as inquiry or a

research study constitute a research design. ”A research design is the

arrangement of conditions for collection and analysis of data in a

manner that aims to combine relevance to the research purpose with

economy in procedure.

More explicitly, the design decision happens to be in respect of:

1. What is the study about?

2. Why is the study being made?

3. Where will the study be carried out?

4. What type of data is required?

5. Where can be the required be found?

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6. What period of time will the study include?

7. What will be the sample design?

8. What techniques of data collection will be used?

9. How will the data be analyzed?

10. In what style will the report be prepared?

Keeping in view the above stated design decisions; one may split the

overall research design into the following parts:

(a) The Sampling design which deals with the method of

selecting items to be observed for the given study:

(b) The Observational design which relates to the conditions

under which observations are made;

(c) The Statistical design which concerns with the question of

how many items are to be observed and how the information

and data gathered are to be analyzed; and

(d) The Operational design which deals with the techniques by

which the procedures specified in the sampling, statistical

and observational design can be carried out.

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Research Process Before embarking on the details of research

methodology and techniques, it seems appropriate to present a brief

overview of the research process. Research process consists of series

of actions or steps necessary to effectively carry out research and the

desired sequencing of these steps. However the following order

concerning various steps provides a useful procedural guideline

regarding the research process:

1. Formulating the research problem;

2. Extensive literature surveys;

3. Developing the hypothesis;

4. Preparing the research design;

5. Determining sample design;

6. Collecting the data;

7. Execution of the project;

8. Analysis of data;

9. Hypothesis testing;

10. Generalization and interpretation; and

11. Preparation of report or presentation of the result.

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Define research problem

Interpret and report

FF

Design research(including sample design) FF

F

F

Review concepts and theories

Reviews previous research findings

Formulate HypothesisAnalyze data( Test Hypothesis if any)

Collect Data (Execution)

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RESEARCH PROCESS IN FLOW CHART

Sampling and Sample Design

All the items under consideration in any field of inquiry constitute a

‘universe’ or ‘population’. A complete enumeration of all the items in

the population is known as a census inquiry. It can be presumed that

in such an inquiry when all the items are covered no element of

chance is left and highest accuracy is obtained.

The researcher must decide the way of selecting a sample or what is

popularly known as the sample design. A brief mention of the

important sample designs is as follows:

1. Deliberate Sampling: Deliberate sampling is also known as

purposive or non-probability sampling. This sampling method

involves purposive or deliberate selection of particular units of

the universe for constituting a sample which represents the

universe. When population elements are selected for inclusion

in the sample based on the ease of access, it can be called

convenience sampling.

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2. Simple Random Sampling: This type of sampling is also

known as chance sampling or probability sampling where each

and every item in the population has an equal chance of

illusion in the sample and each one of the possible samples, in

case of finite universe, has the same

probability of being selected.

3. Systematic Sampling: In some instances the most practical

way of sampling is to select every 15th name on a list, every

10th house on one side of a street and so on. An element of

randomness is usually introduced into this kind of sampling by

using random numbers to pick up the unit with which to start.

4. Stratified sampling: If the population from which a sample is

to be drawn does not constitute a homogeneous group then

stratified sampling technique is applied so as to obtain a

representative sample. In this technique, the population is

stratified into a number of non-overlapping subpopulations or

strata and sample items are selected from each stratum. If the

items selected from each stratum is based on sample random

sampling the entire procedure, first stratification and then

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simple random sampling, is known as stratified random

sampling.

5. Quota sampling: in stratified sampling the cost of taking

random samples from individual strata is often so expensive

that interviewers are simply given quota to be filled from the

different strata, the actual selection of items for sample being

left to the interviewer’s judgment. This is called quota

sampling.

6. Cluster sampling and Area sampling: cluster sampling

involves grouping the population and then selecting the groups

or the clusters rather than individual element for inclusion in

the sample. Area sampling is quite closer cluster sampling is

often talked about when the total geographical area of interest

happens to be big one. Under area sampling we first divide

generally called geographical clusters, then a number of these

smaller areas are randomly selected, and all units in these

small areas are included in the sample.

7. Multi-stage sampling : This is a further development of the

idea of cluster sampling. This technique is meant for big

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inquiries extending to a considerably large geographical area

like an entire country.

8. Sequential sampling : This is somewhat a complex sample

design where the ultimate size of the sample is not fixed in

advance but is determined according to mathematical

decisions on the basis of information yielded as survey

progresses. This design is usually adopted under acceptance

sampling plan in the context of statistical quality control.

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SWOT ANALYSIS

S: Strength

W: Weakness

O: Opportunities

T: Threats

Strengths:

1. Growing Market

2. Good brand equity

3. Latest technology used

4. Best quality product

Weakness:

1. Advertisement is not upto the reach of the consumers.

2. Costlier than other brands.

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Opportunities:

1. Dealer’s and Retailer’s network boost the sales.

2. Our Road Show Programmes will make products familiar to

the consumers.

Threats:

1. Unbranded Adhesive are big competitors

2. Big use of promotional tools by other companies.

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OBSERVATION

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SAMPLE

In my survey of truck tyre I came to know that out of 100 customers

about 19% were Apollo Tyre, 24% were JK Tyre, 12% were CEAT

Tyre in the market, 29% were MRF Tyre and 12% were Birla Tyre. I tried to

what made them like these tyres through questionnaires, the detail is given below.

JK tyre is growing day by day with there performance.

Name of the Company Percentage

Apollo Tyre 19%

JK tyre 24%

MRF Tyre 29%

Ceat Tyre 12%

Birla Tyre 12%

Others 04%

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Purchasing Factor of Truck Tyre

While doing my survey of truck tyre on purchasing

factor many reason came in front and the top

factor was the cost factor, grip factor on the road,

durability/reliability, Service network,

maintenance. I came to know that out of 100

customers about 40% gave priority to the cost

factor 25% gave priority to the reliability of the

tyre.

Purchasing Factor Factor Percentage

Price Factor 40%

Grip on the road 10%

Durability/reliability 25%

Service Network 20%

Maintenance 5%

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Thus we see that as for the factors of purchasing are concerned the

customer choice goes first the cost and second the reliability factor.

Information about the Tyres

While doing my survey of truck tyre I had gathered some of the

information about the tyres who had already purchased their tyre. In

which I had seen that 55% owners came to know through their

friends, 10% from TV, and so on. These can be viewed in the table.

Sources No. of Customer Percentage

Friends 55 55

Television 10 10

Newspaper 05 05

Hoardings/Posters 10 10

Relatives 12 12

Shops 08 08

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Satisfaction with regard to performance

As I had gone through whole process while making this project I had

found that mostly people were satisfied with the performance of their

truck tyre through questionnaire with 100 of customers. The customer

using the JK tyre in their truck more than 70% customers are satisfied

and 30% are not satisfied.

JK TYRE user

Satisfied Unsatisfied

70% 30%

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Performance of Tyre with respect to LOAD

As I had gone through whole process while making this project I had

found that mostly people were satisfied with the performance of their

truck tyre according to their load on the truck .Through questionnaire

with 100 of customers using the JK tyre in their truck about 55% of

the customer Under load and 25% are between 12.1-15 tonnes and

20% are between 15.1-18 tonnes & over load

Capacity/Load No. of Customer Percentage

Under load 55 55%

12.1-15 tonnes 25 25%

15.1-18 tonnes &

overload

20 20%

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Performance with respect to the ROUTE

While doing my survey of truck tyre I had gathered some of the

information about the truck routes which runs all around India,

Haryana, North-East states, Gujarat and Maharashtra

All the truck was running on the National Highway, GT road.

Therefore the performances of the tyre were good running on these

routes.

But there is some problem under state & Inter state route like

Delhi to Bihar

Delhi to Himachal Pradesh

Rohtak to Tosham

Rohtak to Faridabad

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R E P

G RR EA SP EH NI TC AA TL I O N

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SAMPLE

Name Of Company PercentageAPOLLO TYRE 19%JK TYRE 24%MRF TYRE 29%CEATE TYRE 12%BIRLA 12%OTHERS 04%

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Purchasing Factor of Truck Tyre

Purchasing Factor Factor Percentage

Price Factor 40%Grip on the road 10%Durability/reliability 25%Service Network 20%Maintenance 5%

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Information about the Tyres

Sources No. of Customer Percentage

Friends 55 55Television 10 10Newspaper 05 05Hoardings/Posters 10 10Relatives 12 12Shops 08 08

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Satisfaction with regard to performance of JK Tyre

Satisfied Unsatisfied

70% 30%

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Performance of Tyre with respect to LOAD

Capacity/Load No. of Customer Percentage

Under load 55 55

12.1-15 tonnes 25 25

15.1-18 tonnes & over

load

20 20

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R EC SO UM GM GE A EN N SD D TA IT OI N

O N

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Recommendation and Suggestion

Keeping in view all the facts, figures and finding I want to make

certain recommendations which are as follows: -

Cost should be reduced to some extent in comparison to other

tyres.

The company must ensure timely visit of their marketing

officers to all the service centers and dealers to ensure that the

customers are satisfied; company can also hire engineers to

solve the technical problems of the consumers as soon as

possible.

I must recommend that company should must come up with

some beneficial schemes like gift offers for dealers and

consumers.

Get interacted with Customers & various stake holders

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CONCLUSIO

N

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CONCLUSION

The last few months have been better in terms of volume growth. JK

Tyres has captured a better share in the market in comparison to other

tyres just below MRF tyres with a Margin of 05% with respect to the

buying behavior of the truck tyre keeping in view the load and route

of the truck. The performance of the tyre is up to the mark. JK Tyres

has made his vital place in the market. Watching it cost in the Market

it is slightly high in comparison to other.

Market realities are getting complex everyday and so are the needs.

The sales of the tyres are increasing at a very high speed in this very

fast paced environment. In the, regional market now different

competitors are crossing their boundaries to enhance reach and cater

the buyer in both urban and rural areas, which are more advertising,

focused. The fight for a better market will continue.

The Indian political and business environment had been extremely

good for the tyres industries. There have been so many models and

new products are being launched in the market in support of the

environment.

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JK TYRES has just launched India’s first Eco-Friendly Tyre in the

market.

Every single marketer today wants to maximize its reach. Customers

are getting more and more advance and brand awareness.

We try to work closely with the marketers on the brand experience in

totality to the consumer is very satisfying. Since we are able to

effectively integrate the marketing and the new mediums that I have

talked about earlier I find marketers finding better value by JK Tyres.

The most targeted customer was between 30-40. Because of the

widespread use of the truck customer in the same age groups. An

example of a good deal would be pay for one.

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CHAPTER-IV

Questionnaire

Contributors

Bibliography

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Questionnaire

1. Do you own a Truck? Yes/No

2. What is the type of Vehicle? 6wh/10wh/18wh

3. Which brand of tyre you have in your truck

(a) APOLLO ( ) (b) JK ( ) (c) CEATE ( ) (d) MRF ( ) (e) BIRLA ( ) (f) GOODYEAR ( ) (g) ANY OTHER ( )

4. Which factor influence you to purchase the tyres

(a) Price ( )

(b) Performance ( )

(c) Service network ( )

(d) Maintenance ( )

(e) Durability/reliability ( )

5. From where did you get the information about the Tyre:

(a) Friends ( )

(b) TV ( )

(c) Hoardings ( )

(d) Relatives ( )

(e) Newspapers ( )

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6. Are you satisfied with the performance: Yes/No

7. Are you satisfied with the services provided by the dealers: Yes/No

8. Do you have any plans to purchase new tyres if ‘yes’ then which tyre would you like to buy?

9. Why do you want to purchase this tyre give reason?

(a) Price ( )

(b) Performance ( )

(c) Maintenance ( )

(d) Durability/reliability ( )

(e) Other ( )

10. Are you attracted by given scheme or gift? Yes/No

11. What is your average Capacity/load of your truck?

(a) Under load (0-12 tonns)

(b) 12.1-15 tonns

(c) 15.1-18 tonns

(d) 18.1-above

12. Does over load affects your tyre to get damaged? Yes/No

13. What problem do you face due to over load give reason?

……………………………………………………………………………………………………

14. According to your route what problem you face in your truck tyre?

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…………………………………………………………………………………………………

15. If you have to recommend a tyre which one you will recommend after your first choice?

…………………………………………………………………………………………………

16. How any complain with your tyre during its

Guarantee/warranty period?

(a) 1(b) 2(c) 3(d) 4(e) ………………

17. Your comment/suggestion/advice about the JK Tyre.

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

NAME: -

AGE: -

ADDRESS: -

PHONE: -

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Thanks for your cooperation.

CONTRIBUTORS

Mr. Jatin kandhari (Regional Manager)

Mr. R.Takur (Regional Operational Manager)

Mr. Vivek Kumar Varshney (Area Service Head)

Mr. Ankur Jaggi (Area Manager Delhi T/B tyre)

Mr. Sanjay Malhotra (Area Manager, Rohtak )

Mr. C.K Jain (Sr.Sales officer Rohtak)

Whole Family

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BIBLIOGRAPHY

Marketing Management Analysis, Planning and Control

by Philip Kotlar

Research for Marketing Decision by Paul E. Green,

Donald S. Tull, Gerald Albaum

Research Methodology written by C.R. Kothari

Organizational Data from Internet.

www.jktyre.com

www.google.com

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