JK Portfolio

PORTFOLIO

Joseph Klucar

3233 Garfield Street

Hollywood, Florida 33021

(305) 300-7597

[email protected]

www.klucardesign.com

Client: One Bal Harbour | Agency: Adservices | Details: Brochure - Art Direction, design, layout

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Client: One Bal Harbour | Agency: Adservices | Details: Brochure - Art Direction, design, layout

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DEALER ADVERTISING CO-OP PROGRAM

2015

2© Trane 2015

WELCOME

The Trane Dealer Advertising Co-op Program is designed to help you stimulate Trane residential and light commercial product sales by sharing the cost of your qualifying advertising. This guide is intended to provide key details, but see the official guidelines for program specifics.

Take It To The MAXGetting the most value out of your co-op dollars just got easier. Meet MAX – a web-based tool that opens up a world of highly accessible, business-boosting marketing resources. MAX, short for Marketing Advertising eXpress, provides everything you need to quickly create ads, submit electronic claims, and track your co-op funds. Included in this easy to use system are:1. Ad Builder2. Image Library3. Co-op Fund Management Portal

MAX is a tool designed as a result of Trane’s response to dealer input and appreciation for a commitment to our brand, to make your co-op dollars work as hard as you do to generate leads and close sales. Continual improvement is part of the formula for success. We invite you to send your feedback on how MAX could be even more valuable to [email protected].

This guide is valid for the January 1, 2015 through December 31, 2015 program. Please refer to your co-op sales plan for official language.

3© Trane 2015

MAXimize Your AdvertisementsTo use your co-op dollars productively and increase your competitive edge, you need a tool that allows you to market as efficiently and effectively as possible. MAX was designed to be intuitive and easy to use, with new templates to communicate both the Trane brand AND your brand.

Access MAX 24/7 from: ComfortSite > Marketing Center > MAX (Marketing Advertising Express)

Customizable ad templates available on MAX

CREATIVE RESOURCES

Direct Mail Newspaper Door Hangers

Yard Signs Thank You Cards Billboards

11© Trane 2015

BRAND/LOGO GUIDELINES

Trane Brand Logo Use Approved Color Logo

Buffered Zones

Colors Pantone 4-Color Process

Trane Red

7417

Black

Black

CMYK

0%0%0%

100%

CMYK

0%85%100%0%

IntroductionThis brochure shows the basic components of the Trane Identity

Program. Detailed guidelines are available from Trane.

The Trane logo is the primary graphic element of the

identification program and is the legal trademark of Trane.

Consistent application and precise reproduction of the logo will

reinforce public awareness of Trane products and your business.

When the trademark is used properly with other elements of

the visual system, a unique style for all Trane Dealers can be

effectively established.

Typically, the trademark will be produced in Trane red Pantone

7417 on a White background. all other information, such as

Dealer’s name, address, telephone number and the like, is to

be produced in Black.

The incorrect use of the Trane trademark can cause confusion

in the customer’s mind, thereby diluting the effectiveness of

a trademark. Most times this confusion can be avoided by

carefully reviewing all printed media. ask your commercial

printer to review these guidelines before starting a project. Your

printer should show you a proof copy of all material that is to be

printed. Check the trademark, colors and other details before

approving the final design of all printed media.

Because of the need for flexibility in the printing of the Trane

logo and themeline, there are three distinct-size digital files of

the artwork for reproduction. Do not reproduce the trademark

from this publication. Download trademark images online

from ComfortSite™ or MarC or consult your Trane Sales

representative for reproducible artwork of the Trane logo.

Optional application of the logo in Trane red on a Black background with themeline dropped out to White. Trane red must be knocked out of Black background and not an overprint.

The logo and themeline dropped out to White on a printed Black background.

This diagram shows that you should leave an appropriate amount of space (diameter of 1 ball symbol) between the Trane logo and other information, such as product names.

The preferred Trane logo and themeline format shown is used for most media. Its consistent use provides a consistent appearance and ensures the proper relationship between the Trane symbol and logotype. The themeline should appear as shown in Black.

Logo boundary

XLi Heat Pumps

1Trane

ball symbolsize

1Trane

ball symbolsize

1Trane

ball symbolsize

1Trane

ball symbolsize

Proper logo usage

ColorTrane red (Pantone 7417) is the preferred color to be

used for the Trane logo. a secondary color of Pantone Warm

Gray 1 or Pantone 424 Gray may be used sparingly as an

accent graphics color.

Do not use any other color combination without consulting with

the Trane residential Systems, Tyler, Texas.

PrintingUse Trane red Pantone 7417 when printing collateral materials

such as stationery. When producing full-color promotional

materials, use the process color build of C=0%, M=85%,

Y=100%, K=0%.

advertisingDo not use the logo without the themeline. The equity of our

brand is strengthened each time a customer sees or hears

our themeline.

legal InformationTrane brand air conditioning and heating products are

manufactured by Trane residential Systems, an american

Standard Company. The word Trane is a registered Trademark

of american Standard, Inc.

Do not change the prescribed graphic relationship between the

symbol and logotype. Use the preferred logo as illustrated on

the opposite page.

Do not cramp the trademark with any other copy, such as Dealer

name, slogans, phone numbers or the like. Keep an appropriate

amount of white space around the trademark. The trademark

® should appear in the same color as the logotype.

When producing consumer promotional materials, the Trane

copyright should appear on the publication. The approved

copyright line reads:

© 2007 Trane® a business of american Standard Companies.

all rights reserved.

Use the current year in copyright line for printed material.

The alternate logo format is used only in tight space situations, such as a square panel or nameplate. Do not use this format unless the preferred logo format becomes inappropriate for the situation.

Dropout of a color. The logo should always appear in White. Do not use any other color combination.

The logo and themeline in Black printed on a White background.

The themeline should never be less than 8-point type size. If design considerations dictate that the logo should be used in a size that will cause the themeline to be less than 8-point, the themeline should be set in 8-point and centered under the logo like the example above.

Correct themeline usageWhen the themeline is used with the preferred Trane logo,

the themeline must always appear on one line in the typefont

Century Schoolbook Italic. no exceptions.

For most applications, the themeline should appear visually flush with the logo as shown.

This diagram shows that you should leave an appropriate amount of space (diameter of 1 ball symbol) between the Trane logo andother information.

Key Points To Remember:• Tagline is required in advertising.

• Font for tagline is Century Schoolbook Italic.

• Minimum size for tagline is 8-point

For complete Brand/Logo guidelines refer to the official Brand Guidelines accessible via MAX – Info Center.

8© Trane 2015

MEDIA SPECIFIC GUIDELINES (Continued)

Eligible Media Ad Requirements (must include all elements which shall be at Trane’s sole discretion) Claim Requirements (must submit all items)

Yard Signs

• Trane logo w/tagline &/or TCS logo (equal in size to dealer logo)

Proof of Cost:• Copy of invoice

Proof of Performance:• Photo of sign

Door Hangers

• Trane logo w/tagline &/or TCS logo• Trane must be prominent in the ad, with at least one

Trane visual element• See brand guidelines for logo size requirements


Proof of Performance:• Sample of door hanger

Website Development

• Trane logo w/tagline &/or TCS logo on home page• Feature Trane products within website content• Sites will be pro-rated if non-competitive products &

services are included• If online advertising will click thru to this site, you will

need a Trane exclusive landing page


Proof of Performance:• Website URL

Limitations: • Total reimbursement up to a maximum of $2,500 annually• Trane reserves the right to audit websites to validate

ongoing compliance• Does not include monthly hosting or maintenance fees

Social Media Management

• Covers agency fees for management of social media channels

• Content must include Trane elements (logo, product, promotions, etc.)

Proof of Cost:• Copy of invoice from agency

Proof of Performance:• Social media activity reports from agency that validates

Trane content

Limitations: • Trane reserves the right to audit social media activity to

validate ongoing compliance.

Client: Trane Air Conditioning | Agency: Adservices | Details: Brochure - Art Direction, design, layout

The wonders of the world are yours with . Learn more about her unparalleled performance, quality, elegance and

comfort by contacting Dwight Tracy & Friends.

www.dtfyachts.com toll-free: 1.888.215.2685

tel: 954.767.0007 fax: 954.767.0499

[email protected]

1515 southeast 17th street, suite a131 fort Lauderdale, florida 33316 - Usa

Intended to travel the world’s oceans, the 152’ Northern Marine tri-deck

motor yacht, Sorcha, is a resin-infused composite vessel designed by

famed naval architect Ward Setzer and meticulously constructed by

the legendary craftsmen of the Pacific Northwest. Launched in the

Autumn of 2005, Sorcha is a world-cruising yacht handcrafted with

an artful blend of strength, seaworthiness, elegance and style.

Sorcha is built with a rugged, full displacement hull, generous 29’5”

beam and 8’ draft which contribute to her unparalleled sea keeping

abilities. She boasts a range of over 4,000 nautical miles with speeds

of 10 to 16 knots. Sorcha’s state-of-the-art composite engineering

affords significant structural, insulating and acoustical advantages

when compared to other materials.

Sorcha is an artful blending of classic and contemporary design.

Exotic raised Makore wood paneling and Madrone burl inlays with

large crown moldings highlight Sorcha’s elegant interior. Deeply

fluted columns and arched doorways define the scheme that balances

intimate retreats within large venues suitable for entertainment.

Sorcha comfortably accommodates eleven in five staterooms, with

the full beam master suite on the main deck. Her exterior features

two large aft decks, twin bow settees and a well-appointed sun deck

emphasizing the yacht’s ample outdoor entertainment capabilities.

Yacht Specifications

Builder: Northern Marine

Type: Full Displacement

Year: 2005

Length: 152’

Beam: 29’5”

Draft: 8’

Owner/Guest: 11

Crew: 11

Engines: Twin CAT 3512B / 1597 hp

Speed: 10k cruise / 16k max

Class: ABS / MCA

PILOT DECK LEVEL

LOWER DECK LEVEL

FLYBRIDGE DECK LEVEL

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FPST 1ST 2ST 3ST 4ST 5ST 6ST 7ST 8ST 9ST 10ST 11ST 12ST 13

150

LL II AA FF AA II LL

Rope Locker

Divided Chain Locker

Divided Chain Locker

Rope Locker

Anchor Locker

Anchor Locker

UP

UTILITY

CREW #2

CREW #1LOUNGE

A/C

A/C

Walk-InFreezer

Walk-InRefrig.

UP

CREW #3

A/C

A/C

A/C

CREW #4

A/C

GUEST #2

GUEST #1

LOWER FOYER

GUEST #4

GUEST #3

GUEST LOUNGE

A/C

TelescopingLift Beam Ovehead

S

LOUNGE

LAZ.UP

Dimension One"Arena" 7'-3" x 36"

LKR.

LKR.

WasteStorage

Sport Deck

SWIM

PLA

TFO

RM

Teak Decking

Sport Deck

SWIM

PLA

TFO

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Teak Decking

SUN DECKDN

Teak Decking

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Table ConvertsHigh-Low &Dining

SUN DECKTable ConvertsHigh-Low &Dining

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Teak Decking

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Prep Galley

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PILOTHOUSENAV.

CAPT.

Table

archway Upper Foyer

Escape Hatch

Archway

Arc

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OWNER'S SUITE

STUDYArchway

Archway

SALON

DINING

Dressing Room

Dressing Room

Leaf

ICE

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Bar

Teak Decking Walk-In

Walk-In

Teak Decking

Teak Decking

Teak Decking

Built In Buffet

UP

AFT DECK

Locker

Locker

Sport Deck

SWIM

PLA

TFO

RM

Teak Decking

DN

MAIN DECK LEVEL

GALLEY

PANTRY

MAIN FOYER

SKY LOUNGE

ref.

FLYBRIDGE

Storage

Head

Exterior photos: Billy Black

Built To Travel The World

Some yacht owners dream of exploring the world in their vessel. has fulfilled that dream, by recently completing a 14-month odyssey that began in South Florida and safely transported her owners, family and friends in first class surroundings to the farthest reaches of the Pacific Ocean. Her voyage included such exotic ports of call as the Galapagos Islands, Marquesas, French Polynesia,Tonga, Palau,Tinian, Fiji, Tahiti, Rangiroa, as well as Australia’s Sydney, Brisbane and Great Barrier Reef. The highlight of the voyage was the birth – in Auckland, New Zealand – of the owners’ third child. The journey then resumed, including stops at Saipan, Guam, the Marshall Islands, Hawaii and San Diego returning to Florida via the Panama Canal.

’s captain estimates the total distance of her journey at nearly 40,000 nautical miles including ocean passages of more than 3,400 nautical miles, in all kinds of weather and sea conditions. He credits the quality of her design and construction for her outstanding performance throughout the demanding cruise.

Since returning from her initial long-distance voyage, has cruised the local waters of Florida and the

Bahamas. In addition, she has summered in the waters of the northeastern United States, allowing owners and friends to enjoy her many features.

Client: Dwight Tracy Yachts | Agency: Adservices | Details: Brochure - Art Direction, design, layout

Your next adventure begins with the Perfect Lady.

Casual elegance

Entering Perfect Lady immediately makes you feel at home. Her soft, yet crisp décor complements her relatively large beam giving you the feeling of being aboard a much larger yacht.

Perfect Lady’s three ensuite staterooms: king master, queen VIP and twin guest staterooms, easily accommodate six guests. Luxurious linens, LCD televisions, DirecTV, DVD, and MP3 capable sound systems provide all the comforts of home.

Perfect Lady’s full time crew of four (Captain, gourmet chef, stewardess, and first mate) will see that your every desire is met beyond your expectations. From turn down service in the evening, cocktails on the aft deck, and gourmet meals served in the country kitchen, al-fresco, or a picnic on a private beach, your crew will make your holiday exceptional, rivaling any five star luxury hotel.

Master

Queen

Twin

Salon

Outdoor pleasures

The Perfect Lady’s outdoor amenities allow you to entertain, play and relax. Choose to relax on sun pads or lounge seating, multiple flybridge bars, or in the Jacuzzi. If you are in a more adventurous mood, venture down to the hydraulic swim platform to play in the warm tropical waters. Choose from paddle boards, full scuba and snorkel gear, or go for a ride on the tender to a private beach. All of this can be yours in a remote private anchorage of the islands with picture perfect sunsets and deep blue emerald waters.

Al-fresco Dining

Flybridge Lounge Hydraulic Swim Platform

Yacht Specifications

Builder Hatteras

Length 84’

Beam 22’ 6”

Draft 6’ 8”

Staterooms 3

Crew 4

Engines Caterpillar 3412 (1350)HP

Speed Cruise 16 Knots

For Charter inquiries on the Perfect Lady, please contact:

Client: Dwight Tracy Yachts | Agency: Adservices | Details: Brochure - Art Direction, design, layout

Client: Miami Executive Aviation | Details: Brochure - Art Direction, photography, design, layout

Client: Miami Executive Aviation | Details: Print Advertising - Art Direction, design, layout

Client: Universal Music Group | Details: Print Advertising - Art Direction, design, layout

Attractive.Reliable. Convenient.

Discover the Garage DoorWomen Adore.

Overhead Door has more of what women want in a garage door system. That’s why we’re the winner of the prestigious Women’s Choice Award. In fact, our garage doors and openers make things so smooth, convenient and secure, we’ve taken some of the fuss out of life’s daily ups and downs.

So we thank the more than 5,000 female consumers who were surveyed by WomenCertified® and picked us as their favorite garage door brand. After all this time, it’s nice to know women appreciate all our good qualities.

1-800-929-DOOR www.overheaddoor.com

Experience the Overhead Door difference.Call your local Overhead Door distributor today for installation or service.

Client: Overhead Door Company | Agency: Adservices | Details: Print Advertising - Art Direction, design, layout

You found your dream home.We have your dream mortgage.

June is National Homeownership Month.

Big mortgage lenders simply want to get you into the home you’ve dreamed of. At Sunstate Bank we don’t want your dream home to come with a nightmare mortgage. Being a part of your community means we want to have you as a friend, customer and neighbor for the long term. Whether you’re shopping for a new mortgage or looking to refinance your existing one, we provide the personal attention you need.

FREE SEMINARHow To Get Out From Under YourAdjustable Rate Mortgage.Saturday, June 28, 10:00am14095 S. Dixie HighwayCall (305) 256-0900 to reserve your place.

State Of The Art Banking

www.sunstatefl.com

Coral Gables2901 Le Jeune Road(305) 567-0600

Falls / Main Office14095 S. Dixie Highway(305) 256-0900

Cutler Bay20351 Old Cutler Road(305) 238-0925

You Found Your Dream Car.Here’s Your Dream Loan.

4.44% APRup to 60 monthsWith 4.44% APR and up to 60 months to pay, Sunstate Bank makes it easy to own the pre-owned vehicle of your dreams, and applying has never been simpler.


3 Convenient Locations

www.sunstatefl.com




You Own The Company.Now You Can Own The Office.

6.25% APR Owner Occupied Commercial Real Estate Business Loans5 year fixed, 10 year loan, 25 year amortization, requires debit from a Sunstate Bank checking account.

Sunstate Bank makes it easy for business owners to own their office suites, warehouses, or buildings, with a special low-rate mortgage designed just for you. Call us today, and experience the true pride of ownership.

Contact one of our business centers.

www.sunstatefl.com





6.25% annual percentage rate, other fees and out of pocket expenses may apply. Ten year loan with interest rate fixed for two 5-year terms; 25 year amortization schedule, 10 year balloon. Operating account to be maintained with Sunstate Bank for the life of the loan with automatic debit of loan payments required. Subject to credit approval, other terms and conditions may apply. Limited time offer. Contact a Sunstate Bank commercial lending officer for further information.

Client: Sunstate Bank | Agency: Adservices | Details: Print Advertising - Art Direction, design, layout

Client: Boston’s On The Beach | Agency: Adservices | Details: Print Advertising - Art Direction, design, layout

Client: Warner Bros. Music | Details: Publishing - Art Direction, design, layout

FORT LAUDERDALE'S CITY MAGAZINE

GO RIVERWALKA PUBLICATION OF RIVERWALK FORT LAUDERDALE VOL.11 NO.12 JANUARY 2015

Client: Various publications | Details: Publishing - Art Direction, illustration

Client: Hope South Florida | Agency: Adservices | Details: Website mock-up - Art Direction, design, layout

Client: Moriarty Florida | Agency: Adservices | Details: Website mock-up - Art Direction, design, layout

Client: Stuart’s Wild Ride | Agency: Adservices | Details: Website mock-up - Art Direction, design, layout

Client: Master Bros. | Agency: Adservices | Details: Website mock-up - Art Direction, design, layout

Client: Hefferon Heating and Cooling | Agency: Adservices | Details: Website mock-up - Art Direction, design, layout

Client: Trane Air Conditioning | Agency: Adservices | Details: Web Banners - Art Direction, design, layout

Client: Various logo designs | Details: Logo Design - Art Direction, design, illustration

Documents

JK Portfolio