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Jitinder SethiOracle Corporation
Dave BottomsYahoo! Enterprise Solutions
Yahoo! - Delivering Essential Portal Content for Your OracleAS Portal
Agenda
Introduction Overview of Yahoo! Enterprise Content
Solutions My Oracle – Case Study
– Saving over $1m with Yahoo!
Summary & Next Steps Q & A — Oracle and Yahoo!
MYEE portlets Enterprise ApplicationYahoo! Premium Content
Clustering &Caching
Web Services
B2B Integration
Any Data SourceWireless & Mobile
Portal
Unified Messaging
J2EE
Management &Security
Overview of My Yahoo!® Enterprise Edition
Delivering Essential Portal Content For Your OracleAS Portal
Business Users Need Answers
Timely, relevant information = smarter decisions
– Is the market up or down?– What trends are driving my industry?– What news is impacting my company today?– What are my customers & partners doing?– Where is my competition going?
Business Users Need Answers R&D, Marketing, Finance, Sales, & HR
typically start with either:
Most Turn to the Web First
Fre
e W
eb
Exp
erts
/C
olle
gu
es
Intr
anet
Pri
vate
Co
llect
ion
Co
mp
any
Lib
rary
79%
46%
31% 30%25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
• Outsell Super I-AIM Survey of 6300 Knowledge Workers
Key Advantages of the WebKey Advantages of the Web
Abundance of free Information– No cost Barrier
Self-service, on demand– Saves time
Publishing and delivery is immediate– Freshness
Access to the Web Alone is Not EnoughAccess to the Web Alone is Not Enough
Unique Challenges to Finding the “Right” Info:– Quantity: Breadth often becomes a barrier– Quality: Editorial integrity can be suspect– Usability: Navigation across different sites is
inconsistent– Depth: Searches for precise answers increase
time spent
The Result: Companies purchase external premium content to supplement the free Web
$$ Spent on External Content
Industry Central Buyers
Departments/ Individuals
Total
Finance $1M $5.5M $6.5M
Manufacturing N/A $5.4M $5.4M
Technology $1.1M $2.8M $3.9M
Pharma & Biotech $1.6M $1.5M $3.1M
Chemicals $1.6M $925K $2.5M
Energy N/A $1.4M $1.4M
Govt & Education $1.4M N/A $1.4M
* Chart: Outsell Market Sizing Study 2002
“Best of Web” Meets Premium
Adds 100s of premium News & Trade sources from select industries
Seamlessly blended into portlets, such as News Tracker, Company News & Industry News
SOAP-based services allow developers to embed portlets into apps or web pages
MYEE: Build Your OwnMYEE: Build Your OwnFresh headlines from 4000+ specialty,
regional & local web sources beyond the Yahoo! Network
Set of portlets, tools and web content pre-integrated with OracleAS Portal
Extended News PackExtended News Pack
Technology PackTechnology Pack
Manufacturing PackManufacturing Pack
Health/Pharma PackHealth/Pharma Pack
Govt/Edu PackGovt/Edu Pack
Finance PackFinance Pack
Ad ControlAd Control
Complexity Made Simple
Example: Industry Premium Content
Choose by Source Title or Headline
Choose by Source Title or Headline
Blend Into Company or
Industry News
Blend Into Company or
Industry News
Choose from hundreds of premium trade magazines & journalsChoose from hundreds of premium trade magazines & journals
Yahoo! Completes Your Oracle Portal
Admins (IT) Users Buyers (IC)
Productivity gains & cost savings drive real ROIProductivity gains & cost savings drive real ROI
Reduce support for multiple intranet sitesIntegrate content into business process Leverage previous IT investments
Find info faster, manage it better Better tools enable self-service Reduce ad-hoc content buying
Reduce existing content expendituresServe broad yet diverse user base Ensure business info is found & used
Little to administer
For Admins: Control “who gets what”
Pre-built portlets are instantly on & updated
Leverage scalability & reliability of the Yahoo! Network
Portal Productivity Suite In Action
Link to Yahoo! ID to share settings
Search the Web
Access to 1000s of Yahoo!, Web, & premium sources
Set up trackers for News, Stocks & more
Personalize dozens of pre-built Portlets
For Users:
Requirements:–OracleAS Portal –Yahoo! Deployment Number & Key
My Oracle - Case Study
External Content at Oracle
Expensive to maintain– $2.6 million dollars spent on Administration overhead!
Beginning of 2003: – 106 external providers of news and resource content– Many sources covered areas, e.g. news – Content outdated or not personalizable– Low usage rate or not being used at all– Different Implementations required different configurations – Required different user behaviors – Support no longer existed for some content providers
$1.5 million Administration Overhead– Doesn’t include cost of licensing feeds
$450,000 Administration Overhead– Doesn’t include cost of licensing feeds
My Oracle - Benefits of Yahoo! Estimated saving of $1.2m over three years Increased My Oracle portal usage
– Yahoo! content brings users to portal– Spend more time on portal– Spend more time on internal news & resources– Less time spent looking for content on the web
My Oracle user benefits– Yahoo! delivers higher quality, personalizable content
kept continually up-to-date– Consistent user experience – little or no training required– Content delivered faster
Portal administrators ’s and DBAs benefits– Low administration
Summary & Next Steps
Summary
Facilitate portal adoption by adding Yahoo! Blend business & Internet content within your Portal
– Yahoo! cheaper than doing it yourself with multiple feeds– Yahoo! gets users information they need
Find it faster, manage it better Yahoo! Empowers your users
– Manage information that matters to them– Personalize information to meet their specific role
Self-service tools for on-demand access– Yahoo! delivers a familiar user interface – Little/No associated training costs
The Right Company with the Right Approach The Internet is part of Yahoo!’s DNA Our award-winning product design ensures maximum end user
adoption Our economies of scale offer low TCO Our products will enhance your portal investments – increasing
employee productivity with very low incremental costs.
Proven Results Reliability, availability, scalability proven daily with our global
platform Millions of employees already use and love Yahoo! products Many of the world’s leading companies are our customers and
partners
Yahoo! – Uniquely Qualified
Next Steps….
Recommended demos and/or hands-on labs– Visit the Yahoo! partner booth in the DEMOgrounds
Get a personalized proposal– Visit the Oracle Application Server Portal booth for a demo
Relevant web sites to visit for more information– Oracle Portal Center on the Oracle Technology Network– Register & download www.oracle.com/start, kwd: yahoo)– My Yahoo! Enterprise Edition site
Sessions - ENTERPRISE PORTALS
Session & Activity Guide
• Design an Attractive and Compelling Portal InterfaceMonday, 4:00 PM Moscone 133
• An Overview of Enterprise Portals: Today and TomorrowTuesday, 11:00 AM Moscone 134
• Manage, Integrate, and Publish Enterprise Content into Your PortalTuesday, 8:30 AM Moscone 133
• Develop Java Portlets for Your PortalTuesday, 5:00 PM Moscone 252
•Get Your Community to Collaborate on the Same Portal PageWednesday, 8:30 AM Moscone 252
•Integrate your Enterprise Business Applications Into Your PortalWednesday, 11:00 AM Moscone 252
•Tips and Techniques for Deploying a Scalable PortalWednesday, 1:00 PM Moscone 302
•Administer and Monitor Your Portal with Oracle Enterprise ManagerWednesday, 4:30 PM Moscone 302
Session & Activity GuideActivities - ENTERPRISE PORTALS
Hands On Labs Monday, 10:30 AM – 5:00 PMTuesday, 8:30 AM – 12:30 PMTuesday, 3:00 PM – 5:00 PMTuesday, 6:30 PM – 10:00 PMWednesday, 8:30 AM – 4:30 PMThursday, 8:30 AM – 2:30 PMMarriott Hotel - Golden Gate B2
Oracle DEMOgroundsMonday, 5:00 PM – 8:00 PMTuesday, 10:30 AM – 1:00 PMTuesday, 3:00 PM – 6:00 PMWednesday, 11:00 AM – 4:30 PMThursday, 10:30 AM – 2:00 PMShow floor: Booth 1326 Oracle AS
Meet the Portal Guru – Marco TilliTuesday, 3:30 PM Guru Lounge
Portal PartnersOracle Application Server Partner Pavilion
Booth 710
Reminder – please complete the OracleWorld online session survey
Thank you.
AQ&Q U E S T I O N SQ U E S T I O N S
A N S W E R SA N S W E R S